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Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

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Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

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Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
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modern trade marketing agencies | engagement marketing Activity Amboli

Channel Dynamics

8.5 Channel Dynamics

Learning Objectives

  1. Explain what channel power is and the types of firms that wield it.
  2. Describe the types of conflicts that can occur in marketing channels.
  3. Describe the ways in which channel members achieve cooperation with one another.

Channel Power

Strong channel partners often wield what’s called channel power and are referred to as channel leaders, or channel captains. In the past, big manufacturers like Procter & Gamble and Dell were often channel captains. But that is changing. More often today, big retailers like Walmart and Target are commanding more channel power. They have millions of customers and are bombarded with products wholesalers and manufacturers want them to sell. As a result, these retailers increasingly are able to call the shots. In other words, they get what they want.

Category killers are in a similar position. Consumers like you are gaining marketing channel power, too. Regardless of what one manufacturer produces or what a local retailer has available, you can use the Internet to find whatever product you want at the best price available and have it delivered when, where, and how you want.

Channel Conflict

A dispute among channel members is called a channel conflict. Channel conflicts are common. Part of the reason for this is that each channel member has its own goals, which are unlike those of any other channel member. The relationship among them is not unlike the relationship between you and your boss (assuming you have a job). Both of you want to serve your organization’s customers well. However, your goals are different. Your boss might want you to work on the weekend, but you might not want to because you need to study for a Monday test.

All channel members want to have low inventory levels but immediate access to more products. Who should bear the cost of holding the inventory? What if consumers don’t purchase the products? Can they be returned to other channel members, or is the organization in possession of the products responsible for disposing of them? Channel members try to spell out details such as these in their contracts.

No matter how “airtight” their contracts are, there will still be points of contention among channel members. Channel members are constantly asking their partners, “What have you done (or not done) for me lately?” Wholesalers and retailers frequently lament that the manufacturers they work with aren’t doing more to promote their products—for example, distributing coupons for them, running TV ads, and so forth—so they will move off store shelves more quickly. Meanwhile, manufacturers want to know why wholesalers aren’t selling their products faster and why retailers are placing them at the bottom of shelves where they are hard to see. Apple opened its own retail stores around the country, in part because it didn’t like how its products were being displayed and sold in other companies’ stores.

Channel conflicts can also occur when manufacturers sell their products online. When they do, wholesalers and retailers often feel like they are competing for the same customers when they shouldn’t have to. Likewise, manufacturers often feel slighted when retailers dedicate more shelf space to their own store brands. Store brands are products retailers produce themselves or pay manufacturers to produce for them. Dr. Thunder is Walmart’s store-brand equivalent of Dr. Pepper, for example. Because a retailer doesn’t have to promote its store brands to get them on its own shelves like a “regular” manufacturer would, store brands are often priced more cheaply. And some retailers sell their store brands to other retailers, creating competition for manufacturers.

Vertical versus Horizontal Conflict

The conflicts we’ve described so far are examples of vertical conflict. A vertical conflict is conflict that occurs between two different types of members in a channel—say, a manufacturer, an agent, a wholesaler, or a retailer. By contrast, a horizontal conflict is conflict that occurs between organizations of the same type—say, two manufacturers that each want a powerful wholesaler to carry only its products.

Horizontal conflict can be healthy because it’s competition driven. But it can create problems, too. In 2005, Walmart experienced a horizontal conflict among its landline telephone suppliers. The suppliers were in the middle of a price war and cutting the prices to all the retail stores they sold to. Walmart wasn’t selling any additional phones due to the price cuts. It was just selling them for less and making less of a profit on them (Hitt, et. al., 2009).

Channel leaders like Walmart usually have a great deal of say when it comes to how channel conflicts are handled, which is to say that they usually get what they want. But even the most powerful channel leaders strive for cooperation. A manufacturer with channel power still needs good retailers to sell its products; a retailer with channel power still needs good suppliers from which to buy products. One member of a channel can’t squeeze all the profits out of the other channel members and still hope to function well. Moreover, because each of the channel partners is responsible for promoting a product through its channel, to some extent they are all in the same boat. Each one of them has a vested interest in promoting the product, and the success or failure of any one of them can affect that of the others.

