Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Pune Cantonment

Face-to-Face or Door-to-Door Marketing: How to Get the Best Start

Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it’s a very powerful way to build a business. If you know how to do face-to-face marketing—you can decide whether it’s something you want to implement in your business or not.

One area of marketing often neglected by first-time freelancers and entrepreneurs is face-to-face or door-to-door marketing. Yet, it’s a form of marketing that can bring immediate results and is often much easier for first timers than telesales (which is perhaps the most immediate form of selling available to start-ups).

Is Door-To-Door the Right Approach For You?

Door-to-door works best when you have a service that can be used widely in your local business community. So, for example, graphic design, web design (and development), copywriting, photography, etc. are all services that you’re likely to find local buyers for.

Other services, such as UX design, for example, may not be as suited for door-to-door marketing (unless you live in a software development hotspot).

If you’re going to use face-to-face marketing, you need potential clients whom you can visit. In the best cases, those clients will be closely geographically grouped. Web designers who specialize in retail sites, for example, are going to find the high street of their local town a great place to get started on face-to-face marketing.

How Do You Get Started Doing Door-to-Door Marketing?

You visit the business premises of potential clients, without an appointment. You ask to speak to the person who deals with your service.

If that person’s there and will speak to you, pitch him/her for a meeting or leave information and arrange to call back, or even, if the person has the time, pitch him/her for your services on the spot.

If the person’s not there and may speak to you, get his/her business card and then try to make an appointment to come back and talk or drop off information.

If he or she doesn’t want to speak to you and you can’t get a card, leave marketing materials and your card, asking the person you are dealing with to pass it on to the potential buyer.

That’s pretty much it. The key to this kind of marketing is not to come across as someone on the “hard sell” but to introduce yourself as a neighbouring business (e.g., local – not next door necessarily) and to start a dialogue.

You may find that you arrive just as they’re looking for your services or that they’ve been thinking about using a similar service for years but never got around to acting on it. In other cases, they may not need your service. However, if you represent yourself and your business effectively and professionally, you will almost certainly find it leads to work in the long run.

The bigger the place in which you live, the more door-to-door opportunities you are likely to have.

Always follow up on any door-to-door call with a telephone call to increase—and dramatically so— your chances of closing business.

Author/Copyright holder: Guillaume Paumier. Copyright terms and licence: CC BY-SA 2.0

Most business-to-business door-to-door marketing doesn’t take place on the doorstep. It takes place in someone’s office, but it can take place on the doorstep, and it’s best to be prepared to hold a conversation anywhere.

One Last Thing – Personal Safety

I’ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it’s best not to take any chances when you’re putting yourself into someone else’s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you’re in doubt, take the following necessary precautions:

I’ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it’s best not to take any chances when you’re putting yourself into someone else’s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you’re in doubt, take the following necessary precautions:

Don’t go into any setting that makes you feel uneasy.

Do ensure that someone else knows your calling route before you leave and that you check in with that person when you’re finished.

Do carry a phone with a GPS tracking service.

Don’t be afraid to leave any premises where you are made to feel uneasy or if someone becomes rude or abusive.

GPS can be a handy navigation device when going door-to-door, but it can also be used for personal safety. Make sure your phone has GPS which can be tracked by a friend, family member or business partner just in case.

The Take Away

Face-to-face marketing is highly effective but needs to be conducted with a sensible regard for personal safety. Make sure that there’s a decent sized market for your services in a location before conducting face-to-face marketing work; otherwise, it’ll be a lot of work without sufficient rewards.

If you find it hard in the early days of doing door-to-door marketing, you might want to remember Thomas Edison, the famous inventor’s advice: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

door to door Marketing Service Provider Agency in Pune

door to door Marketing Service Provider Agency in mumbai

Direct Marketing , Advertising, Brand promotion, advertising marketing,

1to1 Advertising, Advertisement in supermarkets, Advertising Market Research

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Shivaji Nagar

The Media and its Contributions to Social Movements

The previous articles in this module discussed how the media plays a prominent role in acting like a watchdog in democracies. This article looks at how media can be a force for good in oppressive regimes and how a vigilant and alert media can help the citizenry overthrow unpopular and repressive rulers.

The best example of this can be seen in the way media, especially social media, were used in the Arab Spring protests of early 2011 wherein the youth in the Arab countries leveraged the power of media to overthrow despotic rulers. Given the fact that such rulers always resort to media manipulation to further their ideology and retain their grip on power, the options before the citizenry in such countries are very limited. Hence, any media that supports their cause and furthers their aims is a favorite with the protest movements.

The other example of how the internet and social media can be used in the pursuit of progressive goals is the way in which President Obama uses these media to communicate with his supporters.

Both in 2008 and the recently concluded elections of 2012, President Obama leveraged the power of media to mobilize grassroots activists and volunteers who encouraged people to get out and vote and thereby helped Obama win. Further, the savvy use of media can work wonders in improving the image of politicians and social activists. This can be seen in the way the Anna Hazare movement in India in 2011 was helped along by the media, which gave it extensive coverage and ensured that people in large numbers turned out to support the movement. This goes on to show that media can play a vital role in furthering the cause of social movements.

