Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing Outsourcing firm , door-to-door sales technique and d2d Marketing Outsourcing firm in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing Outsourcing firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d Marketing Outsourcing firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing Companies in Viman Nagar
Marketing Model based on Customer Value Creation through Market Sensing and Learning
Introduction
We are living in revolutionary times where the outdated and outmoded thinking about economics, business and virtually every sphere of life is being challenged by newer ways of thought.
Gone are the days when businesses and marketers had certainties about the marketplace and customer preferences and tastes. Instead, what we have now is a fast changing marketplace where change is the only constant and the ability to respond to changing market conditions becomes the prerequisite for success.
In this context, it is worth noting that businesses can only survive in these times by anticipating what the customers want and by getting into the minds of customers instead of post facto response that has been the hallmark of marketing till now. What this means is that instead of focusing on transactional, brand or relationship marketing, marketers need to move up the value chain and focus on value based marketing.
What are Market Sensing and Learning ?
Market sensing and learning is the first stage towards creating a path of transforming the firm into a highly competitive one that does not merely react to market trends but instead sets the market or is a trendsetter in its own right.
The point here is that to succeed in the uber competitive marketplace of today, companies need to get the pulse of the market before their competitors and as explained in the previous section, they need to be psychic in this endeavour where they get into the minds of the customers and learn to gauge what the customer wants next.
To achieve this goal, firms need to enhance their marketing research capabilities to extend beyond data based analysis to a stage where advanced sensing and intelligence about the market or Market IQ drives the learning process.
Market Sensing and Learning Strategy
First, to introduce what is meant by market sensing and learning and how it differs from market research, we need to consider the analogy of a Black Swan (a concept popularised by the famous business expert Nassim Nicholas Taleb).
According to Taleb, till the first black swan was sighted, we took it as gospel that swans are white and hence discounted the other possibilities. Only when explorers sighted the first black swan in Australia did people consider the possibility that Swans can be black.
What this analogy tells us is that there is lot of information in the market that is simply not known to marketers and unless they change their perspective and way of looking at information gleaned from customers, they would be like the proverbial swans are only white kind of people.
The analogy serves the purpose of this discussion in so far as appreciating the fact that businesses tend to discount the improbable simply because it is beyond the comprehension of their managers. Unless businesses develop the art of knowing the unknowns they cannot succeed in delivering value to the customers.
Hence, the takeaway from this example is that market sensing and learning goes beyond conventional ways of market research and instead presupposes a radically new way of enhancing our knowledge of the market.
Recent trends have shown unless firms raise their Market IQ substantially, they tend to fall behind in the race to the top. Market IQ can be enhanced by using sophisticated techniques like ethnographic market research, study of internet trends, neuro marketing, and by recourse to futurology where marketers can collate the information at their disposal to arrive at an extrapolation of these trends to peer into the future.
Unless marketers develop the art of sensing the direction in which the market is headed and learning from the customer by going beyond conventional market research, they cannot deliver value to the customer simply because they are not in a position to know what the customer wants.
Pathway to Customer Value Creation
We have seen how market sensing and learning represent the first stage in creating a pathway towards customer value based market strategy. To expand on this further, one needs to consider the fact that once the businesses understand the customer and the market well, they are in a position to deliver value to the customer which is the overall aim of the strategic transformation that businesses seek in todays world.
Once the businesses understand and know the customer, then they can evolve beyond responding to changing market conditions and instead pre-empt what is going to happen next and tailor their strategies accordingly.
The point here is that raising ones IQ leads individuals towards anticipating future trends and the enhanced intelligence allows for better analysis of complexity. Customer value is arrived at after combining a host of factors and variables, which interact with other variables, raising Market IQ is needed to make sense of the market trends and customer preferences.
This process of getting to know the customer needs and aspirations is essential to delivering value and hence the ability to sense and learn from the market is the first step towards creating value for the customer.
However, it needs to be mentioned that achieving market sensing and learning capabilities envision a break from conventional thinking and what marketers need to understand is that the emerging fields of complexity and systems thinking have to be harnessed to develop broad based market sensing and learning capabilities.
Once the businesses are in a position to gauge the market mood, then they can go to the next steps of making strategic choices and decisions that create customer value and drive the value based marketing strategies of the businesses.
Conclusion
The turbulent and chaotic marketplace of the 21st century needs capabilities that go beyond mechanistic modes of thinking and hence what is needed is an ability to create value by understanding complexity and behaviour of the customers.
Customer value is created only when the expectations of the customer and the product features or the service delivery meet or when these exceed the expectations of the customer. Hence, to achieve this, the first step is to know what the expectations of the customer are and then to tailor the marketing strategies accordingly.
And to know what the customer expectations are, businesses need to have processes in place that aid them in this endeavour. And the first steps in establishing these processes that can aid them in this pathway are market sensing and learning.
In conclusion, as businesses evolve into a phase where customer value is paramount as opposed to merely customer service, they need to reorient their strategies and the discussion so far has shown how to create customer value, one needs to first understand what the customer wants.
