Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing agency , door-to-door sales technique and door to door Marketing agency in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing agency ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing agency and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Budhwar Peth

How to Balance Finance and Creatives to Create the Perfect Sales Promotion

Obedience and discipline – without this nothing fruitful can happen because everything disintegrates. And yet – without the magnanimity of disorder, the happy abandon, the entrepreneurship venturing into the unknown and incalculable, without the risk and the gamble, the creative imagination rushing in where bureaucratic angels fear to tread – without this, life is a mockery and a disgrace.” – Jeremy Bullmore

Some are here for order, some want to disrupt that order, Fixed Fee Sales Promotion permits both in a perfectly balanced concoction.

Whilst both intentions are absolutely essential for success, it’s often creatives that are made to relinquish their right to escape the confines of an arbitrary reality.

Fixed Fee sales promotion removes these limitations, and returns their creative freedom.

The service creates a perfectly intertwined reality based on imagination and feasibility, creating free-flowing functionality between both finance and marketing.

Time and Motion Man

Time and Motion Man meticulously analyses the current and past, to best demystify the window that peers into the future.

In the instance of sales promotion, the analysis of past promotions is crucial for measuring how future sales promotions could perform. Likewise, the risk manager can lay a path to deliver success and permit creativity, within a fixed budget.

Time and Motion Man will extrapolate all costs through the past and utilise any existing intelligence, then fix the cost, placing a cushion of security on promotion.

The Mad Inventor

The Mad Inventor can then put Time and Motion Man to one side, and use the data provided, to begin to construct their catapult, ready to expel the empowered promotion. All this, with the comfort of knowing wherever the prizes land, the cost is covered.

Utilising data, comparisons and expertise enable the promotion to flourish from unhindered creativity.

As a result, the Mad Inventor spread their promotion nationwide. Thus, filling the catapult with more prizes, and pulling the jaws of the catapult further to allow them to give more prizes to more people.

A victory for both parties, a perfect partnership of creativity, feasibility, and logic to create a powerful promotion primed to deliver results.

door to door Marketing agency in Pune

door to door Marketing agency in mumbai

Marketing , Advertising, Promotion, advertisement,

1to1 Activation, Advertisement in ATMs, Market Surveys

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing agency , door-to-door sales technique and door to door Marketing agency in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing agency ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing agency and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Narayan Peth

The Media and Ethics

The previous article in this series looked at how the media is an important pillar of democracy and how unless there is a free and fair media, democracies cannot be well functioning ones. This article looks at the other side and that is the practice of ethics by the media itself. In a way, this article sheds light on the media, which is the other way round to what the media does i.e. shedding light on the other organs of democracy. At the outset, it must be mentioned that though the media largely observe restraint, there are instances where the media fail to do what they preach to others. That is the very conception of ethical behavior that the media demands is sometimes overlooked by the media houses. For instance, in recent years, there have been several scandals over the way in which mediapersons have engaged the other sectors in ways that can be called unethical.

Some of these instances relate to the Newscorp scandal that brought to light the collusion of the media house with investigative agencies so that the Newscorp papers get the scoops as well as engage in phone hacking and other unethical methods.

Elsewhere in the United States, we have had serious charges being brought against several media houses like the New York Times about the way in which they cover news. Closer home, in India, we have had leading industrialists accusing prominent media houses of extortion so that certain news items and reports would not be published. All these instances point to the fact that the media or the fourth estate that was preeminent and beyond reproach in earlier decades is falling prey to the same unethical instincts that the rest of the corporate world is mired in.

The point here is that once the media is corrupted, there is nobody to point out the several wrongdoings in democracies, and hence, it is by far the most important point that media in a democracy ought not to be corrupted. In addition, when the collusion with the government happens, it is more the case for concern. For instance, in India, the Nira Radia tapes exposed the unholy nexus of media collusion with the government and this was seen by many as an indictment of the media. Similarly, in the UK, journalists were questioned about their activities that included bribing senior members of the government to access juicy stories that were exclusive to their papers and television channels.

