rural marketing operation | Interactive marketing Services Kherwadi

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

rural marketing operation | Interactive marketing Services Kherwadi

staffing Federations in pune

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

Business To Business marketing
 rural marketing operation, Interactive marketing Services, Customer Acquisition Campaigns ,
housing society Marketing organizations, shop To shop marketing operation, home2home marketing Professional,
Interactive marketing Professional , On ground marketing Professional, Corporate Marketing Professional ,
Shopping Centre Marketing Professional , public school Marketing Professional ,
b2c marketing Professional , face2face marketing Professional

housing society Marketing organizations | shop To shop marketing operation Kherwadi

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

placement Professional in pune

  • Marketing/MR/Media Planning
  • IT-Software
  • Business Alliances,Business Analyst,Marketing Strategy,Media Planning
    • Any Post Graduate
    • Any Graduate

Job Description

1. Customer Retention 2. Promote product and services 3. brand awareness to potential customers 4. Implement direct marketing tools to generate revenue 5. Understanding of digital marketing.

Desired Candidate Profile

1. Good communication skills.
2. Good convincing and problem solving skills.
3. Good analytical skills.

Your business depends on the connections you make with your customers. We’ll find you the right person to build those relationships.

experience to deliver top talent.

Our specialized recruiting teams know the marketing and sales staffing industry, and we deliver top talent because of it. Many on our staff have personal experience ranging from sales executives and product managers to marketing directors.

Candidates with the right skills

Our specialized marketing and sales staffing consultants want to ensure that your business is getting the talent it needs. We take the time to understand your talent requirements and document your expectations while regularly evaluating your satisfaction against our performance.

Candidates who fit your culture

We use our marketing and sales staffing knowledge, experience and insight to spot real compatibility, ensuring we meet more than just the specific skills requirements. Going beyond mechanical matches, we work to provide the best cultural fit.

 

 

 

Business To Business marketing , rural marketing operation , Interactive marketing Services , Customer Acquisition Campaigns,

housing society Marketing organizations , shop To shop marketing operation , home2home marketing Professional , Interactive marketing Professional , On ground marketing Professional , Corporate Marketing Professional , public school Marketing Professional , b2c marketing Professional , face2face marketing Professional

 

home2home marketing Professional | rural marketing operation in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing Professional | rural marketing operation in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Business Scalable, Saleable and Sustainable

What does it mean to be scalable?

Various meanings in the business world.  Mostly means that your business can increase and expand efficiently when the demand becomes greater.  If you got all the business you wanted to have, could you handle it?  How easy would it be to take on 50% more customers right now?  If you are still contemplating that thought, your business needs scaling.

If I want to scale where do I start?

I always tell my clients to think about where they want to be in 5 years and plan for that.  What do you need to have in place to make that 5-year goal work today?  Planning is key!  What systems do you need in place to handle increased volume?  Do you need more employees?  Do you need better cash flow?  What funds do you need to make that happen?  The answers to these questions will help you know what you need to plan for. Once you have that, you are ready to implement.

How do you implement?

I knew you would ask that!  It all starts with you!  You need to focus on growth and that does not simply mean more marketing.  Grow your partnerships and connections.  You will need more vendors or better vendors.  You will need to increase your distribution partners and channels.  Start educating yourself on things that affect your market and how others in your industry work.  You also need to start standardizing processes.  It will take a lot of trial and error, but once you find something that works well, you should see an increase in efficiency.

How can I compete with those bigger companies?

It is not about competing, it’s about the best you can where you are.  That means you must know what you are the best at.  Understand what is your company’s strength and how can you increase that area.  It also means you should look at your weaknesses.  You need to know what keeps your business at the level that it is on.  Most small business owners say money, but most likely it is something else.  It is rarely the lack of financial ability that kills a business.  The majority of time, it is the lack of management skills.

Why should my business be saleable?

Many business owners don’t think about what will happen to their business when they are ready to retire or just wanted to leave the business altogether.  The financial documents are not in place; tax returns reflect little or no income and the bank account is constantly in the red.  If you think you may want to sell your business one day or even have investors, you need to make sure it is positioned correctly.

If I want to sell my business, what should I think about?

Naturally, there are lots of things to think about.  I think one of the most important things is structure and organization. What type of entity do you have?  If you have a corporation or LLC you can sell the business intact as a whole. If you have a partnership or sole proprietorship likely going to have to do an asset sale.  These are very different types of sales that can make a major difference in the amount of money that you receive for your business.  In addition, you want to think about your employees and their ability to run the business without you.  If the success of the business only depends upon you, the business may be less valuable.

    What advise can you give when someone approaches them about selling their business, but the offer was too low?

