Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling consultant , door-to-door sales technique and d2d selling consultant in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling consultant ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d selling consultant and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing company in Pune Cantonment
Ethics in Advertising
Ethics means a set of moral principles which govern a persons behavior or how the activity is conducted. And advertising means a mode of communication between a seller and a buyer.
Thus ethics in advertising means a set of well defined principles which govern the ways of communication taking place between the seller and the buyer. Ethics is the most important feature of the advertising industry. Though there are many benefits of advertising but then there are some points which dont match the ethical norms of advertising.
An ethical ad is the one which doesnt lie, doesnt make fake or false claims and is in the limit of decency.
Nowadays, ads are more exaggerated and a lot of puffing is used. It seems like the advertisers lack knowledge of ethical norms and principles. They just dont understand and are unable to decide what is correct and what is wrong.
The main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product by presenting a well decorated, puffed and colorful ad. They claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading customers and unethical. The best example of these types of ads is the one which shows evening snacks for the kids, they use coloring and gluing to make the product look glossy and attractive to the consumers who are watching the ads on television and convince them to buy the product without giving a second thought.
Ethics in Advertising is directly related to the purpose of advertising and the nature of advertising. Sometimes exaggerating the ad becomes necessary to prove the benefit of the product. For e.g. a sanitary napkin ad which shows that when the napkin was dropped in a river by some girls, the napkin soaked whole water of the river. Thus, the purpose of advertising was only to inform women about the product quality. Obviously, every woman knows that this cannot practically happen but the ad was accepted. This doesnt show that the ad was unethical.
Ethics also depends on what we believe. If the advertisers make the ads on the belief that the customers will understand, persuade them to think, and then act on their ads, then this will lead to positive results and the ad may not be called unethical. But at the same time, if advertisers believe that they can fool their customers by showing any impractical things like just clicking fingers will make your home or office fully furnished or just buying a lottery ticket will make you a millionaire, then this is not going to work out for them and will be called as unethical.
Recently, the Vetican issued an article which says ads should follow three moral principles – Truthfulness, Social Responsibility and Upholding Human Dignity.
Generally, big companies never lie as they have to prove their points to various ad regulating bodies. Truth is always said but not completely. Sometimes its better not to reveal the whole truth in the ad but at times truth has to be shown for betterment.
Pharmaceutical Advertising – they help creating awareness, but one catchy point here is that the advertisers show what the medicine can cure but never talk about the side effects of that same thing or the risks involved in intake of it.
Children – children are the major sellers of the ads and the product. They have the power to convince the buyers. But when advertisers are using children in their ad, they should remember not to show them alone doing there work on their own like brushing teeth, playing with toys, or infants holding their own milk bottles as everyone knows that no one will leave their kids unattended while doing all these activities. So showing parents also involved in all activities or things being advertised will be more logical.
Alcohol – till today, there hasnt come any liquor ad which shows anyone drinking the original liquor. They use mineral water and sodas in their advertisements with their brand name. These types of ads are called surrogate ads. These type of ads are totally unethical when liquor ads are totally banned. Even if there are no advertisements for alcohol, people will continue drinking.
Cigarettes and Tobacco – these products should be never advertised as consumption of these things is directly and badly responsible for cancer and other severe health issues. These as are already banned in countries like India, Norway, Thailand, Finland and Singapore.
Ads for social causes – these types of ads are ethical and are accepted by the people. But ads like condoms and contraceptive pills should be limited, as these are sometimes unethical, and are more likely to loose morality and decency at places where there is no educational knowledge about all these products.
Looking at all these above mentioned points, advertisers should start taking responsibility of self regulating their ads by:
design self regulatory codes in their companies including ethical norms, truth, decency, and legal points
keep tracking the activities and remove ads which dont fulfill the codes.
Inform the consumers about the self regulatory codes of the company
Pay attention on the complaints coming from consumers about the product ads.
Maintain transparency throughout the company and system.
When all the above points are implemented, they will result in:
making the company answerable for all its activities
will reduce the chances of getting pointed out by the critics or any regulatory body.
will help gain confidence of the customers, make them trust the company and their products.
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Articales from http://www.managementstudyguide.com
Real, Rapid and Lasting Results
Sales Outsourcing Pros utilizes proven processes and methodologies that have produced many years of successful results. Often, an outsourcing or co-sourcing initiative is the ideal choice for companies operating in complex B2B sales environments or very competitive markets that require superior sales competency.
While the benefits listed below alone more than justify the use of an experienced sales outsourcing company, Sales Outsourcing Pros brings the right strategy, processes, methodologies and experience to deliver other other distinct advantages as well. These include:
1. A Proven Performance Model: You have access to experienced sales teams that have outperformed all others working in a wide variety of sales models and industries time and time again, providing you with a much higher ROI on your sales and marketing investments, more speed, cash flow, reduced risk and sustainability.
2. Talented and Accountable Sales Staff: You can benefit from having a team that has been specifically selected for your particular industry and business environment.
3. Premier Sales Technology: Sales Outsourcing Pros will provide you with cutting-edge technology and sales tools customized to your company’s unique requirements.
4. Quick Market Deployment: As the industry sales process leader, Sales Outsourcing Pros can assist your company in the development and execution of a successful sales strategy and all the necessary sales and marketing processes prior to recruiting, training, and deploying a results-driven regional or national sales force.
