Developing an Annual Marketing Plan and Marketing Strategy
B to C marketing firm Kalewadi Pune
Fulcrum Marketing is a strategic B to C marketing firm Kalewadi Pune. Our team of marketing consultants also specialise in marketing planning and B to C marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and B to C marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a B to C marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , B to C marketing firm Kalewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
B to C marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and B to C marketing firm Kalewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
B to C marketing | B to C marketing firm Kalewadi Pune
Kalewadi , Pune
Kalewadi, located in the west is a suburb In Pune Metro City. It is an upcoming area and comes under Pimpri Chinchwad Municipal Corporation. Kalewadi is connected to Pimpri by Pavna bridge, to Chinchwad via Hedgewar Bridge, to Wakad via Kalewadi phata, and to Rahatani. Areas such as Chinchwad Gaon, Vijay Nagar, Talawade, Kalewadi, Datta Nagar and Thergaon surround it. This area need to be more developed in terms of physical and social infrastructure. It is situated off the Pawana River. Kalewadi is surrounded by Chikhali BRTS Road, PCMC Link Road, MG Road, Kalewadi-Rahatani Road. Pune city is situated at a distance of 16.9 km via Aundh Road while Mumbai is about 137 km from Kalewadi via Bangalore- Mumbai Highway. Kalewadi Road and Hedgewar Path are two major internal roads of Kalewadi which further has its access with Aundh-Ravet BRTS Road. Key residential projects in Kalewadi are Kwality Krishna Classic, JM Adi Amma Bliss, Vikaskaran Sunrise Villa, Sonigara Vihar Wing C, Geeta Sai Smarth Apartments among others.
Kalewadi, located in the west is a suburb In Pune Metro City. It is an upcoming area and comes under Pimpri Chinchwad Municipal Corporation. Kalewadi is connected to Pimpri by Pavna bridge, to Chinchwad via Hedgewar Bridge, to Wakad via Kalewadi phata, and to Rahatani. Areas such as Chinchwad Gaon, Vijay Nagar, Talawade, Kalewadi, Datta Nagar and Thergaon surround it. This area need to be more developed in terms of physical and social infrastructure. It is situated off the Pawana River. Kalewadi is surrounded by Chikhali BRTS Road, PCMC Link Road, MG Road, Kalewadi-Rahatani Road. Pune city is situated at a distance of 16.9 km via Aundh Road while Mumbai is about 137 km from Kalewadi via Bangalore- Mumbai Highway. Kalewadi Road and Hedgewar Path are two major internal roads of Kalewadi which further has its access with Aundh-Ravet BRTS Road. Key residential projects in Kalewadi are Kwality Krishna Classic, JM Adi Amma Bliss, Vikaskaran Sunrise Villa, Sonigara Vihar Wing C, Geeta Sai Smarth Apartments among others.
Connectivity :
Kalewadi main Road and Chikhali BRTS Road are the major road which passes through to locality which further connects it to the PCMC Link Road. It has good access to SH67.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 20.4 kms via Mumbai-Pandharpur Road/Old Mumbai Road. Pune Railway Station is also located at a distance of 41 km via old Mumbai-Pune Highway.
Pimpri Railway Station, Chinchwad Railway Station, Akurdi Railway Station and Kasarwadi are its nearby stations. However, Pimpri Railway Station is the nearest station to Kalewadi.
Factors for past growth : The growing social infrastructure and good transportation facilities of Kalewadi is well-developed as there are several schools and hospitals located in the vicinity can be a sign of good residential investment location in the coming days.
Improved connectivity to Pune Airport along with the technology park have been a plus point for Kalewadi, driving rental demand and providing consistent rental yield. It has close proximity to the Pune IT Park and Software Technology Park Of India. Another reason for it to be considered a good investment option is its connectivity to the PCMC Link Road and Chikhali BRTS Road. Hence, varieties of residential properties for sale has experienced in the recent past.
Infrastructural Development (Social & Physical) : Dattakala International School, Parvati English Medium School, Om Saint High School, Nirmal Bethany High School, Vithalrao Throat English Medium School, Kalewadi PCMC Primary School, M.M. Secondary School Kalewadi are few quality schools in the locality.
Pyramid Hospital, Lonkar Hospital and Intensive Care and Railway Hospital Daud are the three major hospitals in the locality which providing health care facilities to the resident of Kalewadi.
City One Mall, Central Mall Pimpri-Chinchwad, Transcool Agro Mall and More Retail Shopping Center are some of the malls located in and around kalewadi.
Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!
At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.
Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.
In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!
About us
Perfect solutions every time As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.
we have created and fulfilled prizes for promotions and activations across the world.
Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.
We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.
Whatever your brief, we’ve got it covered.
SALES INCENTIVES
Driving sales and performance through tailored, flexible incentive programmes
With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.
Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.
Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.
24 hour turnaround for urgent briefs Topline ideas within 2 hours if needed Competitive fixed quotes with no hidden costs Expert Winner Management and Fulfilment
Retail Marketing company | Interactive marketing Program Deccan Gymkhana
Developing Organizational Objectives and Formulating Strategies
2.3 Developing Organizational Objectives and Formulating Strategies
Learning Objectives
Explain how companies develop the objectives driving their strategies.
Describe the different types of product strategies and market entry strategies that companies pursue.
Developing Objectives
Objectives are what organizations want to accomplish—the end results they want to achieve—in a given time frame. In addition to being accomplished within a certain time frame, objectives should be realistic (achievable) and be measurable, if possible. “To increase sales by 2 percent by the end of the year” is an example of an objective an organization might develop. You have probably set objectives for yourself that you want to achieve in a given time frame. For example, your objectives might be to maintain a certain grade point average and get work experience or an internship before you graduate.
Objectives help guide and motivate a company’s employees and give its managers reference points for evaluating the firm’s marketing actions. Although many organizations publish their mission statements, most for-profit companies do not publish their objectives. Accomplishments at each level of the organization have helped PepsiCo meet its corporate objectives over the course of the past few years. PepsiCo’s business units (divisions) have increased the number of their facilities to grow their brands and enter new markets. PepsiCo’s beverage and snack units have gained market share by developing healthier products and products that are more convenient to use.
A firm’s marketing objectives should be consistent with the company’s objectives at other levels, such as the corporate level and business level. An example of a marketing objective for PepsiCo might be “to increase by 4 percent the market share of Gatorade by the end of the year.” The way firms analyze their different divisions or businesses will be discussed later in the chapter.
Formulating Strategies
Strategies are the means to the ends, the game plan, or what a firm is going to do to achieve its objectives. Successful strategies help organizations establish and maintain a competitive advantage that competitors cannot imitate easily. Tactics include specific actions, such as coupons, television commercials, banner ads, and so on, taken to execute the strategy. PepsiCo attempts to sustain its competitive advantage by constantly developing new products and innovations, including “mega brands,” which include nineteen individual brands that generate over $1 billion in sales each. The tactics may consist of specific actions (commercials during the Super Bowl; coupons; buy one, get one free, etc.) to advertise each brand.
Firms often use multiple strategies to accomplish their objectives and capitalize on marketing opportunities. For example, in addition to pursuing a low cost strategy (selling products inexpensively), Walmart has simultaneously pursued a strategy of opening new stores rapidly around the world. Many companies develop marketing strategies as part of their general, overall business plans. Other companies prepare separate marketing plans. We’ll look at marketing plans here and discuss them more completely in Chapter 16 “The Marketing Plan”.
A marketing plan is a strategic plan at the functional level that provides a firm’s marketing group with direction. It is a road map that improves the firm’s understanding of its competitive situation. The marketing plan also helps the firm allocate resources and divvy up the tasks that employees need to do for the company to meet its objectives. The different components of marketing plans will be discussed throughout the book and then discussed together at the end of the book. Next, let’s take a look at the different types of basic market strategies firms pursue before they develop their marketing plans.
Figure 2.10 Product and Market Entry Strategies
The different types of product and market entry strategies a firm can pursue in order to meet their objectives.
Market penetration strategies focus on increasing a firm’s sales of its existing products to its existing customers. Companies often offer consumers special promotions or low prices to increase their usage and encourage them to buy products. When Frito-Lay distributes money-saving coupons to customers or offers them discounts to buy multiple packages of snacks, the company is utilizing a penetration strategy. The Campbell Soup Company gets consumers to buy more soup by providing easy recipes using their soup as an ingredient for cooking quick meals.
Product development strategies involve creating new products for existing customers. A new product can be a totally new innovation, an improved product, or a product with enhanced value, such as one with a new feature. Cell phones that allow consumers to charge purchases with the phone or take pictures are examples of a product with enhanced value. A new product can also be one that comes in different variations, such as new flavors, colors, and sizes. Mountain Dew Voltage, introduced by PepsiCo Americas Beverages in 2009, is an example. Keep in mind, however, that what works for one company might not work for another. For example, just after Starbucks announced it was cutting back on the number of its lunch offerings, Dunkin’ Donuts announced it was adding items to its lunch menu.
