Distribution Channels engagement marketing | society Activities Sinhagad, Pune

September 29, 2019September 29, 2019dilipfulcrum

Welcome to Fulcrum society Activities Sinhagad, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Sinhagad.

We offer a wide range of Distribution Channels engagement marketing And marketing services including Distribution Channels engagement marketing , retail Store engagement marketing , society Activities , house2house engagement marketing, corporate promotional.

As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.

We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.

Connect With Your Customers

We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Fulcrum is a society Activities Sinhagad, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the small to biggest brands.

We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.

EXPERIENCES
People, meet brand.
Strategic campaigns to shape opinion and build brand affinity.

TRIAL
People, meet product.
Tactical campaigns to boost penetration and promote sales.

STAFFING
People, meet people.
Providing the people who’ll be the real world face of your brand.

Live Experience

Immersive experiential marketing campaigns to create Brand Devotion

Product Sampling

Campaigns to drive trial, change perceptions, boost awareness & sales

Promotional Staffing

Brand ambassadors & hospitality staff to be the face of your brand

We provide three core services each strategically tailored to your brand’s goals

Type of society Activities is useful for:
The answer to this is pretty much anything, however we have listed some common Distribution Channels engagement marketing, society Activities , event types below.

+ High Street Promotion
+ High Street Promotion
+ Competition Signup
+ Exhibitions
+ Festivals
+ Club Promotion
+ Sporting Events
+ In Store Promotion
+ Business Promo Offers

Where do we cover?
We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.

Can you design and make up leaflets for us?
Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.

Helping brands build powerful front lines in the real world.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Full independent Distribution Channels engagement marketing Agency, specialising in field and Distribution Channels engagement marketing , retail Store engagement marketing , society Activities , house2house engagement marketing, corporate promotional…. field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup of coffee on the roof at our ‘Sinhagad, Pune office

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Sinhagad and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.

We love experiential marketing and we love what we do.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
STREET TEAMS
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities

One of the best integrated marketing companies Pune has to offer, … We create strategic and creative corporate branding propositions.

If you have any questions or queries, just ask. Our dedicated team will be happy to help.

Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
Merchandising
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

We can promote your brand or product

As a leading Sales Promotion Agency in Baramati, Pune, we provide end to end solutions to our clients

We operate across the entire Pune and we have staff in all major towns Sinhagad and cities Pune .

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Email:- info@fulcrumresources.in

Distribution Channels engagement marketing | society Activities Sinhagad, Pune

Sinhagad , Pune

Sinhagad is a hill fortress located at around 35.6 kms southwest from Pune city. Previously, it was called Kondana. The fort is of historical importance as many battles have been fought around it. The most important one being the Battle of Sinhagad of 1671. The locality of Sinhagad comes under the jurisdiction of Pune Municipal Corporation (PMC). Other prominent localities situated close to Sinhagad are Khanapur, Donaje, Arvi, Kondhanpur, Kalyan, Osade, Sasewadi, Girinagar, Paud among others. This is a popular trekking destination for the people of Pune as it is situated on a hill, at a height of 700m above the surrounding landscape. You can also see Panshet, Khadakwasla, and Varasgaon dams as well as the Torna fort. Sinhagad in Pune is easily accessible by PCMT buses. The local municipal transport service runs buses every hour from “Shaniwar Wada” and “Swargate” to the Sinhagad foothills at Donje village. Shared taxi services to the base as well as the top of the mountain are also available. Some of the key residential projects in Sinhagad are Gokhale Mist, Mantra 7 Hills, Sumeru Vilochan, Aadishri Apartment among others.

Connectivity

It is easily accessible from Pune via PMPML buses. Pune- Swargate-Sinhagad Road-Khadakwasla-Sinhagad are the main routes. The local municipal transport service, the PMPML, runs buses every hour from Shaniwar Wada and Swargate – to the Sinhagad foothills at Donje village

Pune International Airport which is located at a driving distance of 52.2 kms from Sinhagad via NH48.

