Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d sales Services , door-to-door sales technique and d2d sales Services in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d sales Services ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d sales Services and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Pune Cantonment

Context, contrast and concrete: the three “Cs” to wake the lizard brain

In a recent Forbes article, Your Competitor Isn’t Your Real Competition: Status Quo Is, author Amy Morin discusses how, contrary to what prospects say, they may not be as far along the buying decision path as they think. The article cites that “60 percent of qualified leads fall by the wayside because the customer doesn’t find value in purchasing something new and therefore, they decide to forgo any type of change.”

The article goes on to talk about the brain science behind selling and getting prospects to move from the status quo. Our own Tim Riesterer details how waking the lizard brain – that primal part of the brain responsible for ensuring survival – with the three “Cs:” Context, Contrast and Concrete, makes prospects see how their current situation is no longer tenable and compels them to make a change.

d2d sales Services in Pune

d2d sales Services in mumbai

Brand Marketing , Colleges Advertising, b2c Brand promotion, online retention strategies,

Business To Business Advertising, one 2 one Marketing, Human Resource Training

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d sales Services , door-to-door sales technique and d2d sales Services in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d sales Services ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d sales Services and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Shivaji Nagar

Classification of Advertising

Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product and services. It works by making the customer aware of the product and by focusing on customer’s need to buy the product. Globally, advertising has become an essential part of the corporate world. Therefore, companies allot a huge part of their revenues to the advertising budget. Advertising also serves to build a brand of the product which goes a long way to make effective sales.

There are several branches or types of advertising which can be used by the companies. Let us discuss them in detail.

Classification of Advertising

Classification of Advertising

1. Print Advertising – The print media has been used for advertising since long. The newspapers and magazines are quite popular modes of advertising for different companies all over the world. Using the print media, the companies can also promote their products through brochures and fliers. The newspaper and magazines sell the advertising space and the cost depends on several factors. The quantity of space, the page of the publication, and the type of paper decide the cost of the advertisement. So an ad on the front page would be costlier than on inside pages. Similarly an ad in the glossy supplement of the paper would be more expensive than in a mediocre quality paper.

2. Broadcast Advertising – This type of advertising is very popular all around the world. It consists of television, radio, or Internet advertising. The ads on the television have a large audience and are very popular. The cost of the advertisement depends on the length of the ad and the time at which the ad would be appearing. For example, the prime time ads would be more costly than the regular ones. Radio advertising is not what it used to be after the advent of television and Internet, but still there is specific audience for the radio ads too. The radio jingles are quite popular in sections of society and help to sell the products.

3. Outdoor Advertising – Outdoor advertising makes use of different tools to gain customer’s attention. The billboards, kiosks, and events and tradeshows are an effective way to convey the message of the company. The billboards are present all around the city but the content should be such that it attracts the attention of the customer. The kiosks are an easy outlet of the products and serve as information outlets for the people too. Organizing events such as trade fairs and exhibitions for promotion of the product or service also in a way advertises the product. Therefore, outdoor advertising is an effective advertising tool.

4. Covert Advertising – This is a unique way of advertising in which the product or the message is subtly included in a movie or TV serial. There is no actual ad, just the mention of the product in the movie. For example, Tom Cruise used the Nokia phone in the movie Minority Report.

5. Public Service Advertising – As evident from the title itself, such advertising is for the public causes. There are a host of important matters such as AIDS, political integrity, energy conservation, illiteracy, poverty and so on all of which need more awareness as far as general public is concerned. This type of advertising has gained much importance in recent times and is an effective tool to convey the message.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Sales Planning Starts with Product Profile Detailing

Sales Planning Starts with Product Profile Detailing

If you are using a consultative approach to selling, you will need to put in a lot of work to equip yourself with the right approach, right information and do the ground work about your product as well as about your customer and his line of business. You would need to gather and study all details of your product and your business so that you are very well conversant with your product or service. You might wonder as to why we are emphasizing this point. Isn’t it true that all salesmen will know their product?. Well, we are talking about getting to know your product and your business in greater detail and doing your homework well.

For example, if you are a salesman selling supply chain and logistics products and services, you will have multiple products such as Air and Ground freight, warehousing, Inventory management, transportation and many more complimentary products that form the part of total supply chain solution. Take the case of warehousing services. Every industry, be it automotive, retail or fashion, every industry requires warehousing services. Furthermore, warehousing services are used in raw material warehousing and spare parts as well as finished goods warehousing.