Market development strategies focus on entering new markets with existing products. For example, during the recent economic downturn, manufacturers of high-end coffee makers began targeting customers who go to coffee shops. The manufacturers are hoping to develop the market for their products by making sure consumers know they can brew a great cup of coffee at home for a fraction of what they spend at Starbucks.
New markets can include any new groups of customers such as different age groups, new geographic areas, or international markets. Many companies, including PepsiCo and Hyundai, have entered—and been successful in—rapidly emerging markets such as Russia, China, and India. Decisions to enter foreign markets are based on a company’s resources as well as the complexity of factors such as the political environmental, economic conditions, competition, customer knowledge, and probability of success in the desired market. As Figure 2.10 “Product and Market Entry Strategies” shows, there are different ways, or strategies, by which firms can enter international markets. The strategies vary in the amount of risk, control, and investment that firms face. Firms can simply export, or sell their products to buyers abroad, which is the least risky and least expensive method but also offers the least amount of control. Many small firms export their products to foreign markets.
Firms can also license, or sell the right to use some aspect of their production processes, trademarks, or patents to individuals or firms in foreign markets. Licensing is a popular strategy, but firms must figure out how to protect their interests if the licensee decides to open its own business and void the license agreement. The French luggage and handbag maker Louis Vuitton faced this problem when it entered China. Competitors started illegally putting the Louis Vuitton logo on different products, which cut into Louis Vuitton’s profits.
Figure 2.11
The front of a KFC franchise in Asia may be much larger than KFC stores in the United States. Selling franchises is a popular way for firms to enter foreign markets.
Franchising is a longer-term (and thus riskier) form of licensing that is extremely popular with service firms, such as restaurants like McDonald’s and Subway, hotels like Holiday Inn Express, and cleaning companies like Stanley Steamer. Franchisees pay a fee for the franchise and must adhere to certain standards; however, they benefit from the advertising and brand recognition the franchising company provides.
Contract manufacturing allows companies to hire manufacturers to produce their products in another country. The manufacturers are provided specifications for the products, which are then manufactured and sold on behalf of the company that contracted the manufacturing. Contract manufacturing may provide tax incentives and may be more profitable than manufacturing the products in the home country. Examples of products in which contract manufacturing is often used include cell phones, computers, and printers.
Joint ventures combine the expertise and investments of two companies and help companies enter foreign markets. The firms in each country share the risks as well as the investments. Some countries such as China often require companies to form a joint venture with a domestic firm in order to enter the market. After entering the market in a partnership with a domestic firm and becoming established in the market, some firms may decide to separate from their partner and become their own business. Fuji Xerox Co., Ltd. is an example of a joint venture between the Japanese Fuji Photo Film Co. and the American document management company Xerox. Another example of a joint venture is Sony Ericsson. The venture combined the Japanese company Sony’s electronic expertise with the Swedish company Ericsson’s telecommunication expertise. With investment by both companies, joint ventures are riskier than exporting, licensing, franchising, and contract manufacturing but also provide more control to each partner.
Direct investment (owning a company or facility overseas) is another way to enter a foreign market, providing the most control but also having the most risk. For example, In Bev, the Dutch maker of Beck’s beer, was able to capture market share in the United States by purchasing St. Louis-based Anheuser-Busch. A direct investment strategy involves the most risk and investment but offers the most control. Other companies such as advertising agencies may want to invest and develop their own businesses directly in international markets rather than trying to do so via other companies.
Figure 2.12 Market Entry Methods
Diversification strategies involve entering new markets with new products or doing something outside a firm’s current businesses. Firms that have little experience with different markets or different products often diversify their product lines by acquiring other companies. Diversification can be profitable, but it can also be risky if a company does not have the expertise or resources it needs to successfully implement the strategy. Warner Music Group’s purchase of the concert promoter Bulldog Entertainment is an example of a diversification attempt that failed.
Key Takeaway
The strategic planning process includes a company’s mission (purpose), objectives (end results desired), and strategies (means). Sometimes the different SBUs of a firm have different mission statements. A firm’s objectives should be realistic (achievable) and measurable. The different product market strategies firms pursue include market penetration, product development, market development, and diversification.
Review Questions
How do product development strategies differ from market development strategies?
Explain why some strategies work for some companies but not others.
What factors do firms entering foreign markets need to consider?
How do franchising and licensing strategies differ?
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No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.
