btl marketing Activity | rural marketing agencies Jogeshwari

August 26, 2019August 26, 2019dilipfulcrum

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

btl marketing Activity | rural marketing agencies Jogeshwari

placement agencies in pune

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

rural marketing agencies Jogeshwari

btl marketing Activity, Customer Acquisition business , general trade marketing Campaigns , shop To shop marketing agencies

general trade marketing Campaigns , shop To shop marketing agencies, home2home marketing organizations , Interactive marketing organizations , On ground marketing organizations , Corporate Marketing organizations , Shopping Centre Marketing organizations, b2c marketing organizations

Experiential marketing business | Direct Marketing Activities Chembur

August 26, 2019August 26, 2019dilipfulcrum

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

Experiential marketing business | Direct Marketing Activities Chembur

PLAN TO SELL

PLAN TO SELL-Selling your products or services is the key to creating a successful business, but don’t assume that clients will automatically approach you, even if you own a store.

It is important to see selling as a process where the actual financial transaction is the last in a series of steps you need to take to reach that point. You can use your marketing strategy to raise awareness and even drive customer response, but this will not replace the need to proactively look for customers and sell to them.

This guide covers the first steps you should take to get your sales process underway, and is particularly relevant for those who sell to other businesses. It will give you tips on how to generate sales leads and convert them into appointments.

There is also information on retail and website selling and how to adjust the process to maximise customer traffic.

Lead generation
Making sales appointments
Making sales appointments
Using presentation technology
Building sales confidence
Retail and website sales

LEAD GENERATION

Ensuring that your business has a constant source of potential new customers is one of the most important aspects of selling. Even if you have a full order book at the moment, this can soon change if you don’t devote sufficient time to generating sales leads.

How do leads turn into sales?

Achieving a sale often works on the basis of percentages. If you call 20 potential new clients, you might expect to arrange four sales appointments, go back with two firm sales proposals and finally secure one order for your goods or services. This is called the ‘funnel effect’ and indicates how many new leads you might need to keep your order book full.

Mapping your territory

Before you start sourcing leads, decide on where you are going to base your search, and in which sectors. If your product or service could be widely used, start locally and target particular geographical areas. If you have a niche product or service, switch your focus to particular companies nationally or internationally.

Tips for finding new sales leads

There are many ways of finding new leads, such as:

referrals from existing clients
searching the Internet
reading trade publications, newspaper articles and business advertising
attending networking and conference events
using your local library
driving around your local area to see which businesses are based there

When you are sourcing new leads, get as much information as possible, including:

geographical address and phone number
website address
name of the key contact, e.g. owner, purchasing manager
business sector

Using databases

Storing information on a database allows you to keep track of who you have already contacted and spot patterns where you have been successful in selling to certain business sectors.

You can also buy a database of business leads from a variety of suppliers. These can be expensive, and you may need to employ staff, depending on the size of the list.

MAKING SALES APPOINTMENTS

Once you have collected a number of sales leads, you need to decide on the best way to contact them – e.g. face to face, on the phone, by letter or email.

Group your list of prospects into similar business sectors, conduct research into their industry and decide how your product or service can help with their particular business needs. If you contact prospects in a particular sector in succession, you can spot any similarities in their objections, and adjust your approach accordingly.

Cold calling

If you decide to source new leads by calling in to business premises or phoning them, you will need to deliver a confident introduction, take control of the conversation and be able to deal with any initial objections.

Prepare a mini-commercial, a 30-second statement that promotes your goods or services by outlining the benefits to the client, tailored to their industry sector.

It is unlikely that the person you really need to speak to will be the first person in an organisation that you come across. Therefore, you will need to get past the gatekeeper, who may have been told to reject sales calls. This can be done by:

asking for the key contact by name in the first place
developing a rapport with the gatekeeper
presenting the prospect of a lost opportunity if they don’t assist you

Introduce yourself to the key contact and use your mini-commercial. If they have any objections, suggest a meeting to formally answer the queries they have. Ensure you outline the potential benefits and mention any customers you already have in their industry sector.

Avoid entering into a sales negotiation, but try to secure a date and time for a meeting and ask who will be attending, especially any person who could potentially sign an order.

