btl marketing Program | rural marketing company Kalbadevi

August 26, 2019August 26, 2019dilipfulcrum

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

btl marketing Program | rural marketing company Kalbadevi

placement company in pune

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

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Experiential marketing Agent | Direct Marketing Plan Chor Bazaar

August 26, 2019August 26, 2019dilipfulcrum

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

Experiential marketing Agent | Direct Marketing Plan Chor Bazaar

PRICE YOUR PRODUCT OR SERVICE

PRICE YOUR PRODUCT OR SERVICE-The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will – at best – limit your business growth. At worst, it could cause serious problems for your sales and cash flow.

If you’re starting a business, carefully consider your pricing strategy before you start. Established businesses can improve their profitability through regular pricing reviews.

When setting your prices you must make sure that the price and sales levels you set will allow your business to be profitable. You must also take note of where your product or service stands when compared with your competition.

This guide shows you how to build a pricing strategy and how to work out your costs and pricing to make sure your business is profitable. It also looks at different pricing tactics and changing your prices.

The difference between cost and value
Covering fixed and variable costs
Cost-plus versus value-based pricing
How to build a pricing strategy
Different pricing tactics
Raising or lowering prices

THE DIFFERENCE BETWEEN COST AND VALUE

Knowing the difference between cost and value can increase profitability:

the cost of your product or service is the amount you spend to produce it
the price is your financial reward for providing the product or service
the value is what your customer believes the product or service is worth to them

For example, the cost for a plumber to fix a burst pipe at a customer’s home may be $5 for travel, materials costing $5 and an hour’s labour at $30. However, the value of the service to the customer – who may have water leaking all over their house – is far greater than the $40 cost, so the plumber may decide to charge a total of $100.

Pricing should be in line with the value of the benefits that your business provides for its customers, while also bearing in mind the prices your competitors charge.

To maximise your profitability, find out:

what benefits your customers gain from using your product or service
the criteria your customers use for buying decisions – for example, speed of delivery, convenience or reliability
what value your customers place on receiving the benefits you provide

Wherever possible, set prices that reflect the value you provide – not just the cost.

COVERING FIXED AND VARIABLE COSTS

Every business needs to cover its costs in order to make a profit. Working out your costs accurately is an essential part of working out your pricing.

Divide your costs under two headings:

fixed costs are those that are always there, regardless of how much or how little you sell, for example rent, salaries and business rates
variable costs are those that rise as your sales increase, such as additional raw materials, extra labour and transport

When you set a price, it must be higher than the variable cost of producing your product or service. Each sale will then make a contribution towards covering your fixed costs – and making profits.

For example, a car dealership has variable costs of $18,000 per car sold and total fixed costs of $400,000 a year that must be covered. If the company sells 80 cars each year, it needs a contribution towards the fixed costs of at least $5,000 per car ($400,000 divided by 80) to avoid making a loss.

Using this structure, you can assess the consequences of setting different price levels:

if the car dealership sells cars at less than $18,000 (the variable cost per car), it makes a loss on each car it sells and does not cover any of its fixed costs
selling 80 cars at $18,000 means a loss of $400,000 per year as none of the fixed costs are covered
selling cars at $23,000 results in breaking even, assuming the target 80 cars are sold (80 contributions of $5,000 per car = $400,000, i.e. the fixed costs)
selling cars at $24,000 results in a profit, assuming 80 cars are sold (80 contributions of $6,000 = $480,000, i.e. $80,000 over the fixed costs)
if more or fewer than 80 cars are sold, profits are correspondingly higher or lower

COST-PLUS VERSUS VALUE-BASED PRICING

There are two basic methods of pricing your products and services: cost-plus and value-based pricing. The best choice depends on your type of business, what influences your customers to buy and the nature of your competition.

Cost-plus pricing

This takes the cost of producing your product or service and adds an amount that you need to make a profit. This is usually expressed as a percentage of the cost.

