Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing firm , door-to-door sales technique and d2d Marketing firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Pune

Pictures are worth 1,000 words – especially hand-drawn ones

Why whiteboard-style imagery is more powerful than PowerPoint

The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than as words. In fact, research has discovered that visuals are recalled six times better than words alone. But what kind of visual support works best? Is there a superior picture approach that maximizes the Picture Superiority Effect?

In a recent set of experiments, Stanford University Graduate School of Business Professor Zakary Tormala tested the potential effects of whiteboard visuals against more traditional PowerPoint approaches. The aim of the research was to determine whether “whiteboarding” can enhance presentation effectiveness, as defined by metrics of engagement, enjoyment, credibility and?—?most critically?—?recall and persuasive impact.

Tormala found a statistically significant difference in favor of the whiteboard approach, which outperformed the PowerPoint presentations on a wide range of measures assessing message impact.

Study 1

In an initial study, 351 individuals (with an average age of 34) took part in an online experiment. Participants were instructed to imagine that they worked at a company where they were in charge of the sales staff and considering ways to improve presentation skills. Participants were informed that they would be viewing a presentation on this topic, which would begin on the next screen.

Participants then viewed a short, two-minute video presentation about the “attention hammock,” a phenomenon where, while listening to a spoken message, an audience’s attention starts high, declines in the middle and then peaks again at the end. The content of this presentation was identical for all participants.

However, unknown to them, participants were randomly assigned to one of three different conditions that varied the visuals accompanying the spoken message. In the “whiteboard condition,” participants viewed an automated presentation in which graphics appeared to be hand-drawn on a whiteboard. In the “PowerPoint condition,” participants viewed a more traditional PowerPoint presentation containing stock photography and bullet points. Finally, a third group of participants was assigned to a “Zen condition,” which contained one key phrase and an engaging metaphorical image. The latter two conditions were designed to capture the default ways speakers tend to use PowerPoint in their live presentations.

Despite the fact that all participants received the exact same information?— that is, identical message content, the study revealed that the whiteboard presentation outperformed the PowerPoint and Zen presentations on a wide range of measures assessing message impact. More specifically, in?each of the following areas, there was a statistically significant difference in favor of the whiteboard presentation:

Engagement – Compared to participants in the PowerPoint and Zen conditions, participants in the whiteboard condition reported finding the presentation more interesting, paying more attention to it and thinking more deeply about its content. On average,?the whiteboard presentation created approximately 9 percent improvement in engagement above and beyond the PowerPoint and Zen presentations, which did not differ from each other.

Credibility – Participants in the whiteboard condition also found the presentation to be more credible (i.e., based on scientific evidence), and rated the speaker as more experienced and trustworthy. Overall, on these measures, the whiteboard presentation created an 8 percent increase in perceived credibility compared to the PowerPoint and Zen presentations, which again did not differ.

Presentation Quality – By a margin of about 8 percent, participants in the whiteboard condition rated the presentation as clearer, easier to understand, more enjoyable, and simply better overall than did participants in?the PowerPoint and Zen conditions.

Recall – Finally, in a recall test at the end of the study session, participants were able to accurately remember significantly more message content in the whiteboard condition than in the PowerPoint or Zen conditions, which also differed in this case. The recall difference between the latter two conditions is not surprising given that the PowerPoint visual summarized some of the key points from the presentation, whereas the Zen visual did not. Most importantly, as illustrated in Figure 2, compared to the PowerPoint and Zen conditions combined, the whiteboard presentation generated approximately 16 percent improvement in memory for message content.

Study 2

In a second study conducted a few weeks after the first, 401 new participants (with an average age of 33) were run through the same experiment. This time, however, new measures were included to directly tap into the persuasive impact of the whiteboard versus PowerPoint and Zen presentations. For example, in addition to assessing engagement, credibility, presentation quality and recall (all of which replicate the Study 1 findings), participants were asked:

How compelling was the presentation (e.g., how convincing was it to you personally)?

