Tag: Direct Marketing Strategy gadchiroli

shop marketing Strategy | door2door marketing Plan gadchiroli

When it comes to Promotional Marketing and its associated services shop marketing Strategy | door2door marketing Plan gadchiroli, we like to think we know a thing or two. After all, we’ve been doing it for a quarter of a century!

As a long established and reliable partner to brands and agencies, we provide a proactive and helpful account management team to help work through your marketing objectives. Technology is at the heart of everything we deliver – from live online reporting through to cashback platforms and ecommerce websites, we utilise the latest technology to deliver efficiencies in handling and transparency of our operation.

Fulcrum provides a flexible approach – allowing you to focus on your brand, while we take care of the detail behind the scenes

For the team here at Fulcrum it’s all about how to help a brand to drive sales, manage logistics – using the power of our people, our processes and our technology. Our people are drawn from a variety of commercial backgrounds including agency, experiential, btl and fieldwork.

We do the research on new trends, Marketing and Btl solutions and effective ways of working

we provide a comprehensive a range of promotional solutions to major organisations working to promote their businesses and brands. These solutions relate to the issuing, validation, redemption and settlement of…

RETAILER OFFERS – loyalty vouchers, coupons & points, complex & personalised targeted promotions, trigger offers

STORED VALUE INSTRUMENTS – gift, savings, points, general ‘spend’ cards or virtual cards
MANUFACTURER COUPONS – including 3rd party and affinity partner programmes
…whether physical or digital, for customer present and online transactions.

Our services are operational in the mumbai and pune (where we support all major grocery retailers, FMCG manufacturers, and many leading multi-retailer environments).

Who are we?

Fulcrum specialises in the provision of marketing, Btl and leaflet distribution services within the Marketing and all sector.

How can we help?

Over the years we have innovated our core capabilities through excellent IT infrastructure and customer service, to provide a one stop shop for all your promotional, fulfilment and distribution needs.

We are dedicated to helping our customers achieve growth, customer retention and increased profitability through the combination of our expert marketing support services.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Brand Activation

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

 

Marketing idea an tips , info , case study

Online Sales Promotion

Online Sales Promotion

Online sales promotion can create personal relationships, channels of communication, and an exchange of information regarding a product.

LEARNING OBJECTIVES

Discuss on line sales promotion as a sales promotion method and relative to personal selling and sales promotion

KEY TAKEAWAYS

Key Points

  • Online offers and giveaways are simple and enable marketers to cultivate and gather valuable sales information such as demographics, statistics, and consumer buying habits.
  • The Internet allows sales representatives to reach exponentially more potential buyers.
  • Interactivity is the key to site stickiness.

Key Terms

  • Search Engine Marketing: Search engine marketing promotes websites by increasing their visibility on the search results page, usually through paid inclusion.
  • search engine optimization: Search engine optimization offers a more organic, natural, and free way to garner a desired ranking on a search results page through the use of keywords.
  • Affiliate Programs: Affiliate programs transform site visitors to business partners by offering rewards for referral business.

Introduction

Sales promotion techniques are certainly not new but they have been revitalized through new media and technology, especially as it relates to online usage.

image

Internet Marketing Plan: Some of the same promotions that work offline also work online.

Online sales promotions are meant to turn site visitors into consumers. The objective is to get the visitor to take action by contacting a sales representative and ultimately buying the offered product. The methods to accomplish this goal are diverse and include:

  • Advertising
  • Loyalty and rewards programs
  • Contests
  • Search engine usage and optimization
  • Social media
  • Email blasts
  • Referral marketing
  • Affiliate marketing
  • Inbound marketing
  • Videos
  • Coupons, premiums, rebates, and other discounts

Personal Selling – An Integral Part of the Online Experience

The personal touch often makes all the difference when selling. The development of a relationship with a sales representative created by a personal referral often makes the difference between an inquiry and a sale. Interactivity is the key to site stickiness. Through online sales promotion, relationships are developed, channels of communication are opened, and an exchange of information regarding a product’s benefits and a consumer’s needs occurs.

The Internet allows sales representatives to reach exponentially more potential buyers. Emails blasts can reach thousands of potential buyers at one time. Videos posted on websites like YouTube have the potential to go viral. Through content and inbound marketing, a sales representative is capable of offering specific, expert, and personalized information to site visitors. Social media enables a company and its sales team to make contact with like-minded individuals and to convert those who are unfamiliar with the product or service being sold. It adds new meaning to the phrase “cold calling”, which refers to a personal selling technique whereby a sales representative contacts people who are not expecting a call or sales pitch.

