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Retail Marketing ideas | engagement marketing Work mumbai

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

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Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

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Retail Marketing ideas | engagement marketing Work mumbai

Using Marketing Channels to Create Value for Customers

Chapter 8: Using Marketing Channels to Create Value for Customers

8.1 Marketing Channels and Channel Partners
8.2 Typical Marketing Channels
8.3 Functions Performed by Channel Partners
8.4 Marketing Channel Strategies
8.5 Channel Dynamics
8.6 Discussion Questions and Activities

 

8.1 Marketing Channels and Channel Partners

Learning Objectives

  1. Explain why marketing channel decisions can result in the success or failure of products.
  2. Understand how supply chains differ from marketing channels.
  3. Describe the different types of organizations that work together as channel partners and what each does.

Today, marketing channel decisions are as important as the decisions companies make about the features and prices of products (Littleson, 2007). Consumers have become more demanding. They are used to getting what they want. If you can’t get your product to them when, where, and how they want it, they will simply buy a competing product. In other words, how companies sell has become as important as what they sell1.

The firms a company partners with to actively promote and sell a product as it travels through its marketing channel to users are referred to by the firm as its channel members (or partners). Companies strive to choose not only the best marketing channels but also the best channel partners. A strong channel partner like Walmart can promote and sell the heck out of a product that might not otherwise turn a profit for its producer. In turn, Walmart wants to work with strong channel partners it can depend on to continuously provide it with great products that fly off the shelves. By contrast, a weak channel partner can be a liability.

The simplest marketing channel consists of just two parties—a producer and a consumer. Your haircut is a good example. When you get a haircut, it travels straight from your hairdresser to you. No one else owns, handles, or remarkets the haircut to you before you get it. However, many other products and services pass through multiple organizations before they get to you. These organizations are called intermediaries (or middlemen or resellers).

Companies partner with intermediaries not because they necessarily want to (ideally they could sell their products straight to users) but because the intermediaries can help them sell the products better than they could working alone. In other words, they have some sort of capabilities the producer needs: contact with many customers or the right customers, marketing expertise, shipping and handling capabilities, and the ability to lend the producer credit are among the types of help a firm can get by utilizing a channel partner. There are four forms of utility, or value, that channels offer. These are time, form, place, and ownership.

Intermediaries also create efficiencies by streamlining the number of transactions an organization must make, each of which takes time and costs money to conduct. As Figure 8.1 “Using Intermediaries to Streamline the Number of Transactions” shows, by selling the tractors it makes through local farm machinery dealers, the farm machinery manufacturer John Deere can streamline the number of transactions it makes from eight to just two.

Figure 8.1 Using Intermediaries to Streamline the Number of Transactions

Using Intermediaries to Streamline the Number of Transactions. John Deere can sell to many different farmers, or John Deere can sell to many dealers, who in turn sell to many farmers

The marketing environment is always changing, so what was a great channel or channel partner yesterday might not be a great channel partner today. Changes in technology, production techniques, and your customer’s needs mean you have to continually reevaluate your marketing channels and the channel partners you ally yourself with. Moreover, when you create a new product, you can’t assume the channels that were used in the past are the best ones (Lancaster & Withey, 2007). A different channel or channel partner might be better.

Consider Microsoft’s digital encyclopedia, Encarta, which was first sold on CD and via online subscription in the early 1990s. Encarta nearly destroyed Encyclopedia Britannica, a firm that had dominated the print encyclopedia business for literally centuries. Ironically, Microsoft had actually tried to partner with Encyclopedia Britannica to use its encyclopedia information to make Encarta but was turned down.

Figure 8.2

World Book Encyclopedias

Neither Encyclopedia Britannica nor Microsoft saw Wikipedia on the horizon.

Rishabh Mishra – Encyclopedias – CC BY 2.0.

But today, Encarta no longer exists. It’s been put out of business by the free online encyclopedia Wikipedia. The point is that products and their marketing channels are constantly evolving. Consequently, you and your company have to be ready to evolve, too.

Marketing Channels versus Supply Chains

In the past few decades, organizations have begun taking a more holistic look at their marketing channels. Instead of looking at only the firms that sell and promote their products, they have begun looking at all the organizations that figure into any part of the process of producing, promoting, and delivering an offering to its user. All these organizations are considered part of the offering’s supply chain.