Shivajinagar, Manjri, Dapodi and Khadki are the nearby railway stations. However, Shivajinagar Railway Station is the nearest railway station to Sinhagad which is located at a distance of 36 kms via NH48.

Factors for past growth
Being close to the developing localities along with major tourist places has attracted both investors and end users toward Sinhagad. Locality is moving towards the development as roads are widening and reconstruction. It is a favourite tourist destination in Maharashtra. People who visit here. Look for the rental option. As a result, huge demand for 2 BHK flats for rent in Sinhagad.
The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. in the locality makes Sinhagad a self-sustained locality.

Infrastructural Development (Social & Physical)
Venkateshwara High School, DSK School, Nalanda English Medium School and Aryans School are some good schools in the vicinity.
Some of the renowned hospitals providing health care facility to the residents of Sinhagad are Sinhagad Speciality Hospital, Sahara Hospital, Pulse Multispeciality Hospital, Trimurti Hospital, Sai Hospital, Shri Balaji Trust Sanjivani Hospital and Bharti Hospital among few.
Abhiruchi Mall, Dorabjees Mall, Brand factory and Revolution Mall are the major malls in and around Sinhagad which serves the daily needs of the residents of Sinhagad as well as its neighboring localities.

Major issues
There is a steep and narrow two lane road from the base of the fort to the top. In between the road is in bad condition and currently getting reconstructed. Also you have to pay vehicle toll at the base of the fort to continue your journey to the top.

Distribution Channels engagement marketing Agency Sinhagad, Pune

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retail Store engagement marketing Agency Sinhagad, Pune

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society Activities Agency Sinhagad, Pune

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Campaigns | auto show Interactive marketing Hinjewadi, Pune

September 29, 2019September 29, 2019dilipfulcrum

Welcome to Fulcrum auto show Interactive marketing Hinjewadi, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Hinjewadi.

We offer a wide range of Campaigns And marketing services including Campaigns , house2house Interactive marketing , auto show Interactive marketing , Store Branding, Corporate promotional.

As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.

Connect With Your Customers

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Fulcrum is a auto show Interactive marketing Hinjewadi, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the small to biggest brands.

EXPERIENCES
People, meet brand.
Strategic campaigns to shape opinion and build brand affinity.

TRIAL
People, meet product.
Tactical campaigns to boost penetration and promote sales.

STAFFING
People, meet people.
Providing the people who’ll be the real world face of your brand.

Live Experience

Immersive experiential marketing campaigns to create Brand Devotion

Product Sampling

Campaigns to drive trial, change perceptions, boost awareness & sales

Promotional Staffing

Brand ambassadors & hospitality staff to be the face of your brand

We provide three core services each strategically tailored to your brand’s goals

Type of auto show Interactive marketing is useful for:
The answer to this is pretty much anything, however we have listed some common Campaigns, auto show Interactive marketing , event types below.

+ High Street Promotion
+ High Street Promotion
+ Competition Signup
+ Exhibitions
+ Festivals
+ Club Promotion
+ Sporting Events
+ In Store Promotion
+ Business Promo Offers

Helping brands build powerful front lines in the real world.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Full independent Campaigns Agency, specialising in field and Campaigns , house2house Interactive marketing , auto show Interactive marketing , Store Branding, Corporate promotional…. field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup of coffee on the roof at our ‘Hinjewadi, Pune office

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Hinjewadi and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.

We love experiential marketing and we love what we do.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

One of the best integrated marketing companies Pune has to offer, … We create strategic and creative corporate branding propositions.

If you have any questions or queries, just ask. Our dedicated team will be happy to help.

We can promote your brand or product

As a leading Sales Promotion Agency in Baramati, Pune, we provide end to end solutions to our clients

We operate across the entire Pune and we have staff in all major towns Hinjewadi and cities Pune .