The latest instance concerns the venerable BBC or the British Broadcasting Corporation that until now was thought to the paragon of virtue. However, in recent weeks, it has become known that the BBC had covered up several stories that exposed the powers that be in the UK. All these instances are regrettable and point to the unholy nexus between the media and the politicians that is not healthy for democracy. Further, the nexus between the media and the powers that be often leads to the average person getting cheated.

Finally, while it is not the intention here to proclaim that mediapersons and the objects of their attention cannot form friendships or exchange favors. It is just that this cozy relationship ought to be restrained and cannot cross the threshold of the media acting in the interest of the powers that be instead of in the interests of democracy.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Outsource Our Sales Hiring Process?? We’d Never Consider It!

Outsourcing your Screening, Hiring and Onboarding processes to a company that has accumulated many years of strategic hiring in this area has many benefits that result in a lessened amount of ‘risk’ and costs.

Companies who do are experiencing high churn rates, or only hire infrequently, are at risk of costly Sales Hiring cycles and should consider the following tasks that need to be included in a successful Hiring Process:

• Being able to understand and clearly articulate the deliverables of the role you are hiring for (i.e. net new business acquisition, existing customer management, etc.), and from that developing an accurate and realistic job description, not a ‘wish list’.

• Assigning a key contact, preferably in Sales themselves (not HR) to act as the primary and principal ‘screener’. This seems to be done mostly these days by identifying key words in an Applicant Tracking System, which does not reflect or capture any ‘subtleties’ of that person’s skills, just that they used a lot of key words in their resume.

This approach though is slowly going by the wayside as employers are realizing that there must be a ‘human’ intervention / investment made at this stage to not let a good candidate slip through their fingers, and perhaps to a competitor.  But this takes time that many of those on the Sales Management team just don’t have.

• Once properly screened by someone either in Sales and / or possessing a very good understanding of the skills required for the role, interviewing can begin. However again, at this stage for the best results, interviews need to be conducted by those with a Sales background, not HR.  More often than not, it takes a Hunter to know a Hunter, as is said.

More detailed expectations of the role should absolutely be shared at this time with the candidate, as well as discussions of what your culture is like, what to expect working for your Organization in Sales, and perhaps even meetings with current Sales People can be arranged to allow the candidate to speak with some of his / her future colleagues.

• Vetting / Reference Checking of the final candidates. This step could be managed by HR now, provided they are given in writing what questions to ask from the person to whom the candidate will be reporting to.

Final Negotiations on salary, start date, onboarding details should also be discussed with their Direct Report so proper expectations are set.

Five Selling Techniques That Really Work – And Five That Don’t

The Best Sales Techniques… And Some Of The Least Effective

Who couldn’t use an arsenal of effective selling techniques? But there is a lot of “conventional wisdom” out there that, in reality, doesn’t help you make the sale. Here are five of the best sales techniques that really work, as well as five classic go-to selling techniques that may, in fact, be hurting your sales efforts.

Selling Techniques that Work

1. Challenging the Status Quo

Most salespeople see the sales process as a linear process. At some point, it has an end – the prospect will choose either you or your competitor. The truth is that those are not the only two end points. There’s another option – no decision – which is chosen all too often. Studies show that 20 to 60 percent of deals in the pipeline are lost to “no decision” rather than to competitors. It’s only by challenging the status quo that you can get your prospects to see that change – i.e., adopting your solution – is necessary.

2. Finding Your Value Wedge

How much overlap is there between what you can provide to your prospects and what your competition can provide? Most B2B salespeople admit that overlap is 70 percent or higher. So rather than focusing on that “parity area,” you should focus on what you can do for the customer that is different from what the competition can do – this is your “value wedge.” Your value wedge must be unique to you, important to the customer, and defensible.

Learn more about how to define your value proposition.