How important is it to remember the idea of “the hammock” when giving presentations?

To what extent will the presentation about “the hammock” change the way you give presentations, or deliver your own messages, to others?

How likely are you to follow the advice from the presentation the next time you have to speak in public?

How likely are you to share the information from the presentation with someone else?

Do you intend to tell anyone you know about “the hammock?”

Furthermore, to determine whether the whiteboard advantage persisted over time, a follow-up survey was sent to the same participants two days later.

In this follow-up test, the whiteboard presentation again produced a statistically significant boost in recall relative to the PowerPoint and Zen presentations (see Figure 3), and it continued to be more engaging and impactful relative to those presentations. On average, two days after its viewing, the whiteboard presentation outperformed the other presentations by 14 percent and 17 percent on recall and engagement/impact, respectively. Thus, the advantage of the whiteboard presentation over the PowerPoint and Zen presentations was persistent over time.

Given the clear, proven advantage to using whiteboard conditions, companies?— and particularly sales and marketing leaders?—?should look to implement this strategy across their teams to improve results, realize better customer conversations and increase revenue.

d2d Marketing firm in Pune

d2d Marketing firm in mumbai

Marketing , Business To Business Advertising, B2B promotional, online ad posting,

Business Parks Marketing, multiplexes sales, HR Solutions

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing firm , door-to-door sales technique and d2d Marketing firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Hinjewadi

Changing World of Marketing and Increased Demands on Marketers

Traditional Marketing

The world of marketing is literally changing by the minute as marketing is no longer confined to traditional selling and advertising but also encompasses use of advanced technologies and Big Data Analytics in a real time manner.

For instance, traditionally, marketers were expected to rely on market research conducted by specialized agencies as well as in house teams to assess the demand and consumer preferences for a particular good or service.

Next, they were expected to coordinate with the R&D (Research and Development), Production, and Quality Control departments to time the release of the products or services. Further, they were then expected to undertake advertising and sales promotions that entailed managing the ad campaigns and supply chain as well as distribution channel management.

Finally, they were expected to incorporate the feedback from the point of sale outlets as well as from market research to asses and determine whether their strategies have succeeded or need to be fine tuned.

In all the above steps, marketing was essentially demand driven and involved optimum use of technology and at the same time, was largely on physical dimensions since all this was done in the manufacturing supply chains as well as geographical distribution channels.

This meant that marketing was as much about advertising and promotions as it was about reaching out to consumers through physical channels.

New Age Marketing

However, in the recent decade or so, marketing has been transformed in ways that marketers in the 20th century could not have imagined with the emergence of digital and mobile media as well as social media.

While the introduction of Television and associated advertising and sales was the first wave of innovation and the early computer driven selling was the second wave of innovation, the advent of enhanced digital media and the convergence of social media and Smartphones can be thought of as the third wave of innovation that goes far beyond the realms of traditional marketing. “,,To see how this works

marketing is no confined to specific geographies anymore. Anyone with a computer and an internet connection and a credit card can shop for products anywhere in the world anytime of the day and everywhere in the world and every time they feel like shopping.”

Borderless World and a World That Operates on a 24/7 Basis

This means that selling is no longer a time bound or spatial bound affair since consumers in the West can shop for products made in the East during their daytime which is the night time for the latter. Similarly, the equation is reversed when Eastern consumers shop on Western eCommerce sites.

Apart from this, the near instantaneous feedback from consumers on a global scale means that there are no lags as far as the time between product launch and closing the feedback loop is concerned.

Indeed, one can go as far to say that there is no closure of the feedback loop since the repeated iterations between the various stages in the marketing value chain means that marketing is not a real time affair unconstrained by either time or distance.

Big Data and the Transformation of Marketing

Another important and perhaps the most important change or transformation in the way marketing has been revolutionized is the use of increasingly sophisticated algorithms and data driven analytics software along with Big Data.

