Tag: Business To Business marketing Activity

general trade marketing agent | Marketing Management Service Provider Agency Dongri

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

general trade marketing agent | Marketing Management Service Provider Agency Dongri

Advertising

Advertising

Pay to Play

Pears advertisement. Features a small child and puppy near a fireplace. A basket of coals has spilled, and the child and puppy are covered in soot marks.

A 1900 advertisement for Pears soap.

Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself. Most advertising is directed toward groups rather than individuals, and advertising is usually delivered through media such as television, radio, newspapers and, increasingly, the Internet. Ads are often measured in impressions (the number of times a consumer is exposed to an advertisement).

Advertising is a very old form of promotion with roots that go back even to ancient times. In recent decades, the practices of advertising have changed enormously as new technology and media have allowed consumers to bypass traditional advertising venues. From the invention of the remote control, which allows people to ignore advertising on TV without leaving the couch, to recording devices that let people watch TV programs but skip the ads, conventional advertising is on the wane. Across the board, television viewership has fragmented, and ratings have fallen.

Print media are also in decline, with fewer people subscribing to newspapers and other print media and more people favoring digital sources for news and entertainment. Newspaper advertising revenue has declined steadily since 2000.[2] Advertising revenue in television is also soft, and it is split across a growing number of broadcast and cable networks. Clearly companies need to move beyond traditional advertising channels to reach consumers. Digital media outlets have happily stepped in to fill this gap. Despite this changing landscape, for many companies advertising remains at the forefront of how they deliver the proper message to customers and prospective customers.

The Purpose of Advertising

Advertising has three primary objectives: to inform, to persuade, and to remind.

  • Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
  • Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.
  • Reminder Advertising reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.
On the left, a poster portraying a man in a top hat holding a beer and raising a fist. Behind him is a a patterned background featuring pigs and maple leaves. The poster reads Rogue. Voodoo Doughnut. Bacon Maple Porter, Porter brewed with natural flavors. On the right, a poster depicts a bottle of Naked Boosted Green Machine smoothie on a scale with numerous other fruits. The scale says 1. The poster reads, Drink 1 pound of fruit. Do more of what you love. In smaller print, it reads: Whether you're into fly fishing or yoga, Naked Juice has more than enough stuff to keep you going. Our 100% juice helps you do 110% of the stuff you love to do. Now go get 'em.

Left: Informative Advertising Right: Persuasive Advertising

White text against a black background that reads simply "Got milk?"

Reminder Advertising

When people think of advertising, often product-focused advertisements are top of mind—i.e., ads that promote an organization’s goods or services. Institutional advertising goes beyond products to promote organizations, issues, places, events, and political figures. Public service announcements (PSAs) are a category of institutional advertising focused on social-welfare issues such as drunk driving, drug use, and practicing a healthy lifestyle. Usually PSAs are sponsored by nonprofit organizations and government agencies with a vested interest in the causes they promote.

A line of seven stick figures. The center stick figure is pink and has a head, while the three stick figures on either side are black and have no head. Text below the stick figures reads Keep your head. Drink responsibly.

Public Service Announcement (PSA)

Advantages and Disadvantages of Advertising

As a method of marketing communication, advertising has both advantages and disadvantages. In terms of advantages, advertising creates a sense of credibility or legitimacy when an organization invests in presenting itself and its products in a public forum. Ads can convey a sense of quality and permanence, the idea that a company isn’t some fly-by-night venture. Advertising allows marketers to repeat a message at intervals selected strategically. Repetition makes it more likely that the target audience will see and recall a message, which improves awareness-building results. Advertising can generate drama and human interest by featuring people and situations that are exciting or engaging. It can introduce emotions, images, and symbols that stimulate desire, and it can show how a product or brand compares favorably to competitors. Finally, advertising is an excellent vehicle for brand building, as it can create rational and emotional connections with a company or offering that translate into goodwill. As advertising becomes more sophisticated with digital media, it is a powerful tool for tracking consumer behaviors, interests, and preferences, allowing advertisers to better tailor content and offers to individual consumers. Through the power of digital media, memorable or entertaining advertising can be shared between friends and go viral—and viewer impressions skyrocket.