3. Telling Stories with Contrast

Messaging is about telling your company’s story in a way that attracts prospects to your doors and turns them into customers. The challenge is that, if you’re like most companies, you tell your story in a way that doesn’t differentiate you much, if at all. But to create a powerful perception of value, you need to tell both the “before” story and the “after” story – you need to tell customer stories with contrast. When you tell customer stories, don’t be afraid to link data with emotion. Often the best way to do that is to talk about the people who were affected by the challenging environment they were working in. Then talk about how their lives became better, easier, more fun, or less stressful after using your solution.

4. Making the Customer the Hero

Every story has a hero. Who is the hero of your story? Is it your company and/or solution? If the answer is yes, then you need to rework your story – and make the customer the hero. The customer is the one who needs to save the day, not you. Your role is that of the mentor. You are there to help your customers see what has changed in their world and how they can adapt and better survive and thrive.

5. Using 3D Props

There are many ways to tell a story. But one extremely effective – and underutilized – technique is to use 3D props. Props break the pattern of what’s expected – and can make the prospect sit up and pay attention. Props make a metaphor or analogy tangible. Props create a physical reminder and can continue selling even when you’ve left the room.

Five Sales Techniques that Don’t Work

1. Selling Benefits

Everyone knows you need to sell benefits not features, right? Well, no. If you start your customer conversation with benefits, you’re jumping the gun when it comes to how most prospects are looking at their first interactions with you and your company. Remember that 20 to 60 percent of pipeline deals are lost to the status quo. That means that you need to establish a buying vision – the case for why the prospect needs to change – before your solution’s benefits will resonate. That means you need to effectively challenge the status quo and show how the prospect’s world can change for the better (see Selling Techniques that Work #1).

2. Competing in a Bake-Off

When you position yourself against your competitors, you’re competing in a vendor bake-off. It’s a “spec war” and you might gain the upper hand with one feature, but then the competition meets your feature and raises another. In the process, you and your competition are often having a very similar dialogue with the prospect, leading to the dreaded “no decision.” Instead of talking to the prospect about “why us,” focus instead on challenging the status quo by getting the prospect to think about “why change” and “why now,” and demonstrate the truly unique value of your solution (see Selling Techniques That Work #2).

3. Marketing to Personas

Many marketers use personas to develop messaging. And, on the face of it, it seems to make sense: defining the profile of your prospect will enable you to develop messages targeted to that profile. The problem is that personas are typically defined by who the prospect is – demographics and behaviors. But the need to change is not driven by a persona. The fact that a prospect shares similar characteristics with the persona isn’t what causes them to re-think their current approach and consider your solution as a new way to solve their problems. Instead of developing messages based on personas, focus on how to convince prospects that the status quo they are standing on is “unsafe,” then show them how life is better with your solution (see Selling Techniques that Work #3).

According to Wikipedia, an elevator pitch is “a short summary used to quickly and simply define a product, service, or organization and its value proposition.” And just about every sales organization under the sun spends a lot of time trying to perfect that pitch. The problem is that the standard elevator pitch tells your story – not your prospect’s story. So instead of spending time refining your elevator pitch, focus on building the story that features your customer as the hero (see Selling Techniques That Work #4).

5. Delivering PowerPoint Presentations

The PowerPoint presentation has become the de facto go-to approach for sales meetings. Marketing churns out slides, then salespeople turn out the lights and rely on logo slides, bullet points, and animations to do the selling for them. The problem isn’t with PowerPoint itself but with how it’s used – and the right time and place for it. But when you’re in intimate, executive conversations, use sales techniques that are visual, and can really make a lasting impact. Instead of spending time refining your slide deck, focus on telling a compelling story and using props to pique your prospect’s interest (see Selling Techniques that Work #5).

Corporate Visions has developed a portfolio of solutions to help your sales organization develop, refine, and use the sales techniques that will be most effective for your business.

door to door Marketing agency in Pune

door to door Marketing agency in mumbai

Marketing , Advertising, Promotion, advertisement,

1to1 Activation, Advertisement in ATMs, Market Surveys

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing agency , door-to-door sales technique and door to door Marketing agency in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing agency ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing agency and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

marketing agencies in pune

Mapping The Buyer’s Journey

How far is today’s B2B buyer through the decision-making process before engaging a supplier? It’s a bit like asking, “How high is up?” The actual number probably doesn’t matter. What’s important is that today’s self-educated B2B buyer—or more aptly, buyers—increasingly turn to sources other than salespeople for product information.