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Email:- info@fulcrumresources.in

Campaigns | auto show Interactive marketing Hinjewadi, Pune

Hinjewadi , Pune

Hinjewadi situated on the north-western outskirts of Pune. It is situated very close to the NH-4 bypass, it has Talegaon Dabhade to its north, Pimpri Chinchwad to its east, Ambey Valley to its west, and Lavale Village to its south. Hinjewadi is recognised as a major IT hub of Pune. The area has good civic amenities and is very well-connected to other parts of the greater city of Pune. This locality comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). It has many residential and commercial projects lined up for the future. The need for residential projects is rising primarily because the large, ever increasing pool of employed people are eternally in search of houses closer to office, just to avoid the peak-hour traffic. Some of the prominent areas located close to Hinjewadi are Tathawade, Wakad, Pimple Saudagar, Baner, Aundh, Nande, Khadke, Lavale, Kasarwadi among others. Hinjewadis social infrastructure is also in good shape. Some of the key residential projects in Hinjewadi are Kohinoor Tinsel Town, Kolte Patil Life Republic ORO Avenue, Kohinoor Tinsel County, Eskay Basera Eternity, Godrej 24, Paranjape Blue Ridge among others.

Connectivity and Transit Points

The Pune Airport is at a distance of 25 km from Hinjewadi. The nearest railway station is the Khadki Railway Station, which is about 16 km from this locality. The Pune Junction, which is the main station, is about 21 km away.

There are a few major roads which run through the area namely The Hinjewadi Road and The Mumbai-Bengaluru Highway.

Apart from that, there are auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) for covering short distances. The buses are operated by PMPML (Pune Mahanagar Parivahan Mahamandal Limited) and ply frequently. Theyre an economical mode of transport, which is why theyre usually very crowded. Most people resort to using two-wheelers here.

The main transit points in Hinjewadi are Hinjewadi Phase 3, Mahindra Tech 1 and 2, Info Park, Tata Motors, Kannor, Infosys Phase 2, Wipro Circle, Tata Johnson, Hinjewadi Phase I, Shivaji Chowk, Hinjewadi Chowk, and Hinjewadi Phata. These are the bus stops where one can hop into a local bus for an easy commute.

Factors for Growth in The Past
The establishment of Rajiv Gandhi Infotech Park in Hinjewadi also boosted the localitys growth, which was originally a small village. Now, many leading multinational organisations, EMERSON Innovation Centre Pune, IBM India, Mahindra Engineering, Tata Technologies, Wipro, Tata Consultancy Services, Tech Mahindra, Honeywell, Mindtree and Barclays to name a few, have set up their offices here.

Factors for Growth in the Future
With the real estate market reaching saturation within city limits, potential buyers are shifting their attention to the outskirts. And Hinjewadi ranks quite high on most peoples order of preference. Planned roads and excellent infrastructure facilities have successfully established Hinjewadi as a favorite destination in Pune. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Hinjewadi.
Three phases of the IT park are already constructed here. Once these are fully functional, more phases will be constructed as planned. This will certainly increase property prices in the area.
Theres plenty of scope for infrastructure development too, especially with respect to roads. Currently, the roads are being widened and new roads are being laid. More residential projects and integrated townships are also being planned and developed, so as to accommodate the large growing population.

Infra Development (Social & Physical)
Hinjewadi offers very good social infrastructure to its residents. Some of the reputed schools in Hinjewadi include the KLAY Prep School & Daycare, Alard Public School, Pumpkin Patch School, Little Big World, VIBGYOR High School, The Genius English Medium School, Shanti Junior High School, Symbiosis Institute of International Business, Mercedes – Benz International School, Blue Ridge Public School to name a few. This locality also houses some prominent colleges in the vicinity. These are Alard Colleges of Pharmacy, Alard Institutes, Swami Vivekanand College of Education, International Institute of Information Technology, IBMR College, R.S Junior College, Indira College of commerce and Science among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in Hinjewadi include the Sanjeevani Hospital, Ayushree Hospital, City Care Hospital, Ruby Hall Clinic, Mediplus Speciality Hospital Pvt Ltd, Aditya Birla Memorial Hospital, Lifepoint Multispeciality Hospital, and Hinjewadi Hospital.
The shopping needs of the residents are catered to by malls in Hinjewadi such as the DLMart, Xion Mall, White Square, Spot 18, City One Mall among other. It also houses retail outlets of national and international brands that includes Jio Digital Life, Gurukrupa Retail Outlet, Chroma, Airtel Store, My Jio Store, Reliance Digital Jio, Pantaloons, Westside, Prestige etc.