Our Values Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.
Our Team The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence. From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.
Quality Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.
Fulcrum Agencies Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.
Retail With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.
6 Principles Happy Entrepreneur
As one of the biggest producers of black entrepreneurs, what’s one of the biggest challenges that your clients face?
Figure out where the time is going now! Try tracking your time for a week. You can use an app, a spreadsheet, or a notebook. Without knowing where the time goes, it’s hard to know if you’re changing the right things. Maybe something you think is a problem isn’t. Or vice versa.
You think lots of people have blind spots with time — even you! What are some of those?
Like many entrepreneurs, our clients are dedicated to making both a difference and a dollar. They have big business goals, and they’re dedicated to reaching those goals. This isn’t a problem on its own. However, we’ve seen a lot of entrepreneurs sacrifice their health, relationships, and well-being to realize those goals. This seems like a worthy sacrifice to many entrepreneurs, but there are often unintended consequences. The first is that they end up making what should be a short term sacrifice turn into a way of living. They end up feeling unhappy and under pressure, and it’s difficult to turn it around without some major changes.
What kind of unintended consequences do these entrepreneurs face? How does this affect their business and life?
The big consequence is that an entrepreneur can fall into the trap of living out of the need of immediacy, and not out of abundance. What we mean by that is, they’re constantly putting out fires. Because the entrepreneur has ignored some vital areas of life and business, they’re now spending their time focusing on what needs to get done “now” just for the survival of their business, health, relationships, etc. This isn’t a good place to operate from. And this is what ultimately leads to unhappiness. That’s why we’ve created The Happy Entrepreneur.
What’s the idea behind the Happy Entrepreneur?
The Happy Entrepreneur is a movement that’s based on one big idea: the results that show up in our lives are just as important as those that show up in our business. Too many entrepreneurs get stuck focusing only on their business and ignoring their personal lives. Not only does this lead to unhappiness, but it also means that the success we see in our business will ultimately be limited.
How does someone determine whether they’re ignoring their personal lives, or if they’re just doing what’s necessary and making sacrifices along the way?
1st start out by doing an assessment of your time. In 1st column, list all of your priorities, including your family; 2nd column share how long it will take, 3rd when you will do it. If you find that your priorities are written, but not included with a deliverable, then they are simply wishes. Now you can recalibrate your priorities that include the things that mean the most to you and eliminate unnecessary tasks.
How would someone use The Happiness Scale?
Each week, you’ll commit to doing an equally positive action in both business and life. For example, you may decide that working out is a priority in your personal life. In your business, maybe speaking with 5 prospective clients is a priority. If you decide those should be paired (because they’re equally important), you’ll commit to doing them both as a pair and assign a point value to them. If you complete the pair, you get those points. If you don’t do either task, you don’t get any points. If you do one but not the other, you get negative points. The goal is to exceed 100 points each week, for as many weeks as possible.
How does a small business owner find the time to get through their entire to-do list and still spend so much time on their personal lives?
That’s where a lot of entrepreneur’s struggle. They lack time and energy to get it all done. And usually, our personal lives are the first to suffer. The Happy Entrepreneur focuses on 6 core principles designed to rescue our time back, to include: systems, automation, and collaboration among other tools to make this happen.
What are the 6 core principles and how do those principles help us rescue our time back?
The six core principles are systems, automation, collaboration, people, processes, and performance. When used together, these principles help us get more done in less time
What’s the biggest challenge with utilizing these 6 core principles?
Any time we implement a new system; we’ll experience challenges at first. The biggest challenge here is understanding that “The answer to who doesn’t always have to be you.” That is, just because something needs to get done in your business or life, doesn’t mean you have to personally take the time to do it. For example, automation can handle a lot of your sales and marketing. Collaborations can help your business grow. People on your team can handle daily tasks. Once you accept that you don’t have to personally handle every detail, you’ll start to rescue your time and have a lot more choices for what you do with that time. We prefer to use it to get our lives back and work on leaving our legacy.
Can you talk more about leaving a legacy?
Legacy can really refer to anything you want to leave behind. Maybe you’re building a community. Maybe you want to leave your family wealth. Maybe you want to write a book, or impact a group of people. Whatever it is, you’ll never have time if you’re constantly living out of the need of immediacy. Your legacy will never feel urgent until it’s too late.
You mentioned that People is a core principle. What can someone do if they can’t afford to build a team?
