Tag: Brand Marketing Program

Brand Marketing Program | Direct Marketing company Asalfa

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Brand Marketing Program | Direct Marketing company Asalfa

Door-to-Door Marketing for the Beginner

Door-to-door marketing can be intimidating, but it also offers a lot of benefits as a strategy for building your business. The chance to directly engage with potential customers and pitch your offerings in person brings a connection with your audience that commercial advertising can’t match. Understanding some basic techniques can help beginners make the most of these interactions.

Location Is Key

A key part of any door-to-door marketing campaign is picking the right neighborhoods to canvas. If you already have a database of previous customers, the neighborhoods or zip codes that show up most frequently are good places to start. If you’re the local ice cream parlor, for example, walking around the neighborhoods within walking distance or a short drive away and handing out coupons for a free small cone at the beginning of summer can be a great way of either introducing yourself or reminding folks that you’re there at the start of your biggest sales period.

Hone Your Pitch

A successful transaction rarely is as simple as knocking on the door of the fortunate customer who already needs what you’re selling. You’ll have a very short amount of time to convince the resident to patronize your business, and many times the best way to do so is to sell a larger idea rather than your specific product. Someone might not think they need a pest control service, but if you ask them if they want to protect their home from termites it might resonate. Use whatever strengths you have — if you’re naturally funny, start with a joke, for example. But whatever you do, make sure you’re focused on the customer and their wants and needs.

Make Materials Count

If you’re going door-to-door to promote your local business, the fact that nobody answers when you knock doesn’t mean your marketing work is over — it just means your prospective customer will have to read about what you have to offer instead of listening to you say it. As you’re working your script to present in person, don’t neglect the brochures or other marketing material that you’ll leave behind if nobody’s there. Make sure they catch the eye, that they include a call to action or incentive to become a customer and that they’re placed somewhere hard to miss, like hanging from a doorknob or placed in the mailbox.

Set Realistic Goals

Going door-to-door isn’t going to make you a millionaire by Tuesday. Be realistic about your expectations — and also be realistic with any canvassers you hire to go door-to-door for you. It can be a frustrating job with a lot of rejection, and it’s only worse if someone goes in expecting nothing but credit card numbers and referrals. Whatever your business is, and wherever it is located, you should be able to find out an expected response rate to serve as a benchmark. Use that as an initial guide to determine whether your own efforts are effective, and adjust as necessary if you fall below that threshold.

 

Direct Marketing company Asalfa

Brand Marketing Program, Marketing activation Agent , On ground marketing consultant , shop marketing company

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door2door marketing Companies | Direct Marketing company in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door2door marketing Companies | Direct Marketing company in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

FIELD AUDITING

Compliance auditing is a core marketing function and can be critical to the success of a brand – particularly during range reviews, new product launches and key promotional events.

At Field Sales Solutions we have vast experience of compliance and auditing across all channels and fascias thus giving our clients an in-depth understanding of availability, visibility and depth of stock available at any given time of the day.  This can be as part of a ‘Brand Snapshot’ activity or to support a new initiative.

Our compliance and audit teams are fully trained not only to audit to clients requirements, but where required, to fix any non-compliant issues immediately.

Our compliance and auditing service extends beyond the basic service and can include placing stock orders, pulling stock forward, merchandising, siting point of sale or talking to staff members about the product/promotion to encourage brand engagement.

We believe Field Sales Solutions add real value through compliance auditing – why not give us a call to find out if we can help you?

 

Retailer Training

Getting Retailers to sell your product for you has to be the ultimate win doesn’t it? You want Retailers to understand your proposition, whether it be a product or a service. You want to know that Retailers are confident to talk to your Consumers directly – ideally proactively, but as a minimum be able to answer key questions about your product or service.

Field Sales Solutions believe in the value of briefing, coaching and training Retailers to support your Brands and to support the Retailers develop and grow their business.  Why not give us a call to find out if we can help you?

 

door2door marketing Companies | Direct Marketing company in pune

 

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