Campaigns Agency Hinjewadi, Pune

d2d Promotion

house2house Interactive marketing Agency Hinjewadi, Pune

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auto show Interactive marketing Agency Hinjewadi, Pune

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marketing Solutions in Marol

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Marol is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Solutions in Marol tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.

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marketing Solutions in Chembur Causeway

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Chembur Causeway is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Solutions in Chembur Causeway tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

2. DIRECT SELLING

3. RETAIL AUDITS AND MERCHANDISING

4. GUERRILLA MARKETING

5. PRODUCT SAMPLING

marketing Solutions in Chembur Causeway

Brands can learn

Stop assuming that people spend a lot of time thinking about your brand. They don’t. Many consumers wouldn’t care if brands disappeared from their lives. So, in order to create a lasting impression and connection, experiences need to be easy to understand. Simple. In particular, with uncluttered recognizable visual elements of a brand’s identity. Simplicity makes it easy to remember and increases the likelihood that what people take away and share are clear and consistent.

Remember: humans can be irrational and tend to make decisions emotionally. What people feel about a brand is as important, if not more so, than what they think. So, we must move them. Moving experiences are also relatable. Force your audience to pay attention by demanding an emotional interaction with your experience. Emotions are also tied to memory, so creating work that moves people can add to its impact, memorability and share-ability. Ninety-five percent (95%) of our purchase decisions, according to research by Harvard Business School professor Gerald Zaltman, take place unconsciously. And another professor at Harvard Business School, Francesca Gino, who studies emotion, focuses specifically on how simple, seemingly irrelevant, factors can have a significant impact on the choices we make every day.

Brands need to challenge themselves and not be afraid to do the “never been done before”. Make it original. While it’s important to take cues from pop culture – make sure to create something that is truly unique. Brands who are willing to do bold things that haven’t been done before tend to get better results, particularly when the objective is to create awareness, engagement and earned media. On the contrary though, brands that don’t embrace originality end up as “plain vanilla” – and I don’t mean the ice cream. When it is original, people are inclined to share it, and that is how we get an Instagram feed full of life-sized desserts.

Together, these three characteristics help ensure that an execution will be memorable. Drawing inspiration from these two recent activations—and beyond is a great starting point. We don’t need to recreate the yellow ball pit but we should challenge ourselves to create experiences that are equally or more memorable. Because with all of the change in the world, one truth remains constant: while the experience itself may be short lived, it brings a story to life and it’s the stories we live to tell.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Supplier, B 2 B Marketing Services, B 2 B Marketing Services, B 2 B Marketing Services in pune, corporate promotional, Mall marketing engagement, local engagement activation, BTL interactive sales, school interactive sales, housing society interactive sales, Mall interactive sales, marketing Solutions in Chembur Causeway

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marketing Professional in Cuffe Parade

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Cuffe Parade is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Professional in Cuffe Parade tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

2. DIRECT SELLING

3. RETAIL AUDITS AND MERCHANDISING

4. GUERRILLA MARKETING

5. PRODUCT SAMPLING

marketing Professional in Cuffe Parade

Build a Small Business Brand

Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of your business. Many small businesses choose the easy path when it comes to branding themselves. They pick a name and get someone to create a logo, or worse, do it themselves. Then they get some stationery and business cards. The visual representation of your brand and your brand colors are important, but you need to spend some time thinking about what you want to people to think about your business. You only get one first impression with customers, so you need to consider what it’s like to call your office, or when some sends an email through your contact form, does an actual human call them back? How quickly? How long does a prospect wait to get a proposal from your company? These are all things that leave a brand impression. Here are some tips that will help you to develop a unique small business brand.