Using emails and letters

An email or letter may get past the gatekeeper, but follow up this method (after an appropriate period) with a phone call to check if the right contact has received it.

Keep the email or letter short. Include a client testimonial if possible. For emails, make the subject line interesting so that the recipient will open the email. In a letter, use a bold heading at the top to summarise why the recipient should read on.

PREPARING FOR THE SALES APPOINTMENT

Thorough preparation before a sales call is critical to achieving a good conversion rate of potential clients into firm orders. In the sales meeting, if you struggle to answer any objections or queries you will almost certainly lose any potential sale.

Research the client, check their website and any advertising (including recruitment) that they are currently using. Look at other businesses in their industry and who their customers are – knowing about your potential client’s customers is vital for understanding what the client’s needs and issues might be.

Be aware of your competitors and what they offer – this helps you to decide how to make your business stand out. See our guide on how to understand your competitors.

Prepare a list of questions to ask your potential client, based on your research. This can expose any potential issues they have that your product or service could solve. You can use this list of questions as a template for your future sales calls.

Set out your objectives for the meeting. Do you want to:

Secure an order?
Raise awareness for the future?
Set up another meeting with other key stakeholders?

The sales presentation

Depending on the type of meeting, number of attendees and facilities available, your presentation could be an informal meeting or more formal and technology-based. See the page in this guide on using presentation technology.

You should focus on:

introducing your business and its products or services
outlining the key benefits of using your business
addressing any potential objections you think the client might have

Your presentation should provide the potential client with an overriding set of reasons to buy your product or services. Passion and commitment to your business – conviction-selling – can be more effective than relying on logical arguments.

If you can achieve all this then closing the sale afterwards will be much easier. See our guide on closing and following up the sale.

USING PRESENTATION TECHNOLOGY

Presentation technology such as PowerPoint is now widely used by businesses, but there are some ways to make your presentation stand out.

Do:

Arrive in time to set up equipment and to solve any technical problems.
Rehearse the presentation so you’re comfortable with the material and you can make eye contact with the audience, rather than constantly having to refer to notes.
Check that your presentation can be read from a distance and limit the use of font types, colours and excessive wording. Make sure there is lots of clear space.
Have hardcopy printouts, in case of technology failure.
Include testimonials from other clients in the handouts – pick out key elements for the presentation.
Use a friendly approach but use humour with caution.
Dress smartly – the audience will judge your appearance as well as the presentation.

Make the presentation as interactive as possible, e.g. by posing questions to the audience on key points, to encourage a dialogue, rather than a lecture.

Don’t:

Make it too long – get to the point quickly and explain why it is relevant to the audience.
Talk to the screen and turn your back on your audience – what you say is more important than what is on the screen.
Use long sentences and multiple bullet points on a screen. Phrases and keywords are much more likely to be remembered.
Use too many colours or combinations which are difficult to distinguish between, e.g. red on black or green on brown.
Use serif fonts such as Times New Roman, which are not suitable for display purposes. It is better to use sans-serif fonts such as Arial.
Use outdated tools such as Clip Art. Use colour photographs instead – but beware of copyright issues and use them only where relevant.
Use animation, e.g. words flying in from the side of the screen – it is distracting and can make your presentation look amateurish.
Use diagrams or charts that are overly complex – keep these for the handouts.
Forget to double-check your presentation for mistakes. Your credibility will be damaged if you have failed to pay attention to detail.

BUILDING SALES CONFIDENCE

Making a presentation or a sales call can be a big challenge. Proficiency in this area only comes through preparation and practice. The more experience you have, the less nervous you are likely to feel.

It is normal to have a degree of nerves and it can even be useful to keep you focused. Someone who is over-confident can come across as arrogant and possibly even insincere.

Presentations

Rehearse your presentation several times – ideally ask colleagues for feedback. The more confidently you deliver it, the more likely the client will be inclined to believe in you and your business.

Tailor your presentation once you have covered your list of questions in the meeting itself, so don’t just learn it in parrot-fashion. Be prepared to miss out elements or cover issues the client mentions at the last minute.

Speak slowly. Nerves may mean that you speed up. Time your presentation during rehearsal and keep an eye on your watch on the day. Keep a glass of water close by and take a few deep breaths before starting to speak.

