Customer Acquisition Solutions | Customer Acquisition Solutions University Road Pune

Customer Acquisition Solutions University Road Pune

Fulcrum Marketing is a strategic Customer Acquisition Solutions University Road Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Create your sales plan

In a business, your ultimate goal is to make money. To help you do this a sales plan is required.

A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.

A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.

A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.

You would normally create your own sales plan, often with the input of employees.

See our page on create a sales plan from a sales forecast.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Solutions University Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Solutions University Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

University Road Pune

, Solutions University Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in University Road Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

University Road Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Solutions University Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Solutions

University Road Pune,

University Road, located in the West of Pune in Maharashtra. It is one of the developed locality and comes under the jurisdiction of Pune Municipal Corporation. Its official name is Ganesh Khind Road. It is one of the widest and best constructed roads in Pune. This road starts from the Indian Meteorological Department (also called Shimla office) intersection and ends at the University of Pune Circle. University road has four lanes throughout, and at places it is even six lanes wide. Pune University, Sadhu Vaswani Nagar, Chavan Nagar, Bhosale Nagar, Pashan, Gokhale Nagar, Shivaji Nagar, Bopodi Aundh, Khadki and Baner are its neighboring localities. Several important institutions such as SSC Board, The Bank Of Maharashtra Head Office, The agriculture College, Catering College, The Govt. Polytechnic Pune are on this road. Some of the key residential projects in University Road are Rohan 10 Kasturkunj, Pristine Royale, Paranjape Crystal Tower, Rainbow Apartments, Kumar Privie Shiloh among others.

Connectivity

The areas around University Road is well connected to other parts of the city through a number of roads, lanes and bypasses. University Road is connected to a number of roads like Senapati bapat Road, Range Hill Road, FC Road, KB Joshi Path. It is the major road which has further access to SH 114 and NH 60.

It has close proximity to Pune International Airport which is located at a driving distance of 19 km via Lohegaon Road.

It’s nearby railway stations are Shivajinagar, Pune Junction, Ghorpadi and Khadki. However, Shivajinagar is the nearest railway station to University Road located at a distance of 6 kms only.

Factors for past growth
Proximity to Pune Airport, Shivajinagar railway station and bus depot along with major technology park such as Pune IT Park and Koregaon IT Park have been a plus point for University Road. Hence, a fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in University Road are in huge demand.
The locality is experiencing rapid residential and industrial development owing to its strong connectivity with key regions like Koregaon Park, Pashan, Shivaji Nagar and Aundh via Roadways.
The presence of Banks, ATMs, Schools,colleges and higher educational institutions, Hospitals and retail stores etc. in the locality makes University Road a self-sustained locality.

Employment Hubs near University Road
Thube Park

Platinum Tech Park

Science and Technology Park Pune

Nano Space IT Park

Pune IT Park

Infrastructural Development (Social & Physical)
Sparkles Nursery School, AW Sindhu Vidya Bhavan School, PES Modern English Medium High School, St. Joseph High School, Loyola High School, Eurokids Ashok Nagar, PES Modern English Medium High School, Range Hills English School are some of the good quality schools in the locality.
Some of the renowned hospitals which provides health care facility to the residents of University Road are Central Govt Health Services, Aditya Birla Clinic, Apollo Clinic-Aundh, Parmar Multispeciality Hospital, Sai Shree Hospital and Shashwat Hospital-Aundh to name a few.
To serve the daily needs of the people, City Mall, E Square mall And Khadke Center Port are lie in the vicinity.

 

, Solutions, Solutions University Road, Solutions University Road Pune ,University Road Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Developing an Annual Marketing Plan and Marketing Strategy | house to house sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

Customer Acquisition Solutions Balaji Nagar Pune

Fulcrum Marketing is a strategic Customer Acquisition Solutions Balaji Nagar Pune. Our team of marketing consultants also specialise in marketing planning and Customer Acquisition for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.



Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Customer Acquisition management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Customer Acquisition
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Customer Acquisition Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Customer Acquisition Solutions Balaji Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Customer Acquisition Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Customer Acquisition Solutions Balaji Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Balaji Nagar Pune

Customer Acquisition Solutions Balaji Nagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Balaji Nagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Customer Acquisition 

Customer Acquisition Solutions Balaji Nagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Customer Acquisition | Customer Acquisition Solutions Balaji Nagar Pune

Balaji Nagar ,  Pune

Overview

Overview

Balaji Nagar is a well-known neighborhood of Pune. Several educational institutes, entertainment centers are located in and around the area, which makes living here extremely convenient. The presence of well-equipped healthcare centers and hospitals in close proximity makes the Balaji Nagar one of the sought-after residential destinations in Pune. The presence of basic amenities and other facilities has made the home seekers look for properties for sale in Balaji Nagar.

