Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing Supplier , door-to-door sales technique and d2d Marketing Supplier in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing Supplier ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d Marketing Supplier and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing Companies in Pune Cantonment
Push and Pull Marketing in Context of Online, Mobile, and Big Data Business Models
Marketing is usually taken to be the entire gamut of activities that span customer acquisition, retention, and customer prospecting. In this context, we are used to receiving marketing messages and advertisements that entice us and persuade us to buy and consume products.
This is the traditional concept of push marketing wherein marketing messages about new products and new releases often find their way into our email, snail mail, and other channels.
Indeed, traditionally, marketing has always been characterized as push marketing wherein marketers target advertisements and marketing messages at consumers based on broad and wide as well as deep and spread out parameters such as demographics, gender, income levels, geography, and some personalized preferences based on consumer profiling according to these parameters.
However, in recent years, there has been a rise in the pull marketing wherein marketers do not stop at pushing products to consumers and instead, pull the consumers to buy products and consume brands based on proactive and predictive capabilities.
How this works is that marketers begin to take a consumer database and then determine the various classifications and categorizations as described earlier and then they begin to use Big Data to predict what those consumers would buy next. In other words, when contrasted to the traditional push marketing wherein products and brands are first conceived and then consumers targeted, pull marketing differs in the sense that consumers and their future consumer behavior is predicted and sensed as well as intuited.
To give examples of push and pull marketing, consider ads for everyday products such as Toothpastes, Edible Items, and FMCG or Fast Moving Consumer Goods. In these instances, marketers prepare a list of potential consumers and then begin market research to determine the likely target market for the brands and products.
Once the target market is identified, then marketers begin to push the products to consumers wherein ads and marketing messages are targeted at the consumer segments based on market research. Thus, demand is sought to be generated for the supply of products and brands that are pushed to the consumers who are at the center of the marketers universe.
In contrast, the new age marketers go beyond pushing products and brands and instead, pull consumers into their universe wherein their future needs and preferences are estimated and evaluated and then ads and marketing messages targeted at them.
In other words, the marketing process is predictive and intuitive in nature wherein marketers have the power to anticipate shifts in consumer preferences and sense and intuit what consumers are going to do next. This differs from traditional push marketing in the sense that consumers who are again at the center of the marketers universe are pulled in an outward circle manner whereas in push marketing, products are pushed in an inward circle manner to the consumers.
Thus, there is a world of difference between push and pull marketing and the latter has taken off in a big way in recent years mainly due to the sophisticated tools and software that is available to the marketers through Big Data.
Further, with the advent of the internet and Smartphones, consumers can be pulled into the marketers universe more easily as these channels provide the marketers with an ability to draw the consumers rather than pushing the products alone.
Indeed, while one cannot pull consumers entirely through pamphlets, TV ads, and radio spots that are generic in nature, the internet and Smartphones allow marketers to reach consumers in a more micro and customized as well as targeted manner.
In addition, the internet and Smartphones allow marketers to combine Big Data software with the inherent technologies embedded in these media and channels and hence, gives them unprecedented power over the consumers.
Indeed, while push marketing was static and one way, pull marketing is dynamic and two way meaning that consumers can be pulled more easily since they interact with the marketing campaigns in a dynamic manner which would allow them to communicate and reveal their preferences to the marketers in a real time manner.
Thus, marketers can devise marketing campaigns that are more personalized and customized that increases the possibility of the consumers being pulled into the orbit of the brand universe.
As can be seen from the discussion so far, pull marketing is something where the consumers and their future moves are anticipated and predicted using Big Data and then leveraging online and mobile channels, they are drawn to buying products based not only on customer segmentation principles but also based on more micro and granular customer targeting methods and processes.
Though some experts characterize this as push marketing with more advanced technology being used, for the purposes of this article, it would be safe to say that the term pull marketing suits this new age selling better.
Finally, given the awesome power of Big Data and the convenience of the online and mobile channels, it would not be surprising if in the future, we find more real time updating of marketing strategies that are more dynamic and interactive. Already anyone who uses the internet to shop and Smartphones to buy products would know how customized marketing works.
Thus, with more sophisticated technologies, it might be possible to delve into the minds of the consumers and predict what they would do next which is way ahead of traditional push marketing that depends on market research conducted before the products are launched and instead, rely on market research that is dynamic and real time in nature.
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Articales from http://www.managementstudyguide.com
Importance of Integrated Marketing Communication
Importance of Integrated Marketing Communication
Integrated marketing communication plays an integral role in communicating brand message to a larger audience. Integrated Marketing communication helps in integrating all essential components of marketing to communicate similar message to potential and existing end-users.
Integrated marketing communication goes a long way in creating brand awareness among customers at a minimal cost. Integrated marketing communication is essential not only for business to business marketing but also for direct interaction with customers. Organizations implementing integrated marketing communication not only successfully promote their brands among target audience but also develop trust among them who would always stick to their brands, no matter what. Through integrated marketing communication, similar message goes to customers simultaneously, eventually creating a better impact on them. Believe me, the end-user does not even think of buying Brand B, if features and benefits of Brand A are communicated well to the end-users. Integrated marketing communication is more effective as it carefully blends various marketing tools such as advertising, public relations, direct marketing and so on.
