Tag:  Colleges Activity

shop To shop brand Activation | Melas brand Activation Sasane Nagar, Pune

Welcome to Fulcrum Melas brand Activation Sasane Nagar, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Sasane Nagar.

We offer a wide range of shop To shop brand Activation And marketing services including shop To shop brand Activation , Distributor Activation , Melas brand Activation , railway Experiential Marketing, Colleges Activity.

As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.

We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.

Connect With Your Customers

We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Fulcrum is a Melas brand Activation Sasane Nagar, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the  small to biggest brands.

We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.

EXPERIENCES
People, meet brand.
Strategic campaigns to shape opinion and build brand affinity.		TRIAL
People, meet product.
Tactical campaigns to boost penetration and promote sales.		STAFFING
People, meet people.
Providing the people who’ll be the real world face of your brand.

Live Experience

Immersive experiential marketing campaigns to create Brand Devotion

Product Sampling

Campaigns to drive trial, change perceptions, boost awareness & sales

Promotional Staffing

Brand ambassadors & hospitality staff to be the face of your brand

We provide three core services each strategically tailored to your brand’s goals

Type of Melas brand Activation is useful for:
The answer to this is pretty much anything, however we have listed some common shop To shop brand Activation, Melas brand Activation , event types below.

+ High Street Promotion
+ High Street Promotion
+ Competition Signup
+ Exhibitions
+ Festivals
+ Club Promotion
+ Sporting Events
+ In Store Promotion
+ Business Promo Offers

Where do we cover?
We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.

Can you design and make up leaflets for us?
Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.

 

Helping brands build powerful front lines in the real world.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Full independent shop To shop brand Activation Agency, specialising in field and shop To shop brand Activation , Distributor Activation , Melas brand Activation , railway Experiential Marketing, Colleges Activity….  field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup  of  coffee on the roof at our ‘Sasane Nagar, Pune office

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

 

Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Sasane Nagar and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.

We love experiential marketing and we love what we do.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
STREET TEAMS
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities

One of the best integrated marketing companies Pune has to offer, … We create strategic and creative corporate branding propositions.

If you have any questions or queries, just ask. Our dedicated team will be happy to help.

Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
Merchandising
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

We can promote your brand or product

As a leading Sales Promotion Agency in Baramati, Pune, we provide end to end  solutions to our clients

We operate across the entire Pune and we have staff in all major towns Sasane Nagar and cities Pune .

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Contact us for a FREE consultation

Email:- info@fulcrumresources.in

shop To shop brand Activation | Melas brand Activation Sasane Nagar, Pune

 

Sasane Nagar , Pune

Overview

Sasane Nagar is a locality in Pune, Maharashtra.

Connectivity

This area is well connected to the rest of the city. There are several bus stops in this area making it easy for the daily passengers. The main railway station and the airport close to the area.

Real estate
This is an upcoming real estate destination and many reputed developers are active in this area.

Social infrastructure
Some reputed schools in this locality are New English School, Rosary School, Kidzee, etc. Banks like IDBI Bank and Kotak Mahindra operate here. Hospitals in this area are Yash Hospital, Niramaya Hospital, Mohintara Hospital, etc.

shop To shop brand Activation Agency Sasane Nagar, Pune

door2door Activities

Distributor Activation Agency Sasane Nagar, Pune

railway Experiential Marketing

Melas brand Activation Agency Sasane Nagar, Pune

Colleges Activity

 

Advertising ideas

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Marketing Ideas

Marketing Ideas 1

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All Pages

All Marketing Services list

Marketing Management and Strategic Planning

 Guide to Online Marketing

Sales Management & Planning

Advertising and Promotion

Mass Communication Media and Culture

 

marketing Services in Hindu colony

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Services in Hindu colony is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Services in Hindu colony tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Services in Hindu colony

12 Different WaysAdvertise Small Business Online

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We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, providing even more value to business owners, especially for mobile devices. Let’s look at some of the most innovative online advertising options available to you today to market your small business.

  1. SMS and MMS Mobile Ads

Sending your customers special offers via text messaging is great way to advertise your brand, since average user looks at their smartphones 150 times a day. SMS refers to text messages, while MMS can include video or photos. Both provide a great way to get people to click to your website or come into your store to redeem an offer.