For instance, the supply chain includes producers of the raw materials that go into a product. If it’s a food product, the supply chain extends back through the distributors all the way to the farmers who grew the ingredients and the companies from which the farmers purchased the seeds, fertilizer, or animals. A product’s supply chain also includes transportation companies such as railroads that help physically move the product and companies that build Web sites for other companies. If a software maker hires a company in India to help it write a computer program, the Indian company is part of the partner’s supply chain. These types of firms aren’t considered channel partners because it’s not their job to actively sell the products being produced. Nonetheless, they all contribute to a product’s success or failure.

Firms are constantly monitoring their supply chains and tinkering with them so they’re as efficient as possible. This process is called supply chain management. Supply chain management is challenging. If done well, it’s practically an art.

Types of Channel Partners

Let’s now look at the basic types of channel partners. To help you understand the various types of channel partners, we will go over the most common types of intermediaries. The two types you hear about most frequently are wholesalers and retailers. Keep in mind, however, that the categories we discuss in this section are just that—categories. In recent years, the lines between wholesalers, retailers, and producers have begun to blur considerably. Microsoft is a producer of goods, but recently it began opening up its own retail stores to sell products to consumers, much as Apple has done (Lyons, 2009). As you will learn later in the chapter, Walmart and other large retailers now produce their own store brands and sell them to other retailers. Similarly, many producers have outsourced their manufacturing, and although they still call themselves manufacturers, they act more like wholesalers. Wherever organizations see an opportunity, they are beginning to take it, regardless of their positions in marketing channels.

Wholesalers

Wholesalers obtain large quantities of products from producers, store them, and break them down into cases and other smaller units more convenient for retailers to buy, a process called “breaking bulk.” Wholesalers get their name from the fact that they resell goods “whole” to other companies without transforming the goods. If you are trying to stock a small electronics store, you probably don’t want to purchase a truckload of iPods. Instead, you probably want to buy a smaller assortment of iPods as well as other merchandise. Via wholesalers, you can get the assortment of products you want in the quantities you want. Some wholesalers carry a wide range of different products. Other carry narrow ranges of products.

Most wholesalers “take title” to goods—or own them until purchased by other sellers. Wholesalers such as these assume a great deal of risk on the part of companies further down the marketing channel as a result. For example, if the iPods you plan to purchase are stolen during shipment, damaged, or become outdated because a new model has been released, the wholesaler suffers the loss—not you. Electronic products, in particular, become obsolete very quickly. Think about the cell phone you owned just a couple of years ago. Would you want to have to use it today?

Video Clip

Marketing Channels and Products That Become Obsolete

(click to see video)

Good thing you don’t have to use the cell phone shown in this YouTube video. You could forget about putting it in your purse or pocket. But in 1973, the phone was the latest and greatest of gadgets. Martin Cooper, who championed the development of the device, was a lead engineer at Motorola. To whom do you think Cooper made his first phone call on the device? To his rivals at AT&T, which at the time manufactured only “landline” phones. He wanted to let them know he and Motorola had changed the telephone game.

There are many types of wholesalers. The three basic types of wholesalers are merchant wholesalers, brokers, and manufacturers’ agents, each of which we discuss next.

Merchant Wholesalers

Merchant wholesalers are wholesalers that take title to the goods. They are also sometimes referred to as distributors, dealers, and jobbers. The category includes both full-service wholesalers and limited-service wholesalers. Full-service wholesalers perform a broad range of services for their customers, such as stocking inventories, operating warehouses, supplying credit to buyers, employing salespeople to assist customers, and delivering goods to customers. Maurice Sporting Goods is a large North American full-service wholesaler of hunting and fishing equipment. The firm’s services include helping customers figure out which products to stock, how to price them, and how to display them1.

Limited-service wholesalers offer fewer services to their customers but lower prices. They might not offer delivery services, extend their customers’ credit, or have sales forces that actively call sellers. Cash-and-carry wholesalers are an example. Small retailers often buy from cash-and-carry wholesalers to keep their prices as low as big retailers that get large discounts because of the huge volumes of goods they buy.

Drop shippers are another type of limited-service wholesaler. Although drop shippers take title to the goods, they don’t actually take possession of them or handle them, oftentimes because they deal with goods that are large or bulky. Instead, they earn a commission by finding sellers and passing their orders along to producers, who then ship them directly to the sellers. Mail-order wholesalers sell their products using catalogs instead of sales forces and then ship the products to buyers. Truck jobbers (or truck wholesalers) actually store products, which are often highly perishable (e.g., fresh fish), on their trucks. The trucks make the rounds to customers, who inspect and select the products they want straight off the trucks.