Affiliate programs transform site visitors to business partners by offering rewards for referral business.

Search engine marketing (SEM) promotes websites by increasing their visibility on the search results page. Placements can be purchased as “paid inclusions” or the value of website content can be increased by including keywords that are most often searched and used by individuals. The latter, also referred to as search engine optimization (SEO), offers a more organic, natural, and free way to garner a desired ranking on a search results page.

Giveaways

Online offers and giveaways are simple and enable marketers to cultivate and gather valuable sales and demographic information. Personal likes, personal experience, email addresses, payment information, and addresses are needed in order to deliver gifts, product samples, free information, or other “value added” items. Software companies do this all the time when they offer free downloads, stripped down versions of the software, or trial periods.

Look at the Results

Online sales promotions enable you to obtain measurable results. Online sales promotions also enable you to see what the competition is doing. Most importantly, online sales promotions enable you to identify what works and what does not, thereby saving you money and delivering you much more “bang for your buck. ”

 

Advertising ideas

Promotional Idea

Marketing Ideas

Marketing Ideas 1

Events Ideas

Marketing Management and Strategic Planning

 Guide to Online Marketing

Sales Management & Planning

Advertising and Promotion

Mass Communication Media and Culture

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

ADVERTISING AND PROMOTIONS

 

 

Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

Small Business and Entrepreneurship

Human Resource Management

Introduction to Business

Principles of Management

Residential Society Marketing
 Direct Marketing Strategy gadchiroli, Experiential marketing Solutions gadchiroli, Product marketing Companies gadchiroli ,
On ground marketing Program gadchiroli, shop marketing Strategy gadchiroli, door2door marketing Plan gadchiroli,
BTL marketing Plan gadchiroli, Field marketing Plangadchiroli , campus Marketing Plan ,
multiplexes Marketing Plan , mall Marketing Plan ,
Business To Business marketing Plan , Coupons Distribution Plan

Residential Society Marketing | Direct Marketing Strategy gadchiroli

With so many new ways to reach your potential customer, it is essential to protect the integrity of your brand message”

 

Fulcrum has succeeded over 10 years by continually innovating providing clients with marketing services they need Residential Society Marketing | Direct Marketing Strategy gadchiroli. Our core work today is very different to that of when we first opened our doors but what has not changed is our commitment to service, creative thinking and generating results.

Direct Marketing
Strategic planning and delivery of targeted direct marketing campaigns to generate a strong ROI

Data consultancy
Creative design and production
Print and digital

Advertising
Tactical ad solutions or full multi media campaign planning, concept and execution
Print and digital media
Production and delivery to chosen media

Creative Design
From initial concept development through to finished production and delivery

Press, print and digital media
From corporate identity to point of sale

Experiential Marketing
Take your brand to the right people

Real world and virtual (augmented reality)
Exhibitions and shows
Guerrilla activity

Sales Promotion
Plan and execute activity in all channels to achieve tactical marketing objectives

From concept through to delivery and performance analysis
All media

Campaign Delivery
Creative design
On-line and off-line direct marketing channels
In-house studio production
Print buying and distribution logistics

Marketing performance

Marketing performance analysis
Customer value delivered by marketing channels
Cross channel marketing budget allocation
Optimising allocation of multiple brand propositions to individuals
Customer understanding
Propensity modelling
Response and value predictive models for home shoppers
Product affinity segmentation
Impact of contact density on consumer response
Using on-line browsing to predict purchase propensity

 

About us

Fulcrum is a dynamic, creative agency that specialises in developing and delivering engaging sales promotion, retail merchandise and on-brand promotional products.

From local sourced products to any marketing projects, we partner with leading consumer brands to develop merchandise to support the execution of their global sales and marketing strategies.

we provide our clients with the project management platform required to generate and deliver creative & Inspiring branded merchandise solutions, however simple or complex they may seem.

Through our unique combination of design talent, manufacturing scope, buying power and global distribution expertise, we can provide multi-territory fulfilment of creative products tailored to our clients’ exact requirements.

Residential Society Marketing | Direct Marketing Strategy gadchiroli

B2B businesses operate Company

B2B Company Characteristics

B2B businesses operate and market their goods and services differently than B2C companies, due to the different nature of the purchase.