Flash back to Walmart and how it managed to solve the conflict among its telephone suppliers: Because the different brands of landline telephones were so similar, Walmart decided it could consolidate and use fewer suppliers. It then divided its phone products into market segments—inexpensive phones with basic functions, midpriced phones with more features, and high-priced phones with many features. The suppliers chosen were asked to provide products for one of the three segments. This gave Walmart’s customers the variety they sought. And because the suppliers selected were able to sell more phones and compete for different types of customers, they stopped undercutting each other’s prices (Hitt, et. al., 2009).

One type of horizontal conflict that is much more difficult to manage is dumping, or the practice of selling a large quantity of goods at a price too low to be economically justifiable in another country. Typically, dumping can be made possible by government subsidies that allow the company to compete on the basis of price against other international competitors who have to operate without government support, but dumping can also occur due to other factors. One goal of dumping is to drive competitors out of a market, then raise the price. Chinese garlic producers were accused of this practice in the early 2000s, and when garlic prices soared due to problems in China, other countries’ producers were unable to ramp back up to cover the demand. U.S. catfish farmers have recently accused China of the same strategy in that market. While there are global economic agreements that prohibit dumping and specify penalties when it occurs, the process can take so long to right the situation that producers have already left the business.

Achieving Channel Cooperation Ethically

What if you’re not Walmart or a channel member with a great deal of power? How do you build relationships with channel partners and get them to cooperate with you? One way is by emphasizing the benefits of working with your firm. For example, if you are a seller whose product and brand name are in demand, you want to point out how being one of its “authorized sellers” can boost a retailer’s store traffic and revenues.

Oftentimes companies produce informational materials and case studies showing their partners how they can help boost their sales volumes and profits. Channel partners also want to feel assured that the products coming through the pipeline are genuine and not knockoffs and that there will be a steady supply of them. Your goal is to show your channel partners that you understand issues such as these and help them generate business.

Sometimes the shoe is on the other foot—retailers have to convince the makers of products to do business with them instead of the other way around. Beauty.com, an online retailer, is an example. Selling perfumes and cosmetics online can be difficult because people want to be able to smell and feel the products like they can at a department store. But Beauty.com has been able to convince the makers of more than two hundred upscale cosmetic brands that selling their products on its Web site is a great deal and can increase their revenues. To reassure sellers that shoppers can get personalized service, Beauty.com offers the site’s visitors free samples of products and the ability to chat live online with skin and hair care consultants (Evans, 2007).

Figure 8.17

Boar's Head display

Boar’s Head creates in-store displays like the banner shown here to help its channel partners sell its products.

Wikimedia Commons – Boars Head distplay – CC BY-SA 3.0.

Producing marketing and promotional materials their channel partners can use for sales purposes can also facilitate cooperation among companies. In-store displays, brochures, banners, photos for Web sites, and advertisements the partners can customize with their own logos and company information are examples. Look at the banner in Figure 8.17. Although it looks like it was made by the grocery store displaying it, it wasn’t. It was produced by Boar’s Head, a meat supplier, for the grocer and others like it.

Educating your channel members’ sales representatives is an extremely important part of facilitating cooperation, especially when you’re launching a new product. The reps need to be provided with training and marketing materials in advance of the launch so their activities are coordinated with yours. Microsoft is a company that does a good job of training its partners. Before launching operating systems such as Windows XP and Vista, Microsoft provides thousands of its partners with sales and technical training1.

In addition, companies run sales contests to encourage their channel partners’ sales forces to sell what they have to offer. Offering your channel partners certain monetary incentives, such as discounts for selling your product, can help, too.