The primary disadvantage of advertising is cost. Marketers question whether this communication method is really cost-effective at reaching large groups. Of course, costs vary depending on the medium, with television ads being very expensive to produce and place. In contrast, print and digital ads tend to be much less expensive. Along with cost is the question of how many people an advertisement actually reaches. Ads are easily tuned out in today’s crowded media marketplace. Even ads that initially grab attention can grow stale over time. While digital ads are clickable and interactive, traditional advertising media are not. In the bricks-and-mortar world, it is difficult for marketers to measure the success of advertising and link it directly to changes in consumer perceptions or behavior. Because advertising is a one-way medium, there is usually little direct opportunity for consumer feedback and interaction, particularly from consumers who often feel overwhelmed by competing market messages.

guerrilla marketing
 general trade marketing agent, Marketing Management Service Provider Agency, Business To Business marketing Activity ,
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general trade marketing | retailer marketing agent Dongri

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Tips to Build a Strong Direct Mail Database

Direct mail has been hailed as a great marketing tool to reach new customers, but those customers don’t come out of nowhere. You have to build a direct mail database before your marketing messages can be sent. Some companies make the mistake of putting all their efforts into their marketing materials, when in fact, who you target is just as important, if not more! Here are tips to build a strong direct mail database.

Know Your Target Demographics
Before you build your direct mail database, you’ll need to learn your target demographics and psychographics.

Demographics can be: age, gender, ethnicity, location, marital status, education level, income and occupation.

Psychographics can be: interests, hobbies, lifestyle, attitudes, etc.

How do you figure out your target market?
1. Look at your current customers. Try to find threads of commonality in demographics and interests.

2. Look at your competition. Find out who they’re advertising to and determine niches within that market they may have overlooked.

3. Make a list of the benefits of your product or service. See if you can narrow down who your product or service will most appeal to.

4. Determine your geographic scope. How far in your area do you want to reach out? You can advertise on any scale from local to county to state to national depending on your company and budget.

5. Use trade journals specific to your industry for insights on industry consumers. Likely, your industry has already done their research on target customers and their behaviors, so why not use these very valuable insights?

Through research and surveys you can determine your target audience’s demographics and psychographics. You can hire outside companies to conduct surveys or you can conduct them yourself. Here are some tips on creating an effective survey.

Once you’ve identified your target market, you’re ready to build your mailing list.

Building Your Direct Mail Database
There are two ways to build a direct mail database: encourage customers to sign up and/or buy a mailing list.

1. Use promotions, newsletters and incentives to encourage people to sign up for your mailing list. By offering a free product, service, or a sizable discount, you can gather information for your direct mail campaigns. The quality of your list matters. Gather information including, name, gender and mailing address at minimum. If you can collect demographic information, that’s even better but be aware that the longer the form to fill out, the less likely a person is to complete it.

2. Purchase mailing lists. There are two types of mailing lists: compiled and direct response. A compiled list is usually pulled by geographic area and can be segmented by demographics, income etc. A direct response list is a list made up of people who’ve responded to direct marketing in the past (whether direct mail, infomercials, etc.)

You can purchase mailing lists from direct mail companies like Preferred Direct. Click here to learn more about Preferred Direct’s mailing lists.

Analyze your Database to Create a Better Campaign
Once you’ve created your direct mail database, how can you use your database effectively? Analyze it! Here are a few tips to utilize your database to identify better with your prospective or current customers and get better return on your investment:

1. Analyze Demographics. Are the people in your database wealthier or more modest? What age range? Do they have children? What’s their ethnicity? When you create your direct mail fliers/postcards/mailers, choose images that appeal to their particular lifestyle. For example, if your list is mostly females with children, make sure any photos or images you use include this.

2. Analyze Geographic Data. Where do the people in your database live? Do they live in urban, suburban or rural areas? Is there anything major in their local or state environments that you can mention that will help them connect with you? Use photos that reflect geographic region and lifestyle.

You can find ways to connect to the people in your database by appealing to them through database analysis. This makes your database work harder and better for you. When you are creating your direct mail piece, keep in mind opportunities for variable data. Variable data means you can print different offers, incentives or information for different demographics or psychographics.

Do you need help creating your direct mail database? Preferred Direct is a commercial printer and direct mail company that can help you put together your mailing lists, and completes the direct mail process from start to finish. Click here to learn about Preferred Direct’s direct mail services.