It is no longer the case that marketers act on demand and forecasts of demand. Instead, they are now creating demand wherein they sense and intuit consumer preferences and indeed, to the extent that they predict consumer preferences even before such thoughts cross the consumers’ minds.

While this might sound like science fiction and scary to everyone, all one has to do is to visit the eCommerce retailers such as Amazon that uses Big Data extensively to the point that it has the ability to predict consumer preferences better than the consumers themselves.

What this means is that marketing is now in an exciting new game which while stressful and hyper competitive is also full of opportunities for anyone who can master these elements.

The Human Element versus Machine Intelligence

Indeed, the Brave New World of Marketing is now a combination of the age old art of selling and the New Age science of analytics driven selling. Further, as mentioned earlier, with no geographical or time constraints and moreover, with no physical channels, the entire world is the market and the technocratic cyberspace is the new distribution channel where the traditional concerns about such aspects have been replaced by concerns about payment systems and interlocking rules and regulations worldwide where the global drives are sometimes up against local imperatives.

In addition, while it is the case that concerns about payment channels and the competing global and local drivers of growth have always been present, what is different now is the real time and by the minute changes in the entire marketing value chain.

However, despite the arguments and the counter arguments about how much has changed or not, we would like to point out that while the media and the geospatial transformations have indeed revolutionized marketing, the human element is still important since we are yet to have computers who can think better than humans. In conclusion, as explained earlier, the art of marketing with the science of prediction means that marketing is no longer what it used to be.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Integrated Marketing Communication Tools

Integrated Marketing Communication Tools

Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted by effectively integrating various brand communication tools.

To implement integrated marketing communication, it is essential for the organizations to communicate effectively with the clients. You need to know how your products or services would benefit your end-users. The more effectively you promote your brand, the more demand would it have in the market. Identify your target audience. Remember, not everyone would need your product. Understand why would an individual invest in your brand unless and until you have something unique and interesting to offer? The benefits of the brand need to be communicated effectively.

Let us go through various integrated marketing communication tools: Integrated marketing communication effectively integrates all modes of brand communication and uses them simultaneously to promote various products and services among customers effectively and eventually yield higher revenues for the organization.

Advertising

Advertising is one of the most effective ways of brand promotion. Advertising helps organizations reach a wider audience within the shortest possible time frame. Advertisements in newspaper, television, Radio, billboards help end-users to believe in your brand and also motivate them to buy the same and remain loyal towards the brand. Advertisements not only increase the consumption of a particular product/service but also create brand awareness among customers. Marketers need to ensure that the right message reaches the right customers at the right time. Be careful about the content of the advertisement, after all you are paying for every second.

Sales Promotion

Brands (Products and services) can also be promoted through discount coupons, loyalty clubs, membership coupons, incentives, lucrative schemes, attractive packages for loyal customers, specially designed deals and so on. Brands can also be promoted effectively through newspaper inserts, danglers, banners at the right place, glorifiers, wobblers etc.

Direct Marketing

Direct marketing enables organizations to communicate directly with the end-users. Various tools for direct marketing are emails, text messages, catalogues, brochures, promotional letters and so on. Through direct marketing, messages reach end-users directly.

Personal Selling

Personal selling is also one of the most effective tools for integrated marketing communication. Personal selling takes place when marketer or sales representative sells products or services to clients. Personal selling goes a long way in strengthening the relationship between the organization and the end-users.

Personal selling involves the following steps:

1. Prospecting – Prospecting helps you find the right and potential contact.
2. Making first contact – Marketers need to establish first contact with their prospective clients through emails, telephone calls etc.An appointment is essential and make sure you reach on time for the meeting.
3. The sales call – Never ever lie to your customers. Share what all unique your brand has to offer to customers. As a marketer, you yourself should be convinced with your products and services if you expect your customers to invest in your brand.
4. Objection handling – Be ready to answer any of the client’s queries.
5. Closing the sale – Do not leave unless and until you successfully close the deal. There is no harm in giving customers some time to think and decide accordingly. Do not be after their life.

