Reaper Product Corporate Retail Branding | Reaper Product Corporate Retail Branding Team

The advances in technology are closing the gap between small and large advertising firms and the geographic reach of the larger agencies is not as important as it used to be. Despite these advances, large agencies and Reaper Product Corporate Retail Branding with higher bills to pay, are still charging much more money than their smaller rivals.

So, what does working with a boutique agency mean? It means working with an agency who consistently adapts their methodology to fit the needs for each specific project or client. It means working with an agency who works hard to stay ahead of innovation, who maximizes their resources and actually listens to what you need versus telling you what their time-tested methodologies have proven. It means to accept the new Darwinism, for the large agencies are no longer the fittest.

How Can We Help You Grow
A strategic marketing expressed through powerful advertising can do more than simply help you stand out from competitors. It can help you break away entirely. Increasingly, we see winning companies transforming their lead into a full speed of brand driven “mind share momentum” that leaves runner-up in the dust.

We work with you to understand your top line short and long term strategic objectives. The investment you make in creating or enhancing your brand and the creative ideas firing your marketing materials should help you to create value and achieve corporate goals.

Even The Sky Is No Limit
So you want to be noticed. You want to turn heads in your direction, you want the double take .

To do this you need to create a “nice surprise”, a way of getting attention and giving rewards to the attentive.

How can we help you get your message across?

Not by giving you what you want. But by giving you something you never expected. And, of course, it will be what you needed all along.

The Impact Of Engagement
We provide integrated marketing and advertising programs to clients worldwide. We are both, knowledgeable of and sensitive to the subtle cultural nuances required to work effectively in multiple or global markets.

Reaper Product Corporate Retail Branding Team

We strategically employ our core strengths to build brand equity and identity, with help of our Reaper Product promotional, BTl Marketing and BTL Activation Services, Product promotional Team

We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognizable and superior in quality and reliability. This form of marketing as well as the Fulcrum approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

Reaper Product Corporate Retail Branding Team

Reaper

 

Nowadays the reaper is used not only to cut the crops but also for other harvesting operation. The primary function for the creation of reaper is to increase the production rate for farmers.

These reapers are made of cast iron with wheel mounted body for easy portability. These are built with high grade blades to cut both line plants and random planted harvesting.

These machines are well known for its operation on dry land.
There are numerous types of reapers available on the basis of land and crops.

Straw reaper is a machine which cuts, threshes and cleans the straw in a single operation. It provides a great separating performance. These are built with high quality oscillating blades.
Soybean reapers are used for the soybean harvest. It is used to cut and dry the soybean. The simple structure of the machine operates with low power consumption and ensures excellent and safe performance. These machine runs with diesel power.

Reaper Product Corporate Retail Branding Team

Brand Strategy

Planning your brand strategy will involve the following:

Need Help Building and Promoting your Brand? Let’s meet and IMMEDIATELY create a positive impact on your brand.
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Brand Promotions

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.

Brand Activation

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Sampling

Fulcrum implement local  Product Sampling Agency and demonstration Agency that get brands/products directly into people’s hands. We are skilled at delivering mass samples across multiple locations simultaneously.

Our skill is in developing clever creative concepts that emotionally engage shoppers and drive them into action.

1. We pre-promote our roadshows to ensure people seek us brands as part of their shopper journey.
2. We collect shopper data and start building a relationship with shoppers that emotionally connect them to your product/brand and inspire them to tell other people.
3. We ensure you reach the right customer segment by using customer profile mapping tools. This also gets crossed referenced against our extensive in-house database to ensure accurate profiling.

Society Activation

If you are searching for the best society activation agency, then you are in the right place. At Fulcrum Resources, we have with us some of the best BTL Activation Marketing ideas to help you reach your customers conveniently. With the advancement in technology now the customers have the facility to make purchases right from their couches. So with the help of Society Activation, we help your brand to reach to the end customers directly and grab the attention of the whole family.