It is generally more suited to businesses that deal with large volumes or which operate in markets dominated by competition on price.

But cost-plus pricing ignores your image and market positioning. And hidden costs are easily forgotten, so your true profit per sale is often lower than you realise.

Value-based pricing

This focuses on the price you believe customers are willing to pay, based on the benefits your business offers them.

Value-based pricing depends on the strength of the benefits you can prove you offer to customers.

If you have clearly-defined benefits that give you an advantage over your competitors, you can charge according to the value you offer customers. While this approach can prove very profitable, it can alienate potential customers who are driven only by price and can also draw in new competitors.

HOW TO BUILD A PRICING STRATEGY

You need to decide whether to use cost-plus or value-based pricing.

It’s important to find out what your competitors offer and what they charge. If you phone your rivals and ask them for a quote, you can use this information as a framework.

It’s probably unwise to set your prices too much higher or lower without a good reason. If you price too low, you will just be throwing away profit. If you price too high, you will lose customers, unless you can offer them something they can’t get elsewhere.

The perception of your product or service is also important. In many markets, a high price contributes to the perception of your product as being of premium value. This might encourage customers to buy from you – or it might deter price-conscious customers.

It can be useful to charge different prices to different customers, e.g. to customers who purchase repeatedly, or buy add-on or related products, as a thank you for their loyalty. Bear in mind that customers who are expensive to satisfy will be less profitable, unless you charge them higher prices. One-off sales may cost you more than repeat business.

You can also use pricing tactics to attract customers. See the section below on different pricing tactics.

Whatever prices you set, check that they cover your costs and can deliver a profit. See the page in this guide on covering fixed and variable costs.

DIFFERENT PRICING TACTICS

Different tactics can help you attract more customers and maximise profits.

Discounting

Offering specially-reduced prices can be a powerful tool. This could be a clearance discount to sell old stock, a discount for making multiple purchases of the same or similar products, or you could offer bulk discounts to encourage larger orders. You should be able to make these more profitable through lower costs.

But be careful. If you discount too much, customers may question your full-rate pricing or see you as a cheap option, making it difficult to charge full-rate prices in the future.

Odd value pricing

Using the retailer’s tactic of selling products for $9.99 instead of $10 can be useful if price is an essential part of customers’ buying decisions. Some customers perceive odd value prices like this as being more attractive.

Loss leader

This involves selling a product at a low or even loss-making price. Although you may not make a profit selling this product, you could attract customers who will also buy other, more profitable products.

Skimming

If you have a unique product or service, you can sell it at a high price. This is known as skimming – but you need to be sure that what you are selling is unique.

Otherwise you may just price yourself out of the market if there is credible competition.

Penetration

This is the opposite of skimming – starting at a low price and gaining market share before competitors catch up with you. Once you have a loyal customer base, you should be able to find ways to raise prices later

RAISING OR LOWERING PRICES

There will be times when you need to change your prices. But before you do, you should analyse the impact on your profitability of any proposed price change.

There are two key questions you will need to answer:

What effect will the price change have on the volume of sales?
What will the effect be on the profit per sale?

Increasing prices

Increasing prices can improve your profitability even though your sales volume may drop.

If you are increasing your prices, always explain to your customers why you are doing it. You can use the price change as an opportunity to re-emphasise the benefits you offer. A good explanation can also strengthen your relationship with a customer.

There are also ways that you can hide price increases. For example, you might:

introduce new, higher-priced products or services and make older, cheaper ones obsolete
lower the specification – and your costs – while maintaining the same price

But be aware that hiding price increases can risk adverse reactions from customers if they realise what you are doing.

Reducing prices

You should never take the decision to lower prices lightly. Low prices often go hand-in-hand with poor-quality service – is this the image you want to create for your business?

Concentrate on building profits rather than cutting prices to build up sales. In most circumstances, your customers decide to buy from you because of the benefits you offer, along with your price. It is rare for the decision to be made based solely on the price.

