Door to Door Marketing Strategy | Door to Door Marketing Plan | B To B marketing enterprise Uruli Kanchan Pune

B To B marketing enterprise Uruli Kanchan Pune

Fulcrum Marketing is a strategic B To B marketing enterprise Uruli Kanchan Pune. Our team of marketing consultants also specialise in marketing planning and B To B marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and B To B marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a B To B marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , B To B marketing enterprise Uruli Kanchan Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

B To B marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and B To B marketing enterprise Uruli Kanchan Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Uruli Kanchan Pune

B To B marketing enterprise Uruli Kanchan Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Uruli Kanchan Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

B To B marketing 

B To B marketing enterprise Uruli Kanchan Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

B To B marketing | B To B marketing enterprise Uruli Kanchan Pune

Uruli Kanchan ,  Pune

Overview

Overview

Uruli Kanchan is a locality famous for Nisargopchar Ashram, a naturopathy centre created by Mahatma Gandhi and his follower Manibhai Desai. From Pune Uruli Kanchan is located at a distance of 31 kilometres. The neighbourhoods in the locality are Shiraswadi, Loni Kalbhor, Manjari and Saswad. This leads to creation of more plots in Uruli Kanchan. Uruli Kanchan is linked through roads such as M.G Road, Pune- Highway and Belsar- Road. Mahanagar Parivahan Mahamandal Limited (PMPML) offers bus services connecting to different neighbouring localities. Junction Railway station is a major railway station and is located at a distance of 29-km from Uruli. The New International Airport is at a distance of 77.5-km. This sound connectivity leads to an increased demand for apartments in Uruli Kanchan. There is great demand for property for sale in Uruli Kanchan. Some of the educational institutions in the locality are Swami Vivekanand Pratishthan, Mahatma Gandhi Vidyalaya, B.G Shirke School, Butterfly Play School and Jeevan Shikshan Mandir. Some of the hospitals, banks and malls and recreation. Uruli Kanchan is in proximity with IT parks. This leads to an increase in demand for apartments in Uruli Kanchan. Some of the developers in Uruli Kanchan are Jitendra Constructions, Horizon Developers, Gagan Properties and Developers.

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B To B marketing enterprise Uruli Kanchan Pune

B To B marketing enterprise Uruli Kanchan Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

B To B marketing, B To B marketing enterprise, B To B marketing enterprise Uruli Kanchan, B To B marketing enterprise Uruli Kanchan Pune, Uruli Kanchan, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

shopper marketing | BTL marketing | B To B marketing enterprise Uruli Kanchan Pune

B To B marketing enterprise Uruli Kanchan Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic B To B marketing enterprise Uruli Kanchan Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

communication and B To B marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the B To B marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for B To B marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a B To B marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , B To B marketing enterprise Uruli Kanchan Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

B To B marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and B To B marketing enterprise Uruli Kanchan Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

B To B marketing enterprise Uruli Kanchan Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

B To B marketing 

B To B marketing enterprise Uruli Kanchan Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

B To B marketing | B To B marketing enterprise Uruli Kanchan Pune

Uruli Kanchan ,  Pune

Overview

Uruli Kanchan is a locality famous for Nisargopchar Ashram, a naturopathy centre created by Mahatma Gandhi and his follower Manibhai Desai. From Pune Uruli Kanchan is located at a distance of 31 kilometres. The neighbourhoods in the locality are Shiraswadi, Loni Kalbhor, Manjari and Saswad. This leads to creation of more plots in Uruli Kanchan. Uruli Kanchan is linked through roads such as M.G Road, Pune- Highway and Belsar- Road. Mahanagar Parivahan Mahamandal Limited (PMPML) offers bus services connecting to different neighbouring localities. Junction Railway station is a major railway station and is located at a distance of 29-km from Uruli. The New International Airport is at a distance of 77.5-km. This sound connectivity leads to an increased demand for apartments in Uruli Kanchan. There is great demand for property for sale in Uruli Kanchan. Some of the educational institutions in the locality are Swami Vivekanand Pratishthan, Mahatma Gandhi Vidyalaya, B.G Shirke School, Butterfly Play School and Jeevan Shikshan Mandir. Some of the hospitals, banks and malls and recreation. Uruli Kanchan is in proximity with IT parks. This leads to an increase in demand for apartments in Uruli Kanchan. Some of the developers in Uruli Kanchan are Jitendra Constructions, Horizon Developers, Gagan Properties and Developers.