Merchandising

Merchandising is essential to ensure your products and brand get the exposure that they deserve. At Fulcrum, we have vast experience when it comes to merchandising and placing Free Standing Display Unitss, shippers and POS into retail environments including shops and supermarkets. Merchandising can be the difference between your products being noticed and purchased or being ignored. As stores house so many different products, merchandising can give you the edge you require to make sure your products are never overlooked.

Fulcrum is a leading choice for companies seeking first-class merchandising solutions. We can ensure compliance and traction are not lost, setting up  and POS across various retail channels to make your product launch as successful as possible. We are able to provide ongoing support, all activities and stock and ensuring all your market is visible. We have provided merchandising services to a wide range of companies and can be counted on to ensure your products are priced correctly, positioned effectively and unmissable to customers.

 

in-store promotion

Currently companies are experiencing challenges in recruiting, managing and retaining in-store sales promoters and In-Store Promotion. Fulcrum offers a fully functional outsourcing solution that delivers guaranteed sales results. In turn this creates the opportunity for larger budget allocation to this area of business as well as a greater return on investment (ROI).

Whether your goal is to do a revenue drive, launch a new product or to create a sustainable In–Store sales force,Fulcrum can provide you with an enthusiastic, professional and well trained team of up to 500 brand ambassadors / promoters with extensive sales experience. We train our ambassadors to compliment the customers shopping experience by providing detailed product information and assisting customers in making purchase decisions. We tailor your promotion to deliver the desired brand interaction.

 

Product Launches

About Us and Product Launch
Our aim is to be your outsourced Field Sales Partner of choice.

We work in partnership with our clients to Product Launch and  activate sales and deliver retail excellence.

We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment.

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products. We believe Fulcrum is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

 

BTl Agency

As BTl Agency and btl marketing has evolved into a strategic, data-driven art form, our capabilities have grown to support not only the creation of impactful direct marketing, but its manufacturing and delivery into the hands of millions of consumers across the nation.

Our unmatched understanding of both btl agency and direct marketing strategy and modern marketing delivers scalable direct marketing campaigns and strong ROI for our clients.

Working as one collaborative team significantly tightens lead-time, capitalizes on production efficiencies and, ultimately, helps you make the most out of your marketing budget.

 

brand promotion activities

Door-to-door leaflet distribution and brand promotion activities ideas has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in your local area and beyond.
By choosing us, you’ll gain access to our highly sophisticated demographic profiling, which will focus your letterbox marketing campaign to ensure our leaflet distributors deliver straight to your specific target audience.
Every one of our leaflet distributors is audited by a third party to ensure continued quality throughout your campaign. We believe in providing excellent service, complete with regular updates and progress reports from our dedicated customer service team once we begin delivering your leaflets.

BTL Activation

We strategically employ our core strengths to build brand equity and identity, with help of our BTl Marketing and BTL Activation Services.

We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Demonstration Activities

In an increasingly competitive retail space, Demonstration Activities and in-store product sampling offer brands a unique opportunity to cut through the noise and engage with customers in a fun and engaging way that creates brand awareness, builds loyalty and drives sales.
Fulcrum specialise in producing and implementing highly effective Demonstration Activities and  in-store sampling by creating a compelling customer experience that brings your brand and products to life.

Mall Marketing

Mall marketing is an ideal way to generate brand awareness for our clients and to introduce new products/services to consumers.

Customers are already prepared for spending at malls, and tend to allow for more time to learn about our clients’ offerings. Our vibrant promoters relay the vision of our clients and create positive associations with their brand, as well as their products/services.

Not only do we do promotions at malls, educating customers, but we also drive sales, providing a bigger return on investment for our clients. Malls are ideal for instant sales generation, as it provides a better quality customer with a higher spend. In this way we can achieve 2 results at the same time, creating brand awareness as well as generating income, at no extra cost to the client.

 

HUMAN BANNER

Human Billboards

Want to target high traffic areas and hubs where other sort of media might not be available? Human Billboards  or  human banner have a strong and immediate impact and avoid conventional methods of getting your message out there.