  1. Social Media Ads

If you’ve ever paid attention to the right-hand side of your Facebook page, you’ve likely seen Facebook Ads. Facebook supports multiple advertising types including, Instagram, Audience Network and Messenger. There are others social media site who are happy to sell you ads too: Twitter, and LinkedIn offer you the opportunity to target the audience who sees your ad, as well as set your own budget. Social media ads are a great option for small budgets, because you can spend as little as $5 to test them out. If they net results, you can increase your spend.

  1. Google Ads

Google AdWords Express is now Google’s answer to Facebook Ads. The lower cost version of Google AdWords allows small businesses to launch campaign for a modest budget. Now for “dirty jobs” businesses, Google has launched Local Services by Google, which is mobile advertising for local service providers like plumbers, electricians, carpet cleaners etc. who book jobs by appointment. You can launch campaign for as little as $5 dollars per lead. You must become pre-certified by Google to buy this service.

  1. Display Advertising

This type of ad is probably the one you’re most familiar with. Display ads are those banners and sidebar ads on your favorite news site. While they’re more dynamic and engaging than they were in the past, they’re not always the best way to reach an audience. In fact, 200 million internet users have installed ad blocking software so they don’t have to see those ads.

  1. Native Advertising

One ad option that is seeing some success right now is the native ad. This type of advertising is usually placed within your social media stream, looks and feels like a blog post or article, but it’s actually a paid ad. There might be an article sponsored by an airline in your feed that provides 10 tips for holiday travel. It’s useful in that it’s an article, but it’s clear that the airline published it, and that they’d like you to visit their website.

  1. Geo-Targeted Advertising

When you incorporate where a lead is into your advertising strategy — particularly if you own a local business and want to attract foot traffic — you have significant opportunity to convert. Both online ads and mobile ads can be geo-targeted, meaning you can ensure that your ad only shows up to people who are within a certain number of miles from your business. If, for example, a shopper is a few blocks from your store and gets your mobile push notification telling her that you’re offering 30% off all products for the next few hours, she’s likely to redeem that offer.

  1. Video Advertising

Video, too, is a great advertising channel. There are three types video ads that YouTube offers TrueView in-stream ads, which show up across the bottom of the video, Bumper ads, which are perfect for mobile ads and TrueView discovery ads, which show up in search results, Let’s say you sell makeup. You could target your ad to appear on videos of makeup application tutorials, since your audience would be most likely to watch those types of videos.

  1. Retargeted Ads

Have you ever looked at, for example, a purse on a website, then noted that it “followed you around” the internet, appearing in ads on various websites? This is retargeting. The hope is that if you keep seeing that purse, you will eventually decide to buy it. Retargeting is great for ecommerce business owners who want to drive sales.

  1. Geo-Fencing Ads

Here’s another interesting mobile ad option: while geo-targeted ads may blanket a several-mile radius around your store, geo-fencing can pinpoint a customer who is in or very near your store. You could even target customers on a particular aisle of your store to direct them to a nearby promotion with a pop-up coupon or offer.

  1. Chatbot Advertising

Chatbots — may be the next biggest thing in advertising. Using messaging apps like Facebook Messaging or WhatsApp, brands use artificial intelligence to anticipate what a shopper might want. Let’s say a shopper looks at a pair of boots on a website. The chatbot could pop up in a small window on the screen and recommend a pair of socks to go with the boots…at a 10% discount.

  1. Branded Applications

Having your own mobile app can drive brand loyalty and repeat business. You could have a mobile wallet that allows loyalty card members to ditch their plastic loyalty card and use their phone to redeem special offers. You could also use your app to send push notifications to mobile shoppers to keep them engaged and buying from you.