Rack jobbers sell specialty products, such as books, hosiery, and magazines that they display on their own racks in stores. Rack jobbers retain the title to the goods while the merchandise is in the stores for sale. Periodically, they take count of what’s been sold off their racks and then bill the stores for those items.

Brokers

Figure 8.3

A broker smiling, standing next to a lake

Good brokers with excellent contacts are able to quickly match up buyers and sellers.

DanEvans – Pixabay – CC0 public domain.

Brokers, or agents, don’t purchase or take title to the products they sell. Their role is limited to negotiating sales contracts for producers. Clothing, furniture, food, and commodities such as lumber and steel are often sold by brokers. They are generally paid a commission for what they sell and are assigned to different geographical territories by the producers with whom they work. Because they have excellent industry contacts, brokers and agents are “go-to” resources for both consumers and companies trying to buy and sell products.

The most common form of agent and broker consumers encounter are in real estate. A real estate agent represents, or acts for, either the buyer or the seller. The listing agent is contacted by the homeowner who wants to sell, and puts the house on the market. The buyer also contacts an agent who shows the buyer a number of houses. If there is a house that the buyer wants to purchase, the agent calls the listing agent and the price is negotiated. In some states, the buyer’s agent is a legal representative of the seller, unless a buyer’s agent agreement is signed, which is something to keep in mind when you are the buyer. Agents work for brokers, who act as sort of a head agent and market the company’s services while making sure that all of the legal requirements are met.

Manufacturers’ Sales Offices or Branches

Manufacturers’ sales offices or branches are selling units that work directly for manufacturers. These are found in business-to-business settings. For example, Konica-Minolta Business Systems (KMBS) has a system of sales branches that sell KMBS printers and copiers directly to companies that need them. As a consumer, it would be rare for you to interact directly with a manufacturer through a sales office because in those instances, such as with Apple stores and Nike stores, these are considered retail outlets.

Retailers

Retailers buy products from wholesalers, agents, or distributors and then sell them to consumers. Retailers vary by the types of products they sell, their sizes, the prices they charge, the level of service they provide consumers, and the convenience or speed they offer. You are familiar with many of these types of retailers because you have purchased products from them. We mentioned Nike and Apple as examples of companies that make and sell products directly to consumers, but in reality, Nike and Apple contract manufacturing to other companies. They may design the products, but they actually buy the finished goods from others.

Supermarkets, or grocery stores, are self-service retailers that provide a full range of food products to consumers, as well as some household products. Supermarkets can be high, medium, or low range in terms of the prices they charge and the service and variety of products they offer. Whole Foods and Central Market are grocers that offer a wide variety of products, generally at higher prices. Midrange supermarkets include stores like Albertsons and Kroger. Aldi and Sack ’n Save are examples of supermarkets with a limited selection of products and service but low prices. Drugstores specialize in selling over-the-counter medications, prescriptions, and health and beauty products and offer services such as photo developing.

Convenience stores are miniature supermarkets. Many of them sell gasoline and are open twenty-four hours a day. Often they are located on corners, making it easy and fast for consumers to get in and out. Some of these stores contain fast-food franchises like Church’s Chicken and Jack in the Box. Consumers pay for the convenience in the form of higher markups on products. In Europe, as well as in rural parts of the United States, you’ll find convenience stores that offer fresh meat and produce.

Specialty stores sell a certain type of product, but they usually carry a deep line of it. Zales, which sells jewelry, and Williams-Sonoma, which sells an array of kitchen and cooking-related products, are examples of specialty stores. The personnel who work in specialty stores are usually knowledgeable and often provide customers with a high level of service. Specialty stores vary by size. Many are small. However, in recent years, giant specialty stores called category killers have emerged. A category killer sells a high volume of a particular type of product and, in doing so, dominates the competition, or “category.” PETCO and PetSmart are category killers in the retail pet-products market. Best Buy is a category killer in the electronics-product market. Many category killers are, themselves, struggling, as shoppers for their products are moving to the Web or to discount department stores.

