Super Heroes never seem to go out of style and it’s mainly because  people will always be intrigued with having super human powers. But even Super Heroes rely on tools of their trade. Captain America has his trusty shield, The Green Lantern has his ring and Spider Man has a wrist gadget that allows him to shoot special web fluid.

As authors, speakers and entrepreneurs – a Media Kit gives us the power we need.

Media Kits, help you tell the world – not just journalists – the relevant details about your business, book or brand. Developing a great Media Kit can help you leverage the power of the media and also promote your products and services.

1. Provide information.

A media kit is a powerful packaged document that provides information about your products, services or business. Used mainly for launches at events, a media kit provides editors, journalists and reporters a snapshot of your business – who you are, what you do, who you have worked with, etc. It’s an attention-grabbing point of reference from which editors, journalists and reporters decide whether or not they’ll interview you about your business. Additionally, a media kit allows you to answer questions being asked about what you do, as well as create a buzz around your business.

2. Build credibility.

Creating a media kit is one of the best ways to build credibility for your business. It presents a lasting first impression on media representatives and shines a professional light on your business. Not only does a media kit allow you to demonstrate your expertise, it gives you an edge over competitors who neglect having a media kit for their business and builds trust with the media, influencers and potential clients.

3. Demonstrate value.

A media kit presents an opportunity for your business to demonstrate its value to the media and potential clients. Editors, journalists, reporters and potential clients want to know your business’ purpose, how you can provide a solution to their problems, and why they should invest in you/your business. A media kit tells the media and potential clients why they should choose you.

4. Demonstrate growth.

As a business is established, it evolves over time as it seeks to acquire and retain more clients. Utilizing statistics in a media kit demonstrates your business’ successes, as well as its potential for further growth. In essence, a media kit provides a track record for your business and shines a light on its potential for further success.

5. Encourages investment.

In addition to telling media representatives and potential clients about the products and services you offer, a media kit tells them how to purchase these solutions for their needs. As a one-stop shop for all information about your business, a media kit informs media representatives and potential clients the ways in which they can buy from you (order form, direct link, etc.). This prevents the need for one to go searching for information or an easy way to invest in your business.

Knowing when and where to send your kit is also crucial. Before sending it out to everyone in the media, spend time researching publications and media outlets to know which ones are most likely to cover your company. Be sure to include a personalized email to each journalist to introduce yourself, the company and explain what the media kit is for. This will help you to make a connection with the person you’re trying to reach, rather than sending them the exact same media kit you may be sending 100 other journalists.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Super Heroes never seem to go out of style and it’s mainly because  people will always be intrigued with having super human powers. But even Super Heroes rely on tools of their trade. Captain America has his trusty shield, The Green Lantern has his ring and Spider Man has a wrist gadget that allows him to shoot special web fluid.

As authors, speakers and entrepreneurs – a Media Kit gives us the power we need.

Media Kits, help you tell the world – not just journalists – the relevant details about your business, book or brand. Developing a great Media Kit can help you leverage the power of the media and also promote your products and services.

1. Provide information.

A media kit is a powerful packaged document that provides information about your products, services or business. Used mainly for launches at events, a media kit provides editors, journalists and reporters a snapshot of your business – who you are, what you do, who you have worked with, etc. It’s an attention-grabbing point of reference from which editors, journalists and reporters decide whether or not they’ll interview you about your business. Additionally, a media kit allows you to answer questions being asked about what you do, as well as create a buzz around your business.

2. Build credibility.

Creating a media kit is one of the best ways to build credibility for your business. It presents a lasting first impression on media representatives and shines a professional light on your business. Not only does a media kit allow you to demonstrate your expertise, it gives you an edge over competitors who neglect having a media kit for their business and builds trust with the media, influencers and potential clients.

3. Demonstrate value.

A media kit presents an opportunity for your business to demonstrate its value to the media and potential clients. Editors, journalists, reporters and potential clients want to know your business’ purpose, how you can provide a solution to their problems, and why they should invest in you/your business. A media kit tells the media and potential clients why they should choose you.

4. Demonstrate growth.

As a business is established, it evolves over time as it seeks to acquire and retain more clients. Utilizing statistics in a media kit demonstrates your business’ successes, as well as its potential for further growth. In essence, a media kit provides a track record for your business and shines a light on its potential for further success.

5. Encourages investment.

In addition to telling media representatives and potential clients about the products and services you offer, a media kit tells them how to purchase these solutions for their needs. As a one-stop shop for all information about your business, a media kit informs media representatives and potential clients the ways in which they can buy from you (order form, direct link, etc.). This prevents the need for one to go searching for information or an easy way to invest in your business.

Knowing when and where to send your kit is also crucial. Before sending it out to everyone in the media, spend time researching publications and media outlets to know which ones are most likely to cover your company. Be sure to include a personalized email to each journalist to introduce yourself, the company and explain what the media kit is for. This will help you to make a connection with the person you’re trying to reach, rather than sending them the exact same media kit you may be sending 100 other journalists.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.