  1. QR Codes

If you’re looking for a way to bridge the gap between your customers’ offline and online behavior, QR codes fit the bill. In your store, you can have a QR code for shoppers to scan to get more information about a product, see your menu or be added to your email or text offer list, to enter a contest.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Field Advertising, supermarkets Marketing companies, supermarkets Marketing companies, supermarkets Marketing companies in pune, B 2 C Advertisement, BTL Interactive Experiential, Colleges Activity, BTL advertisement events, school advertisement events, housing society advertisement events, Mall advertisement events, marketing Services in Hindu colony

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marketing Outsourcing firm in Jogeshwari

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Outsourcing firm in Jogeshwari is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Outsourcing firm in Jogeshwari tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Outsourcing firm in Jogeshwari

Field Sales

Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration. By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of  clients, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver. We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too. We have a database of skilled sales people covering the whole of the Maharashtra. We are able to provide sales teams who can work in stores or branches or in public venues such as shopping centres, shop to shop, service stations, consumer exhibitions or to undertake business to business sales. We do not offer door to door or residential sales services.

engagement marketing, Direct Marketing agency, Direct Marketing agency, Direct Marketing agency in pune, B 2 C Advertisement, BTL Interactive Experiential, Colleges Activity, BTL advertisement events, school advertisement events, housing society advertisement events, Mall advertisement events, marketing Outsourcing firm in Jogeshwari

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Direct Marketing agency in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Direct Marketing agency in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Direct Marketing agency in mumbai

Field Sales

Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration. By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of  clients, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver. We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too. We have a database of skilled sales people covering the whole of the Maharashtra. We are able to provide sales teams who can work in stores or branches or in public venues such as shopping centres, shop to shop, service stations, consumer exhibitions or to undertake business to business sales. We do not offer door to door or residential sales services.

engagement marketing, Direct Marketing agency, Direct Marketing agency, Direct Marketing agency in pune, B 2 C Advertisement, BTL Interactive Experiential, Colleges Activity, BTL advertisement events, school advertisement events, housing society advertisement events, Mall advertisement events, Direct Marketing agency in mumbai

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Street Guerilla Marketing consultant in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Street Guerilla Marketing consultant in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Street Guerilla Marketing consultant in navi mumbai

Qualify Your Customers

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Every business owner is a salesperson, and when you are starting out you have a certain amount of time to qualify new opportunities.  The best salespeople only spend time with companies that are ready to buy or can explain a pain point in their business they’re looking to solve.

One of my coaching clients called me recently asking what to do about a perspective client that keeps setting up appointments and then breaking them without notice.  I think you should allow people one screw-up, people are human.  But just a meeting or scheduled conference call more than once is a big red flag.  Years ago, Oprah said,” People show you who they are the first time.” Now she was talking about dating but the same rule applies to perspective clients.  If the client can’t keep appointments or get back to you, it might mean they are really unorganized or that they do not value your time.  Either way, walking away early is the best thing.  Imagine what they would be like to actually work with on a project.  When you decide to move on be careful not to show any annoyance or hostility to the perspective client.  They next time they call simply say you are unavailable due to a huge new client you just took on.

Effectively qualifying opportunity requires you to have your ACT together! ACT is an acronym for the three key steps in the qualification process:

Ask for their budget.  The phone screen is key to avoiding wasting time.  Before you agree to your first appointment find out what the budget is for the project.  It’s common to hear, “We have no idea, we are just gathering information.” or “Can you send me some information.”   Respond with, “I would be happy to send you my marketing materials or a link to our website. When you are ready to move forward with some idea of a budget, I would be happy to meet with you and any other decision makers.”

Credibility. Now you need to validate their request:  Try this, “I have several pieces of information I could send. Can you please tell me a bit about your business issue?  If they say, “Just send me what you have,” you are not dealing with a well qualified opportunity.  If they tell you about their business, the problem you will be solving, you should aggressively move forward.

Test. In the final step you are going to test the prospect’s intention by establishing next steps. Ask something such as, “Once you have the information, what is your timeline? What are the next steps?”  Their response will give you insight into the seriousness of this business opportunity.

It’s a big mean world out here, and many times people will waist your time by picking you clean for free ideas, pricing, or just because they have no clue about your service.  Don’t be fooled!  Time is money.  Qualify your prospects and watch your sales significantly increase!

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Marketing Management, Street Guerilla Marketing consultant, Street Guerilla Marketing consultant, Street Guerilla Marketing consultant in pune, B 2 C Advertisement, BTL Interactive Experiential, Colleges Activity, BTL advertisement events, school advertisement events, housing society advertisement events, Mall advertisement events, Street Guerilla Marketing consultant in navi mumbai

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supermarkets Marketing companies in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active supermarkets Marketing companies in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

supermarkets Marketing companies in navi mumbai

12 Different WaysAdvertise Small Business Online

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We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, providing even more value to business owners, especially for mobile devices. Let’s look at some of the most innovative online advertising options available to you today to market your small business.