If you might shake, avoid holding pieces of paper, which will display your nerves to the audience.

Phone calls

Standing up and smiling can help you feel – and sound – more confident, positive and in control.

Focus on the key reasons for and desired outcomes of making the phone call, not your performance.

Not everyone will want your product or service and some people may appear rude. Don’t take comments personally and compose yourself before moving on to the next call – they could be your next potential client.

Improving low confidence levels

You may find that you lose confidence if you repeatedly endure rejections. As well as adjusting your cold calling and sales meeting techniques, you could also remind yourself of:

our objectives for going into business
the need to generate sales
why your product or service is better than others on the market
the feedback from satisfied customers.

RETAIL AND WEBSITE SALES

If you sell in a retail or online environment you will need to adjust your approach to sales – your customers may be members of the public as well as other businesses.

Retail selling

There are various sales techniques that you should use if you own a store, including:

Window dressing – make sure your shop window is attractive and sets the scene for what the customer can expect inside. Change the display regularly to keep customers interested.
Layout – put accessories next to matching clothes or place common products at different ends of a store to encourage impulse purchases.
In-store promotions – put banners and captions around the shop pushing special offers and new products.
Loss leaders, e.g. ‘three for the price of two’ – these heavily discounted items are often found next to more expensive ones, encouraging customers to buy something else because they have a good deal.

Focus on providing a retail ‘experience’ to customers – setting the right atmosphere through the store environment and friendly staff will encourage customers to buy and to return in the future.

Getting retailers to stock your product

If you sell through somebody else’s store you need to think about how you can persuade the retailers to stock your products – and display them prominently. It may help if you provide point-of-purchase promotional material.

It’s worth carrying out research to identify the needs of a particular store and its target market. You’re then in a better position to tell the retailer how they will benefit from stocking your product and how your product differs from what they already offer.

Retailers are unlikely just to be interested in how well your product sells. Other concerns may include how the product complements an existing range and how quickly you can provide more stock on demand. You can also increase their margin of profit by cutting yours, if this might persuade them to position your product more favourably in the store.

Website selling

As with retail sales, you need to create an attractive home page (or store window), then provide an interesting and easily navigable customer experience once they start to look around the website (layout).

However, there are certain differences you need to bear in mind:

You don’t have the benefit of friendly staff, so the design and layout of your site is critical – make the site friendly and intuitive to use.
Customers won’t be able to touch your products – ensure that you use lots of high quality photos.
Comparison of your products with those of your competitors is quicker and easier – pricing is therefore a major factor so you may have to accept lower margins.
Online transactions can sometimes be seen as insecure – reassure customers about security and ensure that your site provides a quick and easy-to-use system.

Direct Marketing Activities Chembur

Experiential marketing business, Product marketing Services , On ground marketing Campaigns , shop marketing Activities

On ground marketing Campaigns , shop marketing Activities, door2door marketing Activity , BTL marketing Activity , Field marketing Activity , campus Marketing Activity , multiplexes Marketing Activity, Business To Business marketing Activity

home2home marketing organizations | rural marketing agencies in pune

August 9, 2019August 9, 2019dilipfulcrum

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing organizations | rural marketing agencies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

The Importance of Vision for Your Business

What if for a few minutes you were living your mountaintop experience? You envisioned a time when everything was going great. A time you left all your limiting thoughts behind; about not having enough money, time or not enough experience. Imagine yourself at the end of the journey celebrating your success.Coming from that Vision, you act, think, become that person on the mountaintop. It can be as simple as closing your eyes and dreaming – using your IMAGINATION.

Walt Disney was a dreamer and built an empire by using his imagination. He turned his dream into a kingdom. He referred to the teams of people he worked with as “Imagine-eers” believing deeply in the power of Imagining. He used the pictures in his mind to bring his dream into form.As he started out building his small business he had his share of setbacks but he was so driven by his vision that nothing deterred him; not even bankruptcy or betrayal when his producer hired away most of his animators and took over the production of the his best animated cartoon in his own studio.

