Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing agencies , door-to-door sales technique and d2d Marketing agencies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing agencies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing agencies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Magarpatta

Avoiding the ‘Commodity Trap’

Remember when James Cameron’s “Avatar” took the cinema world by storm late in 2009? It’s hard not to—the film generated a level of buzz that hasn’t been matched since. By most measures the film was an enormous success. It won nine Academy Awards. It scored big at the box office, surpassing “Titanic” as the highest-grossing film of all time. Critics and moviegoers alike raved about the special effects, calling them revolutionary.

Though most were left wonderstruck by the visual pyrotechnics, critics and film buffs were much less taken by the storyline itself. Some claimed the plot too closely resembled that of previous Hollywood blockbusters, like “FernGully,” “Pocahontas” or “Dances With Wolves.” One NPR commentator said the storyline seemed like a jumble of several past movie scripts, as though they’d been mixed in a blender.

Suddenly, the critical narrative around Avatar was that its story had some obvious flaws—that despite unmatched commercial success, it maybe didn’t deserve mention in the same breath as other classics of its genre (think Star Wars or Lord of the Rings). In the eyes of the skeptics, it followed too many conventions of the Hollywood blockbuster. The story didn’t break new ground. It wasn’t different enough.

For this group of critics, it might be said that Avatar fell into Hollywood’s version of the ‘commodity trap.’

A similar commodity trap exists in the B2B space, and it’s ready to ensnare your company if your messaging and sales conversations fail to elevate you above your competitors. Like jaded movie critics, your prospects won’t be impressed by the same old thing. They won’t be provoked to break from their status quo.

One surefire way companies fall into the commodity trap is by positioning themselves as problem-solvers—rather than problem finders—of their prospects’ identified needs. This is what Lisa Cummings, VP of Learning Products at Corporate Visions, calls “same-same messaging.”

“Good intentions go bad when companies focus on differentiation like ‘best in class’ or ‘flexible’ or ‘scalable’,” Cummings says. “Those qualities are good, yet they don’t do anything to get your customer to act because it’s the same thing everyone else is saying.”

When companies fall into “same-same messaging,” it reinforces your prospects’ notion that your solution is simply a commodity in a market of virtually interchangeable offerings. When that happens, the conversation gravitates toward one thing—lowering the price.

When all things seem equal, the prospect goes with the least expensive vendor, and the competition becomes the proverbial race to the bottom, Cummings said, where “the finish line trophy goes to the one with the lowest margins.”

Salespeople, Cummings adds, must be prepared to articulate value. Part of that means knowing which questions to ask during the various phases of the buying cycle. Before getting tangled up in the debate about why your company offers the best solution for your customer, Cummings believes companies must first get the prospect to say ‘yes’ to another question: Why should I change?

“If you bring some memorable insights that help them see their world is changing, you can help them predict a potentially painful future,” Cummings said. “When they feel the pain coming, they’ll urgently want to change.’

She added that if you’ve successfully aligned them to a new buying vision while helping them say yes to change, you’re “naturally aligning them with your solution.”

The key to steering clear of the commodity trap, then, is to create messaging and execute conversations that avoid positioning yourself at parity with competitors. You can’t afford to validate a prospect’s notion that you’re selling to the same set of needs with a similar solution. Because you don’t want to give them a script they’ve already seen.

d2d Marketing agencies in Pune

d2d Marketing agencies in mumbai

Services marketing , b2c Advertising, B To B brand Activation, internet,

BTL promotional, multiplexes Activation, Grievance Handling

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing agencies , door-to-door sales technique and d2d Marketing agencies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing agencies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing agencies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Kothrud

Managing Retailing, Wholesaling and Market Logistics

Companies are looking forward to moving away from the conventional supply chain and moving towards value network. In a value network traditional supplier-wholesaler-retailer are considered as partners rather than as a customer. Companies designing marketing channel under the value network principle need to understand the players, role and their importance.

Retailing

The act through which goods and services reach the end customer for individual or business usage is known as retailing. The players involved in this act are known as retailers. Retailers can be manufactures, distributors or wholesalers. They can reach the end customer through the internet or physical stores. Retail organizations are divided into three categories store retailers, non-store retailers and retail organization. Store retailing, the best example is the department store like Macy or Sears. Store retailers are further divided on the service level with self service, self selection, limited service and full service stores. Store retailing comprises over 90% in way products reach the end customer.