OVERVIEW

  • Face-to-Face Engagement with target audience
  • Energetic staff can hand out info and direct people to a location
  • Backlit for undercover or night use
  • Can go to high foot traffic areas, like transport hubs
  • Work well in pairs or a group of four
  • Work well solo or in a combo campaign for maximum impact

PROMOTIONAL STAFFING

As one of the pioneers in promotional staffing, Fulcrum has a unique understanding of what it takes to staff promotional marketing events and how to ensure each experience is meaningful and memorable. By constantly and consistently working to find top notch talent for every event, no matter how big or small, we ensure our roster of team members is ready to deliver the best experience to consumers each and every time.

 

Brand Activation

  • EXPERIENTIAL MARKETING EVENTS
  • BRAND ACTIVATIONS
  • STREET TEAM PROMOTIONS
  • RETAIL MARKETING EVENTS
  • FOOD AND BEVERAGE EVENTS
  • FLYERING EVENTS
  • PRODUCT SAMPLING EVENTS
  • LABOR STAFF (LOAD-IN/LOAD-OUT/SETUP)
  • BRAND AMBASSADORS
  • HOSTS AND HOSTESSES
  • BRAND AMBASSADORS
  • PROMO MODELS
  • TRADE SHOW STAFF
  • PRODUCT SPECIALISTS
  • EVENT MANAGERS
  • PRODUCT DEMONSTRATORS
  • STREET TEAM BRAND AMBASSADORS
  • DJS AND EMCEES
  • MASCOTS AND COSTUME CHARACTERS

door to door sales agent in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door sales agent , door-to-door sales technique and door to door sales agent in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door sales agent ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door sales agent and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agencies in Kasba Peth

It’s Da “BOM”! How a “bill of materials” makes sales enablement content more readily available to reps

For as long as there has been product marketing, there have been launch kits, from glossy brochures and multi-page spec sheets to the infamous tech-heavy “product deck.” These assets help your reps talk fluently about your products…but not much else. That’s why Wipro’s Thierry van Herwijnen believes the standard launch checklist needs a rethink, and companies need to start investing in knowledge management—which is part of the overall sales enablement organization at Wipro.

One reason necessitating the investment in better management of sales enablement assets? Deals are already complex, and they’re getting more so. Van Herwijnen noted there are 11 different touch points for reps before a decision is made, and their sales cycles last between six months and two years. What’s more, 6.4 stakeholders are involved in their buying decisions.

To face these realities, he said Wipro had to develop a vision around knowledge management—one that would ultimately equip sales teams with the range of messages, insights and tools they need to have winning sales conversations.

By moving toward a more predictable model for their “bill of materials” (a.k.a. “BOM”), Wipro has made their enablement content more readily available to reps right from their sales portal. This has helped the company overcome some major sales enablement challenges, such as lack of consistency in content, limited accountability and measurement, and limited governance.

By making the jump from knowledge to wisdom with knowledge management, van Herwijnen says Wipro has made strides in the following areas of their sales enablement program:

Sales content optimization and governance

Adoption and messaging supply chain optimization

Sales insights delivery

Alignment between sales and marketing

Social selling participation and buy-in

Corporate Visions was instrumental in improving this process, according to van Herwijnen. Corporate Visions worked with Wipro and conducted a sample audit looking at all current assets, recommended improvements, and established a baseline message to help reinforce message consistency. Wipro also took advantage of Corporate Visions templates to help them seamlessly incorporate messaging from its Conversation Roadmap into its sales enablement assets.

 

 

 

 

 

door to door sales agent in Pune

door to door sales agent in mumbai

Personal selling , Corporate Retail Branding, brand Promotion, sales,

B 2 B Brand promotion, Experiential marketing, Competency

 

door to door sales agent in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door sales agent , door-to-door sales technique and door to door sales agent in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door sales agent ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door sales agent and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing solutions in pune

Big Bazaar Marketing Mix

Marketing Mix of Big Bazaar analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the business & marketing strategies of Big Bazaar.