At Fulcrum, we make sure to keep your cost down. You will have a project manager who keeps your print jobs on track. Our project managers stay on top of your print jobs and can answer any questions you have along the way. We even provide emergency print services for those fast approaching deadlines. We also provide tracking so you can be assured that your shipment is arriving in a timely manner. One of our printers is the Xerox , a top-of-the-line machine that prints quality materials fast, ultimately saving you time and money. When choosing a commercial printing company, you can count on Preferred Direct to be cost effective, speedy, and customer-friendly.

 

 

 

guerrilla marketing , general trade marketing agent , Marketing Management Service Provider Agency , Business To Business marketing Activity,

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Experiential marketing business | Direct Marketing Activities Chembur

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Experiential marketing business | Direct Marketing Activities Chembur

PLAN TO SELL

PLAN TO SELL-Selling your products or services is the key to creating a successful business, but don’t assume that clients will automatically approach you, even if you own a store.

It is important to see selling as a process where the actual financial transaction is the last in a series of steps you need to take to reach that point. You can use your marketing strategy to raise awareness and even drive customer response, but this will not replace the need to proactively look for customers and sell to them.

This guide covers the first steps you should take to get your sales process underway, and is particularly relevant for those who sell to other businesses. It will give you tips on how to generate sales leads and convert them into appointments.

There is also information on retail and website selling and how to adjust the process to maximise customer traffic.

  • Lead generation
  • Making sales appointments
  • Making sales appointments
  • Using presentation technology
  • Building sales confidence
  • Retail and website sales

LEAD GENERATION

Ensuring that your business has a constant source of potential new customers is one of the most important aspects of selling. Even if you have a full order book at the moment, this can soon change if you don’t devote sufficient time to generating sales leads.

How do leads turn into sales?

Achieving a sale often works on the basis of percentages. If you call 20 potential new clients, you might expect to arrange four sales appointments, go back with two firm sales proposals and finally secure one order for your goods or services. This is called the ‘funnel effect’ and indicates how many new leads you might need to keep your order book full.

Mapping your territory

Before you start sourcing leads, decide on where you are going to base your search, and in which sectors. If your product or service could be widely used, start locally and target particular geographical areas. If you have a niche product or service, switch your focus to particular companies nationally or internationally.

Tips for finding new sales leads

There are many ways of finding new leads, such as:

  • referrals from existing clients
  • searching the Internet
  • reading trade publications, newspaper articles and business advertising
  • attending networking and conference events
  • using your local library
  • driving around your local area to see which businesses are based there

When you are sourcing new leads, get as much information as possible, including:

  • geographical address and phone number
  • website address
  • name of the key contact, e.g. owner, purchasing manager
  • business sector

Using databases

Storing information on a database allows you to keep track of who you have already contacted and spot patterns where you have been successful in selling to certain business sectors.

You can also buy a database of business leads from a variety of suppliers. These can be expensive, and you may need to employ staff, depending on the size of the list.

MAKING SALES APPOINTMENTS

Once you have collected a number of sales leads, you need to decide on the best way to contact them – e.g. face to face, on the phone, by letter or email.

Group your list of prospects into similar business sectors, conduct research into their industry and decide how your product or service can help with their particular business needs. If you contact prospects in a particular sector in succession, you can spot any similarities in their objections, and adjust your approach accordingly.

Cold calling

If you decide to source new leads by calling in to business premises or phoning them, you will need to deliver a confident introduction, take control of the conversation and be able to deal with any initial objections.

Prepare a mini-commercial, a 30-second statement that promotes your goods or services by outlining the benefits to the client, tailored to their industry sector.

It is unlikely that the person you really need to speak to will be the first person in an organisation that you come across. Therefore, you will need to get past the gatekeeper, who may have been told to reject sales calls. This can be done by:

  • asking for the key contact by name in the first place
  • developing a rapport with the gatekeeper
  • presenting the prospect of a lost opportunity if they don’t assist you

Introduce yourself to the key contact and use your mini-commercial. If they have any objections, suggest a meeting to formally answer the queries they have. Ensure you outline the potential benefits and mention any customers you already have in their industry sector.

Avoid entering into a sales negotiation, but try to secure a date and time for a meeting and ask who will be attending, especially any person who could potentially sign an order.

Using emails and letters

An email or letter may get past the gatekeeper, but follow up this method (after an appropriate period) with a phone call to check if the right contact has received it.

Keep the email or letter short. Include a client testimonial if possible. For emails, make the subject line interesting so that the recipient will open the email. In a letter, use a bold heading at the top to summarise why the recipient should read on.