  1. SMS and MMS Mobile Ads

Sending your customers special offers via text messaging is great way to advertise your brand, since average user looks at their smartphones 150 times a day. SMS refers to text messages, while MMS can include video or photos. Both provide a great way to get people to click to your website or come into your store to redeem an offer.

  1. Social Media Ads

If you’ve ever paid attention to the right-hand side of your Facebook page, you’ve likely seen Facebook Ads. Facebook supports multiple advertising types including, Instagram, Audience Network and Messenger. There are others social media site who are happy to sell you ads too: Twitter, and LinkedIn offer you the opportunity to target the audience who sees your ad, as well as set your own budget. Social media ads are a great option for small budgets, because you can spend as little as $5 to test them out. If they net results, you can increase your spend.

  1. Google Ads

Google AdWords Express is now Google’s answer to Facebook Ads. The lower cost version of Google AdWords allows small businesses to launch campaign for a modest budget. Now for “dirty jobs” businesses, Google has launched Local Services by Google, which is mobile advertising for local service providers like plumbers, electricians, carpet cleaners etc. who book jobs by appointment. You can launch campaign for as little as $5 dollars per lead. You must become pre-certified by Google to buy this service.

  1. Display Advertising

This type of ad is probably the one you’re most familiar with. Display ads are those banners and sidebar ads on your favorite news site. While they’re more dynamic and engaging than they were in the past, they’re not always the best way to reach an audience. In fact, 200 million internet users have installed ad blocking software so they don’t have to see those ads.

  1. Native Advertising

One ad option that is seeing some success right now is the native ad. This type of advertising is usually placed within your social media stream, looks and feels like a blog post or article, but it’s actually a paid ad. There might be an article sponsored by an airline in your feed that provides 10 tips for holiday travel. It’s useful in that it’s an article, but it’s clear that the airline published it, and that they’d like you to visit their website.

  1. Geo-Targeted Advertising

When you incorporate where a lead is into your advertising strategy — particularly if you own a local business and want to attract foot traffic — you have significant opportunity to convert. Both online ads and mobile ads can be geo-targeted, meaning you can ensure that your ad only shows up to people who are within a certain number of miles from your business. If, for example, a shopper is a few blocks from your store and gets your mobile push notification telling her that you’re offering 30% off all products for the next few hours, she’s likely to redeem that offer.

  1. Video Advertising

Video, too, is a great advertising channel. There are three types video ads that YouTube offers TrueView in-stream ads, which show up across the bottom of the video, Bumper ads, which are perfect for mobile ads and TrueView discovery ads, which show up in search results, Let’s say you sell makeup. You could target your ad to appear on videos of makeup application tutorials, since your audience would be most likely to watch those types of videos.

  1. Retargeted Ads

Have you ever looked at, for example, a purse on a website, then noted that it “followed you around” the internet, appearing in ads on various websites? This is retargeting. The hope is that if you keep seeing that purse, you will eventually decide to buy it. Retargeting is great for ecommerce business owners who want to drive sales.

  1. Geo-Fencing Ads

Here’s another interesting mobile ad option: while geo-targeted ads may blanket a several-mile radius around your store, geo-fencing can pinpoint a customer who is in or very near your store. You could even target customers on a particular aisle of your store to direct them to a nearby promotion with a pop-up coupon or offer.

  1. Chatbot Advertising

Chatbots — may be the next biggest thing in advertising. Using messaging apps like Facebook Messaging or WhatsApp, brands use artificial intelligence to anticipate what a shopper might want. Let’s say a shopper looks at a pair of boots on a website. The chatbot could pop up in a small window on the screen and recommend a pair of socks to go with the boots…at a 10% discount.

  1. Branded Applications

Having your own mobile app can drive brand loyalty and repeat business. You could have a mobile wallet that allows loyalty card members to ditch their plastic loyalty card and use their phone to redeem special offers. You could also use your app to send push notifications to mobile shoppers to keep them engaged and buying from you.