Integrated marketing communication scores over traditional ways of marketing as it focuses on not only winning new customers but also maintaining long term healthy relationship with them. Integrated marketing communication ensures two way dialogue with customers – a must in all business. Customer feedbacks need to be monitored well if you wish to survive in the long run. Remember, their feedbacks are valuable and need to be evaluated carefully. Gone are the days when marketers used to rely only on advertising and simple promotions to make their brand popular among end- users. In the current scenario of cut throat competition, marketers need to promote their brands by effectively integrating relevant marketing tools for better results and increased productivity. Integrated marketing communication plays an essential role in delivering a unified message to end-users through various channels and thus has better chances of attracting customers. A single message goes to customers across all marketing channels be it TV, Radio, Banners, hoardings and so on. Integrated marketing communication ensures the brand (product or service) is an instant hit among end-users. It also develops a sense of attachment and loyalty among end-users.
Marketers do not also have to think really hard as to which marketing tool is really effective in creating brand awareness. Integrated marketing communication saves time which is often lost in figuring out the best marketing tool. Through integrated marketing communication, marketers can smartly blend and integrate all marketing tools for better response. In a layman’s language integrated marketing communication provides a wide range of options which help marketers connect easily with their target customers. Integrated marketing communication ensures that the customer gets the right message at the right place and right time. Integrated marketing communication uses several innovative ways to promote brands among customers such as newspaper inserts, hoardings and banners at the most strategic locations, pamphlets, brochures, radio or television advertisements, press releases, discount coupons, loyalty clubs, membership clubs,PR Activities, sales promotional activities, direct marketing initiatives, social networking sites (Face book. Twitter, Orkut), blogs and so on.
What Banana Peppers Have To Do With Churn in Your Customer Success Program
My favorite salad and sandwich shopwhere Ive been eating lunch for many yearsinstituted mobile ordering last year. I used to go into the store and eat, or pick up a salad to go, but over the past few months, Ive been pre-ordering on the mobile app so I can just fly in and out with my lunch order.
Last week I found myself in that shopping center at lunchtime, and decided I was hungry. So I did what I hadnt done for monthsI walked in and ordered a salad from the counter.
And it was depressing.
They used to know me! They knew I preferred half of their usual amount of banana peppers. They knew I liked the spicy chicken and not the breaded chicken. And they knew I liked wheat rolls instead of white.
But we lost that relationship when I switched to mobile ordering. I didnt recognize their employeesand they sure didnt recognize me!
Sure, they have lots of information about me from their app. They can monitor my order history. They can measure my purchases against trends in the market. And they can track my satisfaction through surveys.
But in moving our relationship from the store to my phone, they lost the opportunity to communicate with a salad-buying customerall for the sake of better metrics.
Communication Starts With the Messages
Im not simply bemoaning the death of customer service. Thats been argued enough.
But along with the improvements in service, profitability, and efficiency that came with their technologythey lost the art of communication with their customers. Once I became a profile in a computer, I stopped being a human that makes decisions based on actual conversations in the store.
The same challenge could be occurring in customer success organizations across all industries. Managing issue resolution and measuring customer satisfaction is critical to maintaining a healthy customer subscription base and reducing the barriers to renewal.
However, research conducted by my company shows that telling the wrong story at the wrong moment in the customer lifecycle could have tremendous negative impact on their intention to renewand their likelihood to seek other solutions. And it could be causing the churn that theyre desperately trying to avoid.
To Challenge Or Not?
Many companies are training their sales teams in a provocative, challenging sales model that weve proven to be effective when youre trying to convince a prospect to change from their status quo. We call that developing a Why Change message.
However, when customer success and account management teams are trying to retain customers, a provocative message can backfire. In fact, a recent surveyshowed 67 percent of companies are using the least effective message framework for renewal conversations.
Our research showed that using a provocative message in renewal situation makes customers 10 percent more likely to switch or shop around for other alternatives. In other words, using that disruptive message framework at renewal time makes your customer success teams job 10 percent harder! On the other hand, giving them the right message framework for a renewal conversation would sure make that job easier. We call that framework the Why Stay story.
Cracking the Code for Communicating Price Increases
Your sales team strives to negotiate the best price they can when a new customer comes on board. But make no mistake: Those new customer acquisitions can eat into your profitability, particularly when you factor in the discounting that mightve happened during the deal, not to mention the costs that often arise from over-servicing new accounts in the early days. As a result, many customer success and account teams need to make up some profit margin that may have leaked out during the sales process. One way to do that is by increasing the price at renewal time.
Unfortunately, its a major exposure at many companies. Additional researchindicates that using the wrong message framework and conversation strategy can cause attitudes to be nearly 20 percent less favorable about the message, while making customers 16 percent more likely to switch to another vendor.
Its no wonder that another Corporate Visions survey showed that only eight percent of companies are very confident in their price increase requests, and that four out of five companies want more structure around price increase messaging. That structure should come from an effective message framework, with an anchoring strategy for price increase conversations thats tested and proven to yield the most favorable results. Thats what we call the Why Pay message.
Modern customer success organizations have aligned people, processes, and technology in amazing ways to keep customers happy and maximize utilization of their services across the organization. But for all that investment, the research shows it could be the messages youre using in your customer conversations that are working against you and potentially contributing to your customer churn.
The same is true in my relationship with my local salad restaurant. Darn banana peppers.
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