Over the years non-store retailing has garnered a market share. Non-store retailing includes direct selling, direct marketing, automatic vending and buying service. Avon is an example of direct selling. Internet retail giant Amzon.com is an example of direct marketing. Soft drink vending machines are a form of automatic vending.

Retail organizations are retailing stores under direct ownership of corporate. Customer satisfaction and brand management becomes easier through retail organizations. Corporate chain store like Old Navy and Franchises like McDonald’s are good examples of retail organizations.

Every retailer needs to have a business or marketing strategy for success. Retailer needs to analyze its target market and customers for an in-store promotion and product assortment. Services form a big part of retailing business, so retailers have to finalize level of service. Services include pre-purchase, post purchase and supporting services.

With the advent of technology and unprecedented economic growth, retailing has its own share of change in business ways.

Wholesaling

The act of purchasing goods for consumer and industry for further resale is referred to as wholesaling. Here, manufactures and farmers are not considered as wholesalers.

Wholesaler is an important part of the marketing channel. Wholesaler increase reach of the company products and the risk of selling to the customers. Wholesaler can store inventory of various assortment of product thus helping cost for company and time for customers. Wholesaler can serve as ears and eyes for the company in understanding competition and customer.

Marketing Logistics

The supply chain management is essential for companies to improve productivity and reduce costs. The purpose of marketing logistic is to design and implement infrastructure, which will deliver goods from the point of origin to point of sell in an effective and least cost manner. This objective mix of high customer satisfaction and lowest cost possible are asymmetrical. The major decision involved with marketing logistic relate to order processing, warehousing, inventory and transportation.

Companies look forward to shortening order to payment cycle. A long cycle will lead to decrease in customer satisfaction and company’s profit. Companies have to set benchmarks at each level from sales people receiving orders to receiving payment from creditors.

Warehousing for finished goods is another important hub for companies. There has to be a right balance between sales order and quantity of finished goods. Warehousing at strategic locations increases timely delivery of goods and reducing in inventory. Technology has helped in improving warehousing standards.

Piled up inventory is not a good sign for the company. Inventory management involves making decision with time and quantity of raw materials for matching customer requirements. Management principle like Just In Time (JIT) are used for better inventory management. In JIT focus is to develop well time flow of raw materials and finished goods.

Transportation and freight cost plays an important role in final pricing, delivery and condition of raw materials as well as finished products. Here companies need to make the decision, whether to use a private carrier (company ownership), contractual (Outside agency) or common carrier (service shared at standard rates).

Retailing, wholesaling and logistic decision are very important to deliver value to end customers.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

What are Mannequins ? – Purpose and its Importance in Retail Industry

What are Mannequins ? – Purpose and its Importance in Retail Industry

Visual Merchandising plays an important role in increasing the sales of any retail store. The presentation and display of the merchandise play an important role in attracting the customers into the store and prompting them to buy the products.

Mannequins in simpler words also called as dummies play an important role in visual merchandising.

What are Mannequins ?

The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help the customers to know about the latest trend the store offers without sometimes even bothering the sales representative. It is the attractive mannequin which pulls the customer into the store.

Purpose of Mannequins

• Mannequins are used to highlight the unique collections of the store.
• Mannequins display the latest trends in fashion and influence the customers to buy the particular merchandise.
• Mannequins attract the customers into the store and thus increase the revenue and profit.
• Mannequins are also responsible for up selling at the retail store.

What is Up Selling ?

Up selling is a sales mechanism where the sales representative strives hard to convince the customers to buy extra items or expensive merchandise and thus increases the revenue of the store. The entire credit goes to the sales representative in case of up selling who influences the customers to take home additional and expensive merchandise in addition to what they are already buying.

Example

• A customer goes to a retail store to buy a watch worth x rupees. The sales representative through his unique presentation skills convinces the customer to buy another model worth y rupees where y > x.
• A customer might go to purchase a single pair of footwear. It is upselling when the sales man influences the customer to buy two pairs instead of one.

How do Mannequins help in upselling ?

Mannequins help the customers to understand what would look good on them. The customer might not understand how a particular bag would look with a particular dress or for that matter which fashion jewellery would add elegance to a particular outfit.

