Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing Solutions , door-to-door sales technique and d2d Marketing Solutions in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing Solutions ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing Solutions and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Deccan Gymkhana

3 tips to take back your sales conversations

Buyers take advantage of their dramatically increased leverage to demand more concessions and lower prices. And most sales methodologies and typical approaches to preparing for sales conversations may actually be counterproductive to your cause.

Watch this video to learn three tactics to empower your salespeople to change the conversation away from price and back to value where it belongs.

d2d Marketing Solutions in Pune

d2d Marketing Solutions in mumbai

Door To Door Marketing , campus Advertising, b2c Promotion, online network marketing,

Business Parks sales, one 2 one Advertising, Human Resource Audit

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing Solutions , door-to-door sales technique and d2d Marketing Solutions in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing Solutions ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing Solutions and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Kasba Peth

Outdoor Advertising

Outdoor advertising communicates the message to the general public through highway billboards, transit posters and so on. Outdoor advertising is a very important form of advertising as the ads are huge and are visible to one and all. The important part of the advertising is that the message to be delivered should be crisp and to the point. Though images can be used, but they cannot be used in excess. Everything should be presented to the viewer in such a format so that the viewers make up their mind to buy the product or service.

The message to be delivered can be an ad to buy a product, take a trip, vote for a politician, or give to a charity. According to Outdoor Advertising Association of America (OAAA), millions of dollars are being spent on outdoor advertising each year and the figures are expected to grow. This is due to the fact that outdoor traffic keeps on growing every year and hence the target audience for outdoor advertising is ever increasing.

The print and newspaper advertising takes up a huge part of advertising but outdoor advertising is unique in its own way. It is an extremely cost-effective method of advertising. All you need to do is to design a billboard and get it printed as compared to the television advertising where an entire 30 second commercial has to be designed. If the outdoor ads are strategically placed, it can guarantee substantial exposure for very little cost. That is why outdoor advertising is very cost-effective.

Different industries make use of outdoor advertising in their own different way. For example, eating joints and eateries on the highway make use of highway billboards to draw the customer to have a bite and rest a little at their joint. Mac Donalds and Subway are the excellent examples. The automobile and tourism industries make use of the billboards to advertise their products and tourism plans. These are way too successful because of the fact that people on the highway are on the lookout for such information.

Apart from the billboards, there are several other forms in which outdoor advertising can take place. For example, beverage companies make use of sporting events and arenas to showcase their products. For example, Coca Cola was one of the FIFA World Cup sponsors. Other places where you can see outdoor advertising are:

taxicabs

buses

railways

subways and walls on which murals are painted

All these forms of outdoor advertising are very popular and extremely cost effective.

Outdoor Advertising

The OAAA has divided the Outdoor Advertising into four major categories: Billboards – These usually account for almost half of the revenue of outdoor advertising. Then there is transit system and mobile advertising which also takes up a major pie of outdoor advertising. Advertising on public furniture is also used comprehensively these days globally. Last but not the least is alternative advertising. Such advertising can be in the form of Corporate blogging which is an important form of advertising these days.

To conclude, one can say that outdoor advertising, if used wisely is very powerful and cost-effective way of advertising.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Consultative Selling and Sales Men

Consultative Selling and Sales Men

Selling any product in today’s highly competitive world is a real challenge for salesmen. Salesmanship and the approach to selling have undergone tremendous changes beyond recognition. Selling in current environment is highly sophisticated and technical too. Whether a Corporate Company, service Organization or a single user is buying a product or service, the sales process calls for complete engagement by the sales personnel. The buyers of today have a lot more expectations from the product as well as the Organization that they are buying from and their process of vendor evaluation too is different. The customers have a lot of expectations from the product that you are offering and along with it, they also consider other attributes related to your Company reputation, value systems and service commitment etc. Along with these expectations, there are additional expectations in terms of the quality of engagement from the sales person.