Uruli Kanchan is a locality famous for Nisargopchar Ashram, a naturopathy centre created by Mahatma Gandhi and his follower Manibhai Desai. From Pune Uruli Kanchan is located at a distance of 31 kilometres. The neighbourhoods in the locality are Shiraswadi, Loni Kalbhor, Manjari and Saswad. This leads to creation of more plots in Uruli Kanchan. Uruli Kanchan is linked through roads such as M.G Road, Pune- Highway and Belsar- Road. Mahanagar Parivahan Mahamandal Limited (PMPML) offers bus services connecting to different neighbouring localities. Junction Railway station is a major railway station and is located at a distance of 29-km from Uruli. The New International Airport is at a distance of 77.5-km. This sound connectivity leads to an increased demand for apartments in Uruli Kanchan. There is great demand for property for sale in Uruli Kanchan. Some of the educational institutions in the locality are Swami Vivekanand Pratishthan, Mahatma Gandhi Vidyalaya, B.G Shirke School, Butterfly Play School and Jeevan Shikshan Mandir. Some of the hospitals, banks and malls and recreation. Uruli Kanchan is in proximity with IT parks. This leads to an increase in demand for apartments in Uruli Kanchan. Some of the developers in Uruli Kanchan are Jitendra Constructions, Horizon Developers, Gagan Properties and Developers.

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Marketing Company in Balewadi
 

B To B marketing enterprise Uruli Kanchan Pune

retail Store sales enterprise Uruli Kanchan Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

B To B marketing, B To B marketing enterprise, B To B marketing enterprise Uruli Kanchan, B To B marketing enterprise Uruli Kanchan Pune

modern trade marketing Service Provider Agency | engagement marketing Campaigns Amrut Nagar

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
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modern trade marketing Service Provider Agency | engagement marketing Campaigns Amrut Nagar

Using Supply Chains to Create Value for Customers

Chapter 9: Using Supply Chains to Create Value for Customers

9.1 Sourcing and Procurement
9.2 Demand Planning and Inventory Control
9.3 Warehousing and Transportation
9.4 Track and Trace Systems and Reverse Logistics
9.5 Discussion Questions and Activities

 

9.1 Sourcing and Procurement

Learning Objectives

  1. Explain why sourcing and procurement activities are an important part of supply chain management.
  2. Describe the reasons why the use of outsourcing and offshoring has grown.
  3. Explain some of the drawbacks companies face when they outsource their activities.

Sourcing is the process of evaluating and hiring individual businesses to supply goods and services to your business. Procurement is the process of actually purchasing those goods and services. Sourcing and procurement have become a bigger part of a supply manager’s job in recent years, in part because businesses keep becoming more specialized. Just like Ford’s workers became more efficient by performing specialized tasks, so, too have companies.

Ford Motor Company no longer produces its own tires for its cars. It buys them from tire producers like Michelin and Goodyear. It’s still possible to “own” your supply chain, though. The diamond company DeBeers owns its own mines, distributorships, and retail diamond stores. The problem is that it’s very costly to own multiple types of companies and difficult to run them all well, too.

Firms look up and down their supply chains and outside them to see which companies can add the most value to their products at the least cost. If a firm can find a company that can add more value than it can to a function, it will often outsource the task to that company. After all, why do something yourself if someone else can do it better or more cost-effectively?

Rather than their own fleets of trucks, ships, and airplanes, most companies outsource at least some of their transportation tasks to shippers such as Roadway and FedEx. Other companies hire freight forwarders to help them. You can think of freight forwarders as travel agents for freight. Their duties include negotiating rates for shipments and booking space for them on transportation vehicles and in warehouses. A freight forwarder also combines small loads from various shippers into larger loads that can be shipped by more economically. However, it doesn’t own its own transportation equipment or warehouses.

Other companies go a step further and outsource their entire order processing and shipping departments to third-party logistics (3PLs) firms. FedEx Supply Chain Services and UPS Supply Chain Solutions (which are divisions of FedEx and UPS, respectively) are examples of 3PLs. A 3PL is one-stop shipping solution for a company that wants to focus on other aspects of its business. Firms that receive and ship products internationally often hire 3PLs so they don’t have to deal with the headaches of transporting products abroad and completing import and export paperwork for them.