Let us start the Big Bazaar Marketing Mix:

Product:

The product in the marketing mix of Big Bazaar can be classified into the following categories – Apparels, Food, Farm Produce, Home and Personal Care and Chill Station. Apparels usually comprise denims and T shirts, fabrics and cut pieces, casual clothing, party clothing, ethnics wear, accessories, under garments, dress materials, sarees and the likes. Big Bazaar offers food which comprises ready to eats, ready to cook packages, spices, chilled drinks, tea and coffee etc. Farm products include vegetables, fruits, dairy products and imported fruits/vegetables and luxury fruits. Chill stations are at Big Bazaar offering soft drinks, packages juices, milk and milk products, frozen foods and ice creams. Home and personal care include detergents, soaps, creams, deodorants, plastic products and crockery. Other than these Big Bazaar also offers Electronics, Fashion and Jewellery items and Kids and Child products.

Image: Wikimedia

Price:

Big Bazaar has always endeavoured to strike a good balance between profitability and value pricing of its products. Since major target audiences for Big Bazaar comprises middle class homemakers, value for money and competitive pricing is the strategy adopted. This in conjunction with multiple offers, sales, special discounts, season offs etc make purchasing from Big Bazaar lucrative. Besides this Big Bazaar also offers certain goods at low interest rates and uses psychological model of pricing as well as differential and bundling price strategies. Hence, the pricing strategy in the marketing mix of Big Bazaar is not solely dependent upon competition and regulatory authorities.

Place:

Big Bazaar’s strategy of correctly identifying areas which have high potential development and growing purchasing power and invests in real estate for the opening of their retail stores. These are usually areas high in population and traffic movement. Their Express format has an area of roughly 15-18000 square feet, their hypermarkets usually have an area of 40-45000 square feet while the super centres have upto 1 lakh square feet. Big Bazaar currently have 100+ stores spread across 34 cities. There are plans of expanding stores to other tier 2 cities with an infusion of Rs 350 crore

Promotion:

Big Bazaar is known for promoting its products in very catchy, easy to remember ways using memorable punchlines. For below the line promotion, they offer discounts and coupons along with money back guarantees and several exchange offers. For Above the line promotion Big Bazaar run advertising campaigns on television and radio while also publishing print ads in newspapers and magazines, besides online promotion. Hence the promotional strategy in the marketing mix of Big Bazaar is mostly a 360 branding technique.

Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Big Bazaar.

People:

Very well trained and knowledgeable staff assists people in purchasing the right things which Big bazaar has in spades (roughly 10,000 employees). The people strategy in the marketing of Big Bazaar is primarily having the right people trained in the right way to serve the customers. The uniform and overall grooming, smartness of their employees helps achieve a professional outlook implying that they mean business and are serious about the choices that their customers make through assists. Baggage counters and security guards also help check foul play and ensure safety.

Process:

From the free delivery of goods purchased for over Rs 1000 to streamlining of the cash counter processes through technological application and more efficient queueing systems in place, Big Bazaar realizes the importance processes play in the sale of merchandize and understands the implications this has on customer retention and satisfaction.

Physical Evidence:

Big Bazaar prominently displays tags/name slips and readouts for all its products and merchandize. This helps in better search and navigation and reduces buyer purchase time, thereby generating more profits. The stocking of goods is done systematically and in proper stacks so as to make them visually appealing. Thus, all this provides an overview on the marketing mix of Big Bazaar.

About Big Bazaar:

Big Bazaar, a household name in shopping in India, is a chain of retail stores, also known as a hypermarket. Catering to every need in a typical family, Big Bazaar has certainly come a long way from its humble beginnings of the launch of three stores in Hyderabad, Kolkata and Bangalore to

Big Bazaar is a chain of discount stores targeting the value conscious segment and has its headquarters in Jogeshwari, Mumbai. Promoted by Kishore Biyani and owned by the Future Group, it has changed the way Indians shop by providing a one stop for all needs kind of a hypermarket chain. Big Bazaar is largely based on the fashion format of selling through retail chains and providing grocery and a whole range of general merchandise, targeting a demographic including young working class and middle class homemakers.