The other aspect about media and its role in social movements is the power of transmission and repetition of the message of the social activists. Given the rapid dissemination of messages on Twitter and Facebook and the fact that television gives an instant image of the protests or the movements, media can indeed play a prominent role in ensuring that social movements are covered well.

A third example of this is the coverage of the Occupy Movement across the world by all media outlets and the publicity that this coverage provided to the cause of the protestors. This goes on to show that media can play a constructive role in propagating the message of the activists.

Finally, activists and social leaders need to be careful of how they use media and how the media uses them. The best example of this is the way in which the anti-corruption movement in India lost support from the media after the initial euphoria. This was because the media jumps from issue to issue given the way in which the 24/7 news cycle and breaking news rhythms are structured. We would examine this in detail in the subsequent articles. It would suffice to state here that the symbiotic relationship between the media and social movements needs to be a partnership that hinges on both sides and not one side alone.

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Articales from http://www.managementstudyguide.com

Welcome to the New World of Sales

Three Counterintuitive Ideas for 2017 Sales Kickoff Meetings

Want to wow your sales team for kickoff? Try some new approaches that could help reps have value conversations customers want to have.

It’s sales kickoff planning season in sales and marketing organizations around the world. You definitely have to set the dates, confirm the budget, find the location, and get executive buy-in. But when it comes to the content for the sales kickoff meeting, don’t settle for a new version of the same checklist you may be using.

Here are three counterintuitive ideas to help your salespeople really remember and use your content from your 2017 sales kickoff.

1. Model conversations vs. new sales pitches

Sales kickoffs are usually full of new products and updated features. And that’s okay. But instead of hours of feature-dense presentations that focus all on you, what if you modeled great customer conversations?

76% of buyers will buy from a company that illustrates a buying vision—rather than another entry in a long list of commodity suppliers. Show your sales reps how to lead to your offerings by creating the urgency for customers to make a change in the way they’re solving for future challenges. Then you can position your offerings in a unique and impactful way. (Also read It Takes More Than a Technology Stack to Drive Demand)

 2. Enable conversation competencies vs. sales processes

Many companies are making great inroads in new training methodologies and technologies, but how much time will you dedicate to training skills and processes that mostly feature how your salespeople should manage a sale cycle, when most people agree the customer has the most power?

71% of sales managers agree the ability to “articulate value” is the biggest difference between high and low sales performers. So what if you enabled your team’s competencies to progress opportunities based on having conversations that customers truly find valuable? What if they could create pipeline based on establishing differentiation, write proposals that pass executive muster, and close opportunities profitably without losing value throughout the sale cycle? That would make for a big kickoff! (Also read Are Your Reps a Selling “Triple Threat?” on corporatevisions.com.)

3. Advise brain science vs. new theories

Hey, I love a good book, too. And sometimes CEOs fall in love with a new business book that offers to introduce best practices into your sales training. But often companies just imitate the processes of other companies with mixed successes. The challenge is that “best practices” are other people’s successes, which means it’s old news, and your competitors read the same books. So at best you’re frustrating your team and at worst your enabling mediocrity.

But what if you didn’t follow the crowd to this year’s book club favorite theory, and instead introduced skills that leverage how the human brain perceives value, and how buyers make decisions based on how it perceives value? Understanding how customers buy, vs. how OTHER salespeople sell, would make a much greater impact at a sales kickoff! (Also read Best Practices Aren’t Always the Best Methods on ATD.com)

You only get a few days with your whole sales team in one place. Try one of these counterintuitive ideas! And I’d be interested in your plans for your 2017 kickoff meetings!

door to door Marketing Service Provider Agency in Pune

door to door Marketing Service Provider Agency in mumbai

Direct Marketing , Advertising, Brand promotion, advertising marketing,

1to1 Advertising, Advertisement in supermarkets, Advertising Market Research

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

marketing agent in pune

Strategy #1: Avoid the Trap of “Established Demand”

Strategy #1: Avoid the Trap of “Established Demand”

Most organizations tell their salespeople to give priority to customers whose senior management meets three criteria: It has an acknowledged need for change, a clear vision of its goals, and well-established processes for making purchasing decisions. These criteria are easily observable, for the most part, and both reps and their leaders habitually rely on them to predict the likelihood and progress of potential deals. Indeed, many companies capture them in a scorecard designed to help reps and managers optimize how they spend their time, allocate specialist support, stage proposals, and improve their forecasts.

Our data, however, show that star performers place little value on such traditional predictors. Instead, they emphasize two nontraditional criteria. First, they put a premium on customer agility: Can a customer act quickly and decisively when presented with a compelling case, or is it hamstrung by structures and relationships that stifle change? Second, they pursue customers that have an emerging need or are in a state of organizational flux, whether because of external pressures, such as regulatory reform, or because of internal pressures, such as a recent acquisition, a leadership turnover, or widespread dissatisfaction with current practices. Since they’re already reexamining the status quo, these customers are looking for insights and are naturally more receptive to the disruptive ideas that star performers bring to the table. (See the sidebar “How to Upend Your Customers’ Ways of Thinking.”) Stars, in other words, place more emphasis on a customer’s potential to change than on its potential to buy. They’re able to get in early and advance a disruptive solution because they target accounts where demand is emerging, not established—accounts that are primed for change but haven’t yet generated the necessary consensus, let alone settled on a course of action.