What is your business focus?

How do you want to position your business in the marketplace? When you think about your brand presence, you should consider your industry, your personality, and your target customer. Chances are a stock photo chosen at random by the sales-person at a print-shop, will not quite capture the brand impression that you are trying to create. so hire a professional graphic designer to help you. Yes, it will cost you, but if you want to only do this one time, so spend the money to look just like the big boys. If you have keen negotiation skills, you can often find a talented designer who can put together a very reasonable package for you. There are also plenty of websites where you can find designers and view their portfolios such as Fiverr, 99Designs.com, guru.com, and upwork.com. Here are some questions to answer that will help your designer get a feel for your business.

What is the mission of your business?
What differentiates your brand from your competition?
What is your company’s unique selling proposition?
What do you want people to think of when they think of your business?
How would you describe the branding of your closest competitors?
What can you improve upon when looking at your competitors?

Be mindful of color stories as you pick brand colors.

Different colors will cause varying physiological reactions. Here’s a quick overview of the types of feelings and emotions that can be triggered by the presence of popular colors.

Black: Represents authority, power, and dominance.
Red: Think Passion. Emotionally intense, it can stimulate the heart to beat more quickly,
Blue: It’s a calming color, peace, tranquility.
Green: It represents nature; it’s the easiest color on the eyes, refreshing.
Yellow: Yellow catches attention, but it can be overwhelming.
Brown: It can represent genuineness which can be good for business, but it can also come off as mundane, sad and wistful.

If you think back to the companies we mentioned earlier, think of the red one and the green one. There are likely two that come to mind immediately. How does each brand make you feel? When choosing a color to represent your brand, be mindful of the psychology behind that color choice.

Be consistent with your branding

If your business is taking advantage of social media marketing, then it’s important to have consistent branding across all social platforms. For example, if you build a personal brand use the same headshot everywhere. You also want your profile to tell people how to hire you. It’s great that you are swim dad or an Eagles fan. (Yes, I’m from Philadelphia), but it will greatly help your business to promote what you do. Keep in mind my 4:1 Ratio of sharing other people’s helpful content before you promote your own. You’ll also want to tailor your content to fit the culture of each platform and how your potential customers use it. Don’t just post the exact same thing across every social network, that’s a great way to damage your brand.

Don’t be afraid hire someone to help you. When choosing a designer, use a contact that says it’s work for hire, make sure you can get at least 5-7 options, and then refine one down to become your logo. When you get your artwork, ask for the jpeg, pdf and high resolution png files. And get the exact color and fonts on a one-page style guide from them, so you’re not stuck, in case you ever need to move on from that designer. Remember, if you hire a designer, you’ve got to trust them to create something brilliant, but it’s your brand, and you need to make sure convey the impression that you want people to have.

SAHARSA, face to face marketing Recruiters, face to face marketing Recruiters, face to face marketing Recruiters in pune, corporate promotional, Mall marketing engagement, local engagement activation, BTL interactive sales, school interactive sales, housing society interactive sales, Mall interactive sales, marketing Professional in Cuffe Parade

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house to house Marketing Team in mumbai