Building a team is just one way to use the power of people. First, it’s important to acknowledge that help come in all shapes and sizes. In your personal life, you might get creative and find friends or family to help in exchange of something that isn’t money (an exchange of favors, possibly). In business, you don’t have to hire a full time employee to get help. Look at working with a professional for one time projects, or hiring an assistant that works a couple hours a week for recurring admin tasks. This principle is also tied to collaboration – meaning, you can collaborate with piers to work out a win-win.
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home to home marketing firm | Retail Marketing company in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Effective Email Marketing For Small Businesses
Why is email marketing important? How does it help a business generate revenue?
Email marketing is the most cost-effective way to keep in touch with your clients and prospects. Most people coming in contact with your brand will not make a purchase immediately. Email marketing gives you that unique ability to create a relationship with your prospects, making them understand you are there to help.
What advice would you give a small business owner that is just starting on the Internet?
Take action. A lot of people including me always like to consume information and courses. The first version of your product should not aim to be the greatest. The problem is nothing will happen if you don’t actually take action to actualize your dreams. Do not over analyze.
Your product should only serve to add value with the minimal amount of features or information. The rest will be decided by your market. Improving on your product with the feedback of your market will ensure you don’t offer something nobody cares about.
How should small business owners gather email addresses from clients and what services do you recommend for sending out email?
I would recommend you use a third-party service provider and not to try and use a free tool. This is because your email marketing effort, if done right, will become the core of your business helping to bring in revenue and you do not want to trust this to a free service that has no support. Your email deliver-ability with the service providers should also be top-notch. I use an email service provider called Aweber. Another service provider you can take a look at is MailChimp.
How can small business owners get the best results from email marketing?
To get the most results, you need to nurture engaged subscribers. By engaging subscribers to click on your links, respond to your questions you will in turn get them to buy your products or hire you.
To do this you will need to train your subscribers to always expect to receive valuable stuff from you. If, every time they open your emails, your subscribers receive a great tip, or a blog post with information that helps or improves their bottom line, they will naturally come to trust you. Whenever you offer something for sale, it will be deemed to be valuable and you will not get as much objections as you normally would.
How often should your email list hear from you?
It depends on your audience. The goal you want to achieve is to stay in recent memory. You want to communicate frequently enough not to be deemed a spammer or overwhelm your list. But not infrequent enough for them to forget who you are. As a rule of thumb, it should be at least once a month and at most once a week for your regular schedule.
Should a small business have a branded e-newsletter template or is a text only email enough to engage subscribers?
A branded e-Newsletter comes across more professional and in some markets like insurance, it may be necessary to have that professional image. The issue you will have with branded newsletters is, you will need to test each email you have in a lot of email software.Your readers will be reading your emails in multiple software clients like Outlook, Gmail or even on their mobile phones. All these clients display HTML newsletters in different ways. You can use a service like Litmus (http://litmus.com/) to test this. But at $49/month, you may want to start off with plain text emails. These will look mostly the same on most email software.
Do you need content strategy before starting an email marketing campaign?
You need to be in touch with your subscribers often. The emails you send them need to be strategic. It should be positioned to educate your subscribers about a topic they want to know about and in the same time selling your services.
This is what is known as content marketing. Education is one of the best ways to sell without really selling. The content (or most of it) will need to be written before you start your campaign If you use a service like Aweber or MailChimp, you can queue all the emails to be sent on your required schedule. Anytime, a subscriber joins your list, he/she gets the first email and the relationship between you and the subscriber starts. Very effective and low-cost.
How can you increase the number of people that sign up to hear from you?
On the Internet, the main currency is value. People only take action when they know it will be of benefit to them. You will need to offer something valuable to your subscribers. It doesn’t end there, you will have to communicate that value to people that haven’t signed up. Offer to give something in return for signing up. Whatever you offer, make sure it is of good quality. This is the first contact they will be having with you so you need to make a good impression. Don’t just slap a couple of words together and call it an eBook.
What other ways can I use to grow my subscriber numbers?
One strategy that people do not use is asking for referrals. As a small business you should always encourage your clients to refer you to their friends. Why not get your subscribers to refer you to their friends as well? If you use WordPress, I have developed a plugin that automates this process. Offering your subscribers something in return if they get their friend to sign up for your email newsletter.
People get a lot of emails. How do I make sure mine gets opened?
An interesting subject line will go a long way in making sure your email gets opened. Try to create a subject that promises something on the other end. You can always try to arouse curiosity by asking a question. You have to make sure you deliver on the promise though. Do not trick your readers into opening your emails.
What other advice would you give entrepreneurs looking to use email marketing?