  1. QR Codes

If you’re looking for a way to bridge the gap between your customers’ offline and online behavior, QR codes fit the bill. In your store, you can have a QR code for shoppers to scan to get more information about a product, see your menu or be added to your email or text offer list, to enter a contest.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Field Advertising, supermarkets Marketing companies, supermarkets Marketing companies, supermarkets Marketing companies in pune, B 2 C Advertisement, BTL Interactive Experiential, Colleges Activity, BTL advertisement events, school advertisement events, housing society advertisement events, Mall advertisement events, supermarkets Marketing companies in navi mumbai

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Street Guerilla Marketing consultant in navi mumbai

Marketing and Sales companies Street Guerilla Marketing consultant in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Qualify Your Customers

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Every business owner is a salesperson, and when you are starting out you have a certain amount of time to qualify new opportunities.  The best salespeople only spend time with companies that are ready to buy or can explain a pain point in their business they’re looking to solve.

One of my coaching clients called me recently asking what to do about a perspective client that keeps setting up appointments and then breaking them without notice.  I think you should allow people one screw-up, people are human.  But just a meeting or scheduled conference call more than once is a big red flag.  Years ago, Oprah said,” People show you who they are the first time.” Now she was talking about dating but the same rule applies to perspective clients.  If the client can’t keep appointments or get back to you, it might mean they are really unorganized or that they do not value your time.  Either way, walking away early is the best thing.  Imagine what they would be like to actually work with on a project.  When you decide to move on be careful not to show any annoyance or hostility to the perspective client.  They next time they call simply say you are unavailable due to a huge new client you just took on.

Effectively qualifying opportunity requires you to have your ACT together! ACT is an acronym for the three key steps in the qualification process:

Ask for their budget.  The phone screen is key to avoiding wasting time.  Before you agree to your first appointment find out what the budget is for the project.  It’s common to hear, “We have no idea, we are just gathering information.” or “Can you send me some information.”   Respond with, “I would be happy to send you my marketing materials or a link to our website. When you are ready to move forward with some idea of a budget, I would be happy to meet with you and any other decision makers.”

Credibility. Now you need to validate their request:  Try this, “I have several pieces of information I could send. Can you please tell me a bit about your business issue?  If they say, “Just send me what you have,” you are not dealing with a well qualified opportunity.  If they tell you about their business, the problem you will be solving, you should aggressively move forward.

Test. In the final step you are going to test the prospect’s intention by establishing next steps. Ask something such as, “Once you have the information, what is your timeline? What are the next steps?”  Their response will give you insight into the seriousness of this business opportunity.

It’s a big mean world out here, and many times people will waist your time by picking you clean for free ideas, pricing, or just because they have no clue about your service.  Don’t be fooled!  Time is money.  Qualify your prospects and watch your sales significantly increase!

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Street Guerilla Marketing consultant in navi mumbai

 

Marketing Management, Street Guerilla Marketing consultant, B 2 C Advertisement, Street Guerilla Marketing consultant in pune, BTL Interactive Experiential, Colleges Activity, BTL advertisement events, school advertisement events, housing society advertisement events, Mall advertisement events,

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supermarkets Marketing companies in navi mumbai

Marketing and Sales companies supermarkets Marketing companies in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

12 Different WaysAdvertise Small Business Online

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, providing even more value to business owners, especially for mobile devices. Let’s look at some of the most innovative online advertising options available to you today to market your small business.

  1. SMS and MMS Mobile Ads

Sending your customers special offers via text messaging is great way to advertise your brand, since average user looks at their smartphones 150 times a day. SMS refers to text messages, while MMS can include video or photos. Both provide a great way to get people to click to your website or come into your store to redeem an offer.

  1. Social Media Ads

If you’ve ever paid attention to the right-hand side of your Facebook page, you’ve likely seen Facebook Ads. Facebook supports multiple advertising types including, Instagram, Audience Network and Messenger. There are others social media site who are happy to sell you ads too: Twitter, and LinkedIn offer you the opportunity to target the audience who sees your ad, as well as set your own budget. Social media ads are a great option for small budgets, because you can spend as little as $5 to test them out. If they net results, you can increase your spend.

  1. Google Ads

Google AdWords Express is now Google’s answer to Facebook Ads. The lower cost version of Google AdWords allows small businesses to launch campaign for a modest budget. Now for “dirty jobs” businesses, Google has launched Local Services by Google, which is mobile advertising for local service providers like plumbers, electricians, carpet cleaners etc. who book jobs by appointment. You can launch campaign for as little as $5 dollars per lead. You must become pre-certified by Google to buy this service.