Outsourcing Inside Sales Professionals
If you have an in-house sales team selling your products or services, but that sales team is less than effective or too costly and no longer makes sense, outsourcing your inside sales team becomes the only viable option for optimum success. Through the recruitment and deployment of experienced sales professionals with long track records of success, Sales Outsourcing Pros can boost your sales and cut your costs, helping you maximize your liquidity and return on investment.
Outsourcing Services for Immediate Impact
A proven outsourced sales provider, Sales Outsourcing Pros, can give your business a myriad of key services and profit-producing benefits. The following outsourced initiatives are just a few that will have an immediate impact on your company:
Market Research
In addition to providing you with expert analysis, Sales Outsourcing Pros and our experienced sales teams can also provide you with execution planning for your company’s marketing and sales functions. From project planning and financial modeling to diagnostics and logical sales solutions, we can handle all of your sales-related market research needs.
Sales Process
Sales Outsourcing Pros has market-leading intellectual properties and a large library of successful B2B sales processes and methods from which we can develop custom sales processes, execution planning, provide sales training and a variety of support tools. This will help boost your market share and increase the revenue derived from each client much faster than standard sales processes. This repeatedly results in our clients acquiring a higher rate of sales in a shorter period of time than their competitors. After developing and deploying a dynamic, tailored sales process, we will also provide sales and management training programs, best practice metrics and dashboards to ensure continued sales success.
Recruiting
Strategic recruitment is vital for the success of any company. Specialized sales professionals are the most personal and key link between a company’s products or services and its customers. In order to increase sales figures and maximize earnings potential, a highly skilled, knowledgeable, and aggressive sales team must be put in place. Through effective sales recruitment our specialized recruiters can ensure only the most skilled and qualified sales professionals become members of your team.
Lead Generation
Lead generation extends far beyond email and phone campaigns. While these two components of the lead generation triad are related and can leverage each other, particularly when social media is in he mix, there is an third element that is often undervalued and usually executed poorly. Prospects are searching the Web every single day with the intent to research and ultimately purchase products and services. As such, inbound Web leads are an essential part of any modern lead generation campaign. While you can plan targeted and efficient cold calling, social media or email blast campaigns, these time-tested strategies often require quite a wider net.
Comprehensive Sales Solutions
Sales Outsourcing Pros offers comprehensive sales solutions, serving all of your sales and marketing needs. From process development and deployment to sales team development and training, a highly productive sales force can be in on the ground for you in 60 days or less.
If sales is not the core competency of your business, a highly skilled and experienced “sales think tank” is absolutely imperative for your company’s short and long-term success. Sales is a difficult, specialized field. By outsourcing your sales needs to Sales Outsourcing Pros, your profits and ROI will soar to new heights.
The Most Effective Sales Strategy is a Great Message
When you think about it, an effective sales strategy is all about making sure that your reps hit their quota, right? Consider the following insights:
Research performed by SiriusDecisions shows that the number-one inhibitor to sales achieving quota is inability to communicate value message. In other words, if your sales force cannot communicate why your solution is different, better and worth more, theres nothing your sales strategy can do to fix that.
In corresponding research in which SiriusDecisions asked executive customers about the quality of interactions with salespeople, only 10 percent said sales calls provide enough value to warrant the time they spent on them.
A Forrester Research study revealed that only 15 percent of sales calls add enough value, according to executives surveyed.
The Forrester study also showed that just 7 percent of surveyed executives say they would probably schedule a follow-up.
The lesson from these statistics is that the messaging element what salespeople say, do, and write in order to create perceived customer value is far from adequate. To be effective, a sales strategy needs to focus on customer conversations as a way to create a distinctive purchase experience and separate your company from the competition. To do that, your sales strategy needs to focus on three key areas.
Sales Strategy Key #1: Demonstrate Value
We all dream of the situation where the prospect has already recognized and wants to solve the problem that your solution addresses. In this selling environment, you dont need a solid sales strategy and message. But too often, you are not in a great selling environment and you need to work the prospect from every angle. You need to create opportunities. And to help prospects see the value of your offering, you need to tell stories with contrast. You need to tell both the before and after story and its the contrast between the two that creates a powerful perception of value. The bigger the contrast you create between the pain the customer experienced before your solution and the gain the customer experienced with your solution, the greater the perceived value.
Sales Strategy Key #2: Position and Differentiate
Most technology companies position themselves for a competitive bake-off of features and benefits. They talk about why us? But the real questions that customers are considering are why change? and why now? A successful sales strategy requires a new approach for positioning and differentiating your offering. To stand out from the crowd, you need to understand that your real competitor is the status quo and that you need to help your prospects make the decision to change before you help them make the decision to choose you.
Sales Strategy Key #3: Tell a Compelling and Memorable Story
When salespeople prepare for conversations with prospects, they usually focus on getting all of the facts straight about their offerings. And certainly, you need to be accurate in what you say about your solution. But you also need to connect with your customers and the best way to do that is through stories. Telling personal stories, as well as using metaphors and analogies, helps bring your message alive in a way that reciting facts and data simply cannot. Once you start sharing stories as part of the way you talk to customers, youll see relationships change. Your customer relationships will be deeper and more rewarding.
Corporate Visions can help you build your sales strategy on a solid foundation of effective sales messages. Power Messaging helps your sales reps execute the most remarkable, memorable and compelling buying experiences that convince prospects to choose you.
d2d selling consultant in Pune
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Retail Marketing , direct Advertising, Business To Business Activation, sem consultancy,
Business to consumer sales, one2one Advertising, Management Placement