PRICE YOUR PRODUCT OR SERVICE

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home2home marketing Supplier | rural marketing company in pune

August 9, 2019August 9, 2019dilipfulcrum

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing Supplier | rural marketing company in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

How to Implement Cost-Effective Programs to Grow Your Sales

WHY SHOULD SMALL BUSINESS OWNERS CARE ABOUT MARKETING?

Across virtually all industries, the companies that market more and better, grow faster. Period. For example, a study of >1000 insurance agencies found much faster growth from those that market more. My study of 85 software companies found those with the broadest marketing programs grow almost 5X faster than others. Those are very different industries, but you see the same results over and over again. The biggest companies market a lot. They didn’t get big then start marketing, they got big because they marketed.

DO SMALL BUSINESSES TYPICALLY MARKET ENOUGH?

No, the vast majority of small businesses do very little, if any, marketing. They should allocate several percent of their budget toward marketing, at least. Remember: marketing is an investment; it should not be an expense. It should return several times what you spend.

IF MARKETING IS SO GREAT, WHY DON’T SMALL BUSINESS OWNERS DO MORE OF IT?

There are reasons why more small business owners don’t do more marketing. First, they often don’t know much about it. They are really experts in their business. And they probably developed good sales skills. Marketing has become complex. There used to only be about 6/8 ways to communicate w/customers. Now there are DOZENS. Plus, over 5000 marketing software vendors in dozens of categories, all making similar claims. Many marketers are overwhelmed, so it’s no surprise that small business owners are, too!

ISN’T IT REALLY EXPENSIVE? SMALL BUSINESSES DON’T HAVE A LOT OF MONEY?

It doesn’t have to be. Marketing starts with understanding the customer. Talk to 10-20 customers — not a sales call, but a listening conversation. That’s free! If you have those conversations I guarantee you you’ll learn a lot, improve offerings and probably even have some of those customers ask you to do more business. And, it’s amazing the number of free and inexpensive tools available these days, like low cost email tools and free CRMs.

WHAT’S THE BIGGEST MARKETING MISTAKE THAT SMALL BUSINESSES MAKE?

They equate marketing with advertising and other approaches that are expensive and typically take a long time to have an impact like social media. They also forget about the most profound purpose of #marketing which is to understand the customer and market and develop better products and services. In the startup world, that’s called creating product-market fit. Don’t do any promotion until you have that!

YOU HAVE DEVELOPED THIS APPROACH THAT YOU CALL THE BULLSEYE MARKETING FRAMEWORK. HOW IS THAT USEFUL FOR A SMALL BUSINESS?

This small business marketing approach helps companies recognize marketing assets that they’re not taking full advantage of. These are marketing assets that they already own, like their customer relationships/website, but are not fully exploiting. They are foundational. Every company should do these first both because they produce the fastest, least expensive results…and because they help set you up for success with those later programs.

WHAT’S IN THE CENTER OF THE BULLSEYE?

Talking with customers, having listening conversations, creating better offerings, and then upsell them. Least expensive new revenue. Improve your website so that it helps produce new contacts, leads/sales for you. Make sure that it’s more than a brochure

Use email marketing. Analyst firm Deloitte estimates that email marketing is 40X more powerful than social media! Use remarketing, which shows ads only to people who already have visited your website. It’s very efficient and inexpensive.

AFTER YOU DO THAT, THEN WHAT?

Secondly, you expand your universe by selling to people who want to buy *now*.

Think of these 3 characteristics of customers:

People (or companies) who fit the right demographic profile for your offerings (age, gender, income, etc.) but, still may not want your particular products.
People who have the right attitudes, or “psychographics”, they like your stuff! But they’re not looking to buy this week, month or year
People with the right demographics and psychographics who want to buy NOW! That’s who you need to focus on

You can find them through search ads, by people who visit your website repeatedly, and other methods.