The Growth of Outsourcing and Offshoring

Beginning in the 1990s, companies began to outsource a lot of other activities besides transportation (McGrath, 2007). Their goal was twofold: (1) to lower their costs and (2) to focus on the activities they do best. You might be surprised by the functions firms outsource. In fact, many “producers” of products no longer produce them at all but outsource their production instead.

Most clothing companies, including Nike, design products, but they don’t make them. Instead, they send their designs to companies in nations with low labor costs. Likewise, many drug companies no longer develop their own drugs. They outsource the task to smaller drug developers, which in recent years have had a better track record of developing best-selling pharmaceuticals. The Crest SpinBrush (toothbrush) wasn’t developed by Procter & Gamble, the maker of Crest. A small company called Church & Dwight Co. developed the technology for the SpinBrush, and P&G purchased the right to market and sell the product.

Outsourcing work to companies abroad is called offshoringFigure 9.2 “Percentage of Supply Chain Functions Offshored in 2008” shows the percentage of supply chain functions three hundred global manufacturers and service organizations say they now offshore and the percentages these organizations expect to offshore by 2010.

Figure 9.2 Percentage of Supply Chain Functions Offshored in 20081

Percentage of Supply Chain Functions Offshored in 2008. Manufacturing ranks the highest, followed by (in this order) Warehousing and Transportation, Procurement, Returns and Customer Service, Supply Chain Planning, and Product Development.

Some of the Ins and Outs of Outsourcing

A company faces a number of tradeoffs when it outsources an activity. The loss of control—particularly when it comes to product quality and safety—is one of them. Just ask Mattel. Beginning in 2007, Mattel was forced to recall tens of millions of toys it had outsourced for production because they were tainted with lead. But Mattel isn’t the only company to experience problems. In a recent global survey, more than one-fifth of the companies that outsource their production said they have experienced “frequent” and “serious” quality problems1.

The U.S. Consumer Products Safety Commission randomly inspects products, but there is no way the commission’s personnel can begin to test them all. To protect their customers, many companies either test their suppliers’ products themselves or contract with independent labs to do so. For example, if you sell a product to Walmart, you need to be prepared to send it to such a lab, should Walmart ask you to2. Companies also do on-site audits, or checks, of their suppliers. Other companies station employees with their suppliers on a permanent basis to be sure that the quality of the products they’re producing is acceptable.

The loss of control of their technology is another outsourcing risk that companies face. Some countries are better about protecting patented technologies and designs than others, and some supply chain partners are more trustworthy than others. How can you be sure your supply chain partner won’t steal your technology? A few years ago, General Motors began working with a Chinese firm to produce a car called the Spark for the Chinese market. But before GM could even get the automobile plant up and running, the U.S. automaker alleged that the design of the car had been stolen, sold to another company, and knockoffs of it were being driven around China’s streets3.

Another aspect of outsourcing relates to the social responsibility and environmental sustainability companies exhibit in terms of how they manage their supply chains. Social responsibility is the idea that companies should manage their businesses not just to earn profits but to advance the well-being of society. Both issues are becoming increasingly important to consumers. Environmental sustainability is the idea that firms should engage in business practices that have the least impact on the environment so that it’s sustained for future generations.

To demonstrate to consumers they are socially responsible, Starbucks and other companies have joined the Fair Trade movement. Members of the Fair Trade movement pay farmers and other third-world producers higher prices for their products so they don’t have to live in poverty. The prices consumers pay for products with fair-trade labels are often higher, but one Harvard study has showed that consumers expect them to be and that sales actually increased when the prices of them went up (Chu, 2009).

The push for environmental sustainability is also having an impact on supply chains, partly because the stricter environmental laws in many counties are demanding it. But companies are seeing the upside of producing “greener” products and disposing of them in ethical ways. First, it improves a company’s image and makes it stand out among its competitors. Second, many consumers are willing to pay more for green products, even during a recession (Birchall, 2009). Walmart recently announced that it’s planning to require its suppliers to measure the environmental costs of producing their products. The “green” ratings will then be put on the products labels (Rosen, 2009). Figure 9.3 “Why Firms Say They Are “Going Green” with Their Supply Chains” shows the reasons why firms “go green” with their supply chains.