Retail is a fast growing sector in India and has a great deal of economic significance in the context of the India GDP. It has helped boost investments and provided massive job opportunities to Indians.

 

What is Brand Personality ?

Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These characteristics signify brand behaviour through both individuals representing the brand (i.e. it’s employees) as well as through advertising, packaging, etc. When brand image or brand identity is expressed in terms of human traits, it is called brand personality. For instance – Allen Solley brand speaks the personality and makes the individual who wears it stand apart from the crowd. Infosys represents uniqueness, value, and intellectualism.

Brand personality is nothing but personification of brand. A brand is expressed either as a personality who embodies these personality traits (For instance – Shahrukh Khan and Airtel, John Abraham and Castrol) or distinct personality traits (For instance – Dove as honest, feminist and optimist; Hewlett Packard brand represents accomplishment, competency and influence). Brand personality is the result of all the consumer’s experiences with the brand. It is unique and long lasting.

Brand personality must be differentiated from brand image, in sense that, while brand image denote the tangible (physical and functional) benefits and attributes of a brand, brand personality indicates emotional associations of the brand. If brand image is comprehensive brand according to consumers’ opinion, brand personality is that aspect of comprehensive brand which generates it’s emotional character and associations in consumers’ mind.

Brand personality develops brand equity. It sets the brand attitude. It is a key input into the look and feel of any communication or marketing activity by the brand. It helps in gaining thorough knowledge of customers feelings about the brand. Brand personality differentiates among brands specifically when they are alike in many attributes. For instance – Sony versus Panasonic. Brand personality is used to make the brand strategy lively, i.e, to implement brand strategy. Brand personality indicates the kind of relationship a customer has with the brand. It is a means by which a customer communicates his own identity.

Brand personality and celebrity should supplement each other. Trustworthy celebrity ensures immediate awareness, acceptability and optimism towards the brand. This will influence consumers’ purchase decision and also create brand loyalty. For instance – Bollywood actress Priyanka Chopra is brand ambassador for J.Hampstead, international line of premium shirts.

Brand personality not only includes the personality features/characteristics, but also the demographic features like age, gender or class and psychographic features. Personality traits are what the brand exists for.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

1st Half of the Year sales is Over! What’s Next?

 

First Half of the Year is Over!

Steps to take to Ensure Success

It’s a wrap.  But everything must continue to move forward with increased levels of urgency. In many situations cash flow is tighter, pipelines have been impacted and sales cycles have grown longer.  That’s the reality, but as sales leaders and executives we need to take this week to reflect on the first half: “what went better than expected, what things didn’t work?”  Actions that need to be taken this week:

(A) Hold a 2 hour sales meeting with your entire team to: 1) brainstorm on what needs to happened to have a successful 2017, 2) each salesperson must report on their first half achievements and what personal commitments (sales, personal and professional) they are making for the second half and 3) how they will help the entire company to be successful.

(B) Next make sure your 6- month marketing calendar is completed with the necessary levels of activities to generate pipeline values.

(C) Complete your next 90 day sales training plan.  Then write out your personal vision and commitment statement for the next six months.  This paragraph should describe your objectives and goals and add a personal sentence or two that describes what you will commit to from a leadership position.

(D) Make sure you have an end of year sales contest set and announce it soon.

(E) Re-read all my past blogs for other idea’s that will propel your sales organization.

Summer is also a good time to improve your professionalism but creating your own Sales Management Training plan.  Something new is available to help you position your organization for growth, Acumen’s online Sales Leadership training program. You have access to our video library and value content that covers:

  • Sales leadership and Sales Management
  • Building a Sales Culture
  • Sales Compensation
  • Sales Management Systems that Build Predictable Revenue
  • Interview and Recruiting for High Performance

Take each course separately or take the entire line of courseware, check it out: https://www.salesgravy.com/online-sales-training/course_category/8

Let me know what other actions everyone could do to increase their success rate!