YOU HAVE THINGS LIKE SOCIAL MEDIA MARKETING & INBOUND AND ADVERTISING IN THE OUTER – LAST – RING OF YOUR BULLSEYE. REALLY?

Absolutely. These are long-term awareness and branding programs. They can take 1-2 years — or more — to have an impact. VPs of marketing often complain that execs in their firms don’t understand that they need more time to let those work. Not that they can’t be valuable in the long run. They can! Creating a strong brand means your customers are more loyal, you can charge more and have higher margins. You can get $1,000 for a smartphone!

You want to get there eventually, but you want to start with those faster, less expensive programs.

CAN A SMALL BUSINESS PERSON REALLY DO THIS ON THEIR OWN? WHAT KIND OF SKILLS OR TEAM DO THEY NEED?

Great question! If a person doesn’t have marketing experience, then they should get help. Each of the tactics that I’ve mentioned has many techniques that are essential to their success, like combining email with Facebook Custom Audience ads and remarketing

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door2door marketing Program | Direct Marketing Plan in pune

August 9, 2019August 9, 2019dilipfulcrum

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door2door marketing Program | Direct Marketing Plan in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

B To B Marketing

We are B To B Marketing agency

We create B To B Marketing that works. Why? Because it’s designed to engage with real human beings, people who eat food which there like, drive cars and have peculiar tastes in music. We discover what makes them tick and what their issues are. We work out the best way to talk to them and then we start the conversation. Fulcrum does a special kind of B To B Marketing that combines thinking, doing, measuring and ramping up what works. We believe B2B marketing works best when it’s based on a clear strategy that everyone agrees with.

The B2B customer journey is complex and organize. Making your brand the destination often requires adapting a wide variety of marketing & sales method and tools , customer approaches to engage, inform and guide customers. At Fulcrum, we’ve got a toolbox full of B2B communication and marketing capabilities, and we’re ready to put them all to work for you. Below you’ll find some of the things we can do for your business—click on one and discover how we use these capabilities to help you meet your goals and help guide the customer journey.

Fulcrum specializes in helping B2B brands overcome sales challenges by improving the alignment between marketing and sales.

To achieve success, a B TO B Marketing and B to B sales strategy that improves accessibility for all is essential. Marketing and sales should be able to easily access and share data, intelligence, training and marketing collateral throughout the entire purchase process. This unity maximizes your overall marketing and sales potential.

When your marketing and sales teams are speaking the same language and are aligned to the same goals, your bottom line will benefit.

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btl marketing Program | rural marketing company Kalbadevi

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rural marketing company Kalbadevi

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Experiential marketing Agent | Direct Marketing Plan Chor Bazaar

PRICE YOUR PRODUCT OR SERVICE

THE DIFFERENCE BETWEEN COST AND VALUE

COVERING FIXED AND VARIABLE COSTS

COST-PLUS VERSUS VALUE-BASED PRICING

HOW TO BUILD A PRICING STRATEGY

DIFFERENT PRICING TACTICS

RAISING OR LOWERING PRICES

PRICE YOUR PRODUCT OR SERVICE

Direct Marketing Plan Chor Bazaar

Experiential marketing Agent, Product marketing consultant , On ground marketing ideas , shop marketing Plan

On ground marketing ideas , shop marketing Plan, door2door marketing Program , BTL marketing Program , Field marketing Program , campus Marketing Program , multiplexes Marketing Program, Business To Business marketing Program

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

How to Implement Cost-Effective Programs to Grow Your Sales

home2home marketing Supplier | rural marketing company in pune

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

B To B Marketing

We are B To B Marketing agency

Who we help in B 2 B Marketing

What we believe

At Fulcrum we believe:

How we do it in b to b marketing

door2door marketing Program | Direct Marketing Plan in pune

Fulcrum Resources

Call Us :+91-8484008961 Email:- info@fulcrumresources.in

Call Us :+91-8484008961
Email:- info@fulcrumresources.in