May I give the cautionary tale of Pebble.  If you don’t know, Pebble was a tech company first of its kind with the revolutionary watch which synced to your phone, tracked your life style and allowed you to do all kinds of things from your wrist.  Its chart-topping Kickstarter campaign is what put crowdfunding on the map.  Over the years, many companies tried to acquire it and were rejected.  Last year, Pebble closed its offices with barely a blip in the newspapers.  No one cared because the technology had been usurped and the business could not keep with bigger named brands i.e. Apple.  This is not to say that every offer you get is the best offer you will ever get.  But don’t over value your business because you think it is worth more than it really is.

What if I don’t want to sell my business?

If you don’t want to sell, what is your plan?  Do you expect to just close it when you retire?  If you haven’t thought about that, it is okay.  However, this is an important part of doing business.  Making your business saleable adds value to your business.  I always try to encourage business owners to think past, right now.  You may not want to sell your business right now, but you may have to at some point.  Even if you don’t sell the business itself, there should be assets that are worth selling that can yield substantial income.  If you pass away without considering these issues, how will your heirs deal with your business?  Don’t assume that they want to take over, especially if they have never been trained or made a part of the business.

What does it mean to have a sustainable business?

I always say it is easy to start a business, but it is difficult to sustain one.  Sustaining does not mean just existing for a long period of time.  There are many businesses that can survive even with minimal profits.  They typically limp along doing whatever it can to survive.  That is not sustaining.  Sustainable means that it can function without a constant influx of cash from outside sources.  In other words, it should pay for itself.  It also needs to be forward-thinking and ready for future changes in the market.

I have had a business for a long time and I want to expand.  Does that mean I have a sustainable business?

Not necessarily.  There are many businesses who have scaled but have been unable to sustain the growth.  It’s about planning (as everything is).  You must be aware of the inside and outside forces that affect your business.  A SWOT analysis helps with giving you a better understanding of those forces.  Your business and yourself, should be able to deal with change and make the necessary steps to continue doing business.  Being able to adapt is more important than growth when we are discussing sustainability.  With your growth, can you still adapt to the changes in the market?

With all the changes happening in business, how can one keep up?

   It is all about value.  In the end, that is what it comes down to.  Businesses change their models all the time.  Companies like IBM have managed to stay in business despite the rapid changes in technology.  However, many others have gone by the wayside.  Your business may not look the same today as it did yesterday. The question is, are your offerings valuable to enough people?  You have to be innovative and prepared to excel in a particular area.  You do not have to be and should not be everything to everyone.  Do something well enough that you can continue to do it well, even when the market changes.

This is a lot to handle, is there any simple way to deal with this?

  Yes!  First, you just need to start the process.  I always tell my clients to start thinking about what makes their company work well and what makes it difficult to run.  List the good the bad and the ugly.  From there you want to see what you can do better.  Of the things you do well, what you be exceptional at?  For the things that are challenging, what can you do to make them less challenging?  For each thing you write down, determine what resources you must improve.  What is keeping you from improving?  These things go into being thoughtful about your business and helping you to make better decisions.  To have a sustainable business, you have to be on top of your game!

 

home2home marketing Professional | rural marketing operation in pune

 

rural marketing operation, Business To Business marketing, Interactive marketing Services, Customer Acquisition Campaigns, housing society Marketing organizations, shop To shop marketing operation, home2home marketing Professional, Interactive marketing Professional, On ground marketing Professional, Corporate Marketing Professional, Shopping Centre Marketing Professional, public school Marketing Professional , b2c marketing Professional , face2face marketing Professional, pune , mumbai

marketing Solutions in Walkeshwar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Walkeshwar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Walkeshwar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Walkeshwar

QUANTITATIVE AND QUALITATIVE RESEARCH

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Fulcrum resources pvt. ltd. is a  market research and marketing management consulting firm providing a full array of quantitative and qualitative research services which include:
  • Data collection/Surveys
  • Focus Groups
  • Moderation
  • Ethnographic Research
  • Multi language Interpretation
  • Multi language Transcription
  • Statistical data analysis
  • Opinion research
  • Media evaluation research (Perception analyzers)
  • Survey design
  • Coding/ tabulation
  • Project management
  • Audio feed for offsite focus groups
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Fulcrum is an innovative pioneer in conducting marketing research studies among difficult to reach population segments. Fulcrum also has a rich and diverse staff that can provide services that include special language capabilities. Our special language capabilities include our ability to conduct qualitative and quantitative research in Marathi, Hindi, English. 

Our mission is to provide our clients with creative and innovative marketing research solutions utilizing our best research practices. We operate at the highest level of integrity in the area of survey research, data analysis, and management support services. 

Research Services

We offer services in all areas of market research to companies of all sizes within a variety of industries in addition to colleges and universities, non-profit organizations and governmental agencies. Some of our important practices areas are listed below. 