Walt Disney’s story of success is one that many entrepreneurs can relate to and often strive to replicate and as Disney said, “Always remember that this whole thing was started with a dream and a mouse.”Disney was Vision Driven. Are you Driven by Your Vision or ruled by Limiting Circumstance? Living in your Vision is an expansive and creative way of being.

However, most small business owners fail because they focus on their limiting circumstance.

3 things that make small business owners fail:

1. Business owners forget their ‘Why’. Why they began the business in the first place.

They lose touch with their purpose
They forget what matters
Lose sight of their passion to make a difference (their mission)

2. They start focusing on the problem rather than the opportunity ….they can’t see what they can do because they are so focused on what is not working and by doing this the problems expand.

They focus on the lack:

not enough revenue
not enough time
not enough support
not enough clients

3. Not having an “image in mind” for what they would love the business to look like…. the key words here are “in mind”… your vision. Everything is created twice. First in your mind and then created into reality.

Using the tool of ‘Living from your Vision’ makes anything possible. What would you love? By making this shift you change the word “struggle” to “opportunity for growth”!

Asking yourself questions such as:

What would it look like if it all turned out? (What if…)
What does the successful business that you have ‘in mind’ look like?

“What can I do in 15 minutes?”

or even

“What can I do in the next 5 minutes?”

“I live in the world of my vision, and you can too.”

home2home marketing organizations | rural marketing agencies in pune

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door2door marketing Activity | Direct Marketing Activities in pune

August 9, 2019August 9, 2019dilipfulcrum

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door2door marketing Activity | Direct Marketing Activities in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

Field Marketing

Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us. We offer a range of field marketing services depending on the client’s requirements, these include:

Feet on Street Team
Field Sales Team
Brand Awareness/Leafleting
Data capture/Providing quotes
Auditing
Sampling/Demonstrating
Merchandising
Roadshows/Events
Mystery Shopping
Logistical Support Services
Retail Staff Training

door2door marketing Activity | Direct Marketing Activities in pune

Direct Marketing Activities, society Marketing, Experiential marketing business, Product marketing Services, On ground marketing Campaigns, shop marketing Activities, door2door marketing Activity, BTL marketing Activity, Field marketing Activity, campus Marketing Activity, multiplexes Marketing Activity, mall Marketing Activity , Business To Business marketing Activity , Coupons Distribution Activity, pune , mumbai

marketing Solutions in Cotton Green

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Cotton Green is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Solutions in Cotton Green tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.

marketing Solutions in Cotton Green

8 Things to Consider Before You Run a Game-Based Promotion

What are Your Goals?

First things first. You need to know why you’re running a game-based promo.

There are a ton of different marketing goals you can achieve with a game-based promotion, including:

Increasing purchase frequency
Increasing basket size
Growing your email list
Driving loyalty acquisition
Educating consumers

You need to decide which goals are most important, and prioritize them to maximize your ROI.

2. What’s Your Budget?

Here are the components you’ll want to consider when budgeting:

Development
Graphics & animation
Legal & administrative fees
Hosting
Tech support

A good vendor should include these costs in their quote, but be sure to ask if any of these services are “add-ons.”

In addition to budgeting for the promo build, you’ll want to consider media spend, prize acquisition, and fulfillment. Some vendors will take care of prize acquisition & fulfillment, but there is typically an added cost depending on the number and size of prizes.

3. How Will You Drive Traffic?

Your game-based promotion is like a big event. It doesn’t matter how cool it is — if you don’t tell anyone what’s happening, they’re not going to show up.

There are a number of different tactics you can use to promote your game-based marketing promo including:

Banner ads
Email blasts
Assets on your website
Sweepstakes forums
Social media posts & ads
In-store marketing

You can also encourage participants to share your promotion with their friends and family. Just provide an incentive, like extra game-plays or chances to win. This helps spread word organically. This tactic isn’t a magic pill, but every click counts, right?

4. How Will You Measure Success?

It’s important to know how you’ll define success before you start, so you have a baseline to evaluate your promotion’s results.

Keep your KPIs aligned with your original goals. For example, if your goal was to drive loyalty acquisition, you should measure success based on the number of new loyalty members — not the number of people who registered for the promotion.

5. What About Prizing?

Prizing is a critical part of your game-based promo planning.