Figure 9.3 Why Firms Say They Are “Going Green” with Their Supply Chains1

Why Firms Say They Are

The outdoor clothing company Patagonia takes both social responsibility and environmental sustainability seriously. Patagonia tries to design, source, produce, and recycle its products so they cause the least environmental damage possible. The company also audits it supply chain partners to ensure they treat workers fairly.

Video Clip

Hewlett-Packard = Hazardous Products

(click to see video)

Not going green can be hazardous to a company’s reputation. After Hewlett-Packard (HP) broke a promise to eliminate toxic materials in its computers by 2009, Greenpeace activists painted the words “Hazardous Products” on the roof of the company’s headquarters in Palo Alto, California. Meanwhile, a voicemail message from Star Trek actor William Shatner was delivered to all the phones in the building. “Please ask your leader [HP CEO Mark Hurd]” to make computers that are toxin free like Apple has done, Shatner said in the message. You can hear the message by going to the following link: http://www.greenpeace.org/international/news/hp-reminder-28-07-09. An HP spokesman said that eliminating the toxic materials would have disrupted the company’s supply chain.

One of the drawbacks of outsourcing is the time it takes for products to make their way to the United States and into the hands of consumers. The time it takes is a big issue because it affects how responsive a company is to its customers. Retailers don’t like to wait for products. Waiting might mean their customers will shop elsewhere if they can’t find what they want. As we explained in Chapter 8 “Using Marketing Channels to Create Value for Customers”, for this reason and others, some companies are outsourcing their activities closer to home.

Figure 9.4

the footprint chronicles website screen shot

Click on the link below to track the environmental and social impact of Patagonia’s various products throughout the supply chain—from their design to their delivery: http://www.patagonia.com/web/us/footprint/index.jsp.

When firms that can’t resolve their supplier problems, they find other suppliers to work with or they move the activities back in-house, which is a process called insourcing. Insourcing can actually help set your company apart these days. The credit card company Discover doesn’t outsource its customer service to companies abroad. Perhaps that helps explain why one survey ranked Discover number one in customer loyalty.

Matching a Company’s Sourcing Strategies with the Needs of Its Customers

Your customer should ultimately be the focus of any insourcing and outsourcing decision you make. After all, unless the product gets recycled, the customer is the last link in the supply chain. Not all customers have the same product and service requirements, though. It might be acceptable for a company that sells PCs to individual consumers to outsource its tech support, perhaps to a firm in India that can perform the function at lower cost. However, a company that buys an expensive, customized computer network is probably going to want to deal directly with the maker of the product if the network goes down—not another company in another country.

Similarly, if you’re producing an expensive car for Ferrari-type buyers, purchasing bargain-basement-priced parts could leave your customers dissatisfied—especially if the parts fail and their cars break down. Conversely, if you’re designing a low-end automobile, top-of-the-line parts could make it too expensive for low-end buyers. High-end car buyers are likely to demand better after-sales service than low-end car buyers, too.

Figure 9.5

Patagonia's actual mountain range

Many of Patagonia’s customers are outdoor enthusiasts willing to pay $100 or more for a fleece jacket made from recycled plastic bottles. A customer at Walmart might not be. The trick for Walmart and its green index will be to satisfy customers who want low prices as well as to save the planet.

Key Takeaway

Sourcing is the process of evaluating and hiring individual businesses to supply goods and services to your business. Procurement is the process of actually purchasing those goods and services. Sourcing and procurement have become a bigger part of a supply manager’s job in recent years, in part because businesses keep becoming more specialized. Companies outsource activities to lower their costs to focus on the activities they do best. Companies face numerous tradeoffs when they outsource activities, which can include a loss of control and product-quality and safety problems. When firms that can’t resolve their supplier problems, they find other suppliers to work with or they move the activities back in-house, which is a process called insourcing. Customer should be the focus of any insourcing and outsourcing decisions companies make.

Review Questions

  1. What are some of the supply chain functions firms outsource and offshore?
  2. How does outsourcing differ from offshoring?
  3. Why might a company be better off insourcing an activity?