Department stores, by contrast, carry a wide variety of household and personal types of merchandise such as clothing and jewelry. Many are chain stores. The prices department stores charge range widely, as does the level of service shoppers receive. Neiman Marcus, Saks Fifth Avenue, and Nordstrom sell expensive products and offer extensive personal service to customers. The prices department stores such as JCPenney, Sears, and Macy’s charge are midrange, as is the level of service shoppers receive. Walmart, Kmart, and Target are discount department stores with cheaper goods and a limited amount of service. As mentioned earlier, these discount department stores are a real threat to category killers, especially in the form of a superstore.

Superstores are oversized department stores that carry a broad array of general merchandise as well as groceries. Banks, hair and nail salons, and restaurants such as Starbucks are often located within these stores for the convenience of shoppers. You have probably shopped at a SuperTarget or a huge Walmart with offerings such as these. Superstores are also referred to as hypermarkets and supercenters.

Warehouse clubs are supercenters that sell products at a discount. They require people who shop with them to become members by paying an annual fee. Costco and Sam’s Club are examples. Off-price retailers are stores that sell a variety of discount merchandise that consists of seconds, overruns, and the previous season’s stock other stores have liquidated. Big Lots, Ross Dress for Less, and dollar stores are off-price retailers.

Outlet stores were a new phenomenon at the end of the last century. These were discount retailers that operated under the brand name of a single manufacturer, selling products that couldn’t be sold through normal retail channels due to mistakes made in manufacturing. Often located in rural areas but along interstate highways, these stores had lower overhead than similar stores in big cities due to lower rent and lower employee salaries. But due to the high popularity of the stores, demand far outstripped the supply of mistakes. Most outlet malls are now selling first-quality products only, perhaps at a discount.

Online retailers can fit into any of the previous categories; indeed, most traditional stores also have an online version. You can buy from JCPenney.com, Walmart.com, BigLots.com, and so forth. There are also stores, like O.co (formerly called Overstock.com) that operate only on the Web.

Used retailers are retailers that sell used products. Online versions, like eBay and Craigslist, sell everything from used airplanes to clothing. Traditional stores with a physical presence that sell used products include Half-Priced Books and clothing consignment or furniture stores like Amelia’s Attic. Note that in consignment stores, the stores do not take title to the products but only retail them for the seller.

A new type of retail store that turned up in the last few years is the pop-up store. Pop-up stores are small temporary stores. They can be kiosks or temporarily occupy unused retail space. The goal is to create excitement and “buzz” for a retailer that then drives customers to their regular stores. In 2006, JCPenney created a pop-up store in Times Square for a month. Kate Coultas, a spokesperson for JCPenney, said the store got the attention of Manhattan’s residents. Many hadn’t been to a JCPenney store in a long time. “It was a real dramatic statement,” Coultas says. “It kind of had a halo effect” on the company’s stores in the surrounding boroughs of New York City (Austin, 2009). Most commonly, though, pop-up stores are used for seasonal sales, such as a costume store before Halloween or the Hillshire Farms sausage and cheese shops you see at the mall just before Christmas.

Not all retailing goes on in stores, however. Nonstore retailing—retailing not conducted in stores—is a growing trend. Online retailing; party selling; selling to consumers via television, catalogs, and vending machines; and telemarketing are examples of nonstore retailing. These are forms of direct marketing. Companies that engage in direct marketing communicate with consumers urging them to contact their firms directly to buy products.

Key Takeaway

How a product moves from raw material to finished good to the consumer is a marketing channel, also called a supply chain. Marketing channel decisions are as important as the decisions companies make about the features and prices of products. Channel partners are firms that actively promote and sell a product as it travels through its channel to its user. Companies try to choose the best channels and channel partners to help them sell products because doing so can give them a competitive advantage.

Review Questions

  1. Why are marketing channel decisions as important as pricing and product feature decisions?
  2. What are the benefits of looking at all of the organizations that contribute to the production of a product versus just the organizations that sell them?
  3. Why do channel partners rely on each other to sell their products and services?
  4. How do companies add value to products via their marketing channels?

1“Developing a Channel Strategy,” CBSNews.com, http://www.cbsnews.com/8301-505125_162-51168339/developing-a-channel-strategy/?tag=mncol;lst;1 (accessed April 13, 2012).

References

Austin, J., “Pop-Up Stores Offer Long-Term Strategy,” Fort Worth Star-Telegram, November 27, 2009, 1C–2C.