Though the product and the core processes remain the same, different industries will have specific requirement whereby the solution needs to be customized . The racking systems, the infrastructure and the processes used for an automotive plant is totally different from that of a retail distribution system. On the other hand spare parts warehousing calls for a totally different set of solution design. Elaborating further, each customer depending upon the size of business operations and other considerations, will need the warehousing product to be designed specifically for his purpose. A parts service distribution center network for Dell, IBM or parts distribution for Xerox would be totally different from that of a finished goods distribution center for the same companies.

Therefore as a part of sales planning, it helps to do a detailed profile of the product that you are selling. In the case of warehousing, you would need to do a lot of detailing to first describe the product and its basic features. Then it helps to identify all potential industries that would need warehousing services. Here you will find that all industries that manufacture and sell products would require warehousing services at multiple points of their business chain. In such a situation, you might want to make a list of those industries that you would want to identify and focus on. You might not want to attempt an earth moving equipment industry or aviation sector etc. You might want to target only a few of the industries like high tech, medical, fashion and retail etc. Therefore working in detail helps you get clarity on where your focus should lie. Apart from having to eliminate certain industries, there might be other considerations like financial exposure limits or the size of operations that could be a qualifying factor that you might need to build into your prospecting list.

There is a lot more that you can do in detailing your product and its possible uses in various industries. The more you spend time in this area, the better salesman you will be. You would then be able to easily lead your prospective customer to the best solution and sell better than others.

There’s an Unlimited Demand for Free

What is it with customers always asking for more?

Sure, you might make a point of offering various end-of-quarter, end-of-year incentives to induce them to buy, but everyone does that and even that has its limits. At some point, you must start to wonder when your customer is simply going to acknowledge the value of your partnership and stop chipping away at your margins.

You also might wonder how it got to the point where you’re fighting tooth and nail for every basis point of margin.

But here’s something to consider: What if shrinking margins aren’t just about your customer demanding more? What if they’re also about you conditioning your customer to ask for more? Making matters worse, maybe you’re not even aware of how you create the possibility for value to leak out throughout your sales cycle.

Most sales cycles are long and complex—and getting more complex by the day. You now have to manage lots of buyers and influencers, each with their own set of goals and agendas, which don’t always align within a given stakeholder group. Because individual stakeholders have unique, and sometimes divergent priorities, they tend to ask for stuff that suits their specific interest.

The natural reaction for salespeople is to oblige them and say “yes”—all the more so when the relationship is delicate or developing. Salespeople want to come across as cooperative; they want to be seen as exceedingly helpful. So the answer is almost always “yes” when a prospect makes a simple request for, say, an additional meeting, a pilot, another proposal response, or…you get the picture.

Another challenge you might confront as salespeople: The “promised” close by the end of the quarter, so long as you tack on one small added feature. Naturally, your customer can’t pay any more for it. But you’re told that if want to close the deal by the end of the quarter, you need to “help your buyer out, give them a small win”. After lots of internal conversations, you and your manager agree to move forward.

And then the “promise” gets broken. Not only does your deal not close, the buyer has gone on vacation and you’re left in the lurch. Now you’re getting pressure from your manager because you missed your commit (which means she missed hers too). Now your deal has lost momentum and is on the verge of fizzling out altogether into another “no decision.”

What’s happening here?

More than likely, experiences like this are symptomatic of a condition you are just as culpable for as your customers are. If you give your prospect everything he asks for, without exchanging something of equal value, they start to think of you as “free.” And make no mistake: there’s an unlimited demand for free. 

You may not think of what you’re giving away as free, but if you’re giving things of value away without recouping anything, that’s exactly what they are. I’m amazed at how many times I’ve heard a salesperson say to a prospect, “Oh, don’t worry, that’s free.”

This is a prescription for margin erosion, and if you don’t push back against it with some unconventional and counter-intuitive skills, you are complicit in that profit-killing process. Once you condition your customers to expect to exchange no value for all the added benefits and services and knowledge you bring to the table, you have groomed them to continue asking for more freebies, again and again.

So why not ask for more? Why not identify opportunities for exchanging value instead of giving it away? Why not send the right signals when managing your concession strategy?

That value creation process—what we call executing pivotal agreements—is one of the subjects I’ll take on in my upcoming webinar, Monday, April 10 at 10 am PST.