But if you insist on numbers, a recent survey by the Consumer Executive Board (CEB) of 1,900 corporate decision makers found that buyers are, at a minimum, 57 percent of the way through the buying process before they contact a potential supplier. Some respondents reported being as much as 70 percent complete with the decision-making process before reaching out to a vendor.

“That doesn’t leave much time for changing customers’ opinions,” says Peter Pickus, Executive Adviser at CEB. Stated another way, as much as two-thirds of the process that B2B sales teams traditionally used to close deals may be obsolete. “The fundamental implications are clear: marketers must figure out how to influence potential customers where and when they are conducting pre-purchase research.”

“The hardest thing about B2B selling today is that customers don’t need you the way they used to,” add CEB executives Brent Adamson, Mathew Dixon and Nicholas Toman in an article published in Harvard Business Review entitled “The End of Solution Sales.”

The trio contends that top performers in today’s B2B selling environment don’t just sell more effectively, they sell differently. “Boosting the performance of average salespeople isn’t a matter of improving how they currently sell; it involves altogether changing how they sell. To accomplish this, organizations need to fundamentally rethink the training and support provided to their reps,” they state.

The digital revolution
Although the CEB survey of B2B buyers was only conducted last year, the fact that buyers are completing a lot more prepurchase research online before reaching out to a supplier is not news to most. What’s startling is that few suppliers have taken direct and focused action on how to change their go-to-market models to address this shift, says Jason Robinson, Senior Vice President for Sales and Marketing of MarketBridge, a technology enabled services firm.

Supply siders’ inaction has not been for lack of a fallout from the shift to more educated buyers, Robinson says. Sales productivity is suffering, with an estimated 67 percent of sales reps not meeting their quotas, Over the past several years, B2B customers have:

• Been increasingly difficult to reach, leading to sales productivity metrics dropping off a cliff
• Complained that sales reps are woefully underprepared and seemingly not attuned to the fact that today’s customer is privy to endless amounts of information and perspective prior to ever engaging with sales
• Stopped inviting sales reps back to take the process forward, which means the money and effort invested in reaching those customers has been wasted

With digital and online channels playing a significant role in the purchasing decisions of today’s B2B buyer, conventional wisdom holds that organizations need to continue to invest in their digital strategies, including search engine performance, digital advertising, social media, websites, communities and blogs. The MarketBridge report, “The Ultimate Guide to the New Buyer’s Journey,” emphasizes that the critical part of addressing the new buyer’s journey is not merely creating digital tactics, but focusing on how your organization engages prospects once they engage digitally.

“Brands are spending too much time and effort on widespread marketing but are not engaging customers on a direct level,” the report states. “Once the buyer is actually ready to engage with a human inside a given brand, they will do so quite often through a digital channel and will expect a real-time response. When the appropriate digital engagement doesn’t take place around a key consumer segment, revenue loss is a very real scenario.”

The paradox of buying teams

Not only has the explosion of communication platforms and interaction channels ratcheted up the expectations of B2B purchasers, there are more influencers and decision makers within each prospect company involved in the purchasing process. “Reaching consensus and closing deals has become an increasingly painful and protracted process for customers and suppliers alike,” CEB reports.

Whereas an IT supplier might have once sold directly to a CIO and his or her team, today that same sale may also need buy-in from the chief marketing officer, the chief operating officer, the chief financial officer, legal counsel, procurement executives and others. CEB found that, on average, 5.4 people now have to formally sign off on every purchase.

While this complicates the sales process, the good news, says Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, Inc., is that there are a number of people that still need to be sold to. For all of the hype about buyers being 50 percent or more through the buying decision, there is still a lot of selling left to be done, Riesterer says.