The retailer must smartly decide the entire look of the mannequin.

Sandra went to buy a nice dress for her office party. The mannequin wearing a blue dress at a retail store immediately caught her attention and she decided to buy it. The retailer had sensibly also added a blue neckpiece and a trendy clutch to the mannequin for the complete look.

Sandra was not very sure what she wanted to wear along with the dress. The moment she saw the mannequin she knew what would look good on her. Not only did she purchase the dress but also the neckpiece along with the clutch. An example of upselling.Sometimes you can’t decide what all would look good on you; a mannequin helps you decide the same.

Points to be considered while choosing a Mannequin

• Make sure the mannequin is not too heavy.
• The shape and size of the mannequin must be according to your target market.
• The mannequins must not act as an object of obstacle.
• It should never be kept at the entrance or the exit door as it blocks the way of the potential buyers.
• The clothes should look properly fitted on the mannequin. Avoid using unnecessary pins.
• Carefully select what you want your mannequin to wear.
• Change the position of the mannequins frequently.
• The mannequins should not be dirty or have unwanted stains.
• The clothes on the mannequins should be according to the season and changed at regular intervals to avoid monotony.

Types of Mannequins

• Abstract Mannequins
• Headless Mannequins
• Realistic Mannequins
• Tailors Dummies
• Display Forms

Start with the End in Mind for Sales Success

Sales success relies on many factors.  Some of which you control, some of which you cannot. What you do control are the goals you set.  As I discussed in our September newsletter – “You Are Tomorrow What You Plan For Today”, you have to have an outcome in mind, you must have goals that lead you to that outcome, and you must identify metrics that help you determine your success in your pursuit of your goals.

Lt. General Hal Moore was born in Bardstown, Kentucky.  As a young man, he  knew that he wanted to go to the U.S  Military Academy at West Point and that that dream would be difficult to achieve  based on the demographics of his hometown.  He moved to Washington DC  where he finished high school, and upon  graduation, attended Georgetown  University. As he recently told the story  while attending a dedication ceremony at  West Point, he managed to develop a  relationship with the senator from Kentucky and discovered that the senator had an appointment available to the US Naval Academy in Annapolis and would appoint Hal if he wanted to attend.  Hal somehow managed to convince the Kentucky senator to trade his appointment with the senator from Georgia who had one available for West Point.  They agreed to trade and the now Lt. General Hal Moore gained an appointment from the senator from Georgia, a state where he had never lived!

What does this have to do with sales success?  Everything!  It doesn’t matter what age you are, where you are from, or what you have chosen as your profession.  If you want to achieve something with your whole head and heart, then you will find a way over, around, under or through any obstacle that stands in your way to achieve that objective.  My point here is to help you understand that your success starts with you conceiving your success, seeing your success, believing in your success and then pursuing your success without reservation or excuses when you face obstacles.

The practical application of this is this:

1. Imagine a time horizon more than 3 years away and complete the statement:  “My business is…”  Take time to fully describe your business.  This should be at least one page long.
2. Imagine your business a year from now and complete the statement:  “My business is…”  Take time to fully describe your business. This should be a least one page long.
3. Describe your business today.  This should be one page long.
4. Identify the gaps between where your business is and where you want it to be.  If there isn’t a significant difference then this step, or any other steps for developing a sales business plan, will not apply to you.
5. Determine if the gap between where you are and where you want to be is compelling enough for you to:
   • Take action now
   • Overcome obstacles
   • Eliminate excuses
   • Invest the amount of time required ‘to get there’

Take time this week.  Away from the office, noise and interferences and work on this.  If you procrastinate now, you are ‘procrastinating’ the future you want your business to have.  Don’t worry about getting it perfect, just get started and take action. For an awesome road-map to begin building your business plan, go to http://www.gazelles.com/ and download Verne Harnish’s one page business plan.