It’s what gets consumers to register in the first place, and often what keeps them engaged — so it has to be strategic.

There are three things to consider when thinking about prizing.

1. What will the structure be?

Your prize structure should be determined based on your objectives. For example if your goal is to generate repeat traffic, then you should consider a higher quantity of prizes which are awarded more frequently.

2. What will you offer?

Unless your target consumer is everyone, you need to think about what prizes will generate the most valuable leads for your business. Offering too general a prize can result in high registration rates, but ultimately leave you with a list of prize hunters — not qualified leads.

3. Will you find a prize partner?

A prize partner can be a huge asset for your promotion — from reducing costs associated with prizing to kicking in cash to feature their products. But to get them on board, you need to offer value in return.

Free Download: Choosing the Right Prize Worksheet

6. Do You Need a Vendor?

Planning, developing, maintaining, and administering an game-based marketing promo is a considerable amount of work.

If you’re planning to handle the project in-house you need to make sure you have enough bandwidth. You’ll need people to handle sweeps strategy, development, technical support, prize acquisition & fulfillment, legal requirements (i.e. rules and regs etc.), administration, and reporting.

If you decide to go with a vendor, be sure to choose one with a background in game-based promotions. Check out our tips for choosing the right vendor here.

7. How Will You Convert Registrants into Customers?

Yup, game-based promotions will achieve a variety of different marketing goals. But the real reason we do campaigns like this is to sell stuff.

You need to have a plan for converting players into customers.

There are a variety of ways you can educate consumers and prompt them to buy. But the best way is to reward for purchase.

Some tactics you can use to reward for purchase are:

Pin-on-pack
UPC
Photo receipts
Loyalty integration

Having a direct tie to sales not only helps drive a sales lift, it also makes it easier to measure your promo’s ROI.

8. What Will You Do With The Data You Collect?

Game-based marketing will yield a ton of data about your consumers. You can collect everything from basic demographic information to product and shopping preferences.

One of the best use cases for game-based marketing data is targeted ads based on product preferences. Promotions like build-your-own-grand-prize sweepstakes provide a ton of information about a customer’s shopping preferences — information you can use to target them with personalized offers and ads after the promotion ends.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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marketing Professional in Dava Bazaar

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Dava Bazaar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Professional in Dava Bazaar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

2. DIRECT SELLING

3. RETAIL AUDITS AND MERCHANDISING

4. GUERRILLA MARKETING

5. PRODUCT SAMPLING

marketing Professional in Dava Bazaar

Small Business Partnerships Fail!

Are you or your company going into strategic partnerships with another company? Entering into a partnership will allow you to reap numerous benefits without having to make large investments such as in acquisitions. But this only works if both companies are willing to share the burdens of the partnership. Advantages of entering into this kind of partnership are to leverage marketing, supply chain, technology, financial resources, or some combination thereof. Such an agreement might exist between a digital ad agency and a graphic designer, a hair stylist and a makeup artist, a photographer and web designer, or an Internet service provider and an email automation firm, just to name a few possibilities.

Simply put, companies enter into strategic partnerships in order to grow their business and bring more value to their customers while reducing their financial risks.

Benefits of entering into a partnership include:

Strengthening Innovation
Public relations
Deeper and wider contacts within your marke
Adding more capacity to your business
Adding competencies and other skills to your business
Improved competitive advantage

Unfortunately, many alliances do not end on a happy note. More than 50% of all strategic partnerships end up leading to frustration, misunderstandings, and financial losses.

As I’ve noticed, many companies do not have clearly defined goals and expectations written down so that everyone involved knows what all parties are expecting. Without procedures in place for how the strategic partnership will operate, including what resources that you’ll invest, and what will happen in the likelihood that things will not go well.

Often, each party has their own purposes, desires, and expectations for the alliance. Therefore, there are as many agendas as there are partners in the alliance. The biggest challenges with strategic partnership are known as C.C.G.R. The 4 most significant challenges are Culture, Chemistry, Goals, and Rewards.

Culture– the culture between the participating companies
Chemistry– the chemistry between the persons who are to maintain the alliance
Goals– all parties must be clear about the goals of the alliance – there must be a strategic fit between them
Rewards– the partners are involved in the alliance for specific rewards.