Public Relation Activities

Public relation activities help promote a brand through press releases, news, events, public appearances etc.The role of public relations officer is to present the organization in the best light.

When Marketing Stories and Sales Skills Converge

There’s all kinds of tools and apps promising to help your salespeople “in the moment”—across the different types of selling situations they face.

However, the marketing messaging, content assets and skills training needed to take advantage of these “situational sales enablement” technologies have not been ready, leading to many technology failures due to lack of adoption.

However, that is changing…and fast. Here’s a quick look at three trends happening right now that are making it possible to provide just-in-time, situational messaging, content assets and skills training to enable salespeople to have the right conversations at each stage of the customer lifecycle.

1. Situational Messaging Frameworks – one-size-fits-all messaging is being replaced with tested, proven frameworks for creating messages that work for different moments of truth in the customer lifecycle.

2. Situational Skills Training – stand-alone skills training over the course of days in classrooms is being replaced by short, compelling video-based skills coaching modules that are aligned to the various selling scenarios.

3. Integrated, Interactive Online Experiences – static playbooks are being replaced with interactive, mobile experiences that combine your stories and your skills in one situational messaging and coaching experience

It’s the convergence of stories (marketing messaging and content assets) with skillsin a singular virtual experience for the salesperson. Imagine giving reps specific messaging and skills coaching for the exact selling situation they find themselves in — whenever and wherever they need it.

This changes the game significantly for product launches and training plans. You should no longer stand for stand-alone product messaging rollouts or isolated, skills-only training events.

That’s because your go-to-market strategies are not created equal, which means your messaging and skills need to be situational.

For example:

Some are for highly disruptive products or services that require you to challenge the status quo and create a need for change. This requires a messaging approach and distinct selling skills designed to defeat status quo bias and introduce the necessary urgency to change. For this scenario, you need to identify the unconsidered needs your prospects haven’t considered, and then map those needs to your unique capabilities, creating a buying a vision that gets prospects to see the value of doing something different than what they’re doing today.

Contrast this to a scenario where you are launching an upgrade to an existing product in a mature market where you are hoping to provide some differentiation that helps you take some share and protect your pricing premium. This requires a messaging approach and selling skills that de-commoditize the conversation and allow you to hold the line on discounts.

Or maybe, you are combining several products and services into a solution or key, topical initiative, hoping to elevate your sales conversations to more senior-level buyers? This requires yet another messaging model and a separate set of skills for salespeople to provide a business case that passes muster with executive and financial decision makers. Specifically, you’ll need to be effective at adopting an executive buyer’s perspective, conducting CXO-relevant industry or company research, showing the value of a business change scenario, and demonstrating your business impact.

In any of these cases, what good is it if you launch a bunch of messaging to the field and your salespeople don’t have the pre-requisite skills to execute the story — because your skills training program is on a completely separate track and timing?

Or the other way around…what good is it if your skills training courses teach your salespeople how to engage in each of these selling scenarios, but your messaging and content assets don’t align with or reinforce those skills?

The barriers to accomplishing this convergence of stories and skills have been eliminated, and the following factors are playing a major part in that:

Tested and proven messaging frameworks are now available for each key moment in the customer lifecycle – Why Change? Why You? Why Now? Why Pay? Why Stay?— ensuring your messaging is developed for maximum impact in each situation.

Skills training competencies are being chunked up and virtualized in short- and long-form eLearning content that matches each of those key moments in the customer lifecycle, and they can be attached to the messaging for situationally-relevant coaching on how to deliver the story as intended, using the same science to tell the story as you used to create the story.