 

Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 19 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout the world.

Ken was recently ranked for the fourth year in a row by Top Sales World magazine as one of the Top 50 Sales & Marketing Influencers. His blog has been rated in the sales blogs in the world!

Ken has written 5 books, his latest book is: SLAMMED! for First Time Sales Managers, Ken provides Keynotes, consulting services, boot camps and products designed to improve business performance.  Need more sales management resources? Check out his Sales Management Tool Kit or the Acumen Project and his new Ignite Your Sales Team online video training program for sales leaders

 

 

door to door sales agent in Pune

door to door sales agent in mumbai

Personal selling , Corporate Retail Branding, brand Promotion, sales,

B 2 B Brand promotion, Experiential marketing, Competency

 

door to door sales agent in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agencies in Kasba Peth

It’s Da “BOM”! How a “bill of materials” makes sales enablement content more readily available to reps

For as long as there has been product marketing, there have been launch kits, from glossy brochures and multi-page spec sheets to the infamous tech-heavy “product deck.” These assets help your reps talk fluently about your products…but not much else. That’s why Wipro’s Thierry van Herwijnen believes the standard launch checklist needs a rethink, and companies need to start investing in knowledge management—which is part of the overall sales enablement organization at Wipro.

One reason necessitating the investment in better management of sales enablement assets? Deals are already complex, and they’re getting more so. Van Herwijnen noted there are 11 different touch points for reps before a decision is made, and their sales cycles last between six months and two years. What’s more, 6.4 stakeholders are involved in their buying decisions.

To face these realities, he said Wipro had to develop a vision around knowledge management—one that would ultimately equip sales teams with the range of messages, insights and tools they need to have winning sales conversations.

By moving toward a more predictable model for their “bill of materials” (a.k.a. “BOM”), Wipro has made their enablement content more readily available to reps right from their sales portal. This has helped the company overcome some major sales enablement challenges, such as lack of consistency in content, limited accountability and measurement, and limited governance.

By making the jump from knowledge to wisdom with knowledge management, van Herwijnen says Wipro has made strides in the following areas of their sales enablement program:

Sales content optimization and governance

Adoption and messaging supply chain optimization

Sales insights delivery

Alignment between sales and marketing

Social selling participation and buy-in

Corporate Visions was instrumental in improving this process, according to van Herwijnen. Corporate Visions worked with Wipro and conducted a sample audit looking at all current assets, recommended improvements, and established a baseline message to help reinforce message consistency. Wipro also took advantage of Corporate Visions templates to help them seamlessly incorporate messaging from its Conversation Roadmap into its sales enablement assets.

 

 

 

 

 

door to door sales agent in Pune

door to door sales agent in mumbai

Personal selling , Corporate Retail Branding, brand Promotion, sales,

B 2 B Brand promotion, Experiential marketing, Competency

 

door to door sales agent in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing solutions in pune

Big Bazaar Marketing Mix

Marketing Mix of Big Bazaar analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the business & marketing strategies of Big Bazaar.

Let us start the Big Bazaar Marketing Mix:

Product:

The product in the marketing mix of Big Bazaar can be classified into the following categories – Apparels, Food, Farm Produce, Home and Personal Care and Chill Station. Apparels usually comprise denims and T shirts, fabrics and cut pieces, casual clothing, party clothing, ethnics wear, accessories, under garments, dress materials, sarees and the likes. Big Bazaar offers food which comprises ready to eats, ready to cook packages, spices, chilled drinks, tea and coffee etc. Farm products include vegetables, fruits, dairy products and imported fruits/vegetables and luxury fruits. Chill stations are at Big Bazaar offering soft drinks, packages juices, milk and milk products, frozen foods and ice creams. Home and personal care include detergents, soaps, creams, deodorants, plastic products and crockery. Other than these Big Bazaar also offers Electronics, Fashion and Jewellery items and Kids and Child products.