  1. Display Advertising

This type of ad is probably the one you’re most familiar with. Display ads are those banners and sidebar ads on your favorite news site. While they’re more dynamic and engaging than they were in the past, they’re not always the best way to reach an audience. In fact, 200 million internet users have installed ad blocking software so they don’t have to see those ads.

  1. Native Advertising

One ad option that is seeing some success right now is the native ad. This type of advertising is usually placed within your social media stream, looks and feels like a blog post or article, but it’s actually a paid ad. There might be an article sponsored by an airline in your feed that provides 10 tips for holiday travel. It’s useful in that it’s an article, but it’s clear that the airline published it, and that they’d like you to visit their website.

  1. Geo-Targeted Advertising

When you incorporate where a lead is into your advertising strategy — particularly if you own a local business and want to attract foot traffic — you have significant opportunity to convert. Both online ads and mobile ads can be geo-targeted, meaning you can ensure that your ad only shows up to people who are within a certain number of miles from your business. If, for example, a shopper is a few blocks from your store and gets your mobile push notification telling her that you’re offering 30% off all products for the next few hours, she’s likely to redeem that offer.

  1. Video Advertising

Video, too, is a great advertising channel. There are three types video ads that YouTube offers TrueView in-stream ads, which show up across the bottom of the video, Bumper ads, which are perfect for mobile ads and TrueView discovery ads, which show up in search results, Let’s say you sell makeup. You could target your ad to appear on videos of makeup application tutorials, since your audience would be most likely to watch those types of videos.

  1. Retargeted Ads

Have you ever looked at, for example, a purse on a website, then noted that it “followed you around” the internet, appearing in ads on various websites? This is retargeting. The hope is that if you keep seeing that purse, you will eventually decide to buy it. Retargeting is great for ecommerce business owners who want to drive sales.

  1. Geo-Fencing Ads

Here’s another interesting mobile ad option: while geo-targeted ads may blanket a several-mile radius around your store, geo-fencing can pinpoint a customer who is in or very near your store. You could even target customers on a particular aisle of your store to direct them to a nearby promotion with a pop-up coupon or offer.

  1. Chatbot Advertising

Chatbots — may be the next biggest thing in advertising. Using messaging apps like Facebook Messaging or WhatsApp, brands use artificial intelligence to anticipate what a shopper might want. Let’s say a shopper looks at a pair of boots on a website. The chatbot could pop up in a small window on the screen and recommend a pair of socks to go with the boots…at a 10% discount.

  1. Branded Applications

Having your own mobile app can drive brand loyalty and repeat business. You could have a mobile wallet that allows loyalty card members to ditch their plastic loyalty card and use their phone to redeem special offers. You could also use your app to send push notifications to mobile shoppers to keep them engaged and buying from you.

  1. QR Codes

If you’re looking for a way to bridge the gap between your customers’ offline and online behavior, QR codes fit the bill. In your store, you can have a QR code for shoppers to scan to get more information about a product, see your menu or be added to your email or text offer list, to enter a contest.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

supermarkets Marketing companies in navi mumbai

 

Field Advertising, supermarkets Marketing companies, B 2 C Advertisement, supermarkets Marketing companies in pune, BTL Interactive Experiential, Colleges Activity, BTL advertisement events, school advertisement events, housing society advertisement events, Mall advertisement events,

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marketing agencies in erandwana

Marketing and Sales companies marketing agencies in erandwana with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Field Sales

Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration. By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of  clients, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver. We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too. We have a database of skilled sales people covering the whole of the Maharashtra. We are able to provide sales teams who can work in stores or branches or in public venues such as shopping centres, shop to shop, service stations, consumer exhibitions or to undertake business to business sales. We do not offer door to door or residential sales services.

 

marketing agencies in erandwana

 

engagement marketing, Direct Marketing agency, B 2 C Advertisement, Direct Marketing agency in pune, BTL Interactive Experiential, Colleges Activity, BTL advertisement events, school advertisement events, housing society advertisement events, Mall advertisement events,

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supermarkets Marketing companies in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, supermarkets Marketing companies in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

supermarkets Marketing companies in pune

12 Different WaysAdvertise Small Business Online

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, providing even more value to business owners, especially for mobile devices. Let’s look at some of the most innovative online advertising options available to you today to market your small business.