Connectivity in Balaji Nagar

Commutation is hassle free for the residents of this locality. The Balaji Nagar is well connected to different parts of Pune through excellent road connectivity and bus services. The railways station and inter/ intra city bus station are just a few kilometers away from the Balaji Nagar. With state and other local buses, travelling to nearby locations is very convenient. Good connectivity is one of the major reasons why demand for property in Balaji Nagar is increasing rapidly.

Real estate in Balaji Nagar
In the last few months, the Balaji Nagar has witnessed prolific and exponential growth and it has now turned out to be one of the most proffered residential hubs in the Pune. Smooth connectivity is one of the major reasons for the increase in demand for property in Balaji Nagar. The rapid pace of development is attracting many builders to purchase plots in Balaji Nagar so that they can construct affordable houses for the home seekers.

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Customer Acquisition Solutions Balaji Nagar Pune

Customer Acquisition Solutions Balaji Nagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Customer Acquisition, Customer Acquisition Solutions, Customer Acquisition Solutions Balaji Nagar, Customer Acquisition Solutions Balaji Nagar Pune, Balaji Nagar, Pune

Customer Acquisition Solutions University Road Pune | Loyalty marketing | leaflet distribution

Customer Acquisition Solutions University Road Pune

Fulcrum Marketing is a strategic Customer Acquisition Solutions University Road Pune. Our team of marketing consultants also specialise in marketing planning and Customer Acquisition for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Customer Acquisition strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Loyalty marketing, leaflet distribution, Local Marketing , Customer Acquisition and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Customer Acquisition management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Customer Acquisition method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Customer Acquisition
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Customer Acquisition Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Customer Acquisition Solutions University Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Customer Acquisition Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Customer Acquisition Solutions University Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

University Road Pune

Customer Acquisition Solutions University Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

University Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Customer Acquisition 

Customer Acquisition Solutions University Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Customer Acquisition | Customer Acquisition Solutions University Road Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

University Road ,  Pune

University Road, located in the West of Pune in Maharashtra. It is one of the developed locality and comes under the jurisdiction of Pune Municipal Corporation. Its official name is Ganesh Khind Road. It is one of the widest and best constructed roads in Pune. This road starts from the Indian Meteorological Department (also called Shimla office) intersection and ends at the University of Pune Circle. University road has four lanes throughout, and at places it is even six lanes wide. Pune University, Sadhu Vaswani Nagar, Chavan Nagar, Bhosale Nagar, Pashan, Gokhale Nagar, Shivaji Nagar, Bopodi Aundh, Khadki and Baner are its neighboring localities. Several important institutions such as SSC Board, The Bank Of Maharashtra Head Office, The agriculture College, Catering College, The Govt. Polytechnic Pune are on this road. Some of the key residential projects in University Road are Rohan 10 Kasturkunj, Pristine Royale, Paranjape Crystal Tower, Rainbow Apartments, Kumar Privie Shiloh among others.

Connectivity

The areas around University Road is well connected to other parts of the city through a number of roads, lanes and bypasses. University Road is connected to a number of roads like Senapati bapat Road, Range Hill Road, FC Road, KB Joshi Path. It is the major road which has further access to SH 114 and NH 60.

It has close proximity to Pune International Airport which is located at a driving distance of 19 km via Lohegaon Road.

It’s nearby railway stations are Shivajinagar, Pune Junction, Ghorpadi and Khadki. However, Shivajinagar is the nearest railway station to University Road located at a distance of 6 kms only.

Factors for past growth
Proximity to Pune Airport, Shivajinagar railway station and bus depot along with major technology park such as Pune IT Park and Koregaon IT Park have been a plus point for University Road. Hence, a fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in University Road are in huge demand.
The locality is experiencing rapid residential and industrial development owing to its strong connectivity with key regions like Koregaon Park, Pashan, Shivaji Nagar and Aundh via Roadways.
The presence of Banks, ATMs, Schools,colleges and higher educational institutions, Hospitals and retail stores etc. in the locality makes University Road a self-sustained locality.