1Adapted from PRTM Management Consultants, “Global Supply Chain Trends 2008–2010,” http://www.prtm.com/uploadedFiles/Strategic_Viewpoint/Articles/Article_Content/Global_Supply_Chain_Trends_Report_%202008.pdf (accessed December 2, 2009).

2“Quality Assurance through Testing,” Walmartstores.comhttp://walmartstores.com/Suppliers/248.aspx (accessed December 2, 2009).

3Bureau of International Information Programs, U.S. Department of State, “China Pressed to Forcefully Attack Intellectual Property Theft,” America.gov, January 13, 2005, http://www.america.gov/st/washfile-english/2005/January/20050113180002asesuark0.9782831.html#ixzz0Mada2mLk (accessed December 2, 2009).

References

Birchall, J., “Greener Apple Helps Clean Up,” Financial Times, March 24, 2009, 11.

Chu, J., “Are Fair-Trade Goods Recession Proof?” Fast Company, March 27, 2009, http://www.organicconsumers.org/articles/article_17395.cfm (accessed December 2, 2009).

McGrath, S., “China Shipping Advice,” Smart China Sourcing, December 14, 2007, http://www.smartchinasourcing.com/shipping/china-shipping-advice-cif-shipping-terms-explained.html (accessed April 13, 2012).

Rosen, S., “Wal-Mart to Create Green Index to Rate Products,” Kansas City Star, July 15, 2009, http://economy.kansascity.com/?q=node/2844 (accessed December 2, 2009).

guerrilla marketing
 modern trade marketing Service Provider Agency, engagement marketing Campaigns, B To B marketing enterprise ,
RWA Marketing Plan, retail Store marketing Service Provider Agency, house2house marketing consultant,
direct marketing consultant , Street marketing consultant, Business Parks Marketing consultant ,
hotel Marketing consultant , corporate park Marketing consultant ,
B 2 C marketing consultant , f2f marketing consultant

RWA Marketing Plan | retail Store marketing Service Provider Agency Amrut Nagar

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Should Brands Host Experiential Marketing Events For Customers AND Employees?

Experiential marketing events are hosted by brands around the world who want to raise brand awareness, promote their products or services, acquire new customers, or build better relationships with their existing customers. These events are traditionally used to facilitate communication between the brand and the customer. But, some companies host experiential marketing events for their employees instead of their customers. Should more brands jump on this bandwagon? Or is hosting an experiential marketing event for employees a waste of time and resources?

Sharing Information During Experiential Marketing Events For Employees

A study conducted by Jack Morton Worldwide revealed that employees respond well to experiential marketing events hosted by their employers. Most employees believe employers should share important information with the rest of the company at this type of event. In fact, when asked how they preferred to receive important company information from their employers, employees ranked “live experiences” second behind “directly from a manager.”

These employees don’t just prefer hearing crucial information in a live setting, they also think they would be able to absorb the information better when it is presented in this environment. This could be because they have the opportunity to ask questions about what is being presented, which helps them gain a deeper understanding of the topic being discussed. Even if they don’t ask a question, other employees might, and the answers to these questions can clear up questions on everyone’s minds.

Experiential Marketing Events As Rewards For Employees

Employers should consider hosting experiential marketing events when they have important information to share with their employees. But, this is not the only time that an event is appropriate. Some employers host experiential marketing events for their employees when they want to reward them for their hard work. For example, if the company meets all of its annual goals, they may host an event with fun activities to thank their employees for exceeding all expectations.

Saying thank you to employees in this manner is a great way to show employees how valuable they are to the company. Employees are more motivated and engaged with their work when they feel appreciated, so this type of gesture can pay off in a major way.

Training Opportunities During Experiential Marketing Events

Companies that are launching a new product line should also consider hosting experiential marketing events for their employees. Employees should be trained on new products and services before they launch to ensure that they understand the direction the company is heading in and are able to communicate with customers about the new offerings. Instead of sending employees an email or showing them a boring PowerPoint presentation, host an experiential marketing event to train your employees.

For example, let’s say you are launching a new tablet device. Host an event for employees and let them test out the new product and ask questions about its capabilities before it hits the market. It’s much easier for employees to learn when they have this type of hands-on training—especially in a relaxed, event setting. Everyone from the sales team to the accountants will be able to confidently communicate with people outside of the organization about the new product after attending this type of event.