“A buyer may feel it is 60 percent of the way done, but if there are 5.4 decision makers, one person may be 60 percent done, but the salesperson may have to bring the other 4.4 people from 0 percent to 100 percent. In actuality, the math to get them all to 100-percent ready [to buy] means the purchase decision is really only 10 percent of the way done when the salesperson is called in,” Riesterer says.

He argues that if companies continue to focus so intently on the notion that buyers are so far down the line in terms of a purchase decision, they may shift too much of their overall budget to front-end tactics such as social selling and automated marketing, and neglect to invest enough in sales training.

“When you think of marketing automation and what it’s focused on, and you think of content marketing and what it’s focused on, I would argue that most of that spend is to get one person to 57 percent completed with the buying decision. How much is spent on sales enablement? Are you confident that your spend and your time are allocated proportionally?” he asks.

Death of the salesman — not
Riesterer argues that a steadily declining lead-to-conversion rate (pick your number on that statistic, too) and studies that show six out of 10 prospects end up making no decision at all is further evidence that the so-called educated buyer either isn’t educated enough or the sales reps aren’t trained well enough to close the deal.

“Are people really looking at the entire picture of what your sales team still needs to accomplish once they’ve been given the name of one person who is 57 percent of the way done?” he asks. “Has anybody really thought about what still has to happen? It isn’t just finishing the last 43 percent. It involves these other 4.4 people—potentially some of them from zero— and getting them as far along as the person who raised his hand. It’s taking them all over the line together.”

It’s wrong to assume that a sales development team can just book an appointment and the buyer (or buyers) who come to a meeting will be fully educated about how they’re going to get value and what problems they’re going to solve.

“There is still a little black art in there,” says Ray Smith, CEO of Datahug, a predictive sales acceleration technology provider. “Yes, they are coming to you with higher expectations. But what they really want from you is not someone who is going to sell to them in a hardnosed, shipping boxes way. They’re looking for advice and they’re looking for references and case studies on how similar companies—maybe even competitors within their industry—have solved their problem.”

“The misconception around saying the customer is better educated is trying to derive the corollary that if they’re better educated, then the rest is easy. That’s not the case,” Smith says emphatically. “When you look at the data analysis on the back end, you see that good sales reps are good because they’re so good at the follow-ups and the engagement. They do all of the right things to prove that the art of selling is alive and well.”

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Relevance of Mass Media to Society

The Fourth Estate

Mass media perform a vital and a crucial role in society. They are called the Fourth Estate, as they are one of the pillars of democracy along with the executive, legislature, and the other socioeconomic forces that bind a society together. In this context, it is important to note that they are both the watchdogs of public behavior of elected officials and custodians of popular goodwill as they seek to report on the goings-on in society.

Hence, mass media are especially relevant to society because without the media, we would never know what is happening in the world around us and be without the moral compass and ethical conscience needed to hold society together. The point here is that like all opinion makers, the mass media has both a duty and a responsibility towards society and this is the reason it is considered a vital part of modern democracies.

Recent Trends

Given the important role that mass media plays in society, recent trends that indicate that the mass media is reneging on its social responsibility and instead becoming hostage to special interests and vested agendas. The phenomenon of paid news, manipulated content, and bargaining with corporates in order to portray them in favorable light or outright demands for bribes in order to not air content are all pointers to the degeneration that has taken place within the context of the contemporary times. Further, the mass media themselves have become susceptible to corrupt practices and given the fact that they are the gatekeepers for democracy, these tendencies must be avoided. As the scandals over many prominent media houses in the UK and the US reveal, the mass media are no longer independent purveyors of truth but instead have become the tools of special interests.

Transition from Newspapers to Digital Media

According to many observers, the transition from print media to digital media (TV, Internet and Social Media) have made mass media more powerful as it gives them access to Billions of viewers and lack of geographical constraints as is the case with newspapers. Hence, they are now bestowed with superior powers over society. This raises the prospect of falling prey to manipulation and pushing agendas easier. However, it needs to be mentioned that this is precisely the reason they should not succumb to the temptations of taking the easy way out, as they now are responsible for events on a global scale as opposed to happenings on a local or regional level.