LEARNING OBJECTIVES

Differentiate between B2B, business to business and B2C, business to consumer characteristics

KEY TAKEAWAYS

Key Points

  • The volume of B2B sales is much greater than that of B2C sales.
  • The purchase of B2B products is much risker than B2C products, because purchasing the wrong product or quantity, or at the wrong terms, can put the entire purchasing business at risk.
  • B2B companies behave differently when buying. Purchases are usually made by committee, and decisions are specification-driven.
  • B2B companies avoid mass media when promoting their brand, instead targeting their customers directly through trade shows, specialized magazines, etc.

Key Terms

  • B2B: Commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
  • B2C: The sale of goods and services from individuals or businesses to the end-user.

Transactions Between Businesses

B2B, or business-to-business, describes commercial transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The volume of B2B transactions is much higher than the volume of B2C transactions, because in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single B2C transaction.

While almost any B2C product or service could also be a B2B product, very few B2B products or services will be used by consumers. For example, toilet paper, a typical B2C product, is a B2B product when sold to hotels. However, few people will buy a forklift for their private use.

an image of microchips of various sizes and colors

Microchips: A microchip is a classic B2B product. Electronic manufacturers buy microchips to put in their products. They sell the products to final consumers.

Differences between B2B and B2C

The main difference between B2B and B2C is who the buyer of a product or service is. The purchasing process is different in both cases. Below are some of the differences between the two types of purchase.

Risk

Buying one can of soft drink involves little money, and thus little risk. If the decision for a particular brand was not right, there are very few implications. The worst that could happen is that the consumer does not like the taste and discards the drink immediately. However, buying B2B products is much riskier. Purchasing the wrong product or service, the wrong quantity, the wrong quality, or agreeing to unfavorable payment terms may put an entire business at risk.

In international trade, delivery risks, exchange rate risks, and political risks exist and may affect the business relationship between buyer and seller. Strong brands imply lower risk of using them; buying unfamiliar brands implies financial risks. Products may not meet the requirements and may need to be replaced at high cost. There exists a performance risk, as there might be something wrong with an unfamiliar brand. When buying machinery or supplies for a company, peers may not approve the purchase of an unknown brand, thus posing a risk to a purchasing manager’s reputation.

Buying behavior in a B2B environment

Timescale

For consumer brands, the buyer is an individual. In B2B there are usually committees of people in an organization. Each of the members may have different attitudes towards any brand. In addition, each party involved may have different reasons for buying or not buying a particular brand. Since there are more people involved in the decision, and since technical details may have to be discussed in length, the decision-making process for B2B products is usually much longer than in B2C.

Brand Loyalty

Companies seek long-term relationships, as any experiment with a different brand will have impacts on the entire business. Brand loyalty in B2B is therefore much higher than in consumer goods markets. While consumer goods usually cost little in comparison to B2B goods, the selling process involves high costs. Not only is it necessary to meet the buyer numerous times, but the buyer may ask for prototypes, samples, and mock-ups. Such detailed assessment serves the purpose of eliminating the risk of buying the wrong product or service.

Brand Differentiation

B2B products are generally bought by a committee of buyers, and in many cases the purchases are specification driven. As a result, it is vital that brands are clearly defined and that they target the appropriate segment. Companies can use various strategies of differentiation, leveraging on the origin of the goods or the processes used in manufacturing them. Depending on the company’s history, the competitive landscape, occupied spaces and white spaces, there could be one or many strategies a company could use. Ultimately, a strong B2B brand will reduce the perceived risk for the buyer and help sell the brand.

Brand Promotion

B2B promotions work differently from B2C brand promotions. The former avoid mass market broadcasts and generally use media that can be targeted at a specific business audience, such as direct marketing distributed online or in trade magazines. B2B companies are also present where their potential customers are, at trade shows, exhibitions, and other trade-related events.

Residential Society Marketing
 Direct Marketing Strategy gadchiroli , Experiential marketing Solutions gadchiroli, Product marketing Companies gadchiroli ,
On ground marketing Program gadchiroli, shop marketing Strategy gadchiroli, door2door marketing Plan gadchiroli,
BTL marketing Plan gadchiroli , Field marketing Plan gadchiroli, campus Marketing Plan gadchiroli ,
multiplexes Marketing Plan gadchiroli , mall Marketing Plan gadchiroli ,
Business To Business marketing Plan gadchiroli , Coupons Distribution Plan gadchiroli

Residential Society Marketing | Direct Marketing Strategy gadchiroli