Although it’s not necessary to host an experiential marketing event every time a new product is launched, it is a good idea to consider training employees in this setting when a new product line or complex product is being released. This is also a great way to train new employees, but if you only onboard a few employees at a time, it may not be feasible to implement this strategy.

Tips For Hosting Experiential Marketing Events For Employees

As you can see, there are many reasons to consider hosting an experiential marketing event for your employees. If you decide to host an event for your employees, there are a few tips to keep in mind to ensure it is a success.

Since this for your employees, think of a way to incorporate them into the event. For example, if part of your company’s mission is to give back to the community, recognize a few employees who are fulfilling this mission. Talk about how these employees have contributed to the community and thank them for their efforts. This is a great way to make the employees the center of attention.

Many brands hire third party marketing agencies to help plan the experiential marketing event for their employees. This is recommended because planning an experiential marketing event requires a unique skillset, so it’s best to call upon the experts. But, even though you are working with a third party agency, let your employees participate in the planning process if they’re interested. Ask employees from various parts of the business if they would be interested in sharing ideas for the upcoming event. Even though the event is being hosted for the employees, there’s no reason why they can’t recommend ways to make it more fun or effective. In fact, they will appreciate that you are asking for input because you are so committed to hosting a successful event for them.

Whatever you do, make sure the event that you plan for your employees is inclusive. There’s nothing more demoralizing than finding out that you were not one of the employees invited to attend a company event. If the event is for all employees that were recently hired, make sure every new employee is invited. If it’s for the sales department, every salesperson should be on the list.

 

 

 

guerrilla marketing , modern trade marketing Service Provider Agency , engagement marketing Campaigns , B To B marketing enterprise,

RWA Marketing Plan , retail Store marketing Service Provider Agency , house2house marketing consultant , direct marketing consultant , Street marketing consultant , Business Parks Marketing consultant , corporate park Marketing consultant , B 2 C marketing consultant , f2f marketing consultant

 

Brand Marketing company | Marketing enterprise Kondhwa

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Brand Marketing company | Marketing enterprise Kondhwa

6 TOP TIPS TO ENSURE DIGITAL MARKETING SUCCESS

6 TOP TIPS TO ENSURE DIGITAL MARKETING SUCCESS The future of digital marketing remains strong with an annual compound growth rate in the double digits. Most marketers are increasingly moving into digital because that’s where their targets are spending their media consumption time. Here are some tips for better, more successful digital marketing based on our experience.

1. Set goals, monitor and adjust.

Historically, the link between traditional marketing efforts and business results has been a bit indirect, and measuring the ROI of marketing efforts was tenuous at best. Digital marketing activities are more easily measured, often in real time. Marketers need to take advantage of that capability in order to procure bigger budgets in the future, which will undoubtedly be important as more and more marketing messages are “going digital.”

Consider goals all along the sales funnel, from awareness to engagement, nurturing qualified leads to sales. Moreover, many interim behavioral goals are highly measurable in digital marketing and should be tracked, analyzed and acted upon, including form completions, calls, sign-ups, etc.

Digital marketing is as much about a mindset as it is about behavior: Successful digital marketers think of digital marketing as a conversation with targets where the ultimate goal is not just to create a one-time sale but a long-term brand loyalist and advocate.

2. Target carefully.

All digital channels are getting more and more saturated with content. Assuming you are producing high-quality content (see No. 3), it is all for naught if you are not also ensuring that you promote that content to the right audience at the right time. Defining your target audience on demographics and psychographics alone is not enough. You should be using the innate ability of digital to identify and manage your target audience by its actual online behaviors.

Clever copy may or may not appeal to a given target audience. Only by engaging with your targets will you be able to understand how best to talk to them in a way that creates interest and motivation to act. Get to know your audience well. Understand its pain points, what it is looking for and how it likes to be communicated with using the digital tools at your disposal. There is no longer any reason why you should be sending out impersonal email messages or automated direct messages on social media channels. Personalization and customization are key to digital marketing success.

3. Develop high-quality content.

Knowing your target audience well will enable you to produce high-quality content; content that is relevant, interesting and motivating. With the prevalence of digital content – much of it generic or redundant – being in a position to offer content that actually resonates with your target audience is a giant advantage on your path to engaging with your targets and achieving your digital marketing goals. The more carefully and fully you articulate your goals under No. 1, the more direction you will have around specific goals for which you need content.