The days of stand-alone product launches, messaging rollouts or sales skills training are over, making way for just-in-time, situation-specific learning and execution.

d2d Marketing firm in Pune

d2d Marketing firm in mumbai

Marketing , Business To Business Advertising, B2B promotional, online ad posting,

Business Parks Marketing, multiplexes sales, HR Solutions

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Pune

Pictures are worth 1,000 words – especially hand-drawn ones

Why whiteboard-style imagery is more powerful than PowerPoint

The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than as words. In fact, research has discovered that visuals are recalled six times better than words alone. But what kind of visual support works best? Is there a superior picture approach that maximizes the Picture Superiority Effect?

In a recent set of experiments, Stanford University Graduate School of Business Professor Zakary Tormala tested the potential effects of whiteboard visuals against more traditional PowerPoint approaches. The aim of the research was to determine whether “whiteboarding” can enhance presentation effectiveness, as defined by metrics of engagement, enjoyment, credibility and?—?most critically?—?recall and persuasive impact.

Tormala found a statistically significant difference in favor of the whiteboard approach, which outperformed the PowerPoint presentations on a wide range of measures assessing message impact.

Study 1

In an initial study, 351 individuals (with an average age of 34) took part in an online experiment. Participants were instructed to imagine that they worked at a company where they were in charge of the sales staff and considering ways to improve presentation skills. Participants were informed that they would be viewing a presentation on this topic, which would begin on the next screen.

Participants then viewed a short, two-minute video presentation about the “attention hammock,” a phenomenon where, while listening to a spoken message, an audience’s attention starts high, declines in the middle and then peaks again at the end. The content of this presentation was identical for all participants.

However, unknown to them, participants were randomly assigned to one of three different conditions that varied the visuals accompanying the spoken message. In the “whiteboard condition,” participants viewed an automated presentation in which graphics appeared to be hand-drawn on a whiteboard. In the “PowerPoint condition,” participants viewed a more traditional PowerPoint presentation containing stock photography and bullet points. Finally, a third group of participants was assigned to a “Zen condition,” which contained one key phrase and an engaging metaphorical image. The latter two conditions were designed to capture the default ways speakers tend to use PowerPoint in their live presentations.

Despite the fact that all participants received the exact same information?— that is, identical message content, the study revealed that the whiteboard presentation outperformed the PowerPoint and Zen presentations on a wide range of measures assessing message impact. More specifically, in?each of the following areas, there was a statistically significant difference in favor of the whiteboard presentation:

Engagement – Compared to participants in the PowerPoint and Zen conditions, participants in the whiteboard condition reported finding the presentation more interesting, paying more attention to it and thinking more deeply about its content. On average,?the whiteboard presentation created approximately 9 percent improvement in engagement above and beyond the PowerPoint and Zen presentations, which did not differ from each other.

Credibility – Participants in the whiteboard condition also found the presentation to be more credible (i.e., based on scientific evidence), and rated the speaker as more experienced and trustworthy. Overall, on these measures, the whiteboard presentation created an 8 percent increase in perceived credibility compared to the PowerPoint and Zen presentations, which again did not differ.

Presentation Quality – By a margin of about 8 percent, participants in the whiteboard condition rated the presentation as clearer, easier to understand, more enjoyable, and simply better overall than did participants in?the PowerPoint and Zen conditions.

Recall – Finally, in a recall test at the end of the study session, participants were able to accurately remember significantly more message content in the whiteboard condition than in the PowerPoint or Zen conditions, which also differed in this case. The recall difference between the latter two conditions is not surprising given that the PowerPoint visual summarized some of the key points from the presentation, whereas the Zen visual did not. Most importantly, as illustrated in Figure 2, compared to the PowerPoint and Zen conditions combined, the whiteboard presentation generated approximately 16 percent improvement in memory for message content.

Study 2

In a second study conducted a few weeks after the first, 401 new participants (with an average age of 33) were run through the same experiment. This time, however, new measures were included to directly tap into the persuasive impact of the whiteboard versus PowerPoint and Zen presentations. For example, in addition to assessing engagement, credibility, presentation quality and recall (all of which replicate the Study 1 findings), participants were asked:

How compelling was the presentation (e.g., how convincing was it to you personally)?