Final Thoughts

It is indeed the case that mass media are critically relevant to society because of the various reasons discussed above. Further, it is also the fact that the mass media are now in a position wherein they can make or mar the chances of celebrities, politicians, businesspersons, and sportspersons. Hence, the responsibility, which has been vested with them by society, has to be exercised judiciously and not carelessly or with a hidden agenda. In conclusion, the mass media have surely come a long way since the time they used to report on city and council events. Now, they have a global platform and global responsibilities, which means that they should have a conscience as well.

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Articales from http://www.managementstudyguide.com

It is counterintuitive but it works

As a person who believed that the velocity with which a lead converts to a deal is not considered enough, I was skeptical whether the book Slow Down, Sell Faster! by Kevin Davis would work for me. This skepticism did not last long. Once I understood that the title of the book recommends that the rhythm of selling should fit to how customers want to buy, I felt comfortable. I am of the belief that sales velocity should be measured by how fast milestones in the buyer’s journey are reached, not how fast sales activities are carried out. My comfort with the contents of the book continued to increase the further I read it.

In the first part of the book, Davis suggest an eight step circular buying process model providing guidance for sellers, what to do and whom to access within the customer organization to help the customer navigate through his/her journey of buying. I appreciate that he does not promote this model as a one-size-fits-all approach to success. To the contrary, he makes it perfectly clear that his model is focused on “buy-learning” where potential customers do not yet have all the necessary information to make a buying decision, compared to “buy-knowing” where buyers can make a decision quickly because they already know as much as they need to make a decision.

To make the model actionable for sellers, Davis assigns a metaphor of real professionals to each of the eight phases. These metaphors describe the ideal behavior of a sales person to help the buyer move through the respective phase. Here is an illustration of the concept: The first phase in the buying process is labeled “Change.” The sales role best suited to facilitate the buying process at this stage is “Student,” someone who is learning about changes affecting a potential customer. In the following “Discontent” phase, the appropriate sales role is that of a “Doctor,” a person who diagnoses the cause of the discontent, and so on.

-Davis’s model includes two phases after the customer’s buying decision, reflecting his belief that the purpose of selling is not closing a deal but opening a relationship

These sales roles metaphors illustrate well what a successful seller needs to do in the different phases of the buying process. However there is a danger of confusion if your company’s job description uses some of these same labels in different ways.

The remaining chapters of the first part of the book deal with the major aspect that make a deal complex: the fact that there are several people involved in the buying decision, each having different roles. As Davis’s book is based on seminars he teaches, it is understandable that specific jargon is used to describe the various roles in the buying team. I particularly liked the concept of the power broker. I am less sure about the role of the ROI authority, the person who can make funds available and is the ultimate decider. I am sure the role exists and is crucial, I am just not so sure about the label.

The buying team roles are then mapped to where and how they are most likely involved in the eight step buying process model, thus giving the sales person guidance when best to speak to whom. Combining the roles of the buying team and the buying process makes it very clear why “calling high” is not as sure a recipe for success as many sales experts want to make us believe.

The second part of the book then describes the sales roles of “Student,” “Doctor,” etc., in detail. With real-life examples the model is brought to life. In those examples, there are some details where old salesmanship shines through. But this does not in any way diminish the value of the concepts which are leading edge thinking of how to approach selling in the 21^st century.

With the third part of the book, Davis demonstrates his expertise on how a sales team can be introduced to the new thinking he is suggesting. Sales managers play a crucial role in such initiatives. The book also covers the aspect how managers can use the eight sales roles as a very effective basis for coaching their people and thus make sure that the concepts are applied to greater sales success.

Davis is obviously someone who carried a bag in the field. However, unlike many others, he is able to conceptualize his experiences to make them comprehensible to others. The book is definitely not of the category “this is what I did and I see no reason why you should not be successful doing the same.” Instead it provides a very good framework for sales organizations wanting to remain successful in this new era, where customers have much more power than salespeople have been used to.

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