Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing Companies , door-to-door sales technique and door to door Marketing Companies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing Companies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing Companies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Shirur

Introduction to Corporate Communication: Need and its Importance

Why is Corporate Communication Needed ?

With the proliferation of activities that any company does, there needs to be a mechanism through which it advertises its achievements, answers queries about its performance, and has a window to the external world in times of crises and other catastrophes. The corporate communication department of any organization performs the three functions listed above. Before the deepening of private sector activity, companies used to have public relations departments or used to outsource their public relations activities to specialized firms that had the expertise. Even now, many multinationals have corporate communication teams that double up as event management teams in addition to their media interfacing activities. Indeed, companies like Infosys have dedicated spokespersons whose sole function is to liaise with the media because these companies often are in the public eye. Apart from the reactive media interfacing in response to queries and requests for information, corporate communication teams also are proactive in media management, which means that they actively suggest media coverage to the press and set the agenda about what to be written about the company and how it is to be covered.

Yet another Glitzy Function or Value Adding Teams ?

It is often the case that many employees in the companies think that corporate communication teams are all hype and fashion with no substance. This is because of the nature of the work that they do which is glossy and hip. However, it needs to be mentioned that corporate communication teams play a vital role in driving the news coverage about the companies and in these days of 24/7 news coverage, the onus of representing the company’s viewpoint accurately and reliably falls on the shoulders of the corporate communications teams.

In most IT companies, the nerdy and the geeky crowd often downplay the importance of the corporate communications teams. This is not the ideal attitude towards the practice of corporate communications and should be discouraged. Instead, a nuanced appreciation of what corporate communications is all about must be articulated by the management to the employees so that they do not dismiss it as all hype and no substance.

The Advantages of Positive Coverage and the Perils of Misrepresentation

If we start with the disadvantages first, it is clear from the recent downsizing in many IT companies that unless the media are kept informed about the stance of the management, the media coverage would be anything but friendly. Often, there are many rivals with agendas and these translate into poor or negative reporting about the company. On the other hand, if the corporate communications teams proactively brief the media about instances of downsizing and other crises and shapes perceptions that are favorable to the company viewpoints, then the advantages of having corporate communications teams becomes apparent.

Final Thoughts

There is no denying the fact that in this current media landscape where news changes by the minute, having a dedicated corporate communications is the answer to the problem of having the company’s perspective put forward. In conclusion, corporate communications teams are indispensable and any attempt to sideline them as a peripheral activity would boomerang on the company.

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Articales from http://www.managementstudyguide.com

Experiential

We use world-class insights, strategy and creative to connect brands with people through immersive live experiences.

The Future and the Past: Why Contrast Matters in Your Message

Imagine if there was one simple messaging trick you could use to increase your prospect’s willingness to make a purchase. What if that technique could also increase his or her desire to switch brands, pay more for your solution, and recommend it to others? What if it also generated the perception that what you’re selling is different and better?

What if I told you that trick was real—something you can actually apply to your customer conversations to give yourself a messaging edge?

I’ve spent my career trying to gain ever-sharper insight into what kind of message convinces prospects and customers to leave their status quo situation to do something new and better. But what kind of messaging techniques actually make that happen?

That’s the question underpinning an experiment my company recently did in conjunction with Zakary Tormala, a marketing professor at the Stanford Graduate School of Business and an expert in persuasion.

Specifically, we wanted to test the persuasive effect of establishing a contrast between the current and future states in your message, pitch, or presentation. We designed the study with the intention of determining whether highlighting key differences between a desirable future state, such as new product features and benefits, and a problem-riddled current state would enhance the appeal of doing something different more than if you were to simply present the future state information alone.

Testing The Effect Of Contrast

Here’s how we set it up. We instructed two groups of participants to imagine they’d had their current smartphones for about a year and were reading some information about a new smartphone option. Prior to viewing the information, they were informed that they would receive some information about the new smartphone’s features and benefits, which would begin on the next screen.

What the participants didn’t know is that, prior to the study, they were randomly assigned to two different presentation conditions. Each condition varied two aspects of the information: the presence and location of information describing problems and issues with their current phones.

The first group viewed the non-contrast (future benefits-only) condition, in which participants received a list of four of the new smartphone’s features and benefits. Participants were exposed to no other information.

The second group viewed a contrast (current issues/future benefits) condition, in which they received the exact same feature and benefits list for the new phone. But next to this information, they received a list of four issues or problems associated with their current phones that correlated to each of the features and benefits.

As you see, the experiment tested a current state/future state comparison against the future state-only condition.

Which Condition Came Out On Top?

While all participants received the exact same information about the new smartphone features and benefits, the study revealed that this information was more impactful and more persuasive when it was juxtaposed with the shortcomings of the current smartphones.

The comparative, side-by-side presentation outperformed the future scenario-only presentation by a statistically significant margin across several areas, including:

Purchase intent: Participants in the comparative conditions reported greater interest in and a higher likelihood of purchasing the new smartphone. On average, these conditions created a 14-plus percent lift in purchase intent.