How important is it to remember the idea of “the hammock” when giving presentations?

To what extent will the presentation about “the hammock” change the way you give presentations, or deliver your own messages, to others?

How likely are you to follow the advice from the presentation the next time you have to speak in public?

How likely are you to share the information from the presentation with someone else?

Do you intend to tell anyone you know about “the hammock?”

Furthermore, to determine whether the whiteboard advantage persisted over time, a follow-up survey was sent to the same participants two days later.

In this follow-up test, the whiteboard presentation again produced a statistically significant boost in recall relative to the PowerPoint and Zen presentations (see Figure 3), and it continued to be more engaging and impactful relative to those presentations. On average, two days after its viewing, the whiteboard presentation outperformed the other presentations by 14 percent and 17 percent on recall and engagement/impact, respectively. Thus, the advantage of the whiteboard presentation over the PowerPoint and Zen presentations was persistent over time.

Given the clear, proven advantage to using whiteboard conditions, companies?— and particularly sales and marketing leaders?—?should look to implement this strategy across their teams to improve results, realize better customer conversations and increase revenue.

d2d Marketing firm in Pune

d2d Marketing firm in mumbai

Marketing , Business To Business Advertising, B2B promotional, online ad posting,

Business Parks Marketing, multiplexes sales, HR Solutions

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Hinjewadi

Changing World of Marketing and Increased Demands on Marketers

Traditional Marketing

The world of marketing is literally changing by the minute as marketing is no longer confined to traditional selling and advertising but also encompasses use of advanced technologies and Big Data Analytics in a real time manner.

For instance, traditionally, marketers were expected to rely on market research conducted by specialized agencies as well as in house teams to assess the demand and consumer preferences for a particular good or service.

Next, they were expected to coordinate with the R&D (Research and Development), Production, and Quality Control departments to time the release of the products or services. Further, they were then expected to undertake advertising and sales promotions that entailed managing the ad campaigns and supply chain as well as distribution channel management.

Finally, they were expected to incorporate the feedback from the point of sale outlets as well as from market research to asses and determine whether their strategies have succeeded or need to be fine tuned.

In all the above steps, marketing was essentially demand driven and involved optimum use of technology and at the same time, was largely on physical dimensions since all this was done in the manufacturing supply chains as well as geographical distribution channels.

This meant that marketing was as much about advertising and promotions as it was about reaching out to consumers through physical channels.

New Age Marketing

However, in the recent decade or so, marketing has been transformed in ways that marketers in the 20th century could not have imagined with the emergence of digital and mobile media as well as social media.

While the introduction of Television and associated advertising and sales was the first wave of innovation and the early computer driven selling was the second wave of innovation, the advent of enhanced digital media and the convergence of social media and Smartphones can be thought of as the third wave of innovation that goes far beyond the realms of traditional marketing. “,,To see how this works

marketing is no confined to specific geographies anymore. Anyone with a computer and an internet connection and a credit card can shop for products anywhere in the world anytime of the day and everywhere in the world and every time they feel like shopping.”

Borderless World and a World That Operates on a 24/7 Basis

This means that selling is no longer a time bound or spatial bound affair since consumers in the West can shop for products made in the East during their daytime which is the night time for the latter. Similarly, the equation is reversed when Eastern consumers shop on Western eCommerce sites.

Apart from this, the near instantaneous feedback from consumers on a global scale means that there are no lags as far as the time between product launch and closing the feedback loop is concerned.

Indeed, one can go as far to say that there is no closure of the feedback loop since the repeated iterations between the various stages in the marketing value chain means that marketing is not a real time affair unconstrained by either time or distance.

Big Data and the Transformation of Marketing

Another important and perhaps the most important change or transformation in the way marketing has been revolutionized is the use of increasingly sophisticated algorithms and data driven analytics software along with Big Data.