It is a very bad foundation for a partnership if any information is held back. If your goals or motives are not shared with your alliance partner, you are setting the business arrangement up for failure. The problems appear when there are hidden agendas being kept secret. This will be the source of conflicts in the alliance.

How to have a successful partnership:

Depending on the size of your organization, you should allocate resources and staff for your alliance venture

Run the partnership professionally. Set up clear and distinct goals so that both parties know the purpose and goals of the alliance.

Have patience with your strategic partner. Big results often take time! You must learn how to work together, and trust must be built between you. Trust takes time. Don’t give up when big results do not appear from your partnership right away.

Be a good match. Do your due diligence to make sure your organization is partnering with a company with an excellent reputation in the marketplace. You must be headed in the same direction at matching speeds. Too many have tried to save each other by having the strong one take care of a smaller weaker company. That rarely works out well. There must be some sort of equality in the partnership.
Pick your employees who work on the alliance carefully.Make sure your team has the soft skills and professionalism to run such a partnership
Be honest. Create a method for communication and file sharing/project management software so that the partners are motivated to share knowledge and that all critical documents are in one place where everyone can assess them. Schedule weekly calls so that everyone can keep kept informed. Share experiences with each other. Thoughtfully discuss mistakes so that both teams may learn from them.

BARIARPUR, face to face marketing Team, face to face marketing Team, face to face marketing Team in pune, d2d Advertising, Mall Experiential Promotions, local engagement branding, BTL marketing activity, school marketing activity, housing society marketing activity, Mall marketing activity, marketing Professional in Dava Bazaar

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h2h Marketing company in mumbai

November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and h2h Marketing company in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

h2h Marketing company in mumbai

Strategies Improve Brand’s Value

Getting Started With Experiential Marketing.

Pick a Location Where Stakeholders Hang Out

Before you do anything, research. With the right data about your target customer, you should know where they frequent. A company that understands that a majority of its target audience do tailgate parties, or hang out in local sports bars, may opt to reach them at these respective social locations. Meeting customers where they have already chosen to be and makes sense with your product, gives you the advantage towards a positive brand experience.
Bud Light™️ is the king of sponsored Tailgaiting

2. Tap into Existing Fans to Gain New Ones

Experiential marketing sets the stage for one-on-one personal contact and the ability to speak directly with brand loyalists. Meeting fans on their home turf can be truly transformative in getting them to take action; to download an
“Follow me to ice cream.”

app, sample a new product or service, and perhaps, give them access to a community of other fans where they can share their brand joy. It’s also a viable pipeline for initiating relationships with new fans because who better to advocate for your brand than people who have tried, tested and appreciate it.

3. Simplify Your Brand Story

Some companies and brands have a complex story to tell. Examples include weight loss programs, nutritional supplements, and cable TV providers. Talking about your brand with customers in face-to-face conversations, and then providing them with an associated experience brings your product to life in tangible, memorable ways. Branded conversations that involve eye contact and extend beyond 30 seconds are a gateway to an authentic connection. You have the chance to respond to a customer’s individual concerns; answer questions about the product, and can even provide more information. This is the ultimate portal to showcasing brand value while persuading the consumer to purchase.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

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face to face marketing Team in mumbai

November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and face to face marketing Team in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

face to face marketing Team in mumbai

Small Business Partnerships Fail!

Simply put, companies enter into strategic partnerships in order to grow their business and bring more value to their customers while reducing their financial risks.

Benefits of entering into a partnership include:

Strengthening Innovation
Public relations
Deeper and wider contacts within your marke
Adding more capacity to your business
Adding competencies and other skills to your business
Improved competitive advantage

Unfortunately, many alliances do not end on a happy note. More than 50% of all strategic partnerships end up leading to frustration, misunderstandings, and financial losses.

Culture– the culture between the participating companies
Chemistry– the chemistry between the persons who are to maintain the alliance
Goals– all parties must be clear about the goals of the alliance – there must be a strategic fit between them
Rewards– the partners are involved in the alliance for specific rewards.

How to have a successful partnership:

Depending on the size of your organization, you should allocate resources and staff for your alliance venture

Run the partnership professionally. Set up clear and distinct goals so that both parties know the purpose and goals of the alliance.