Other Resources:

Brian Tracey on goal setting:  http://www.briantracy.com/blog/personal-success/success-through-goal-setting-part-1-of-3/

Personal Goal setting worksheet from Anthony Cole Training Group: http://www.anthonycoletraining.com/media/USB/Sales%20Tool%20Files/Your%20100%20Personal%20Goals%20Worksheet.pdf

d2d Marketing agencies in Pune

d2d Marketing agencies in mumbai

Services marketing , b2c Advertising, B To B brand Activation, internet,

BTL promotional, multiplexes Activation, Grievance Handling

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Magarpatta

Avoiding the ‘Commodity Trap’

Remember when James Cameron’s “Avatar” took the cinema world by storm late in 2009? It’s hard not to—the film generated a level of buzz that hasn’t been matched since. By most measures the film was an enormous success. It won nine Academy Awards. It scored big at the box office, surpassing “Titanic” as the highest-grossing film of all time. Critics and moviegoers alike raved about the special effects, calling them revolutionary.

Though most were left wonderstruck by the visual pyrotechnics, critics and film buffs were much less taken by the storyline itself. Some claimed the plot too closely resembled that of previous Hollywood blockbusters, like “FernGully,” “Pocahontas” or “Dances With Wolves.” One NPR commentator said the storyline seemed like a jumble of several past movie scripts, as though they’d been mixed in a blender.

Suddenly, the critical narrative around Avatar was that its story had some obvious flaws—that despite unmatched commercial success, it maybe didn’t deserve mention in the same breath as other classics of its genre (think Star Wars or Lord of the Rings). In the eyes of the skeptics, it followed too many conventions of the Hollywood blockbuster. The story didn’t break new ground. It wasn’t different enough.

For this group of critics, it might be said that Avatar fell into Hollywood’s version of the ‘commodity trap.’

A similar commodity trap exists in the B2B space, and it’s ready to ensnare your company if your messaging and sales conversations fail to elevate you above your competitors. Like jaded movie critics, your prospects won’t be impressed by the same old thing. They won’t be provoked to break from their status quo.

One surefire way companies fall into the commodity trap is by positioning themselves as problem-solvers—rather than problem finders—of their prospects’ identified needs. This is what Lisa Cummings, VP of Learning Products at Corporate Visions, calls “same-same messaging.”

“Good intentions go bad when companies focus on differentiation like ‘best in class’ or ‘flexible’ or ‘scalable’,” Cummings says. “Those qualities are good, yet they don’t do anything to get your customer to act because it’s the same thing everyone else is saying.”

When companies fall into “same-same messaging,” it reinforces your prospects’ notion that your solution is simply a commodity in a market of virtually interchangeable offerings. When that happens, the conversation gravitates toward one thing—lowering the price.

When all things seem equal, the prospect goes with the least expensive vendor, and the competition becomes the proverbial race to the bottom, Cummings said, where “the finish line trophy goes to the one with the lowest margins.”

Salespeople, Cummings adds, must be prepared to articulate value. Part of that means knowing which questions to ask during the various phases of the buying cycle. Before getting tangled up in the debate about why your company offers the best solution for your customer, Cummings believes companies must first get the prospect to say ‘yes’ to another question: Why should I change?

“If you bring some memorable insights that help them see their world is changing, you can help them predict a potentially painful future,” Cummings said. “When they feel the pain coming, they’ll urgently want to change.’

She added that if you’ve successfully aligned them to a new buying vision while helping them say yes to change, you’re “naturally aligning them with your solution.”

The key to steering clear of the commodity trap, then, is to create messaging and execute conversations that avoid positioning yourself at parity with competitors. You can’t afford to validate a prospect’s notion that you’re selling to the same set of needs with a similar solution. Because you don’t want to give them a script they’ve already seen.

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Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Kothrud

Managing Retailing, Wholesaling and Market Logistics

Companies are looking forward to moving away from the conventional supply chain and moving towards value network. In a value network traditional supplier-wholesaler-retailer are considered as partners rather than as a customer. Companies designing marketing channel under the value network principle need to understand the players, role and their importance.

Retailing

The act through which goods and services reach the end customer for individual or business usage is known as retailing. The players involved in this act are known as retailers. Retailers can be manufactures, distributors or wholesalers. They can reach the end customer through the internet or physical stores. Retail organizations are divided into three categories store retailers, non-store retailers and retail organization. Store retailing, the best example is the department store like Macy or Sears. Store retailers are further divided on the service level with self service, self selection, limited service and full service stores. Store retailing comprises over 90% in way products reach the end customer.