Employment Hubs near University Road
Thube Park

Platinum Tech Park

Science and Technology Park Pune

Nano Space IT Park

Pune IT Park

Infrastructural Development (Social & Physical)
Sparkles Nursery School, AW Sindhu Vidya Bhavan School, PES Modern English Medium High School, St. Joseph High School, Loyola High School, Eurokids Ashok Nagar, PES Modern English Medium High School, Range Hills English School are some of the good quality schools in the locality.
Some of the renowned hospitals which provides health care facility to the residents of University Road are Central Govt Health Services, Aditya Birla Clinic, Apollo Clinic-Aundh, Parmar Multispeciality Hospital, Sai Shree Hospital and Shashwat Hospital-Aundh to name a few.
To serve the daily needs of the people, City Mall, E Square mall And Khadke Center Port are lie in the vicinity.

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Customer Acquisition Solutions University Road Pune

Customer Acquisition Solutions University Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Customer Acquisition, Customer Acquisition Solutions, Customer Acquisition Solutions University Road, Customer Acquisition Solutions University Road Pune, University Road, Pune

Customer Acquisition Solutions University Road Pune | h2h selling Solutions | Loyalty marketing

Customer Acquisition Solutions University Road Pune

Fulcrum Marketing is a strategic Customer Acquisition Solutions University Road Pune. Our team of marketing consultants also specialise in marketing planning and Customer Acquisition for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Customer Acquisition strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

Here is our three-step coaching process for building a solid sales and marketing strategy in three months:

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

your brand
your products/services
your competitive situation
your customers
your sales channels

At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

your ideal client profile
drafting your script
mapping out your sales process
objection handling

3. Deliver

Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

communication and Customer Acquisition management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Customer Acquisition method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Customer Acquisition
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Customer Acquisition Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Customer Acquisition Solutions University Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Customer Acquisition Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Customer Acquisition Solutions University Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

University Road Pune

Customer Acquisition Solutions University Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

University Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Customer Acquisition 

Customer Acquisition Solutions University Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Customer Acquisition | Customer Acquisition Solutions University Road Pune

University Road ,  Pune

University Road, located in the West of Pune in Maharashtra. It is one of the developed locality and comes under the jurisdiction of Pune Municipal Corporation. Its official name is Ganesh Khind Road. It is one of the widest and best constructed roads in Pune. This road starts from the Indian Meteorological Department (also called Shimla office) intersection and ends at the University of Pune Circle. University road has four lanes throughout, and at places it is even six lanes wide. Pune University, Sadhu Vaswani Nagar, Chavan Nagar, Bhosale Nagar, Pashan, Gokhale Nagar, Shivaji Nagar, Bopodi Aundh, Khadki and Baner are its neighboring localities. Several important institutions such as SSC Board, The Bank Of Maharashtra Head Office, The agriculture College, Catering College, The Govt. Polytechnic Pune are on this road. Some of the key residential projects in University Road are Rohan 10 Kasturkunj, Pristine Royale, Paranjape Crystal Tower, Rainbow Apartments, Kumar Privie Shiloh among others.

Connectivity

The areas around University Road is well connected to other parts of the city through a number of roads, lanes and bypasses. University Road is connected to a number of roads like Senapati bapat Road, Range Hill Road, FC Road, KB Joshi Path. It is the major road which has further access to SH 114 and NH 60.

It has close proximity to Pune International Airport which is located at a driving distance of 19 km via Lohegaon Road.

It’s nearby railway stations are Shivajinagar, Pune Junction, Ghorpadi and Khadki. However, Shivajinagar is the nearest railway station to University Road located at a distance of 6 kms only.

Factors for past growth
Proximity to Pune Airport, Shivajinagar railway station and bus depot along with major technology park such as Pune IT Park and Koregaon IT Park have been a plus point for University Road. Hence, a fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in University Road are in huge demand.
The locality is experiencing rapid residential and industrial development owing to its strong connectivity with key regions like Koregaon Park, Pashan, Shivaji Nagar and Aundh via Roadways.
The presence of Banks, ATMs, Schools,colleges and higher educational institutions, Hospitals and retail stores etc. in the locality makes University Road a self-sustained locality.

Employment Hubs near University Road
Thube Park

Platinum Tech Park

Science and Technology Park Pune

Nano Space IT Park

Pune IT Park

Infrastructural Development (Social & Physical)
Sparkles Nursery School, AW Sindhu Vidya Bhavan School, PES Modern English Medium High School, St. Joseph High School, Loyola High School, Eurokids Ashok Nagar, PES Modern English Medium High School, Range Hills English School are some of the good quality schools in the locality.
Some of the renowned hospitals which provides health care facility to the residents of University Road are Central Govt Health Services, Aditya Birla Clinic, Apollo Clinic-Aundh, Parmar Multispeciality Hospital, Sai Shree Hospital and Shashwat Hospital-Aundh to name a few.
To serve the daily needs of the people, City Mall, E Square mall And Khadke Center Port are lie in the vicinity.