Be a good match. Do your due diligence to make sure your organization is partnering with a company with an excellent reputation in the marketplace. You must be headed in the same direction at matching speeds. Too many have tried to save each other by having the strong one take care of a smaller weaker company. That rarely works out well. There must be some sort of equality in the partnership.
Pick your employees who work on the alliance carefully.Make sure your team has the soft skills and professionalism to run such a partnership
Be honest. Create a method for communication and file sharing/project management software so that the partners are motivated to share knowledge and that all critical documents are in one place where everyone can assess them. Schedule weekly calls so that everyone can keep kept informed. Share experiences with each other. Thoughtfully discuss mistakes so that both teams may learn from them.

BARIARPUR, face to face marketing Team, face to face marketing Team, face to face marketing Team in pune, d2d Advertising, Mall Experiential Promotions, local engagement branding, BTL marketing activity, school marketing activity, housing society marketing activity, Mall marketing activity, face to face marketing Team in mumbai

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h2h Marketing company in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active h2h Marketing company in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

h2h Marketing company in navi mumbai

Strategies Improve Brand’s Value

Getting Started With Experiential Marketing.

Pick a Location Where Stakeholders Hang Out

2. Tap into Existing Fans to Gain New Ones

3. Simplify Your Brand Story

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

tech parks Marketing, h2h Marketing company, h2h Marketing company, h2h Marketing company in pune, d2d Advertising, Mall Experiential Promotions, local engagement branding, BTL marketing activity, school marketing activity, housing society marketing activity, Mall marketing activity, h2h Marketing company in navi mumbai

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B2B Marketing agent in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active B2B Marketing agent in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

B2B Marketing agent in navi mumbai

8 Things to Consider Before You Run a Game-Based Promotion

What are Your Goals?

First things first. You need to know why you’re running a game-based promo.

There are a ton of different marketing goals you can achieve with a game-based promotion, including:

Increasing purchase frequency
Increasing basket size
Growing your email list
Driving loyalty acquisition
Educating consumers

You need to decide which goals are most important, and prioritize them to maximize your ROI.

2. What’s Your Budget?

Here are the components you’ll want to consider when budgeting:

Development
Graphics & animation
Legal & administrative fees
Hosting
Tech support

A good vendor should include these costs in their quote, but be sure to ask if any of these services are “add-ons.”

3. How Will You Drive Traffic?

Your game-based promotion is like a big event. It doesn’t matter how cool it is — if you don’t tell anyone what’s happening, they’re not going to show up.

There are a number of different tactics you can use to promote your game-based marketing promo including:

Banner ads
Email blasts
Assets on your website
Sweepstakes forums
Social media posts & ads
In-store marketing

4. How Will You Measure Success?

It’s important to know how you’ll define success before you start, so you have a baseline to evaluate your promotion’s results.

5. What About Prizing?

Prizing is a critical part of your game-based promo planning.

It’s what gets consumers to register in the first place, and often what keeps them engaged — so it has to be strategic.

There are three things to consider when thinking about prizing.

1. What will the structure be?

2. What will you offer?

3. Will you find a prize partner?

Free Download: Choosing the Right Prize Worksheet

6. Do You Need a Vendor?

Planning, developing, maintaining, and administering an game-based marketing promo is a considerable amount of work.

If you decide to go with a vendor, be sure to choose one with a background in game-based promotions. Check out our tips for choosing the right vendor here.

7. How Will You Convert Registrants into Customers?

Yup, game-based promotions will achieve a variety of different marketing goals. But the real reason we do campaigns like this is to sell stuff.

You need to have a plan for converting players into customers.

There are a variety of ways you can educate consumers and prompt them to buy. But the best way is to reward for purchase.

Some tactics you can use to reward for purchase are:

Pin-on-pack
UPC
Photo receipts
Loyalty integration

Having a direct tie to sales not only helps drive a sales lift, it also makes it easier to measure your promo’s ROI.

8. What Will You Do With The Data You Collect?

Game-based marketing will yield a ton of data about your consumers. You can collect everything from basic demographic information to product and shopping preferences.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

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