What shouldn’t you do when it comes to your channel partners? Take them for granted, says John Addison, the author of the book Revenue Rocket: New Strategies for Selling with Partners. Addison suggests creating a dialogue with them via one-on-one discussions and surveys and developing “partner advisory councils” to better understand their needs.

You also don’t want to “stuff the channel,” says Addison. Stuffing the channel occurs when, in order to meet its sales numbers, a company offers its channel partners deep discounts and unlimited returns to buy a lot of a product. The problem is that such a strategy can lead to a buildup of inventory that gets steeply discounted and dumped on the market and sometimes on gray markets. This can affect people’s perceptions of the product and its brand name. And what happens to any unsold inventory? It gets returned back up in the channel in the next accounting period, taking a toll on the “stuffers’” sales numbers.

Lastly, you don’t want to risk breaking the law or engage in unfair business practices when dealing with your channel partners1. We have already discussed confidentiality issues. Another issue channel partners sometimes encounter relates to resale price maintenance agreements. A resale price maintenance agreement is an agreement whereby a producer of a product restricts the price a retailer can charge for it.

The producers of upscale products often want retailers to sign resale price maintenance agreements because they don’t want the retailers to deeply discount their products. Doing so would “cheapen” their brands, producers believe. Producers also contend that resale price maintenance agreements prevent price wars from breaking out among their retailers, which can lead to the deterioration of prices for all of a channel’s members.

Both large companies and small retail outlets have found themselves in court as a result of price maintenance agreements. Although the U.S. Supreme Court hasn’t ruled that all price maintenance agreements are illegal, some states have outlawed them on the grounds that they stifle competition. In some countries, such as the United Kingdom, they are banned altogether. The safest bet for a manufacturer is to provide a “suggested retail price” to its channel partners.

Channel Integration: Vertical and Horizontal Marketing Systems

Another way to foster cooperation in a channel is to establish a vertical marketing system. In a vertical marketing system, channel members formally agree to closely cooperate with one another. (You have probably heard the saying, “If you can’t beat ’em, join ’em.”) A vertical marketing system can also be created by one channel member taking over the functions of another member; this is a form of disintermediation known as vertical integration.

Procter & Gamble (P&G) has traditionally been a manufacturer of household products, not a retailer of them. But the company’s long-term strategy is to compete in every personal-care channel, including salons, where the men’s business is underdeveloped. In 2009, P&G purchased The Art of Shaving, a seller of pricey men’s shaving products located in upscale shopping malls. P&G also runs retail boutiques around the globe that sell its prestigious SK-II skin-care line (Neff, 2009).

Vertical integration can be forward, or downstream, as in the case of P&G just described. Backward integration occurs when a company moves upstream in the supply chain—that is, toward the beginning. An example occurred when Walmart bought McLane, a grocery warehousing and distribution company. As much as physical facilities, Walmart also wanted McLane’s operating knowledge in order to improve its own logistics.

Franchises are another type of vertical marketing system. They are used not only to lessen channel conflicts but also to penetrate markets. Recall that a franchise gives a person or group the right to market a company’s goods or services within a certain territory or location (Daszkowski, 2009). McDonald’s sells meat, bread, ice cream, and other products to its franchises, along with the right to own and operate the stores. And each of the owners of the stores signs a contract with McDonald’s agreeing to do business in a certain way.

By contrast, in a conventional marketing system the channel members have no affiliation with one another. All the members operate independently. If the sale or the purchase of a product seems like a good deal at the time, an organization pursues it. But there is no expectation among the channel members that they have to work with one another in the future.

A horizontal marketing system is one in which two companies at the same channel level—say, two manufacturers, two wholesalers, or two retailers—agree to cooperate with another to sell their products or to make the most of their marketing opportunities, and is sometimes called horizontal integration. The Internet phone service Skype and the mobile-phone maker Nokia created a horizontal marketing system by teaming up to put Skype’s service on Nokia’s phones. Skype hopes it will reach a new market (mobile phone users) this way. And Nokia hopes to sell its phones to people who like to use Skype on their personal computers (PCs)2.