  1. SMS and MMS Mobile Ads

Sending your customers special offers via text messaging is great way to advertise your brand, since average user looks at their smartphones 150 times a day. SMS refers to text messages, while MMS can include video or photos. Both provide a great way to get people to click to your website or come into your store to redeem an offer.

  1. Social Media Ads

If you’ve ever paid attention to the right-hand side of your Facebook page, you’ve likely seen Facebook Ads. Facebook supports multiple advertising types including, Instagram, Audience Network and Messenger. There are others social media site who are happy to sell you ads too: Twitter, and LinkedIn offer you the opportunity to target the audience who sees your ad, as well as set your own budget. Social media ads are a great option for small budgets, because you can spend as little as $5 to test them out. If they net results, you can increase your spend.

  1. Google Ads

Google AdWords Express is now Google’s answer to Facebook Ads. The lower cost version of Google AdWords allows small businesses to launch campaign for a modest budget. Now for “dirty jobs” businesses, Google has launched Local Services by Google, which is mobile advertising for local service providers like plumbers, electricians, carpet cleaners etc. who book jobs by appointment. You can launch campaign for as little as $5 dollars per lead. You must become pre-certified by Google to buy this service.

  1. Display Advertising

This type of ad is probably the one you’re most familiar with. Display ads are those banners and sidebar ads on your favorite news site. While they’re more dynamic and engaging than they were in the past, they’re not always the best way to reach an audience. In fact, 200 million internet users have installed ad blocking software so they don’t have to see those ads.

  1. Native Advertising

One ad option that is seeing some success right now is the native ad. This type of advertising is usually placed within your social media stream, looks and feels like a blog post or article, but it’s actually a paid ad. There might be an article sponsored by an airline in your feed that provides 10 tips for holiday travel. It’s useful in that it’s an article, but it’s clear that the airline published it, and that they’d like you to visit their website.

  1. Geo-Targeted Advertising

When you incorporate where a lead is into your advertising strategy — particularly if you own a local business and want to attract foot traffic — you have significant opportunity to convert. Both online ads and mobile ads can be geo-targeted, meaning you can ensure that your ad only shows up to people who are within a certain number of miles from your business. If, for example, a shopper is a few blocks from your store and gets your mobile push notification telling her that you’re offering 30% off all products for the next few hours, she’s likely to redeem that offer.

  1. Video Advertising

Video, too, is a great advertising channel. There are three types video ads that YouTube offers TrueView in-stream ads, which show up across the bottom of the video, Bumper ads, which are perfect for mobile ads and TrueView discovery ads, which show up in search results, Let’s say you sell makeup. You could target your ad to appear on videos of makeup application tutorials, since your audience would be most likely to watch those types of videos.

  1. Retargeted Ads

Have you ever looked at, for example, a purse on a website, then noted that it “followed you around” the internet, appearing in ads on various websites? This is retargeting. The hope is that if you keep seeing that purse, you will eventually decide to buy it. Retargeting is great for ecommerce business owners who want to drive sales.

  1. Geo-Fencing Ads

Here’s another interesting mobile ad option: while geo-targeted ads may blanket a several-mile radius around your store, geo-fencing can pinpoint a customer who is in or very near your store. You could even target customers on a particular aisle of your store to direct them to a nearby promotion with a pop-up coupon or offer.

  1. Chatbot Advertising

Chatbots — may be the next biggest thing in advertising. Using messaging apps like Facebook Messaging or WhatsApp, brands use artificial intelligence to anticipate what a shopper might want. Let’s say a shopper looks at a pair of boots on a website. The chatbot could pop up in a small window on the screen and recommend a pair of socks to go with the boots…at a 10% discount.

  1. Branded Applications

Having your own mobile app can drive brand loyalty and repeat business. You could have a mobile wallet that allows loyalty card members to ditch their plastic loyalty card and use their phone to redeem special offers. You could also use your app to send push notifications to mobile shoppers to keep them engaged and buying from you.

  1. QR Codes

If you’re looking for a way to bridge the gap between your customers’ offline and online behavior, QR codes fit the bill. In your store, you can have a QR code for shoppers to scan to get more information about a product, see your menu or be added to your email or text offer list, to enter a contest.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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