Lancaster G. and Frank Withey, Marketing Fundamentals (Burlington, MA: Butterworth-Heinemann, 2007), 173.

Littleson, R., “Supply Chain Trends: What’s In, What’s Out,” Manufacturing.net, February 6, 2007, http://www.manufacturing.net/articles/2007/02/supply-chain-trends-whats-in-whats-out(accessed April 13, 2012).

Lyons, D., “The Lost Decade,” Newsweek, November 9, 2009, 27.

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RWA Marketing Career | Store marketing ideas mumbai

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Perspectives: Women in Advertising 2018

Tell us about who you are and what your job title is?

I’m Amy Beth Stern, a New York City native with 20 years of experience in the brand marketing space and currently the Senior Director of Business Growth & Client Strategy at Eventive Marketing. Eventive is a highly creative experiential and strategic brand .

 

Was there a job you had at one point, outside of advertising, that prepared you most for success later in life?

I was a Psychology major in school, but had a passion for theater. So, I spent some time after college pursuing my illustrious acting career. During this time, I did quite a bit of serving and tending bar. If anything prepares you for the different type of personalities you will encounter in your career, for the various ways individuals will judge and treat you, it’s the restaurant industry. It prepared me for how to handle clients, co-workers, and bosses.

 

What do you see as being the biggest change in the advertising industry since women have begun to break the “glass ceiling”?

Well, aside from the obvious changes that have been occurring over time, since the of the demise of “Don Draper” days, I would say the biggest change is that women have been able to reach higher positions brand side. There are many more female CMOs than ever before. These women run the agency selection process and they see the value of women in strategy and creative roles that will help drive their business goals.

But, that ceiling is not gone, it just may be raised a bit higher. I am always surprised at how few female creative directors there are. We still have work to do in creating true gender-neutral opportunities.

As for challenges that still exist, I sometimes think we (women) are our own worst enemy. We have to shed our fears and gain confidence about our jobs and worth. I don’t know one man that would settle for a salary that he deemed less than his full value, or be nervous of asking for a raise and a promotion. Yet, I hear this all the time from women.

 

From Like A Girl to Fearless Girl, a raft of advertising campaigns have set out to empower women. How do you feel about these campaigns? Can they change attitudes within the industry?

I remember the first time I saw a “Like a Girl” spot at an industry conference. I needed tissues! I have two little boys and I strive every day to teach them that girls and boys are equally capable of anything. I think if we continue with positive messaging like this, disseminated in the right way and right places, we can absolutely change attitudes. It’s important to reach them young and also in adolescence. But I believe we can eventually eradicate the biases that exist as this generation grows up. This is a huge passion of mine and we are working on an experiential activation that will reach ‘tweens and teens with positive messaging around gender equality.

 

How have the recent #MeToo and #TimesUp movements played out in the advertising sector? Are they making a significant impact?

I think #MeToo and #TimesUp are making an impact in all sectors. Bringing this immoral treatment and behavior into the national and pop-culture spotlight sends the message to all. No more. You are not going to get away with it anymore. We are watching out for one another.

 

Initiatives such as Free The Bid are trying to create more opportunities for women in advertising. But what could be done at a more grass roots level to attract women in the first place?

Great work created by women should inspire other young women to get involved in the industry. Role models in higher-up agency positions should do their best to be visible and engaging to millennials and Gen Zers.

 

Can you reflect on a mentor that helped guide you in your career and tell us what made them special?

I mentioned I have two little boys, right? I cannot believe how hard it is to play the dual role of a working mom. The strength it takes, the time it needs. There is no such thing as off-duty. I go from one job to the other and back. My mom was (still is) probably the best mother on this planet. She went above and beyond for my sister and I (we are talking home-sewn Halloween costumes and baked from scratch birthday cakes, PTA, etc). All the while, running retail for the Girl Scouts of the USA in their Manhattan HQ. She is a mentor and a half.

And if “mom” is too cliché for you, the woman who really mentored me in my career and made me a stronger woman was Annette Bachner. Annette was a dear friend and neighbor and the first female television director ever. She was “accidentally” promoted from stage manager on the Howdy Doody Show to Director on NBC news. When they saw that “A. Bachner” was a woman, she was promptly removed. That did not stop Annette. She went on to be a successful TV commercial director and producer and the first female American ever to win a Gold Lion at Cannes! Her stories, always over a scotch on the rocks, of using her gymnastic skills, hanging lights from riggings while the men on the set stood around dumbfounded, make me smile to this day.