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Articales from http://www.managementstudyguide.com
Managing Integrated Marketing Communication
Managing Integrated Marketing Communication
Integrated marketing communication is an approach to promote products and services (brand promotion) where various modes of marketing are integrated so that similar message goes to the customers. According to integrated marketing communication, all aspects of marketing communication work together to promote brands more effectively among end-users and also for better results. Brands are promoted through advertising, sales promotions, banners, hoardings, public relations, social networking sites and so on simultaneously to increase brand awareness among potential end-users.’
One of the most effective ways to promote brands is through effective communication. Organizations need to communicate well with not only the potential customers but also existing customers. Communicating effectively not only strengthens relationship with your clients but also gives organizations an edge over competitors. Remember, effective communication enables message and relevant information to reach the recipients in the desired manner. Why would a customer invest in your brand if he/she is not aware of the product’s features and benefits? The unique selling points of brands need to be communicated well to the end-users by effectively integrating various brand promotion tools.
Following are the various ways which enable organizations to communicate effectively with customers.
- Advertising
- Online Promotions
- Direct Marketing
- Hoardings, Banners
- PR Activities
- Internet, Emails and so on.
Marketers need to promote two way communication with customers. The feedback of customers is essential and should be monitored regularly, if you really wish to survive in the long run. Your customers must be able to reach you conveniently for them to develop a sense of attachment and loyalty towards your brand.
Various modes of brand communication need to be managed effectively so that similar message reaches customers. For Example if your advertisement says your products are eco friendly, the bill boards, and banners must also share the same message. The integration needs to be done smartly and effectively.
- The first step towards managing integrated marketing communication is to identify the target audience. You need to understand who all are the customers who would actually benefit from your products. Understand their needs and expectations.
- The second step is to know what you intend to communicate. No brand promotion tools would help unless and until you are really sure of what you want to share with your potential and existing customers.
- Carefully design your message. Check the content of the message, message structure, format, spellings and so on.
- The next step is to identify the various channels of communication. You need to be really careful while selecting the channel of communication so that the right message goes to the right customer at the right place and right time.
- Allocate right resources for brand promotion. Decide how much can you spend on various marketing and promotional activities. A marketer needs to wisely assign budgets for various promotional activities such as advertising, PR activities, banners and so on.
- The most crucial step is to measure the results of integrated marketing communication. Find out whether the combination of all marketing tools has actually helped you reach a wider audience and promote your brands more effectively.
A Story of Renewal: Elements of a Good Why Stay Message
In a sales conversation, a great Why Change story is all about disruption. It sets the scene in your prospects world, then hammers away on the status quo, casting it as a dark and dangerous place where they cant achieve their business goals. Its like the ocean in Jaws. Things might be nice and refreshing at first, but disruption is circling around you, ready to bite at any moment. Then, at the precise right time, the story pivots to a better way, a provocative insight your prospect hasnt even considered before. With your solution, your customer can be the heroic lifeguard that saves the day.
But in a Why Stay story, a renewal conversation where youre looking to keep an existing customer, the story moves on a different arc. As it should. After all, the purpose of a Why Stay Story is fundamentally different than the Why Change story, as Corporate Visions research confirms.
The key finding from the research is that you need to do two things well to make the biggest impact with your renewal messaging:
1. You need to document the specific results of your partnership and share those first before trying to affirm why you were, and continue to be, the right choice for your customer.
2. You then need to provide more expanded detail about the recent advances in your solution that are helping your customers keep pace with the market and anything your competition is offering.
When it comes to what kind of message works best in a renewal scenario, the results speak for themselves.
Lets go into a little more detail about the different elements of the best Why Stay story.
Act 1: Set the tone with recent successes.
A Why Change story sets the scene solidly in the world of a prospects goals and objectives. It presents what it is they want to achieve, both today and in the future. On the other hand, a powerful Why Stay story starts by showcasing the recent successes of working with your company. You might talk about how good things are going today, why they chose you in the first place, and how your relationship tracks well for the future. In other words, you want to validate their original decision to choose you, showing that youve helped shore up the key performance challenges you promised youd improve at the outset.
Act 2: The status quo is your happy place.
A Story of Renewal: Elements of a Good Why Stay Message
In a sales conversation, a great Why Change story is all about disruption. It sets the scene in your prospects world, then hammers away on the status quo, casting it as a dark and dangerous place where they cant achieve their business goals. Its like the ocean in Jaws. Things might be nice and refreshing at first, but disruption is circling around you, ready to bite at any moment. Then, at the precise right time, the story pivots to a better way, a provocative insight your prospect hasnt even considered before. With your solution, your customer can be the heroic lifeguard that saves the day.
But in a Why Stay story, a renewal conversation where youre looking to keep an existing customer, the story moves on a different arc. As it should. After all, the purpose of a Why Stay Story is fundamentally different than the Why Change story, as Corporate Visions research confirms.
The key finding from the research is that you need to do two things well to make the biggest impact with your renewal messaging:
1. You need to document the specific results of your partnership and share those first before trying to affirm why you were, and continue to be, the right choice for your customer.
2. You then need to provide more expanded detail about the recent advances in your solution that are helping your customers keep pace with the market and anything your competition is offering.
2. You then need to provide more expanded detail about the recent advances in your solution that are helping your customers keep pace with the market and anything your competition is offering.
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