Over the years non-store retailing has garnered a market share. Non-store retailing includes direct selling, direct marketing, automatic vending and buying service. Avon is an example of direct selling. Internet retail giant Amzon.com is an example of direct marketing. Soft drink vending machines are a form of automatic vending.

Retail organizations are retailing stores under direct ownership of corporate. Customer satisfaction and brand management becomes easier through retail organizations. Corporate chain store like Old Navy and Franchises like McDonald’s are good examples of retail organizations.

Every retailer needs to have a business or marketing strategy for success. Retailer needs to analyze its target market and customers for an in-store promotion and product assortment. Services form a big part of retailing business, so retailers have to finalize level of service. Services include pre-purchase, post purchase and supporting services.

With the advent of technology and unprecedented economic growth, retailing has its own share of change in business ways.

Wholesaling

The act of purchasing goods for consumer and industry for further resale is referred to as wholesaling. Here, manufactures and farmers are not considered as wholesalers.

Wholesaler is an important part of the marketing channel. Wholesaler increase reach of the company products and the risk of selling to the customers. Wholesaler can store inventory of various assortment of product thus helping cost for company and time for customers. Wholesaler can serve as ears and eyes for the company in understanding competition and customer.

Marketing Logistics

The supply chain management is essential for companies to improve productivity and reduce costs. The purpose of marketing logistic is to design and implement infrastructure, which will deliver goods from the point of origin to point of sell in an effective and least cost manner. This objective mix of high customer satisfaction and lowest cost possible are asymmetrical. The major decision involved with marketing logistic relate to order processing, warehousing, inventory and transportation.

Companies look forward to shortening order to payment cycle. A long cycle will lead to decrease in customer satisfaction and company’s profit. Companies have to set benchmarks at each level from sales people receiving orders to receiving payment from creditors.

Warehousing for finished goods is another important hub for companies. There has to be a right balance between sales order and quantity of finished goods. Warehousing at strategic locations increases timely delivery of goods and reducing in inventory. Technology has helped in improving warehousing standards.

Piled up inventory is not a good sign for the company. Inventory management involves making decision with time and quantity of raw materials for matching customer requirements. Management principle like Just In Time (JIT) are used for better inventory management. In JIT focus is to develop well time flow of raw materials and finished goods.

Transportation and freight cost plays an important role in final pricing, delivery and condition of raw materials as well as finished products. Here companies need to make the decision, whether to use a private carrier (company ownership), contractual (Outside agency) or common carrier (service shared at standard rates).

Retailing, wholesaling and logistic decision are very important to deliver value to end customers.

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Articales from http://www.managementstudyguide.com

What are Mannequins ? – Purpose and its Importance in Retail Industry

What are Mannequins ? – Purpose and its Importance in Retail Industry

Visual Merchandising plays an important role in increasing the sales of any retail store. The presentation and display of the merchandise play an important role in attracting the customers into the store and prompting them to buy the products.

Mannequins in simpler words also called as dummies play an important role in visual merchandising.

What are Mannequins ?

The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help the customers to know about the latest trend the store offers without sometimes even bothering the sales representative. It is the attractive mannequin which pulls the customer into the store.

Purpose of Mannequins

• Mannequins are used to highlight the unique collections of the store.
• Mannequins display the latest trends in fashion and influence the customers to buy the particular merchandise.
• Mannequins attract the customers into the store and thus increase the revenue and profit.
• Mannequins are also responsible for up selling at the retail store.

What is Up Selling ?

Up selling is a sales mechanism where the sales representative strives hard to convince the customers to buy extra items or expensive merchandise and thus increases the revenue of the store. The entire credit goes to the sales representative in case of up selling who influences the customers to take home additional and expensive merchandise in addition to what they are already buying.

Example

• A customer goes to a retail store to buy a watch worth x rupees. The sales representative through his unique presentation skills convinces the customer to buy another model worth y rupees where y > x.
• A customer might go to purchase a single pair of footwear. It is upselling when the sales man influences the customer to buy two pairs instead of one.

How do Mannequins help in upselling ?

Mannequins help the customers to understand what would look good on them. The customer might not understand how a particular bag would look with a particular dress or for that matter which fashion jewellery would add elegance to a particular outfit.

The retailer must smartly decide the entire look of the mannequin.