It is no longer the case that marketers act on demand and forecasts of demand. Instead, they are now creating demand wherein they sense and intuit consumer preferences and indeed, to the extent that they predict consumer preferences even before such thoughts cross the consumers’ minds.

While this might sound like science fiction and scary to everyone, all one has to do is to visit the eCommerce retailers such as Amazon that uses Big Data extensively to the point that it has the ability to predict consumer preferences better than the consumers themselves.

What this means is that marketing is now in an exciting new game which while stressful and hyper competitive is also full of opportunities for anyone who can master these elements.

The Human Element versus Machine Intelligence

Indeed, the Brave New World of Marketing is now a combination of the age old art of selling and the New Age science of analytics driven selling. Further, as mentioned earlier, with no geographical or time constraints and moreover, with no physical channels, the entire world is the market and the technocratic cyberspace is the new distribution channel where the traditional concerns about such aspects have been replaced by concerns about payment systems and interlocking rules and regulations worldwide where the global drives are sometimes up against local imperatives.

In addition, while it is the case that concerns about payment channels and the competing global and local drivers of growth have always been present, what is different now is the real time and by the minute changes in the entire marketing value chain.

However, despite the arguments and the counter arguments about how much has changed or not, we would like to point out that while the media and the geospatial transformations have indeed revolutionized marketing, the human element is still important since we are yet to have computers who can think better than humans. In conclusion, as explained earlier, the art of marketing with the science of prediction means that marketing is no longer what it used to be.

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Articales from http://www.managementstudyguide.com

Integrated Marketing Communication Tools

Integrated Marketing Communication Tools

Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted by effectively integrating various brand communication tools.

To implement integrated marketing communication, it is essential for the organizations to communicate effectively with the clients. You need to know how your products or services would benefit your end-users. The more effectively you promote your brand, the more demand would it have in the market. Identify your target audience. Remember, not everyone would need your product. Understand why would an individual invest in your brand unless and until you have something unique and interesting to offer? The benefits of the brand need to be communicated effectively.

Let us go through various integrated marketing communication tools: Integrated marketing communication effectively integrates all modes of brand communication and uses them simultaneously to promote various products and services among customers effectively and eventually yield higher revenues for the organization.

Advertising

Advertising is one of the most effective ways of brand promotion. Advertising helps organizations reach a wider audience within the shortest possible time frame. Advertisements in newspaper, television, Radio, billboards help end-users to believe in your brand and also motivate them to buy the same and remain loyal towards the brand. Advertisements not only increase the consumption of a particular product/service but also create brand awareness among customers. Marketers need to ensure that the right message reaches the right customers at the right time. Be careful about the content of the advertisement, after all you are paying for every second.

Sales Promotion

Brands (Products and services) can also be promoted through discount coupons, loyalty clubs, membership coupons, incentives, lucrative schemes, attractive packages for loyal customers, specially designed deals and so on. Brands can also be promoted effectively through newspaper inserts, danglers, banners at the right place, glorifiers, wobblers etc.

Direct Marketing

Direct marketing enables organizations to communicate directly with the end-users. Various tools for direct marketing are emails, text messages, catalogues, brochures, promotional letters and so on. Through direct marketing, messages reach end-users directly.

Personal Selling

Personal selling is also one of the most effective tools for integrated marketing communication. Personal selling takes place when marketer or sales representative sells products or services to clients. Personal selling goes a long way in strengthening the relationship between the organization and the end-users.

Personal selling involves the following steps:

1. Prospecting – Prospecting helps you find the right and potential contact.
2. Making first contact – Marketers need to establish first contact with their prospective clients through emails, telephone calls etc.An appointment is essential and make sure you reach on time for the meeting.
3. The sales call – Never ever lie to your customers. Share what all unique your brand has to offer to customers. As a marketer, you yourself should be convinced with your products and services if you expect your customers to invest in your brand.
4. Objection handling – Be ready to answer any of the client’s queries.
5. Closing the sale – Do not leave unless and until you successfully close the deal. There is no harm in giving customers some time to think and decide accordingly. Do not be after their life.