Similarly, Via Technologies, a computer-chip maker that competes with Intel, has teamed up with a number of Chinese companies with no PC-manufacturing experience to produce $200 netbooks. Via Technologies predicts that the new, cheaper netbooks the Chinese companies sell will quickly capture 20 percent of the market (Hill, 2009). Of course, the more of them that are sold, the more computer chips Via Technologies sells.

Key Takeaway

Channel partners that wield channel power are referred to as channel leaders. A dispute among channel members is called a channel conflict. A vertical conflict is one that occurs between two different types of members in a channel. By contrast, a horizontal conflict is one that occurs between organizations of the same type. Channel leaders are often in the best position to resolve channel conflicts. Vertical and horizontal marketing systems can help foster channel cooperation, as can creating marketing programs to help a channel’s members all generate greater revenues and profits.

Review Questions

  1. What gives some organizations more channel power than others?
  2. Why do channel conflicts occur?
  3. Which organization(s) has the most power to resolve channel conflicts?
  4. How can setting up vertical and horizontal marketing systems prevent channel conflicts?

1“Ten Mistakes to Avoid with Channel Partners,” irieAuctions.com, http://www.irieauctions.com/Alternate_Distribution_Channel.htm (accessed December 12, 2009).

2“Skype Expands Mobile Push,” Financial Times, March 31, 2009, 20.

References

Daszkowski, D., “What Is a Franchise,” About.com, http://franchises.about.com/od/franchisebasics/a/what-franchises.htm (accessed December 12, 2009).

Evans, M. W., “Beauty.com Undergoes a Revamp,” Women’s Wear Daily 194, no. 66 (September 26, 2007): 17.

Hill, K., “Via to Help New PC Makers Enter the Netbook Market,” Financial Times, May 18, 2009, 16.

Hitt, M., Stewart Black, and Lyman Porter, Management, 2nd ed. (Upper Saddle River, NJ: Prentice Hall, 2009), chap. 5.

Neff, J., “P&G Acquires the Upscale Art of Shaving Retail Chain,” Advertising Age 80, no. 2118 (June 8, 2009): 2.

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No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

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From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

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Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

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Tips For Kid-Friendly Experiential Marketing Events

Make it Informative and Entertaining

Parents are the ones who will decide whether or not their kids attend a branded event. Ideally, parents would like to bring their kids to events that are not only entertaining, but also educational or beneficial to their child’s growth in some way. Brands should make an effort to emphasize the educational opportunities that kids will have at their event so parents know exactly how their kids will benefit from attending.

If your event is not educational, it’s important to emphasize other ways in which kids will benefit from the activities. For example, painting and sculpting may not be seen as educational opportunities, but these two activities can help kids tap into their creative sides and explore their talents. So, even though kids won’t necessarily be learning anything from painting and playing with clay, parents should still be able to see how attending this event could be beneficial to their children.

Entertain Mom and Dad

Marketers who are planning an event for kids often forget that kids will not be the only ones in attendance. Parents or guardians usually attend events with their children, so marketers will need to figure out a way to keep them engaged throughout the event.

Many brands set up separate areas within the event so parents and kids can each partake in different activities. However, some experts believe that this is not the right approach to take when planning an event for kids. These experts cite research that states many parents have a “Velcro mentality,” which means they want to stick by their kids’ sides and experience things together. Marketers can make parents with this mentality happy by planning events that allow parents and kids to engage in different activities together. Don’t expect parents to stand on the sidelines and watch their kids have all of the fun—parents want to be involved, too.

Choose the Right Brand Ambassadors

Brand ambassadors can make or break your event—especially if it’s a kid-friendly activation. The ambassadors that you choose must be able to relate to both parents and children so they can engage with every guest at the event. Some children can be shy, especially when talking to adults, so the brand ambassadors must have a knack for drawing kids out of their shell. A lot of kids are also incredibly intuitive when it comes to reading people. These children will be able to tell right away if something is not being authentic, which is why it’s so important to choose the right ambassadors.