Invest as much as you can in your business. A lot of people try to do it all. Content creation, marketing, web design, product development. This is the fastest way to burn out. A business is meant to be fun most of the time. Yes, you will have to do the grunt work sometime but outsource what you are not good at to someone that will do it faster and better than you ever can. Your business will grow faster this way.
What metrics can I track so I know what to improve on? What tracking devices do you use?
You should track your open rates and click rates at the minimum. You should track your open rates and click rates at the minimum. Great email subjects will make your open rates better. You will want to optimize your subject to achieve higher open-rates. As noted earlier, you can arouse curiosity with your email subject line to achieve that goal.
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WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Bhuleshwar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Supplier in Bhuleshwar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
marketing Supplier in Bhuleshwar
B2B Sales
We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.
This is where we meet customers face-to-face and develop brand advocacies which are true to the quality brands which we represent. Through valued guidance, we ensure customers always find what they want, helping them make informed purchasing decisions.
Our expert departments focus on the highest level of brand management, dedicated marketing team and sales team, digital innovation, supply chain management, warehousing and distribution, business intelligence, IT management, and finance and accounts management.
Using selective distribution and time honoured relationships with our retail partners, we have established ourselves as an obvious distributor of choice in our domestic markets.
From our team of staff to our custom facilities, we offer an infrastructure which caters to a quality control, service delivery and supply chain know-how that ensures timely and exceptionally managed proficiency.
We continually aim to advance our expertise, our technologies and the manner in which we do business within the domestic markets we know best – it’s a persistent advancement of our services and value to our clients.
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Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active B to C Marketing firm in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success.
In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase.
What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals.
Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved.
In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business.
If you have something to share on this topic, why not get in touch? Leave your comments below…
B to C Marketing firm in navi mumbai
B2B Sales
We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.
This is where we meet customers face-to-face and develop brand advocacies which are true to the quality brands which we represent. Through valued guidance, we ensure customers always find what they want, helping them make informed purchasing decisions.
Our expert departments focus on the highest level of brand management, dedicated marketing team and sales team, digital innovation, supply chain management, warehousing and distribution, business intelligence, IT management, and finance and accounts management.
Using selective distribution and time honoured relationships with our retail partners, we have established ourselves as an obvious distributor of choice in our domestic markets.
From our team of staff to our custom facilities, we offer an infrastructure which caters to a quality control, service delivery and supply chain know-how that ensures timely and exceptionally managed proficiency.
We continually aim to advance our expertise, our technologies and the manner in which we do business within the domestic markets we know best – it’s a persistent advancement of our services and value to our clients.
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Marketing and Sales companies B to C Marketing firm in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs.
We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible.
We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.
We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.
This is where we meet customers face-to-face and develop brand advocacies which are true to the quality brands which we represent. Through valued guidance, we ensure customers always find what they want, helping them make informed purchasing decisions.
Our expert departments focus on the highest level of brand management, dedicated marketing team and sales team, digital innovation, supply chain management, warehousing and distribution, business intelligence, IT management, and finance and accounts management.
Using selective distribution and time honoured relationships with our retail partners, we have established ourselves as an obvious distributor of choice in our domestic markets.
From our team of staff to our custom facilities, we offer an infrastructure which caters to a quality control, service delivery and supply chain know-how that ensures timely and exceptionally managed proficiency.
We continually aim to advance our expertise, our technologies and the manner in which we do business within the domestic markets we know best – it’s a persistent advancement of our services and value to our clients.
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What is experiential marketing? On the rise in recent years, B to C Marketing firm in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives.
For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.
Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.
Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty.
An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI.
For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers.
“The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product. demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future.
Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences.
In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.
B to C Marketing firm in pune
B2B Sales
We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.
This is where we meet customers face-to-face and develop brand advocacies which are true to the quality brands which we represent. Through valued guidance, we ensure customers always find what they want, helping them make informed purchasing decisions.
Our expert departments focus on the highest level of brand management, dedicated marketing team and sales team, digital innovation, supply chain management, warehousing and distribution, business intelligence, IT management, and finance and accounts management.
Using selective distribution and time honoured relationships with our retail partners, we have established ourselves as an obvious distributor of choice in our domestic markets.
From our team of staff to our custom facilities, we offer an infrastructure which caters to a quality control, service delivery and supply chain know-how that ensures timely and exceptionally managed proficiency.
We continually aim to advance our expertise, our technologies and the manner in which we do business within the domestic markets we know best – it’s a persistent advancement of our services and value to our clients.
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