PREPARING FOR THE SALES APPOINTMENT

Thorough preparation before a sales call is critical to achieving a good conversion rate of potential clients into firm orders. In the sales meeting, if you struggle to answer any objections or queries you will almost certainly lose any potential sale.

Research the client, check their website and any advertising (including recruitment) that they are currently using. Look at other businesses in their industry and who their customers are – knowing about your potential client’s customers is vital for understanding what the client’s needs and issues might be.

Be aware of your competitors and what they offer – this helps you to decide how to make your business stand out. See our guide on how to understand your competitors.

Prepare a list of questions to ask your potential client, based on your research. This can expose any potential issues they have that your product or service could solve. You can use this list of questions as a template for your future sales calls.

Set out your objectives for the meeting. Do you want to:

  • Secure an order?
  • Raise awareness for the future?
  • Set up another meeting with other key stakeholders?

The sales presentation

Depending on the type of meeting, number of attendees and facilities available, your presentation could be an informal meeting or more formal and technology-based. See the page in this guide on using presentation technology.

You should focus on:

  • introducing your business and its products or services
  • outlining the key benefits of using your business
  • addressing any potential objections you think the client might have

Your presentation should provide the potential client with an overriding set of reasons to buy your product or services. Passion and commitment to your business – conviction-selling – can be more effective than relying on logical arguments.

If you can achieve all this then closing the sale afterwards will be much easier. See our guide on closing and following up the sale.

USING PRESENTATION TECHNOLOGY

Presentation technology such as PowerPoint is now widely used by businesses, but there are some ways to make your presentation stand out.

Do:

  • Arrive in time to set up equipment and to solve any technical problems.
  • Rehearse the presentation so you’re comfortable with the material and you can make eye contact with the audience, rather than constantly having to refer to notes.
  • Check that your presentation can be read from a distance and limit the use of font types, colours and excessive wording. Make sure there is lots of clear space.
  • Have hardcopy printouts, in case of technology failure.
  • Include testimonials from other clients in the handouts – pick out key elements for the presentation.
  • Use a friendly approach but use humour with caution.
  • Dress smartly – the audience will judge your appearance as well as the presentation.

Make the presentation as interactive as possible, e.g. by posing questions to the audience on key points, to encourage a dialogue, rather than a lecture.

Don’t:

  • Make it too long – get to the point quickly and explain why it is relevant to the audience.
  • Talk to the screen and turn your back on your audience – what you say is more important than what is on the screen.
  • Use long sentences and multiple bullet points on a screen. Phrases and keywords are much more likely to be remembered.
  • Use too many colours or combinations which are difficult to distinguish between, e.g. red on black or green on brown.
  • Use serif fonts such as Times New Roman, which are not suitable for display purposes. It is better to use sans-serif fonts such as Arial.
  • Use outdated tools such as Clip Art. Use colour photographs instead – but beware of copyright issues and use them only where relevant.
  • Use animation, e.g. words flying in from the side of the screen – it is distracting and can make your presentation look amateurish.
  • Use diagrams or charts that are overly complex – keep these for the handouts.
  • Forget to double-check your presentation for mistakes. Your credibility will be damaged if you have failed to pay attention to detail.

BUILDING SALES CONFIDENCE

Making a presentation or a sales call can be a big challenge. Proficiency in this area only comes through preparation and practice. The more experience you have, the less nervous you are likely to feel.

It is normal to have a degree of nerves and it can even be useful to keep you focused. Someone who is over-confident can come across as arrogant and possibly even insincere.

Presentations

Rehearse your presentation several times – ideally ask colleagues for feedback. The more confidently you deliver it, the more likely the client will be inclined to believe in you and your business.

Tailor your presentation once you have covered your list of questions in the meeting itself, so don’t just learn it in parrot-fashion. Be prepared to miss out elements or cover issues the client mentions at the last minute.

Speak slowly. Nerves may mean that you speed up. Time your presentation during rehearsal and keep an eye on your watch on the day. Keep a glass of water close by and take a few deep breaths before starting to speak.

If you might shake, avoid holding pieces of paper, which will display your nerves to the audience.

Phone calls

Standing up and smiling can help you feel – and sound – more confident, positive and in control.

Focus on the key reasons for and desired outcomes of making the phone call, not your performance.