Brand ambassadors should also be trained to encourage parents and kids to try activities together. Parents may be hesitant to participate in certain activities, so they may need a bit of encouragement from friendly brand representatives.

Technology is Not Necessary

Technology is almost always incorporated into events that are targeting adult consumers. However, experts say that technology is not always a must-have for kid-friendly events. The younger the targeted audience is for the event, the less necessary technology may become.

If technology seamlessly fits into the plans for the event, then it’s perfectly fine for marketers to incorporate it into scheduled activities. But if it doesn’t, then there’s no reason to try to make it work. In fact, experts suggest that parents may prefer a technology-free event because it forces everyone to put their phones away and focus on spending time with one another.

If you want to encourage guests to share photos and videos on social media, set up a photo booth with branded props. Parents will love the idea of taking family photos, especially if there are props that kids can have fun with, so they will be eager to share these images on their social media pages. This is a simple way to incorporate technology into kid-friendly events without going overboard.

Design With Durability in Mind

There’s a reason playground equipment is made out of heavy plastics instead of glass—plastic is a durable and safe material that kids can play on without getting hurt. Keep this in mind when designing the details of your event. Kids are not careful—especially when they are having fun and running around with friends and family—so make sure everything is designed with their safety in mind. Avoid sharp edges and slippery surfaces, and be sure to keep the aisles wide so parents pushing strollers can easily make it through. If there are potential hazards at your event, be sure to post adequate warnings and hire people to watch over the guests. For example, if your event’s venue has a swimming pool, hire lifeguards to stand by to ensure that everyone is safe and abiding by the rules.

Encourage Friendly Competition

Kids love a little friendly competition, so find a way to incorporate this into your event. Give kids the opportunity to challenge their friends, siblings, and parents to compete against them in various activities. For instance, let’s say you are planning an event with a fun obstacle course for kids. Instead of simply letting kids complete the obstacle course on their own, turn it into a competition where kids can challenge each other to see who makes it through the course the fastest. Kids love to compete, so adding a competitive element to the activities at your event can keep guests engaged.

 

 

 

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Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

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In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

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Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

 

Marketing business Kasba Peth

Brand Marketing organizations, Product marketing Strategy , Fieldwork marketing Professional , retail marketing business

Fieldwork marketing Professional , retail marketing business, door to door marketing business , local marketing business , Feet On Street marketing business , school Marketing business , Theater Marketing business, B To B marketing business

 

house2house marketing Companies | modern trade marketing agencies in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing Companies | modern trade marketing agencies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

13 Expert Insights About Brand Experience

What happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience?

You get an event with the potential to transform how brand marketers navigate the future of their industry.

CEMA partnered with FreemanXP to bring this to life with a powerhouse panel that included Hope Stone, Manager of Event Operations and Sponsorships, Atlassian; Jeanne Robb, Director of Global Corporate Events, Cisco; and Lenny Heymann Former EVP, UBM TechWeb.

Collectively, the three panelists have over 50 years of experience in events and technology, making the panel a must-see for marketers looking to grow sponsorship revenue, enhance digital activations, and amplify brand experience.

During the recent event in San Francisco, these industry leaders shared their perspective on what they experience, what challenges they face, and what excites them.

1. Events are no longer just a moment in time. “We’re looking at giving a north star approach to some of our bigger events,” says Robb. “We’re making them more of a year-round program to continue that conversation.”

2. Culture plays a big part. “Our events are also about the company as a whole,” says Stone. “So when you come to our events, you’re not just getting content about our products and tools and practices, but you’re getting to know who we are. We’re really trying to emulate our culture into our events.”

3. Be where your audience is. It’s more effective to communicate with the tools your audience already uses, rather than trying to force them into new mediums. “We work with a broad range of industries,” states Heymann. “In the medical space, print still matters. In Asia, particularly with our shows in China, WhatsApp is how we communicate and build relationships.”