Image: Wikimedia

Price:

Big Bazaar has always endeavoured to strike a good balance between profitability and value pricing of its products. Since major target audiences for Big Bazaar comprises middle class homemakers, value for money and competitive pricing is the strategy adopted. This in conjunction with multiple offers, sales, special discounts, season offs etc make purchasing from Big Bazaar lucrative. Besides this Big Bazaar also offers certain goods at low interest rates and uses psychological model of pricing as well as differential and bundling price strategies. Hence, the pricing strategy in the marketing mix of Big Bazaar is not solely dependent upon competition and regulatory authorities.

Place:

Big Bazaar’s strategy of correctly identifying areas which have high potential development and growing purchasing power and invests in real estate for the opening of their retail stores. These are usually areas high in population and traffic movement. Their Express format has an area of roughly 15-18000 square feet, their hypermarkets usually have an area of 40-45000 square feet while the super centres have upto 1 lakh square feet. Big Bazaar currently have 100+ stores spread across 34 cities. There are plans of expanding stores to other tier 2 cities with an infusion of Rs 350 crore

Promotion:

Big Bazaar is known for promoting its products in very catchy, easy to remember ways using memorable punchlines. For below the line promotion, they offer discounts and coupons along with money back guarantees and several exchange offers. For Above the line promotion Big Bazaar run advertising campaigns on television and radio while also publishing print ads in newspapers and magazines, besides online promotion. Hence the promotional strategy in the marketing mix of Big Bazaar is mostly a 360 branding technique.

Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Big Bazaar.

People:

Very well trained and knowledgeable staff assists people in purchasing the right things which Big bazaar has in spades (roughly 10,000 employees). The people strategy in the marketing of Big Bazaar is primarily having the right people trained in the right way to serve the customers. The uniform and overall grooming, smartness of their employees helps achieve a professional outlook implying that they mean business and are serious about the choices that their customers make through assists. Baggage counters and security guards also help check foul play and ensure safety.

Process:

From the free delivery of goods purchased for over Rs 1000 to streamlining of the cash counter processes through technological application and more efficient queueing systems in place, Big Bazaar realizes the importance processes play in the sale of merchandize and understands the implications this has on customer retention and satisfaction.

Physical Evidence:

Big Bazaar prominently displays tags/name slips and readouts for all its products and merchandize. This helps in better search and navigation and reduces buyer purchase time, thereby generating more profits. The stocking of goods is done systematically and in proper stacks so as to make them visually appealing. Thus, all this provides an overview on the marketing mix of Big Bazaar.

About Big Bazaar:

Big Bazaar, a household name in shopping in India, is a chain of retail stores, also known as a hypermarket. Catering to every need in a typical family, Big Bazaar has certainly come a long way from its humble beginnings of the launch of three stores in Hyderabad, Kolkata and Bangalore to

Big Bazaar is a chain of discount stores targeting the value conscious segment and has its headquarters in Jogeshwari, Mumbai. Promoted by Kishore Biyani and owned by the Future Group, it has changed the way Indians shop by providing a one stop for all needs kind of a hypermarket chain. Big Bazaar is largely based on the fashion format of selling through retail chains and providing grocery and a whole range of general merchandise, targeting a demographic including young working class and middle class homemakers.

Retail is a fast growing sector in India and has a great deal of economic significance in the context of the India GDP. It has helped boost investments and provided massive job opportunities to Indians.

 

What is Brand Personality ?

Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These characteristics signify brand behaviour through both individuals representing the brand (i.e. it’s employees) as well as through advertising, packaging, etc. When brand image or brand identity is expressed in terms of human traits, it is called brand personality. For instance – Allen Solley brand speaks the personality and makes the individual who wears it stand apart from the crowd. Infosys represents uniqueness, value, and intellectualism.