Also, strongly consider developing more video content. Video is the most effective way to communicate your content as it is processed 60 times faster than verbal messages, creates 40 percent more click-thrus and increases site visits by up to 300 percent. As our attention spans continue to approach that of the average goldfish, video helps you engage your targets where other content might get lost in the content blizzard. Not surprisingly, spending on video is up more than 100 percent since 2014 alone. There is no reason to believe that this will decline any time soon.

4. Practice channel focus and discipline.

Many newbies to digital marketing have the misguided goal of being on as many digital channels as they can and “jump on” trendy channels because of their active user growth. But the reality is, you can only manage a few channels well, so selecting which channels to be on is critical. First, consider the channels where your target audience tends to hang out. Then, understand the type of content that works best for that channel and develop your content strategy for that channel within the context of your overall goals and marketing strategy.

The primary risks to ward against here are (a) spreading yourself too thin across too many channels, and (b) using content inappropriately or ineffectively for a given channel. For social media channels, emphasize conversation and engagement over explicit selling. Also, be very careful about delegating your content and engagement on any given channel to external partners. And please don’t succumb to purchasing followers on social media. Just as quantity of content is less important than quality of content, so it goes with your followers. Take the time to build and nurture a quality following!

5. Focus on mobile.

Sixty-two percent of all digital media consumption now occurs on mobile platforms, and that figure is projected to keep growing. Make sure you are working from a “mobile first” perspective. Look at how your targets are engaging with your brand on mobile and ideate how you can take that engagement to the next level. Consider whether a dedicated app may be a good solution for your target audience or even a critical subset of it. Finally, ensure that your website is compatible with all major mobile platforms.

6. Experiment.

Coming back around to No. 1, digital marketing affords you the opportunity to test the effectiveness of alternative messages, videos, images and so forth. To get the most from your digital marketing investment, you should be in a constant testing mode to find the communications that maximize your impact. Often, running an A/B test on a small sample to determine the most effective headline, subject line, image or video before finalizing your campaign will ensure that you are getting the most from your digital marketing efforts. Your mindset should be that of an experimental digital marketer.

 

Marketing enterprise Kondhwa

Brand Marketing company, Product marketing Plan , Fieldwork marketing Solutions , retail marketing enterprise

Fieldwork marketing Solutions , retail marketing enterprise, door to door marketing enterprise , local marketing enterprise , Feet On Street marketing enterprise , school Marketing enterprise , Theater Marketing enterprise, B To B marketing enterprise

 

house2house marketing consultant | modern trade marketing Service Provider Agency in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing consultant | modern trade marketing Service Provider Agency in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

The Value of Brand Experience

Brands and organizations continue to turn toward experience marketing as a way to build relationships, garner new audiences, and capture new data that shows what their audiences are really thinking. It’s an essential element in the customer experience ecosystem. It cannot be confined by the stats of other marketing channels. So, we’ve curated a collection of event research, views, and proof points that only scratch the surface in showing the powerful medium that is brand experience. And our latest volume features a bonus chapter with stats that show why events are such a valuable asset for exhibitors.

Why experience? Download this curated collection and get the industry stats on how experiences:

  • Amplify reach
  • Build relationships
  • Drive sales
  • Create value

 

house2house marketing consultant | modern trade marketing Service Provider Agency in pune

 

modern trade marketing Service Provider Agency, guerrilla marketing, engagement marketing Campaigns, B To B marketing enterprise, RWA Marketing Plan, retail Store marketing Service Provider Agency, house2house marketing consultant, direct marketing consultant, Street marketing consultant, Business Parks Marketing consultant, hotel Marketing consultant, corporate park Marketing consultant , B 2 C marketing consultant , f2f marketing consultant, pune , mumbai

door to door marketing enterprise | Marketing enterprise in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing enterprise | Marketing enterprise in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Sales

Don’t just focus on attracting new customers – but get your existing customers buying more, too…

 

Fulcrum was incorporated in 2007 in the Pune. We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.
Promo Direct has tens of thousands of satisfied customers and tremendous buying power. We keep our overhead low and buy at high volume for deep discounts on hundreds of top quality, brand name promotional products.
Promo Direct is committed to saving you money. Every product in our line is a proven winner and available at the lowest prices anywhere! But Promo Direct offers far more than great prices.