4. Community counts. Stone notes that Atlassian already has a highly engaged community. Because the user program started organically with customers, they worked with that instead of building something new and trying to draw the crowd over.

5. Bring people together online before the event. When Cisco was getting ready for a product launch, Robb and her team had people log on to Spark (a Slack-like chat platform) after signing up. This created buzz and conversation before, during, and after the event.

6. Listen to newcomers. Prior to this same event, Cisco created a special Spark room for newcomers, monitored by the team. This gave newcomers a welcoming space in which to ask questions, and it also gave Cisco a wealth of information about this audience’s needs, which ended up shaping the event program.

7. Keep it local. It’s important to let different regions have the power to modify campaigns and events for their own audiences, says Robb. “Our brand team is a global function, but if we hand China or Finland a campaign and tell them to do a direct translation, it might not work out as well as we thought. So, now it’s up to the region to say whether or not the campaign makes sense for them and to modify it as needed while still staying visually consistent with the brand.”

8. Let your vendors show off. In the tech space, exhibitors have amazing new tools that they’re itching to show off, and giving them the space and ability to do so helps make the entire event more memorable. “One vendor was showcasing this whole virtual world. You weren’t just standing still with a headset, but were made to walk a plank and between the movement and the scenery. You got to really experience it,” remembers Robb.

9. Prioritize smart choices. With larger companies, the team leading the event may not have as much say on budget as they’d like. Heymann claims, “Most of the budget, when you look at it as an event leader, is out of your control. So you have to make some really tough choices, get smarter, and select the choices that will make a real difference.”

10. Data is king. “If we’re doing something, whether it’s technology-based or even a customer story, it has to mean something,” asserts Stone. “Things can’t just be there randomly.” Robb agrees, saying that everything is data driven, and if there’s no data behind an idea, it’ll be a tough sell to decision-makers.

11. But, you need a data analyst. A company can gather up reams of data before, during, and after an event. But what then? Creating a clear track from event marketing to sales to customer service can be difficult, especially once the data hits multiple touchpoints. Stone recommends having a data analyst in the group; a person or team who can liaise between IT, Marketing, Sales, and the C-Suite, and who can turn spreadsheets of data into clear, identifiable, actionable information.

12. Use measurement to understand customers. Heymann and the team at UBM understand the importance of understanding their audience. Whether it’s post-show surveys and NPS scores or working with other event professionals, they’re approaching event measurement from all angles to get a better read on their audience and create personas.

13. The answer? Strategy: With tight budgets, an ever-present need to raise the bar, and reams of data to handle, event teams are being asked to do more than ever before, but often without the resources to match. All three panelists emphasized the importance of creating a strategy and making sure that activations and investments are scalable, repeatable, reusable, and justified by solid research into the potential ROI. That way, they can do the most with what they have, creating memorable brand experiences every time.

 

house2house marketing Companies | modern trade marketing agencies in pune

 

modern trade marketing agencies, On ground marketing, engagement marketing Activity, B To B marketing business, RWA Marketing Strategy, retail Store marketing agencies, house2house marketing Companies, direct marketing Companies, Street marketing Companies, Business Parks Marketing Companies, hotel Marketing Companies, corporate park Marketing Companies , B 2 C marketing Companies , f2f marketing Companies, pune , mumbai

door to door marketing business | Marketing business in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing business | Marketing business in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Merchant Acquiring

Managing Field services for Merchant Acquiring Business

Merchant Acquiring operations for Ecommerce website and payment gateway
Merchant Evaluation Onboarding and Documentation
initialization and deployment
Managing Day to Day Merchant Acquiring operations adhering to regulations/guidelines

