Don’t Be Foolish

Don’t Be Foolish

With the economy tanking more everyday it seems ridiculous that the legislative bodies across the country have gotten together and passed a majority of laws during the first quarter of the year that all have an effect on the restaurant business.

 
Take New York for example. It is perplexing to me that they would charge an additional $.50 tax on every to-go container. This makes little sense. Yet, if you are going to eat out in NYC and take the leftovers home, it will cost you a half a buck.
 
While on the subject of big cities, let’s focus on Los Angeles. There is going to be a $2.00 up charge for Guacamole at every restaurant in LA. Due to the freeze last year the Avocado crop took a chilling and now in order to recoup the money the surcharge was placed by the City council.
 
In Cincinnati the famous Skyline Chili is now being served without cheese since many of the Wisconsin cheese factories have raised the price of aged yellow cheddar. If you want the cheese piled high, you have to pay and extra $5.49.
 
According to reports from both coasts, Won Ton Wrappers have also skyrocketed in price over the past three weeks. Once, going for about $2.39 a package, the skins have increased to $95.00 a pound, making the price out of sight. If calculations are right, Imperial Rolls will soon be too expensive to order in most Thai restaurants.
 
In a recent report dealing with employee wages, the minimum wage in Carmel, California was increased by that city council by $4.25 per hour, raising the rate to $13.50 an hour. This holds true for Carmel Valley, also.
 
In Pacific Grove, California the minimum wage increased to $15.00.
 
In Boston, Massachusetts the ban was lifted on left legged lobsters that were placed on the endangered specie three years ago. Lobsters, as you know either swim to the right or the left depending on which side of their brain they think with. It was just three short years ago that left legged lobsters were almost extinct which had a dire effect on the oral beds off of Gloucester point. When the throw back law was initiated nobody knew if the left legged specie would survive. It did.
 
Finally, the grease trap law that was passed in an attempt to alleviate underground global warming is definitely going to crimp a lot of restaurateurs financially. By 2009 all restaurants serving fried food will have to install fiberglass grease holders to accumulate all of the grease that we dumping into our water supply. The traps are designed to recycle the grease into a bio fuel that will enable the modern automobile to obtain 45 mpg. The theory behind this concept is the more French fries we eat; the further we will be able to drive.  Eat those fries and drive the price of gas down,
 
Who knows where it will ever end? Steaks in Frisco, Texas $65.00?  Wheat grass in San Francisco, $12.00?  Who knows/ The only thing for sure is today is April 1, 2008.
 

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Do you have an employee who deserves an Oscar?

Do you have an employee who deserves an Oscar?

   I admit I didn’t
stay up to hear who won Best Picture last night but I did watch a good chunk of
the annual awards extravaganza.  Oscar
night reminds me of employee awards programs both good and bad. Actors are
recognized along with all of the specialties that go into making a movie.  Oscar hype boosts careers and adds to movie
profits. 

   Employee
recognition programs can also boost careers and morale.  Can they add to profits?  It would be hard to identify a direct link
but easy to see how employees who are happy and recognized for extra effort are
more likely to produce the kind of results a business needs. 

   You’ve probably
seen or experienced employee of the month programs.  These are OK but too often they lose their
impact.  Like the Oscars they can result
in sentimental choices or popularity contests. 
Award decisions are made because recognition needs to be spread among
departments.  Senior management looks
around and realizes that no one from Purchasing received an award in 2007 so
they find someone in the department to recognize.  The result is a very nice “atta boy” that
doesn’t highlight any specific accomplishment. 
It’s not hard for employees to realize that each department takes a
turn. 

   Awards programs
have more impact when they recognize specific achievements.  At a start up company we implemented a
program that rewarded employees for exceeding expectations of customers or
co-workers.  Nominees were reviewed by
the senior management team and all of the deserving employees received an
award.  There were 2 levels and no
maximum on the number of awards that were given out each month.  We loved the months when we gave out 12
awards to employees who took initiative to respond to unusual customer
requests, anticipate needs or go way beyond their role to help another
employee. The nominations that described the special effort were posted and winners received checks and gift certificates.

   Recognition
programs don’t have to start with big fancy awards.  Gift certificates for coffee or the movies
are an easy way to start.  You can also
have some fun with the awards.  Would
your employees like to see their photo in a frame or would a fun statue on
their desk have a greater impact?  I
worked with a Chief Engineer who gave out energy miser and glutton awards.  He built a nice award that represented
conservation and a mess for the department that never turned off a light or
computer. 

   Oscar like statues
are also available to recognize star performances.  I used these for a few years in a People’s
Choice format that employees voted on. 
It was very successful, generated a lot of excitement and great
acceptance speeches.  The best programs
are flexible and change so that they don’t become predictable with employees able
to guess who will win the next award. 

   It’s refreshing to
take the time to recognize good performances. 
You don’t have to wear a tux or red dress and you don’t have to wait for
Oscar night.

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How to promote your London nanny agency successfully

How to promote your London nanny agency successfully

Home » Business Tips » How to promote your London nanny agency successfully
June 1, 2016 Frank Bullock Business Tips
An important part of any business is marketing and this is something that every manager needs to consider, in order to keep the business afloat. In many ways, running a London nanny agency is no different than any other business. Competition is very high in a busy city such as London, where many people need the help of a nanny while they are at work. However, increased competition means that there is a growing request for nanny services, which means that it is worth investing in your brand. To this extent, here are a few ways to promote your agency successfully:

Search Engine Optimization

Every agency has a website these days, but no matter how good your website may be, it will not bring in any clients if they cannot find it when their search for services online. A good SEO campaign will definitely boost your website and make it visible to search engines. The first results should become visible after a couple of SEO campaigns and slowly, but steadily you will notice an increase in clients gained through the online environment. Considering that most people begin their search online whenever they need something, this is definitely an investment worth making.

Only hire experienced and reliable nannies

One of the best ways to make sure your business is successful is to hire reliable people. When clients request a nanny from an agency, they expect to receive someone who has been thoroughly checked and whom they can trust to keep their children safe during their absence. In addition, all satisfied parents will recommend your agency to their friends with children if they are happy with your services. Keep in mind that while a happy client can bring in another 3 clients, an unhappy client will make you lose 10 potential clients, so the best thing you can do for your agency is to maintain your hiring standards as high as possible.

Special offers should also be available

While you may have a standard hourly fee for every nanny you hire, you should also give your clients access to special offers. For instance, when someone hires a nanny for longer than 5 hours, they should get a small discount or they should receive a voucher if they leave a positive review on your website or Facebook account. These small incentives will boost your business and make it more popular among parents.

Social media is key

Social media is also a very useful marketing method, but you have to know how to use it properly. Do not post too many ads, otherwise people will start un-following you and you won’t obtain the expected results. There are many tutorials on how to keep your followers engaged on social media, so you should not have any problems in finding everything you need about this matter.

These are just a few tips on how to promote your nanny agency in London. This city definitely has the potential to make your business successful, you just have to know how to take advantage of the tools available on the market.

 

More Business Ideas

Why does your business need SEO?
5 reasons why you should invest in SEO marketing
Steps to selecting the right online marketing company
What qualities should a web designer have?
Finding an adequate candidate for your clinic
Boosting business appeal – deciding on the right PR partner

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