In many industries, selling process has undergone tremendous changes. Customers expect the sales persons as well as the product or solution development team of the vendor organization to engage with the customer right from early stages.

The quality of engagement, the development of solution that is ideally suited and customized for the customer’s needs as well as the Organization’s responsiveness and expertise in building the solution and the offer is considered and appropriate weight age given to this factor in the qualification stage. In fact in some of the cases, Organizations engage Companies like IBM, Dell as well as other software development companies in the early stages to define the requirement and draw up specifications of the requirements and design the solution.

In keeping with the changes, the marketing and sales approach has changed from product selling to solution selling. Accordingly sales persons have moved on from selling product to engaging with the customer and consulting with customer to identify their needs and offer solutions that help the customer meet with their business expectations.

In the field of software and technology as well as in logistics and supply chain fields, the concept of consultative selling and solution selling has become the norm today. Organizations call for software experts or shortlisted vendors to collaborate with them in defining the need and come up with the appropriate technology solution that can help the customer Organization take the next leap forward in its business.

In the field of supply chain and logistics, it has become an accepted practice for large MNC Customer organizations to partner with global logistics players to define problem and design solution in partnership. It is quite common now to find a DHL, Panalpina, Ceva or Fedex making investments in and managing in plant logistics or distribution centers side by side customer’s plant in the same complex or as a standalone facility or setting up supply chain solutions for complete plant management etc.

Looking at the above selling situations, you can now understand that there is a huge expectation on the part of the sales men who are in the profession of selling. They have got to have, besides professional skills, technical capabilities, unique individual strength to engage customer as well as the parent Organizational teams at various levels, control and manage the consultative selling process and direct the outcome to its logical solution. For those aspiring to become business managers or marketing and sales managers, it helps to know and build those necessary skills to be able to step into the role of consultative/solution sales managers of tomorrow.

Quick Quiz: Five Questions to Assess an Executive’s Clout

With so many different ‘executive-level’-sounding titles in use today, it’s not always clear how much decision-making authority the contacts you’re targeting may have. Use this simple, five question test to gain an objective perspective.

Score 1 point for each “Yes” answer. If the contact you’re targeting scores 4 or higher, you can expect they wield meaningful influence.

Does your target report to the CEO or Managing Director?

If yes, this shows your customer truly values the importance of this role. Individuals reporting to the CEO or Managing Director have a significantly higher chance of sitting on the executive committee. Of course, you need to consider the size of your customer, but when your target nests under someone else their clout may be lower than you think.

Does your target’s budget focus on new initiatives over maintenance?

When spending favors innovation over maintenance, it indicates your target plays a meaningful role in your customer’s growth strategy. Their budget and clout is likely growing. In contrast, when budget favors improving traditional tasks or refreshing existing infrastructure, that signals a relatively less important role.

Are your target’s subordinates focused on delivering business value?

Does your target’s staff seem disconnected, or confused, about their role in supporting company-wide business strategies? That could point to a broader stumbling block: Many executives struggle to act as partners with their peers. Research shows such individuals may think they’re more influential and effective than do their colleagues.

Has your target been in their current role for at least five years?

It takes time to earn respect and effectively promote a business unit’s contribution within an organization. On average, executive tenures run less than 5 years – even shorter when reporting to the CEO or Managing Director. A target who has held their post for at least five years is more likely to have created and established authority as a decision-maker.

Does your target generate new ideas?

Influential executives continually brainstorm how to improve performance. How do you know if your target is an idea person? When new ideas appear, the first person he or she may validate with is you, a trusted partner. Be ready when your target asks if you’ve done something similar for another customer, or if you feel the idea has business merit. These are opportunities to strengthen your relationship.

How did your target do? Here’s hoping they scored a perfect five on this test! What other attributes have you found helpful in assessing a decision-maker’s true clout?