November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and house to house Marketing Team in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

house to house Marketing Team in mumbai

Digital Marketing Requires Planning

Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for execution, decide who the responsible parties will be and then follow through. It’s expensive when these steps are not taken. Some marketing campaigns take more lead time than others. If a lot of different tasks performed by different specialists are involved, the requirements for planning expand. Fewer moving parts are less cumbersome to implement. Websites In most cases, marketing begins with the website. New web pages are relatively easy to add. Using a content management system, web pages only require a facilitator. Email Despite the emphasis on other channels, email marketing continues to be a staple for most businesses. Three quarters of all companies surveyed in 2011 said that email provides an excellent or good return on their investment. And email marketing programs like MailChimp, Constant Contact and others help you create professional looking emails and also determine your effectiveness through analytics. Direct Mail Direct mail marketing can be extremely effective for retail stores and local service providers because it is memorable and can be well targeted. New programs and processes have made direct mail quite valuable in converting prospects but a good campaign requires a month or more before delivery. Before a piece can be in the recipient’s hands copywriting, images, design, research and mailing are all required. You can learn more about direct mail on a previous post . Social Media Assisting connections between people and collective sharing of information, social media includes short posts, blogs, video, and interactive forums. Social media requires knowledge of the technologies required and the time to maintain the campaign. Unfortunately, what started out looking like a magic bullet requires some lead time after all. It is most effective with an editorial calendar and whenever a campaign is established it must be sustained. Pay-Per-Click To use the online advertising channel called PPC, you need to determine the keywords that your best prospects will use to search for you. With PPC, when the potential client uses that search term they will see an ad for you. If your ad is enticing they will be drawn to click through to your website and hopefully will decide to buy. The best news is that you only pay for the advertisement when someone chooses to click on it and you can establish a budget before you start. Once you have spent your limit, your ads are no longer available. Planning? You must determine what the relevant keywords are and what content you need in your ad. For some businesses, PPC is a great marketing channel. Banner Advertising Banners include images but work like Pay-Per-Click. Well done, adding images will increase their effectiveness, but it also adds to the time and costs. Radio In some industries, radio is spectacularly successful as a marketing channel. Having more spots is most effective . The lead time required is minimal, especially with a smaller or more tightly targeted market. Make sure which format that will attract your best prospects by checking the demographics and then write the copy carefully. Television TV has the advantage of being both visual and auditory, but it is also more expensive than radio. The reach is even more fragmented and the costs are usually higher than radio because it requires sound and video. Writing, presentation, and talent all count so production takes time. In some industries and markets it is very effective, however. Events and Sponsorships It seems obvious that there are a lot of moving parts in producing an event. The easiest way to do an event is to let someone else manage all the production aspects and be the provider of the branding and hosting. Since the venue, decorations, advertising, registrations, financial management, traffic flow, refreshments, lighting, entertainment, parking, communications, staffing, etc. will all need to be handled, putting on an event always takes time. Sponsoring an event is much less difficult. Finding the right relationships to leverage and then using them to improve your visibility and sales can be done reasonably quickly. In Short The key to successful marketing is planning ahead. Start your marketing campaigns in advance to put all the pieces together.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

Store Marketing, house to house Marketing Team, house to house Marketing Team, house to house Marketing Team in pune, corporate promotional, Mall marketing engagement, local engagement activation, BTL interactive sales, school interactive sales, housing society interactive sales, Mall interactive sales, house to house Marketing Team in mumbai

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face to face marketing Recruiters in mumbai

November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and face to face marketing Recruiters in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

face to face marketing Recruiters in mumbai

Build a Small Business Brand

What is your business focus?

What is the mission of your business?
What differentiates your brand from your competition?
What is your company’s unique selling proposition?
What do you want people to think of when they think of your business?
How would you describe the branding of your closest competitors?
What can you improve upon when looking at your competitors?

Be mindful of color stories as you pick brand colors.

Different colors will cause varying physiological reactions. Here’s a quick overview of the types of feelings and emotions that can be triggered by the presence of popular colors.

Black: Represents authority, power, and dominance.
Red: Think Passion. Emotionally intense, it can stimulate the heart to beat more quickly,
Blue: It’s a calming color, peace, tranquility.
Green: It represents nature; it’s the easiest color on the eyes, refreshing.
Yellow: Yellow catches attention, but it can be overwhelming.
Brown: It can represent genuineness which can be good for business, but it can also come off as mundane, sad and wistful.