I hope you’re able to join me. Register for the webinar here.

d2d sales Services in Pune

d2d sales Services in mumbai

Brand Marketing , Colleges Advertising, b2c Brand promotion, online retention strategies,

Business To Business Advertising, one 2 one Marketing, Human Resource Training

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Pune Cantonment

Context, contrast and concrete: the three “Cs” to wake the lizard brain

In a recent Forbes article, Your Competitor Isn’t Your Real Competition: Status Quo Is, author Amy Morin discusses how, contrary to what prospects say, they may not be as far along the buying decision path as they think. The article cites that “60 percent of qualified leads fall by the wayside because the customer doesn’t find value in purchasing something new and therefore, they decide to forgo any type of change.”

The article goes on to talk about the brain science behind selling and getting prospects to move from the status quo. Our own Tim Riesterer details how waking the lizard brain – that primal part of the brain responsible for ensuring survival – with the three “Cs:” Context, Contrast and Concrete, makes prospects see how their current situation is no longer tenable and compels them to make a change.

d2d sales Services in Pune

d2d sales Services in mumbai

Brand Marketing , Colleges Advertising, b2c Brand promotion, online retention strategies,

Business To Business Advertising, one 2 one Marketing, Human Resource Training

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Shivaji Nagar

Classification of Advertising

Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product and services. It works by making the customer aware of the product and by focusing on customer’s need to buy the product. Globally, advertising has become an essential part of the corporate world. Therefore, companies allot a huge part of their revenues to the advertising budget. Advertising also serves to build a brand of the product which goes a long way to make effective sales.

There are several branches or types of advertising which can be used by the companies. Let us discuss them in detail.

Classification of Advertising

Classification of Advertising

1. Print Advertising – The print media has been used for advertising since long. The newspapers and magazines are quite popular modes of advertising for different companies all over the world. Using the print media, the companies can also promote their products through brochures and fliers. The newspaper and magazines sell the advertising space and the cost depends on several factors. The quantity of space, the page of the publication, and the type of paper decide the cost of the advertisement. So an ad on the front page would be costlier than on inside pages. Similarly an ad in the glossy supplement of the paper would be more expensive than in a mediocre quality paper.

2. Broadcast Advertising – This type of advertising is very popular all around the world. It consists of television, radio, or Internet advertising. The ads on the television have a large audience and are very popular. The cost of the advertisement depends on the length of the ad and the time at which the ad would be appearing. For example, the prime time ads would be more costly than the regular ones. Radio advertising is not what it used to be after the advent of television and Internet, but still there is specific audience for the radio ads too. The radio jingles are quite popular in sections of society and help to sell the products.

3. Outdoor Advertising – Outdoor advertising makes use of different tools to gain customer’s attention. The billboards, kiosks, and events and tradeshows are an effective way to convey the message of the company. The billboards are present all around the city but the content should be such that it attracts the attention of the customer. The kiosks are an easy outlet of the products and serve as information outlets for the people too. Organizing events such as trade fairs and exhibitions for promotion of the product or service also in a way advertises the product. Therefore, outdoor advertising is an effective advertising tool.

4. Covert Advertising – This is a unique way of advertising in which the product or the message is subtly included in a movie or TV serial. There is no actual ad, just the mention of the product in the movie. For example, Tom Cruise used the Nokia phone in the movie Minority Report.

5. Public Service Advertising – As evident from the title itself, such advertising is for the public causes. There are a host of important matters such as AIDS, political integrity, energy conservation, illiteracy, poverty and so on all of which need more awareness as far as general public is concerned. This type of advertising has gained much importance in recent times and is an effective tool to convey the message.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Sales Planning Starts with Product Profile Detailing

Sales Planning Starts with Product Profile Detailing

If you are using a consultative approach to selling, you will need to put in a lot of work to equip yourself with the right approach, right information and do the ground work about your product as well as about your customer and his line of business. You would need to gather and study all details of your product and your business so that you are very well conversant with your product or service. You might wonder as to why we are emphasizing this point. Isn’t it true that all salesmen will know their product?. Well, we are talking about getting to know your product and your business in greater detail and doing your homework well.

For example, if you are a salesman selling supply chain and logistics products and services, you will have multiple products such as Air and Ground freight, warehousing, Inventory management, transportation and many more complimentary products that form the part of total supply chain solution. Take the case of warehousing services. Every industry, be it automotive, retail or fashion, every industry requires warehousing services. Furthermore, warehousing services are used in raw material warehousing and spare parts as well as finished goods warehousing.