One consequence of this orientation is that star performers treat requests for sales presentations very differently than average performers do. Whereas the latter perceive an invitation to present as the best sign of a promising opportunity, the former recognize it for what it is—an invitation to bid for a contract that is probably destined to be awarded to a favored vendor. The star sales rep uses the occasion to reframe the discussion and turn a customer with clearly defined requirements into one with emerging needs. Even when he’s invited in late, he tries to rewind the purchasing decision to a much earlier stage.

A sales leader at a business services company recently told us about one of the firm’s top sellers, who, asked to give an RFP presentation, quickly commandeered the meeting to his own ends. “Here is our full response to your RFP—everything you were looking for,” he told the assembled executives. “However, because we have only 60 minutes together, I’m going to let you read that on your own. I’d like to use our time to walk you through the three things we believe should have been in the RFP but weren’t, and to explain why they matter so much.” At the end of the meeting the customer sent home the two vendors who were still waiting for their turn, canceled the RFP process, and started over: The rep had made it clear to the executives that they were asking the wrong questions. He reshaped the deal to align with his company’s core capabilities and ultimately landed it. Like other star performers, he knew that the way in was not to try to meet the customer’s existing needs but to redefine them. Instead of taking a conventional solution-sales approach, he used an “insight selling” strategy, revealing to the customer needs it didn’t know it had.

Research in practice.

Drawing on data that include interviews with nearly 100 high performers worldwide, we developed a new scorecard that managers can use to coach their reps and help them adopt the criteria and approaches that star performers focus on. (See the exhibit “Prioritizing Your Opportunities.”) One industrial automation company we’ve worked with has effectively employed it, with a few tweaks to account for industry idiosyncrasies. When its managers sit down with reps to prioritize activity and assess opportunities, the scorecard gives them a concrete way to redirect average performers toward opportunities they might otherwise overlook or underpursue and to steer the conversation naturally toward seeking out emerging demand. (A word of caution: Formal scorecards can give rise to bureaucratic, overengineered processes for evaluating prospects. Sales leaders should use them as conversation starters and coaching guides, not inviolable checklists.)

Strategies for Longer Term Transformation of Print Media and Short Term Viability

Why the Future of Print Media is good

There are many experts who have been claiming that the age of newspapers is over and hence, the future of media is digital. However, if statistics are anything to go by, print media are still relevant and their bottom lines are healthy in Asian countries. However, the future of print media lies in transforming themselves to complement digital media and concurrently retain the print aspect. To actualize this, print media need a longer-term strategy and at the same time a plan to stay viable in the short term. This article discusses some of the strategies that print media can follow as they transition to a digital media complementary business model and at the same time remain competitive in the short term.

The basic premise of this article is that while consumers read news in the digital medium for real time needs, they read the newspapers for views and opinions that the digital and visual media often fail to provide in the 24/7 saturated coverage model.

Longer Term Transformations and Short-Term Viability

The key aspect of a longer-term transformation of the print media business model into a model where newspapers coexist with digital formats is the funding of the journey from print to combination of print and digital. This means that media houses would need to restructure costs, increase revenues, and maintain near-term shareholder value. The bottom line imperative is that the print media cannot win without funding and getting the team that is needed to build the organization as it transforms is not likely to happen without some early wins in the process. Hence, many studies have concluded that the print media need to think out of the box when they are faced with transforming themselves over the longer term and at the same time ensure that they do not go out of business in the near-term.

Visualize the Outcome

The media houses embarking on the transformation have to visualize the end state of the process i.e. whether they would like to have digital complementing print, or supplementing it, or a digital alone strategy. The point here is that when synergies are sought to be achieved by having any of these outcomes, the media houses must first determine the optimal outcome according to their capabilities and competencies. This involves estimating the costs of the transformation, finding the funders, and conceptualizing the organizational changes needed for the transformation. As has been mentioned in the previous section, the double whammy of finding funding and building the team without short-term wins means that the task before the media houses is indeed arduous. This is the reason why media houses with visionary leaders often make the cut whereas traditional media houses, though respected, often go out of business because they are unable to manage the transition.

Closing Thoughts

Given these imperatives, the media houses that are embarking on the transformation should focus on high quality content and strong editorial voices. After all, the print as well as the digital media are driven by content and where content is king and content rules, the focus on quality must not be sacrificed at any cost.

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Articales from http://www.managementstudyguide.com

How CSOs can merit a seat at the strategy table.

door to door Marketing Service Provider Agency in Pune

door to door Marketing Service Provider Agency in mumbai

Direct Marketing , Advertising, Brand promotion, advertising marketing,

1to1 Advertising, Advertisement in supermarkets, Advertising Market Research