Public Relation Activities

Public relation activities help promote a brand through press releases, news, events, public appearances etc.The role of public relations officer is to present the organization in the best light.

When Marketing Stories and Sales Skills Converge

There’s all kinds of tools and apps promising to help your salespeople “in the moment”—across the different types of selling situations they face.

However, the marketing messaging, content assets and skills training needed to take advantage of these “situational sales enablement” technologies have not been ready, leading to many technology failures due to lack of adoption.

However, that is changing…and fast. Here’s a quick look at three trends happening right now that are making it possible to provide just-in-time, situational messaging, content assets and skills training to enable salespeople to have the right conversations at each stage of the customer lifecycle.

1. Situational Messaging Frameworks – one-size-fits-all messaging is being replaced with tested, proven frameworks for creating messages that work for different moments of truth in the customer lifecycle.

2. Situational Skills Training – stand-alone skills training over the course of days in classrooms is being replaced by short, compelling video-based skills coaching modules that are aligned to the various selling scenarios.

3. Integrated, Interactive Online Experiences – static playbooks are being replaced with interactive, mobile experiences that combine your stories and your skills in one situational messaging and coaching experience

It’s the convergence of stories (marketing messaging and content assets) with skillsin a singular virtual experience for the salesperson. Imagine giving reps specific messaging and skills coaching for the exact selling situation they find themselves in — whenever and wherever they need it.

This changes the game significantly for product launches and training plans. You should no longer stand for stand-alone product messaging rollouts or isolated, skills-only training events.

That’s because your go-to-market strategies are not created equal, which means your messaging and skills need to be situational.

For example:

Some are for highly disruptive products or services that require you to challenge the status quo and create a need for change. This requires a messaging approach and distinct selling skills designed to defeat status quo bias and introduce the necessary urgency to change. For this scenario, you need to identify the unconsidered needs your prospects haven’t considered, and then map those needs to your unique capabilities, creating a buying a vision that gets prospects to see the value of doing something different than what they’re doing today.

Contrast this to a scenario where you are launching an upgrade to an existing product in a mature market where you are hoping to provide some differentiation that helps you take some share and protect your pricing premium. This requires a messaging approach and selling skills that de-commoditize the conversation and allow you to hold the line on discounts.

Or maybe, you are combining several products and services into a solution or key, topical initiative, hoping to elevate your sales conversations to more senior-level buyers? This requires yet another messaging model and a separate set of skills for salespeople to provide a business case that passes muster with executive and financial decision makers. Specifically, you’ll need to be effective at adopting an executive buyer’s perspective, conducting CXO-relevant industry or company research, showing the value of a business change scenario, and demonstrating your business impact.

In any of these cases, what good is it if you launch a bunch of messaging to the field and your salespeople don’t have the pre-requisite skills to execute the story — because your skills training program is on a completely separate track and timing?

Or the other way around…what good is it if your skills training courses teach your salespeople how to engage in each of these selling scenarios, but your messaging and content assets don’t align with or reinforce those skills?

The barriers to accomplishing this convergence of stories and skills have been eliminated, and the following factors are playing a major part in that:

Tested and proven messaging frameworks are now available for each key moment in the customer lifecycle – Why Change? Why You? Why Now? Why Pay? Why Stay?— ensuring your messaging is developed for maximum impact in each situation.

Skills training competencies are being chunked up and virtualized in short- and long-form eLearning content that matches each of those key moments in the customer lifecycle, and they can be attached to the messaging for situationally-relevant coaching on how to deliver the story as intended, using the same science to tell the story as you used to create the story.

The days of stand-alone product launches, messaging rollouts or sales skills training are over, making way for just-in-time, situation-specific learning and execution.

d2d Marketing firm in Pune

d2d Marketing firm in mumbai

Marketing , Business To Business Advertising, B2B promotional, online ad posting,

Business Parks Marketing, multiplexes sales, HR Solutions