Brand personality is nothing but personification of brand. A brand is expressed either as a personality who embodies these personality traits (For instance – Shahrukh Khan and Airtel, John Abraham and Castrol) or distinct personality traits (For instance – Dove as honest, feminist and optimist; Hewlett Packard brand represents accomplishment, competency and influence). Brand personality is the result of all the consumer’s experiences with the brand. It is unique and long lasting.

Brand personality must be differentiated from brand image, in sense that, while brand image denote the tangible (physical and functional) benefits and attributes of a brand, brand personality indicates emotional associations of the brand. If brand image is comprehensive brand according to consumers’ opinion, brand personality is that aspect of comprehensive brand which generates it’s emotional character and associations in consumers’ mind.

Brand personality develops brand equity. It sets the brand attitude. It is a key input into the look and feel of any communication or marketing activity by the brand. It helps in gaining thorough knowledge of customers feelings about the brand. Brand personality differentiates among brands specifically when they are alike in many attributes. For instance – Sony versus Panasonic. Brand personality is used to make the brand strategy lively, i.e, to implement brand strategy. Brand personality indicates the kind of relationship a customer has with the brand. It is a means by which a customer communicates his own identity.

Brand personality and celebrity should supplement each other. Trustworthy celebrity ensures immediate awareness, acceptability and optimism towards the brand. This will influence consumers’ purchase decision and also create brand loyalty. For instance – Bollywood actress Priyanka Chopra is brand ambassador for J.Hampstead, international line of premium shirts.

Brand personality not only includes the personality features/characteristics, but also the demographic features like age, gender or class and psychographic features. Personality traits are what the brand exists for.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

1st Half of the Year sales is Over! What’s Next?

 

First Half of the Year is Over!

Steps to take to Ensure Success

It’s a wrap.  But everything must continue to move forward with increased levels of urgency. In many situations cash flow is tighter, pipelines have been impacted and sales cycles have grown longer.  That’s the reality, but as sales leaders and executives we need to take this week to reflect on the first half: “what went better than expected, what things didn’t work?”  Actions that need to be taken this week:

(A) Hold a 2 hour sales meeting with your entire team to: 1) brainstorm on what needs to happened to have a successful 2017, 2) each salesperson must report on their first half achievements and what personal commitments (sales, personal and professional) they are making for the second half and 3) how they will help the entire company to be successful.

(B) Next make sure your 6- month marketing calendar is completed with the necessary levels of activities to generate pipeline values.

(C) Complete your next 90 day sales training plan.  Then write out your personal vision and commitment statement for the next six months.  This paragraph should describe your objectives and goals and add a personal sentence or two that describes what you will commit to from a leadership position.

(D) Make sure you have an end of year sales contest set and announce it soon.

(E) Re-read all my past blogs for other idea’s that will propel your sales organization.

Summer is also a good time to improve your professionalism but creating your own Sales Management Training plan.  Something new is available to help you position your organization for growth, Acumen’s online Sales Leadership training program. You have access to our video library and value content that covers:

  • Sales leadership and Sales Management
  • Building a Sales Culture
  • Sales Compensation
  • Sales Management Systems that Build Predictable Revenue
  • Interview and Recruiting for High Performance

Take each course separately or take the entire line of courseware, check it out: https://www.salesgravy.com/online-sales-training/course_category/8

Let me know what other actions everyone could do to increase their success rate!

 

Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 19 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout the world.

Ken was recently ranked for the fourth year in a row by Top Sales World magazine as one of the Top 50 Sales & Marketing Influencers. His blog has been rated in the sales blogs in the world!

Ken has written 5 books, his latest book is: SLAMMED! for First Time Sales Managers, Ken provides Keynotes, consulting services, boot camps and products designed to improve business performance.  Need more sales management resources? Check out his Sales Management Tool Kit or the Acumen Project and his new Ignite Your Sales Team online video training program for sales leaders

 

 

door to door sales agent in Pune

door to door sales agent in mumbai

Personal selling , Corporate Retail Branding, brand Promotion, sales,

B 2 B Brand promotion, Experiential marketing, Competency