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising

fulcrum-resources-marketing

Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

 

door to door marketing enterprise | Marketing enterprise in pune

 

Marketing enterprise, Interactive marketing, Brand Marketing company, Product marketing Plan, Fieldwork marketing Solutions, retail marketing enterprise, door to door marketing enterprise, local marketing enterprise, Feet On Street marketing enterprise, school Marketing enterprise, Theater Marketing enterprise, hospital Marketing enterprise , B To B marketing enterprise , Flyer Delivery enterprise, pune , mumbai

marketing Solutions in Indian Institute of Technology Bombay campus

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Indian Institute of Technology Bombay campus is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Indian Institute of Technology Bombay campus tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Indian Institute of Technology Bombay campus

OUR PROCESS

We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.

Our Three-Phase Process Encompasses Concept, Planning and Execution. It ensures a focus on results and returns, and creates connected, impactful and measurable brand experiences.

PHASE CONCEPT

Brief

Idea

Pricing/Budget

PHASE TWO PLANNING

Recruit

Train

Procure

PHASE THREE EXECUTION

Activate

measure

Evaluate

Planning & Management

Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.

We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.

Creative Execution

Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you.

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WORKING WITH A RANGE OF BUSINESSES

 

Our experience has been developed via in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.

We like a good challenge and would love to hear more about what you would like to achieve.

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Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Market promotional, B To B Marketing enterprise, B To B Marketing enterprise, B To B Marketing enterprise in pune, Direct to Consumer Advertising, Mall selling Experiential, local experiential events, BTL promotional activation, school promotional activation, housing society promotional activation, Mall promotional activation, marketing Solutions in Indian Institute of Technology Bombay campus

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B To B Marketing enterprise in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active B To B Marketing enterprise in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

B To B Marketing enterprise in navi mumbai

OUR PROCESS

We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.

Our Three-Phase Process Encompasses Concept, Planning and Execution. It ensures a focus on results and returns, and creates connected, impactful and measurable brand experiences.

PHASE CONCEPT

Brief

Idea

Pricing/Budget

PHASE TWO PLANNING

Recruit

Train

Procure

PHASE THREE EXECUTION

Activate

measure

Evaluate

Planning & Management

Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.

We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.

Creative Execution

Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you.

[siteorigin_widget class="SiteOrigin_Widget_Features_Widget"][/siteorigin_widget]

WORKING WITH A RANGE OF BUSINESSES

 

Our experience has been developed via in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.

We like a good challenge and would love to hear more about what you would like to achieve.

[siteorigin_widget class="SiteOrigin_Widget_Features_Widget"][/siteorigin_widget]

Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

 

Market promotional, B To B Marketing enterprise, B To B Marketing enterprise, B To B Marketing enterprise in pune, Direct to Consumer Advertising, Mall selling Experiential, local experiential events, BTL promotional activation, school promotional activation, housing society promotional activation, Mall promotional activation, B To B Marketing enterprise in navi mumbai

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B To B Marketing enterprise in navi mumbai

Marketing and Sales companies B To B Marketing enterprise in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

OUR PROCESS

We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.

Our Three-Phase Process Encompasses Concept, Planning and Execution. It ensures a focus on results and returns, and creates connected, impactful and measurable brand experiences.

PHASE CONCEPT

Brief

Idea

Pricing/Budget

PHASE TWO PLANNING

Recruit

Train

Procure

PHASE THREE EXECUTION

Activate

measure

Evaluate

Planning & Management

Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.

We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.

Creative Execution

Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you.

[siteorigin_widget class="SiteOrigin_Widget_Features_Widget"][/siteorigin_widget]

WORKING WITH A RANGE OF BUSINESSES

 

Our experience has been developed via in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.

We like a good challenge and would love to hear more about what you would like to achieve.

[siteorigin_widget class="SiteOrigin_Widget_Features_Widget"][/siteorigin_widget]

Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

 

B To B Marketing enterprise in navi mumbai

 

Market promotional, B To B Marketing enterprise, Direct to Consumer Advertising, B To B Marketing enterprise in pune, Mall selling Experiential, local experiential events, BTL promotional activation, school promotional activation, housing society promotional activation, Mall promotional activation,

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