Promote and present to merchants, retailers and other entities in india to acquire new business partners.
• Maintain merchants relationships to ensure continual growth and sales targets.
• The Executive Manager must be pleasantly assertive and bring to the team lots of energy and enthusiasm, thrive on challenges and must be able to develop a dynamic team over time.
• Leverage prospect and contract new merchants and partners by presenting the appropriate for the business.
• Create, develop and implement a business plan to grow the business.
• Create sales schedules for the servicing team and follow up and present results to head office.
• Build and manage the relationships of key accounts.
• Generate, maintain and increase business opportunities with existing merchants.
• Train the merchant staff on the your products.
• Sell and service your products to merchants.
• Develop and grow sales and support team.
• Manage and regularly update project planning and create projections using all means including spread sheets.
• Support the business in any way as requested to ensure its effective operation.
• Design, create and supply business proposals to merchants.
• Design, create and present PowerPoint or other presentations as needed to close deals.
• Undertake office administrative duties as required in conjunction with – operations.
• General office duties and support the local business in any way to ensure the office is efficiently and effectively operated.

 

door to door marketing business | Marketing business in pune

 

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marketing Solutions in Gorai

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Gorai is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Gorai tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Gorai

Millennials Respond to Experiential Marketing

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Millennials Value Experiences Above All Else

This is a generation that cannot get enough of things like music festivals, trade shows, plays, exhibits – basically, anything that they can engage with, they will enjoy. With this in mind, it makes sense that they would desire this same kind of interaction with the brands that they know and love.

“Experiential marketing is all about providing a consumer with a memorable experience that he or she will associate positively with the brand responsible for giving them that experience in the first place!” says Tradeway’s Greg Martin. “The best way in which to go about this is to integrate the brand and the experience into the millennials’ environment. In short, know where they are, and make an effort to bring your brand and the experience at the heart of your campaign directly to them. If you wait for them to come to you, rest assured that one of your competitors will get there first!”

Millennials Want Genuine 

Seeing as though they spend hours upon hours on social media, many business owners make the mistake in assuming that all millennials are superficial when, in fact, what most of them crave more than anything else is authenticity. Experiential marketing provides businesses with a chance to interact with this generation honestly and on a more intimate level, thus making it easier for them to form a real connection with the brand.

Millennials Have FOMO 

FOMO, or Fear Of Missing Out, is real amongst millennials! It’s probably the reason why they spend so much time on social media and attending events.

“Basically, make it seem like your experiential marketing event is unmissable, and every millennial within a 50-kilometre radius is almost certain to be there!” says Greg.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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B To B Marketing business in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active B To B Marketing business in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

B To B Marketing business in navi mumbai

Mistakes that Could Sink Your Experiential Marketing Event

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Not Paying Attention to the Desires of the Consumer 

If you’re simply copying an experiential marketing idea from a competitor or another brand without really thinking about what sort of experiences your unique target market desires, the chances are high that your efforts will fall flat.

“Having an intimate understanding of one’s consumer is the first and most important step when it comes to planning an experiential marketing event or campaign. The experience that you’re going to provide needs to resonate strongly with the right demographic in order to have a lasting effect,” comments Michelle Storey of Tradeway.

Not Thinking Holistically 

When planning an experiential marketing event, it is imperative that you think about the bigger picture in terms of your other marketing efforts, and your marketing plan as a whole. Do you currently have a campaign on the go? Perhaps your focus has been on promoting a new product or special? You need to think holistically and make sure that your event ties in with everything else in order to really make the most of your budget.

Not Providing Enough Opportunity for the Audience to Get Involved 

Remember, the whole point of hosting an experiential marketing event is to make it possible for the guests to interact with your brand and your team. While talks, workshops and motivational speeches all have their place, you also need to make sure that you allow for plenty of interaction in other ways. According to research, the best techniques include giving away free samples and involving guests directly in demonstrations.

Not Making Use of Influencers

Utilising relevant influencers via social media is a wonderful way in which to promote your upcoming event.