Once you’ve identified an executive with decision-making influence, you then need to have the confidence and competence to engage them. Learn what it takes to do that here.

d2d Marketing Solutions in Pune

d2d Marketing Solutions in mumbai

Door To Door Marketing , campus Advertising, b2c Promotion, online network marketing,

Business Parks sales, one 2 one Advertising, Human Resource Audit

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Deccan Gymkhana

3 tips to take back your sales conversations

Buyers take advantage of their dramatically increased leverage to demand more concessions and lower prices. And most sales methodologies and typical approaches to preparing for sales conversations may actually be counterproductive to your cause.

Watch this video to learn three tactics to empower your salespeople to change the conversation away from price and back to value where it belongs.

d2d Marketing Solutions in Pune

d2d Marketing Solutions in mumbai

Door To Door Marketing , campus Advertising, b2c Promotion, online network marketing,

Business Parks sales, one 2 one Advertising, Human Resource Audit

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Kasba Peth

Outdoor Advertising

Outdoor advertising communicates the message to the general public through highway billboards, transit posters and so on. Outdoor advertising is a very important form of advertising as the ads are huge and are visible to one and all. The important part of the advertising is that the message to be delivered should be crisp and to the point. Though images can be used, but they cannot be used in excess. Everything should be presented to the viewer in such a format so that the viewers make up their mind to buy the product or service.

The message to be delivered can be an ad to buy a product, take a trip, vote for a politician, or give to a charity. According to Outdoor Advertising Association of America (OAAA), millions of dollars are being spent on outdoor advertising each year and the figures are expected to grow. This is due to the fact that outdoor traffic keeps on growing every year and hence the target audience for outdoor advertising is ever increasing.

The print and newspaper advertising takes up a huge part of advertising but outdoor advertising is unique in its own way. It is an extremely cost-effective method of advertising. All you need to do is to design a billboard and get it printed as compared to the television advertising where an entire 30 second commercial has to be designed. If the outdoor ads are strategically placed, it can guarantee substantial exposure for very little cost. That is why outdoor advertising is very cost-effective.

Different industries make use of outdoor advertising in their own different way. For example, eating joints and eateries on the highway make use of highway billboards to draw the customer to have a bite and rest a little at their joint. Mac Donalds and Subway are the excellent examples. The automobile and tourism industries make use of the billboards to advertise their products and tourism plans. These are way too successful because of the fact that people on the highway are on the lookout for such information.

Apart from the billboards, there are several other forms in which outdoor advertising can take place. For example, beverage companies make use of sporting events and arenas to showcase their products. For example, Coca Cola was one of the FIFA World Cup sponsors. Other places where you can see outdoor advertising are:

taxicabs

buses

railways

subways and walls on which murals are painted

All these forms of outdoor advertising are very popular and extremely cost effective.

Outdoor Advertising

The OAAA has divided the Outdoor Advertising into four major categories: Billboards – These usually account for almost half of the revenue of outdoor advertising. Then there is transit system and mobile advertising which also takes up a major pie of outdoor advertising. Advertising on public furniture is also used comprehensively these days globally. Last but not the least is alternative advertising. Such advertising can be in the form of Corporate blogging which is an important form of advertising these days.

To conclude, one can say that outdoor advertising, if used wisely is very powerful and cost-effective way of advertising.

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Articales from http://www.managementstudyguide.com

Consultative Selling and Sales Men

Consultative Selling and Sales Men

Selling any product in today’s highly competitive world is a real challenge for salesmen. Salesmanship and the approach to selling have undergone tremendous changes beyond recognition. Selling in current environment is highly sophisticated and technical too. Whether a Corporate Company, service Organization or a single user is buying a product or service, the sales process calls for complete engagement by the sales personnel. The buyers of today have a lot more expectations from the product as well as the Organization that they are buying from and their process of vendor evaluation too is different. The customers have a lot of expectations from the product that you are offering and along with it, they also consider other attributes related to your Company reputation, value systems and service commitment etc. Along with these expectations, there are additional expectations in terms of the quality of engagement from the sales person.