Willingness to change: Participants in the comparative conditions reported more favorable attitudes toward the new phone and a greater willingness to switch to it (and pay more!) by a margin of 14-plus percent.

Willingness to change: Participants in the comparative conditions reported more favorable attitudes toward the new phone and a greater willingness to switch to it (and pay more!) by a margin of 14-plus percent.

Advocacy: Participants in the comparative conditions were 12-plus percent more likely than future state-only participants to advocate on behalf of the new smartphones–in other words, to share information about the phone and recommend it to others.

Perception of quality: Comparative condition participants found the new smartphone to have higher quality, be more innovative, and to represent a more clear-cut improvement over their current phones. In these dimensions, the comparative conditions outperformed the future state-only condition by a margin of 13-plus percent.

We confirmed these results even further by testing two other contrast conditions (putting information on separate screens or in different positions on-screen) against the future state-only one, and these comparative conditions also came out on top by the same statistical margins across all the areas above. So regardless of how you present the contrast, the new smartphone was more attractive when its features and benefits were directly compared against current smartphone limitations, rather than just presented on their own.

The crux of these results is clear: Contrast drives persuasiveness in your message. To unseat a prospect’s status quo, you need messaging, content, and skills that present a sharp contrast between the pain of where your prospect is today and the benefits and upside of where you could lead him or her tomorrow.

Check out our new eBook, “Good Intentions, Wrong Instincts,” to learn more about this study and other sales and marketing experiments we’ve conducted.

door to door Marketing Companies in Pune

door to door Marketing Companies in mumbai

face to face marketing , Advertising, Brand ambassador, brand promotion,

1to1 Promotion, Airport advertising, Analytics

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing Companies , door-to-door sales technique and door to door Marketing Companies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing Companies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing Companies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

marketing career in pune

External Engagement by Companies: Some Insights From Recent Research

A New Paradigm in External Engagement

The previous articles in the mass communication module have dwelt on the importance of public relations and media management by companies. The key themes that were discussed were how companies need full time corporate communications teams to interface with the external world and enhance the brand image of the company. An often used strategy by companies when interacting with the external world or engaging with it is usually through CSR (Corporate Social Responsibility), high profile initiatives that are designed to generate publicity for the company, and publication of glossy and slick annual reports and brochures that highlight the progress made by the company. However, recent research into external engagement has shown that companies must move beyond these traditional methods of external engagement if they are to reap the benefits of projecting a good brand image. Indeed, it has been shown that CSR alone has failed to do the job as is evident from the recent Occupy movement across the world where those who felt that the corporations are not socially responsible have demanded that the voices of the silent majority are to be heard. In this respect, companies can follow other aspects in terms of external engagement.

The Norms of External Engagement

The reason why many companies well meaning efforts at external engagement fail is that the expectations from society and governments from corporations have never been higher. This is because of the dominant corporate culture, which makes the citizens, and activists focus on the corporates with a keen eye and point out even the slightest signs of deviance. Hence, more than ever there is a compelling need for companies to rethink their external engagement strategies and incorporate holistic patterns of engagement when they instruct their corporate communications teams to interface with the external world. The logic behind this strategy is compelling and simple. A company’s relations with the external world depend on how it manages its interactions with consumers, activists, regulators, and legislators. In short, the way a company communicates with these stakeholders apart from the shareholders makes a lot of difference to how the company is perceived by society. In this respect, companies have to ensure that external engagement is not standalone or left to the corporate communications team and instead, must incorporate all everyday interactions with the external world. Only then would a company succeed in managing the expectations from all the stakeholders.

The Elements and Components of External Engagement

The fact that every business makes a significant contribution to society however small it might be has to be underscored in this new paradigm of external engagement. Indeed, businesses create jobs, provide capital, pay taxes, and generate ideas apart from pioneering discoveries and inventions that promote social welfare and social wellbeing. Hence, the companies have to ensure that their good deeds are publicized far and wide and not through CSR alone. Of course, it can be pointed out that these activities are expected from businesses and hence, there is nothing extraordinary about publicizing them. To answer this, it needs to be pointed out that more often than not, society fails to understand the soundness of businesses and their operations and the trust that these businesses have built over the years. Hence, companies have every right to reach out to the stakeholders and reestablish connections with them that emphasize the goodness of the company’s work and which result in appreciation of the company’s activities. In other words, the external engagement must happen at all levels and must be integrated with corporate communications and CSR which means that companies must go all out to reach out to the people through a holistic communications campaign. This can include details about how many people’s lives have been touched and how much the company has contributed to the economy and to its stakeholders. Finally, the message must be communicated keeping in mind the audience and hence, must be structured accordingly.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

How 2500 Sales Leaders Intend to Improve Sales Performance of Their Troops

door to door Marketing Companies in Pune

door to door Marketing Companies in mumbai

face to face marketing , Advertising, Brand ambassador, brand promotion,

1to1 Promotion, Airport advertising, Analytics