“While it may cost a little initially, the pay-out at the event will be well worth it. Influencers who are well-known by those who would be interested in your brand and what it has to offer can help you to double your turn-out, and then some!” says Michelle.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Colleges Experiential marketing, B To B Marketing business, B To B Marketing business, B To B Marketing business in pune, Direct Response sales, Mall sales Advertising, local experiential activity, BTL promotion interactive, school promotion interactive, housing society promotion interactive, Mall promotion interactive, B To B Marketing business in navi mumbai

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B To B Marketing business in navi mumbai

Marketing and Sales companies B To B Marketing business in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Mistakes that Could Sink Your Experiential Marketing Event

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Not Paying Attention to the Desires of the Consumer 

If you’re simply copying an experiential marketing idea from a competitor or another brand without really thinking about what sort of experiences your unique target market desires, the chances are high that your efforts will fall flat.

“Having an intimate understanding of one’s consumer is the first and most important step when it comes to planning an experiential marketing event or campaign. The experience that you’re going to provide needs to resonate strongly with the right demographic in order to have a lasting effect,” comments Michelle Storey of Tradeway.

Not Thinking Holistically 

When planning an experiential marketing event, it is imperative that you think about the bigger picture in terms of your other marketing efforts, and your marketing plan as a whole. Do you currently have a campaign on the go? Perhaps your focus has been on promoting a new product or special? You need to think holistically and make sure that your event ties in with everything else in order to really make the most of your budget.

Not Providing Enough Opportunity for the Audience to Get Involved 

Remember, the whole point of hosting an experiential marketing event is to make it possible for the guests to interact with your brand and your team. While talks, workshops and motivational speeches all have their place, you also need to make sure that you allow for plenty of interaction in other ways. According to research, the best techniques include giving away free samples and involving guests directly in demonstrations.

Not Making Use of Influencers

Utilising relevant influencers via social media is a wonderful way in which to promote your upcoming event.

“While it may cost a little initially, the pay-out at the event will be well worth it. Influencers who are well-known by those who would be interested in your brand and what it has to offer can help you to double your turn-out, and then some!” says Michelle.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

B To B Marketing business in navi mumbai

 

Colleges Experiential marketing, B To B Marketing business, Direct Response sales, B To B Marketing business in pune, Mall sales Advertising, local experiential activity, BTL promotion interactive, school promotion interactive, housing society promotion interactive, Mall promotion interactive,

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B To B Marketing business in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, B To B Marketing business in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

B To B Marketing business in pune

Mistakes that Could Sink Your Experiential Marketing Event

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Not Paying Attention to the Desires of the Consumer 

If you’re simply copying an experiential marketing idea from a competitor or another brand without really thinking about what sort of experiences your unique target market desires, the chances are high that your efforts will fall flat.

“Having an intimate understanding of one’s consumer is the first and most important step when it comes to planning an experiential marketing event or campaign. The experience that you’re going to provide needs to resonate strongly with the right demographic in order to have a lasting effect,” comments Michelle Storey of Tradeway.

Not Thinking Holistically 

When planning an experiential marketing event, it is imperative that you think about the bigger picture in terms of your other marketing efforts, and your marketing plan as a whole. Do you currently have a campaign on the go? Perhaps your focus has been on promoting a new product or special? You need to think holistically and make sure that your event ties in with everything else in order to really make the most of your budget.

Not Providing Enough Opportunity for the Audience to Get Involved 

Remember, the whole point of hosting an experiential marketing event is to make it possible for the guests to interact with your brand and your team. While talks, workshops and motivational speeches all have their place, you also need to make sure that you allow for plenty of interaction in other ways. According to research, the best techniques include giving away free samples and involving guests directly in demonstrations.

Not Making Use of Influencers

Utilising relevant influencers via social media is a wonderful way in which to promote your upcoming event.

“While it may cost a little initially, the pay-out at the event will be well worth it. Influencers who are well-known by those who would be interested in your brand and what it has to offer can help you to double your turn-out, and then some!” says Michelle.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Colleges Experiential marketing, B To B Marketing business, B To B Marketing business in pune, Direct Response sales, Mall sales Advertising, local experiential activity, BTL promotion interactive, school promotion interactive, housing society promotion interactive, Mall promotion interactive

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