Sandra went to buy a nice dress for her office party. The mannequin wearing a blue dress at a retail store immediately caught her attention and she decided to buy it. The retailer had sensibly also added a blue neckpiece and a trendy clutch to the mannequin for the complete look.

Sandra was not very sure what she wanted to wear along with the dress. The moment she saw the mannequin she knew what would look good on her. Not only did she purchase the dress but also the neckpiece along with the clutch. An example of upselling.Sometimes you can’t decide what all would look good on you; a mannequin helps you decide the same.

Points to be considered while choosing a Mannequin

• Make sure the mannequin is not too heavy.
• The shape and size of the mannequin must be according to your target market.
• The mannequins must not act as an object of obstacle.
• It should never be kept at the entrance or the exit door as it blocks the way of the potential buyers.
• The clothes should look properly fitted on the mannequin. Avoid using unnecessary pins.
• Carefully select what you want your mannequin to wear.
• Change the position of the mannequins frequently.
• The mannequins should not be dirty or have unwanted stains.
• The clothes on the mannequins should be according to the season and changed at regular intervals to avoid monotony.

Types of Mannequins

• Abstract Mannequins
• Headless Mannequins
• Realistic Mannequins
• Tailors Dummies
• Display Forms

Start with the End in Mind for Sales Success

Sales success relies on many factors.  Some of which you control, some of which you cannot. What you do control are the goals you set.  As I discussed in our September newsletter – “You Are Tomorrow What You Plan For Today”, you have to have an outcome in mind, you must have goals that lead you to that outcome, and you must identify metrics that help you determine your success in your pursuit of your goals.

Lt. General Hal Moore was born in Bardstown, Kentucky.  As a young man, he  knew that he wanted to go to the U.S  Military Academy at West Point and that that dream would be difficult to achieve  based on the demographics of his hometown.  He moved to Washington DC  where he finished high school, and upon  graduation, attended Georgetown  University. As he recently told the story  while attending a dedication ceremony at  West Point, he managed to develop a  relationship with the senator from Kentucky and discovered that the senator had an appointment available to the US Naval Academy in Annapolis and would appoint Hal if he wanted to attend.  Hal somehow managed to convince the Kentucky senator to trade his appointment with the senator from Georgia who had one available for West Point.  They agreed to trade and the now Lt. General Hal Moore gained an appointment from the senator from Georgia, a state where he had never lived!

What does this have to do with sales success?  Everything!  It doesn’t matter what age you are, where you are from, or what you have chosen as your profession.  If you want to achieve something with your whole head and heart, then you will find a way over, around, under or through any obstacle that stands in your way to achieve that objective.  My point here is to help you understand that your success starts with you conceiving your success, seeing your success, believing in your success and then pursuing your success without reservation or excuses when you face obstacles.

The practical application of this is this:

1. Imagine a time horizon more than 3 years away and complete the statement:  “My business is…”  Take time to fully describe your business.  This should be at least one page long.
2. Imagine your business a year from now and complete the statement:  “My business is…”  Take time to fully describe your business. This should be a least one page long.
3. Describe your business today.  This should be one page long.
4. Identify the gaps between where your business is and where you want it to be.  If there isn’t a significant difference then this step, or any other steps for developing a sales business plan, will not apply to you.
5. Determine if the gap between where you are and where you want to be is compelling enough for you to:
   • Take action now
   • Overcome obstacles
   • Eliminate excuses
   • Invest the amount of time required ‘to get there’

Take time this week.  Away from the office, noise and interferences and work on this.  If you procrastinate now, you are ‘procrastinating’ the future you want your business to have.  Don’t worry about getting it perfect, just get started and take action. For an awesome road-map to begin building your business plan, go to http://www.gazelles.com/ and download Verne Harnish’s one page business plan.

Other Resources:

Brian Tracey on goal setting:  http://www.briantracy.com/blog/personal-success/success-through-goal-setting-part-1-of-3/

Personal Goal setting worksheet from Anthony Cole Training Group: http://www.anthonycoletraining.com/media/USB/Sales%20Tool%20Files/Your%20100%20Personal%20Goals%20Worksheet.pdf

d2d Marketing agencies in Pune

d2d Marketing agencies in mumbai

Services marketing , b2c Advertising, B To B brand Activation, internet,

BTL promotional, multiplexes Activation, Grievance Handling