In many industries, selling process has undergone tremendous changes. Customers expect the sales persons as well as the product or solution development team of the vendor organization to engage with the customer right from early stages.

The quality of engagement, the development of solution that is ideally suited and customized for the customer’s needs as well as the Organization’s responsiveness and expertise in building the solution and the offer is considered and appropriate weight age given to this factor in the qualification stage. In fact in some of the cases, Organizations engage Companies like IBM, Dell as well as other software development companies in the early stages to define the requirement and draw up specifications of the requirements and design the solution.

In keeping with the changes, the marketing and sales approach has changed from product selling to solution selling. Accordingly sales persons have moved on from selling product to engaging with the customer and consulting with customer to identify their needs and offer solutions that help the customer meet with their business expectations.

In the field of software and technology as well as in logistics and supply chain fields, the concept of consultative selling and solution selling has become the norm today. Organizations call for software experts or shortlisted vendors to collaborate with them in defining the need and come up with the appropriate technology solution that can help the customer Organization take the next leap forward in its business.

In the field of supply chain and logistics, it has become an accepted practice for large MNC Customer organizations to partner with global logistics players to define problem and design solution in partnership. It is quite common now to find a DHL, Panalpina, Ceva or Fedex making investments in and managing in plant logistics or distribution centers side by side customer’s plant in the same complex or as a standalone facility or setting up supply chain solutions for complete plant management etc.

Looking at the above selling situations, you can now understand that there is a huge expectation on the part of the sales men who are in the profession of selling. They have got to have, besides professional skills, technical capabilities, unique individual strength to engage customer as well as the parent Organizational teams at various levels, control and manage the consultative selling process and direct the outcome to its logical solution. For those aspiring to become business managers or marketing and sales managers, it helps to know and build those necessary skills to be able to step into the role of consultative/solution sales managers of tomorrow.

Quick Quiz: Five Questions to Assess an Executive’s Clout

With so many different ‘executive-level’-sounding titles in use today, it’s not always clear how much decision-making authority the contacts you’re targeting may have. Use this simple, five question test to gain an objective perspective.

Score 1 point for each “Yes” answer. If the contact you’re targeting scores 4 or higher, you can expect they wield meaningful influence.

Does your target report to the CEO or Managing Director?

If yes, this shows your customer truly values the importance of this role. Individuals reporting to the CEO or Managing Director have a significantly higher chance of sitting on the executive committee. Of course, you need to consider the size of your customer, but when your target nests under someone else their clout may be lower than you think.

Does your target’s budget focus on new initiatives over maintenance?

When spending favors innovation over maintenance, it indicates your target plays a meaningful role in your customer’s growth strategy. Their budget and clout is likely growing. In contrast, when budget favors improving traditional tasks or refreshing existing infrastructure, that signals a relatively less important role.

Are your target’s subordinates focused on delivering business value?

Does your target’s staff seem disconnected, or confused, about their role in supporting company-wide business strategies? That could point to a broader stumbling block: Many executives struggle to act as partners with their peers. Research shows such individuals may think they’re more influential and effective than do their colleagues.

Has your target been in their current role for at least five years?

It takes time to earn respect and effectively promote a business unit’s contribution within an organization. On average, executive tenures run less than 5 years – even shorter when reporting to the CEO or Managing Director. A target who has held their post for at least five years is more likely to have created and established authority as a decision-maker.

Does your target generate new ideas?

Influential executives continually brainstorm how to improve performance. How do you know if your target is an idea person? When new ideas appear, the first person he or she may validate with is you, a trusted partner. Be ready when your target asks if you’ve done something similar for another customer, or if you feel the idea has business merit. These are opportunities to strengthen your relationship.

How did your target do? Here’s hoping they scored a perfect five on this test! What other attributes have you found helpful in assessing a decision-maker’s true clout?

Once you’ve identified an executive with decision-making influence, you then need to have the confidence and competence to engage them. Learn what it takes to do that here.

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