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Customer Acquisition Solutions University Road Pune

Customer Acquisition Solutions University Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Customer Acquisition, Customer Acquisition Solutions, Customer Acquisition Solutions University Road, Customer Acquisition Solutions University Road Pune, University Road, Pune

btl marketing Plan | rural marketing organizations Kala Ghoda

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

btl marketing Plan | rural marketing organizations Kala Ghoda

placement organizations in pune

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

 

rural marketing organizations Kala Ghoda

btl marketing Plan, Customer Acquisition Solutions , general trade marketing Program , shop To shop marketing organizations

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home2home marketing consultant | rural marketing organizations in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing consultant | rural marketing organizations in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

8 Habits Become Successful Young Entrepreneur

Are your walls adorned with the images of Richard Branson, Bill Gates or Mark Zuckerberg? Do you find yourself constantly dreaming about running a small business? Do you love discussing ideas and coming up with something new? Then it wouldn’t be wrong to say that you want to be an entrepreneur and start your own business some day. To fulfill that dream at a young age, it is important to develop entrepreneur skills early.

Here are 8 tips for young entrepreneurs that will help in developing important entrepreneurial skills that will help you navigate through the business world.

Be Open to New Experiences

Nobody achieves anything great by sticking in their comfort zone. As an aspiring entrepreneur, it is important to stretch beyond your comfort zone and keep your mind open to new ideas. Make a habit of seeking new experiences as it will expose you to things, people and ideas that will help you grow as a person.

Dare to Take Risks

One common trait amongst successful entrepreneurs is that they are not afraid of taking risks. They understand that calculated risks often lead to success. Make a move from being an aspiring entrepreneur to actually launching a business will require some calculated leaps. You can’t step into the business world just by dreaming and wishing about it.

Never Stop Learning

The most successful entrepreneurs are those who never stop reading and learning. They never consider themselves as the smartest people in the room and are constantly seeking ways to learn new things and surround themselves with people who are smarter. The more you keep your mind open to learning new things, the more skills you will develop and that will help you develop key entrepreneurial skills such as being a leader, a visionary, and a salesman.

Be Consistent

Young entrepreneurs should understand the importance of being consistent. Running a business is unpredictable, challenging and unlike the regular 9-to-5 job. You have to make a schedule and stick to it. Don’t just become a success overnight, you must create a plan for success. Follow your schedules, create goals and consistently perform the tasks that are required to execute your plan.

Remember that being consistent is not just limited to your professional life. You have to be consistent in your personal life too. If you have chores and homework for school you need to make sure that you get those things done, so that you can work on your business idea.  Do what you have to do, so that you can do what you want to do.

Be Self Motivated

How many times have you heard companies seeking to hire people who are self-starters. This is just a fancy word for those who don’t need constant supervision. If you approach each day enthusiastic about starting your tasks and can stay motivated enough to see through them, you will be a success. You can’t run a business if you lack the drive to do the work or tackle problems. Your leadership skills must guide your business. One day when you have employees they will look to you as the example. It is important to develop this habit while you are young, do not wait to be asked to do your homework or take your dishes off the table. Making it a habit to ask how you can help.  Self-motivated leaders, make the best entrepreneurs.

Be Aware of your Strengths and Weaknesses

If you don’t know your strengths, you can’t take advantage of them and when you aren’t’t aware of your weaknesses, you won’t make an effort to overcome them.  Overlooking either can hindering your progress in like and in business. Successful entrepreneurs know their strengths and weaknesses, and they keep honing their weaknesses and they hire people who are strong where they are weak. They leverage their strengths too, but that is much easier.

Learn to be Emotionally Intelligent

Customer complaints are common in any business, but how you react to it will make the difference in retaining customers or losing them. At the same time, entrepreneurs face a lot of criticism and rejection in various forms, especially in the early years of a business. As an aspiring business owner, you must be emotionally intelligent to learn from every situation without getting dejected, loosing confidence or destroying a relationship. Learn to develop a thick skin and tackle rejection in a calm and reflective manner. Look at criticism as honest feedback which is a gift and an opportunity to improve your skills and move on.

 

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