Though the product and the core processes remain the same, different industries will have specific requirement whereby the solution needs to be customized . The racking systems, the infrastructure and the processes used for an automotive plant is totally different from that of a retail distribution system. On the other hand spare parts warehousing calls for a totally different set of solution design. Elaborating further, each customer depending upon the size of business operations and other considerations, will need the warehousing product to be designed specifically for his purpose. A parts service distribution center network for Dell, IBM or parts distribution for Xerox would be totally different from that of a finished goods distribution center for the same companies.

Therefore as a part of sales planning, it helps to do a detailed profile of the product that you are selling. In the case of warehousing, you would need to do a lot of detailing to first describe the product and its basic features. Then it helps to identify all potential industries that would need warehousing services. Here you will find that all industries that manufacture and sell products would require warehousing services at multiple points of their business chain. In such a situation, you might want to make a list of those industries that you would want to identify and focus on. You might not want to attempt an earth moving equipment industry or aviation sector etc. You might want to target only a few of the industries like high tech, medical, fashion and retail etc. Therefore working in detail helps you get clarity on where your focus should lie. Apart from having to eliminate certain industries, there might be other considerations like financial exposure limits or the size of operations that could be a qualifying factor that you might need to build into your prospecting list.

There is a lot more that you can do in detailing your product and its possible uses in various industries. The more you spend time in this area, the better salesman you will be. You would then be able to easily lead your prospective customer to the best solution and sell better than others.

There’s an Unlimited Demand for Free

What is it with customers always asking for more?

Sure, you might make a point of offering various end-of-quarter, end-of-year incentives to induce them to buy, but everyone does that and even that has its limits. At some point, you must start to wonder when your customer is simply going to acknowledge the value of your partnership and stop chipping away at your margins.

You also might wonder how it got to the point where you’re fighting tooth and nail for every basis point of margin.

But here’s something to consider: What if shrinking margins aren’t just about your customer demanding more? What if they’re also about you conditioning your customer to ask for more? Making matters worse, maybe you’re not even aware of how you create the possibility for value to leak out throughout your sales cycle.

Most sales cycles are long and complex—and getting more complex by the day. You now have to manage lots of buyers and influencers, each with their own set of goals and agendas, which don’t always align within a given stakeholder group. Because individual stakeholders have unique, and sometimes divergent priorities, they tend to ask for stuff that suits their specific interest.

The natural reaction for salespeople is to oblige them and say “yes”—all the more so when the relationship is delicate or developing. Salespeople want to come across as cooperative; they want to be seen as exceedingly helpful. So the answer is almost always “yes” when a prospect makes a simple request for, say, an additional meeting, a pilot, another proposal response, or…you get the picture.

Another challenge you might confront as salespeople: The “promised” close by the end of the quarter, so long as you tack on one small added feature. Naturally, your customer can’t pay any more for it. But you’re told that if want to close the deal by the end of the quarter, you need to “help your buyer out, give them a small win”. After lots of internal conversations, you and your manager agree to move forward.

And then the “promise” gets broken. Not only does your deal not close, the buyer has gone on vacation and you’re left in the lurch. Now you’re getting pressure from your manager because you missed your commit (which means she missed hers too). Now your deal has lost momentum and is on the verge of fizzling out altogether into another “no decision.”

What’s happening here?

More than likely, experiences like this are symptomatic of a condition you are just as culpable for as your customers are. If you give your prospect everything he asks for, without exchanging something of equal value, they start to think of you as “free.” And make no mistake: there’s an unlimited demand for free. 

You may not think of what you’re giving away as free, but if you’re giving things of value away without recouping anything, that’s exactly what they are. I’m amazed at how many times I’ve heard a salesperson say to a prospect, “Oh, don’t worry, that’s free.”

This is a prescription for margin erosion, and if you don’t push back against it with some unconventional and counter-intuitive skills, you are complicit in that profit-killing process. Once you condition your customers to expect to exchange no value for all the added benefits and services and knowledge you bring to the table, you have groomed them to continue asking for more freebies, again and again.

So why not ask for more? Why not identify opportunities for exchanging value instead of giving it away? Why not send the right signals when managing your concession strategy?

That value creation process—what we call executing pivotal agreements—is one of the subjects I’ll take on in my upcoming webinar, Monday, April 10 at 10 am PST.

I hope you’re able to join me. Register for the webinar here.

d2d sales Services in Pune

d2d sales Services in mumbai

Brand Marketing , Colleges Advertising, b2c Brand promotion, online retention strategies,

Business To Business Advertising, one 2 one Marketing, Human Resource Training