  • Quantitative
  • Qualitative
  • Ethnography
  • Government
  • Advanced Data Collection Methodologies
  • Secondary Research/Grant Writing

Door To Door Promotion, b2c Marketing Professional, b2c Marketing Professional, b2c Marketing Professional in pune, Feet On Street Advertisement, Market marketing, local promotional interactive, In-shop Activities, campus activation promotion, RWA activation promotion, Market activation promotion, marketing Solutions in Walkeshwar

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b2c Marketing Professional in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active b2c Marketing Professional in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

b2c Marketing Professional in navi mumbai

QUANTITATIVE AND QUALITATIVE RESEARCH

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
Fulcrum resources pvt. ltd. is a  market research and marketing management consulting firm providing a full array of quantitative and qualitative research services which include:
  • Data collection/Surveys
  • Focus Groups
  • Moderation
  • Ethnographic Research
  • Multi language Interpretation
  • Multi language Transcription
  • Statistical data analysis
  • Opinion research
  • Media evaluation research (Perception analyzers)
  • Survey design
  • Coding/ tabulation
  • Project management
  • Audio feed for offsite focus groups
[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Fulcrum is an innovative pioneer in conducting marketing research studies among difficult to reach population segments. Fulcrum also has a rich and diverse staff that can provide services that include special language capabilities. Our special language capabilities include our ability to conduct qualitative and quantitative research in Marathi, Hindi, English. 

Our mission is to provide our clients with creative and innovative marketing research solutions utilizing our best research practices. We operate at the highest level of integrity in the area of survey research, data analysis, and management support services. 

Research Services

We offer services in all areas of market research to companies of all sizes within a variety of industries in addition to colleges and universities, non-profit organizations and governmental agencies. Some of our important practices areas are listed below. 

  • Quantitative
  • Qualitative
  • Ethnography
  • Government
  • Advanced Data Collection Methodologies
  • Secondary Research/Grant Writing

 

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b2c Marketing Professional in navi mumbai

Marketing and Sales companies b2c Marketing Professional in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

QUANTITATIVE AND QUALITATIVE RESEARCH

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
Fulcrum resources pvt. ltd. is a  market research and marketing management consulting firm providing a full array of quantitative and qualitative research services which include:
  • Data collection/Surveys
  • Focus Groups
  • Moderation
  • Ethnographic Research
  • Multi language Interpretation
  • Multi language Transcription
  • Statistical data analysis
  • Opinion research
  • Media evaluation research (Perception analyzers)
  • Survey design
  • Coding/ tabulation
  • Project management
  • Audio feed for offsite focus groups
[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Fulcrum is an innovative pioneer in conducting marketing research studies among difficult to reach population segments. Fulcrum also has a rich and diverse staff that can provide services that include special language capabilities. Our special language capabilities include our ability to conduct qualitative and quantitative research in Marathi, Hindi, English. 

Our mission is to provide our clients with creative and innovative marketing research solutions utilizing our best research practices. We operate at the highest level of integrity in the area of survey research, data analysis, and management support services. 

Research Services

We offer services in all areas of market research to companies of all sizes within a variety of industries in addition to colleges and universities, non-profit organizations and governmental agencies. Some of our important practices areas are listed below. 

  • Quantitative
  • Qualitative
  • Ethnography
  • Government
  • Advanced Data Collection Methodologies
  • Secondary Research/Grant Writing

 

b2c Marketing Professional in navi mumbai

 

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b2c Marketing Professional in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, b2c Marketing Professional in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

b2c Marketing Professional in pune

QUANTITATIVE AND QUALITATIVE RESEARCH

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
Fulcrum resources pvt. ltd. is a  market research and marketing management consulting firm providing a full array of quantitative and qualitative research services which include:
  • Data collection/Surveys
  • Focus Groups
  • Moderation
  • Ethnographic Research
  • Multi language Interpretation
  • Multi language Transcription
  • Statistical data analysis
  • Opinion research
  • Media evaluation research (Perception analyzers)
  • Survey design
  • Coding/ tabulation
  • Project management
  • Audio feed for offsite focus groups
[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Fulcrum is an innovative pioneer in conducting marketing research studies among difficult to reach population segments. Fulcrum also has a rich and diverse staff that can provide services that include special language capabilities. Our special language capabilities include our ability to conduct qualitative and quantitative research in Marathi, Hindi, English. 

Our mission is to provide our clients with creative and innovative marketing research solutions utilizing our best research practices. We operate at the highest level of integrity in the area of survey research, data analysis, and management support services. 

Research Services

We offer services in all areas of market research to companies of all sizes within a variety of industries in addition to colleges and universities, non-profit organizations and governmental agencies. Some of our important practices areas are listed below. 

  • Quantitative
  • Qualitative
  • Ethnography
  • Government
  • Advanced Data Collection Methodologies
  • Secondary Research/Grant Writing

Door To Door Promotion, b2c Marketing Professional, b2c Marketing Professional in pune, Feet On Street Advertisement, Market marketing, local promotional interactive, In-shop Activities, campus activation promotion, RWA activation promotion, Market activation promotion

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