Not everyone will want your product or service and some people may appear rude. Don’t take comments personally and compose yourself before moving on to the next call – they could be your next potential client.

Improving low confidence levels

You may find that you lose confidence if you repeatedly endure rejections. As well as adjusting your cold calling and sales meeting techniques, you could also remind yourself of:

  • our objectives for going into business
  • the need to generate sales
  • why your product or service is better than others on the market
  • the feedback from satisfied customers.

RETAIL AND WEBSITE SALES

If you sell in a retail or online environment you will need to adjust your approach to sales – your customers may be members of the public as well as other businesses.

Retail selling

There are various sales techniques that you should use if you own a store, including:

  • Window dressing – make sure your shop window is attractive and sets the scene for what the customer can expect inside. Change the display regularly to keep customers interested.
  • Layout – put accessories next to matching clothes or place common products at different ends of a store to encourage impulse purchases.
  • In-store promotions – put banners and captions around the shop pushing special offers and new products.
  • Loss leaders, e.g. ‘three for the price of two’ – these heavily discounted items are often found next to more expensive ones, encouraging customers to buy something else because they have a good deal.

Focus on providing a retail ‘experience’ to customers – setting the right atmosphere through the store environment and friendly staff will encourage customers to buy and to return in the future.

Getting retailers to stock your product

If you sell through somebody else’s store you need to think about how you can persuade the retailers to stock your products – and display them prominently. It may help if you provide point-of-purchase promotional material.

It’s worth carrying out research to identify the needs of a particular store and its target market. You’re then in a better position to tell the retailer how they will benefit from stocking your product and how your product differs from what they already offer.

Retailers are unlikely just to be interested in how well your product sells. Other concerns may include how the product complements an existing range and how quickly you can provide more stock on demand. You can also increase their margin of profit by cutting yours, if this might persuade them to position your product more favourably in the store.

Website selling

As with retail sales, you need to create an attractive home page (or store window), then provide an interesting and easily navigable customer experience once they start to look around the website (layout).

However, there are certain differences you need to bear in mind:

  • You don’t have the benefit of friendly staff, so the design and layout of your site is critical – make the site friendly and intuitive to use.
  • Customers won’t be able to touch your products – ensure that you use lots of high quality photos.
  • Comparison of your products with those of your competitors is quicker and easier – pricing is therefore a major factor so you may have to accept lower margins.
  • Online transactions can sometimes be seen as insecure – reassure customers about security and ensure that your site provides a quick and easy-to-use system.

 

Direct Marketing Activities Chembur

Experiential marketing business, Product marketing Services , On ground marketing Campaigns , shop marketing Activities

On ground marketing Campaigns , shop marketing Activities, door2door marketing Activity , BTL marketing Activity , Field marketing Activity , campus Marketing Activity , multiplexes Marketing Activity, Business To Business marketing Activity

 

house to house marketing Agent | general trade marketing agent in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing Agent | general trade marketing agent in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

How to Take Great Photos for Social Media

Rule of Thirds

Use the grid option on your smartphone. You want the main subject of your photo to be centered at the intersections of the rule of thirds grid- not smack in the center of the photo!

Beware of Backlight

The human eye is drawn to light- so you want the light in a photo to be in front of the subject, not lighting the subject from behind.

Backgrounds

What’s physically behind the photo can make or break an otherwise perfectly lit, rule-of-thirds abiding photos.

say No to Blur

And while it might be common knowledge, it’s worth mentioning that not posting a bad photo is better than posting a blurry photo. To be safe, take a variety of photos and choose the best option before you post.

Using these simple tips, you can improve your social media photo taking skills without investing in more photographers and special equipment.

Practice makes perfect, so take many pictures and study what worked and what needs some adjustment.

 

house to house marketing Agent | general trade marketing agent in pune

 

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door2door marketing Activity | Direct Marketing Activities in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door2door marketing Activity | Direct Marketing Activities in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Field Marketing

Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us. We offer a range of field marketing services depending on the client’s requirements, these include:

Feet on Street Team
Field Sales Team
Brand Awareness/Leafleting
Data capture/Providing quotes
Auditing
Sampling/Demonstrating
Merchandising
Roadshows/Events
Mystery Shopping
Logistical Support Services
Retail Staff Training

 

door2door marketing Activity | Direct Marketing Activities in pune

 

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