Be consistent with your branding

SAHARSA, face to face marketing Recruiters, face to face marketing Recruiters, face to face marketing Recruiters in pune, corporate promotional, Mall marketing engagement, local engagement activation, BTL interactive sales, school interactive sales, housing society interactive sales, Mall interactive sales, face to face marketing Recruiters in mumbai

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house to house Marketing Team in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active house to house Marketing Team in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

house to house Marketing Team in navi mumbai

Digital Marketing Requires Planning

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

Store Marketing, house to house Marketing Team, house to house Marketing Team, house to house Marketing Team in pune, corporate promotional, Mall marketing engagement, local engagement activation, BTL interactive sales, school interactive sales, housing society interactive sales, Mall interactive sales, house to house Marketing Team in navi mumbai

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Business To Business Marketing Team in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active Business To Business Marketing Team in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

Business To Business Marketing Team in navi mumbai

Contact Us

corporate promotional, Business To Business Marketing Team, Business To Business Marketing Team, Business To Business Marketing Team in pune, f to f Experiential marketing, Mall Advertising selling, local marketing campaigns, BTL sales campaigns, school sales campaigns, housing society sales campaigns, Mall sales campaigns, Business To Business Marketing Team in navi mumbai

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B 2 B Marketing Services in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active B 2 B Marketing Services in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

B 2 B Marketing Services in navi mumbai

Brands can learn

Stop assuming that people spend a lot of time thinking about your brand. They don’t. Many consumers wouldn’t care if brands disappeared from their lives. So, in order to create a lasting impression and connection, experiences need to be easy to understand. Simple. In particular, with uncluttered recognizable visual elements of a brand’s identity. Simplicity makes it easy to remember and increases the likelihood that what people take away and share are clear and consistent.

Remember: humans can be irrational and tend to make decisions emotionally. What people feel about a brand is as important, if not more so, than what they think. So, we must move them. Moving experiences are also relatable. Force your audience to pay attention by demanding an emotional interaction with your experience. Emotions are also tied to memory, so creating work that moves people can add to its impact, memorability and share-ability. Ninety-five percent (95%) of our purchase decisions, according to research by Harvard Business School professor Gerald Zaltman, take place unconsciously. And another professor at Harvard Business School, Francesca Gino, who studies emotion, focuses specifically on how simple, seemingly irrelevant, factors can have a significant impact on the choices we make every day.

Brands need to challenge themselves and not be afraid to do the “never been done before”. Make it original. While it’s important to take cues from pop culture – make sure to create something that is truly unique. Brands who are willing to do bold things that haven’t been done before tend to get better results, particularly when the objective is to create awareness, engagement and earned media. On the contrary though, brands that don’t embrace originality end up as “plain vanilla” – and I don’t mean the ice cream. When it is original, people are inclined to share it, and that is how we get an Instagram feed full of life-sized desserts.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

Supplier, B 2 B Marketing Services, B 2 B Marketing Services, B 2 B Marketing Services in pune, corporate promotional, Mall marketing engagement, local engagement activation, BTL interactive sales, school interactive sales, housing society interactive sales, Mall interactive sales, B 2 B Marketing Services in navi mumbai

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Connect With Your Customers

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Product launches Product sampling Rural Area Activities Free Sampling Activities Demonstration Activities Society Activities Data Collection Activity Retail Branding Merchandising

We can promote your brand or product

Email:- info@fulcrumresources.in

Distribution Channels engagement marketing | society Activities Sinhagad, Pune

Sinhagad , Pune

Distribution Channels engagement marketing Agency Sinhagad, Pune

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corporate promotional

Connect With Your Customers

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Product launches Product sampling Rural Area Activities Free Sampling Activities Demonstration Activities Society Activities Data Collection Activity Retail Branding Merchandising

We can promote your brand or product

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Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Call Us :+91-8484008961
Email:- info@fulcrumresources.in