 

 

 

 

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house2house marketing Service Provider Agency | Retail Marketing ideas in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing Service Provider Agency | Retail Marketing ideas in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

How to Market to Consumers in a Post-Screen World

It seems like just yesterday that marketers were wondering how their brands would survive once consumers started paying more attention to their mobile devices than they did to the TV, radio, or newspaper. Marketers were forced to forget much of what they knew about marketing and advertising in order to rapidly adjust to the new digital world. But now, even the digital and mobile world is changing, and marketers must quickly adjust once more in order to stay relevant.

Changes in the Digital and Mobile World

Although the iPhone X made a lot of headlines this year, it was another new Apple product that should have caught marketers’ attention. The Apple Watch Series 3 was also introduced in 2017, and it was the first watch to come with LTE cellular connectivity. With this new technology, consumers with an Apple Watch will be able to put on a pair of headphones and do many of the same things with their watch that they can do on their phone. This includes making phone calls, getting directions, playing music, sending text messages, and even asking Siri to look up movie times online.

The Apple Watch isn’t the only device that consumers can use to perform many of these tasks. Many consumers have turned to digital home assistants such as Amazon’s Alexa when they want to complete many of the tasks that they relied on their smartphones for in the past. Using a smart speaker, consumers don’t have to pick up their smartphones to place phone calls, set reminders, play music, or even search for affordable plane tickets for an upcoming trip.

The Problems Marketers Must Face

Why do these changes to how consumers use their devices matter to marketers? Now that consumers can rely on a hands-free device to do all of these tasks, there’s no need for them to look at their smartphone screens. As a result, marketers may find that communicating with consumers via digital ads, social media, and mobile apps may not be as effective. Since the vast majority of brands rely on reaching consumers through these channels, marketers may find the need to drastically adjust their strategies to align with consumer behavior in a post-screen world.

Of course, devices such as Apple Watches have screens, too. But, the size of the Apple Watch’s screen is significantly smaller than the size of a standard smartphone screen. Marketers who attempt to get their message across to someone who is wearing an Apple Watch must remember that small fonts or details may not be visible on such a tiny screen.

Another challenge that marketers will face is the fact that many consumers will rely on voice commands and digital assistants to make important purchase decisions. In the past, a consumer who is looking for a local pizza restaurant typically used Google to search for the best pizza places nearby. Brands who wanted to target these consumers could invest in SEO or bid on pay-per-click ads in order to increase their chances of appearing in the search results. Then, the brand would have an opportunity to sell to the person looking for pizza with a catchy headline or enticing pay-per-click ad. But now, consumers who have Apple Watches or smart speakers may simple use voice commands to ask for this information instead. Consumers will no longer be presented with a list of options—instead they may rely on whatever their digital assistant suggests.

How Marketers Can Adjust to the Post-Screen World

It’s estimated that about 30% of interactions that take place between a human and a computer will be voice or location activated by the end of the decade. What does this mean for marketers? It’s not time to completely abandon all digital and mobile marketing efforts, but it is an appropriate time to start making adjustments.

Some industry experts believe that brands need to invest heavily in “anticipatory” services that can predict what consumers want with such accuracy that consumers place their complete trust in the service. For example, in an ideal world, a woman who is shopping for a red lipstick could use voice commands to order a lipstick without ever looking at the screen to check the color. In this example, the anticipatory service built by the cosmetic brand would use the consumer’s past purchases to determine which shade of red lipstick would look best on her.

Building anticipatory services may be effective, but it is also incredibly costly, which means it’s not an option for the vast majority of brands. One inexpensive way for marketers to start adjusting to the post-screen world is to implement a voice-friendly SEO strategy.

Researchers have found that search queries vary greatly depending on whether the consumer is searching by text or voice. For instance, someone who is searching for a red lipstick by text may type in “best red lipstick” or “dark red lipstick” whereas someone who is searching by voice may ask “What is the best red lipstick?” or “Where can I buy dark red lipstick?” A brand that only uses “best red lipstick” and “dark red lipstick” as keywords may not have a chance with the customers who are searching by voice. To ensure that both groups of customers are targeted, marketers must adjust their SEO keyword strategy.

 

house2house marketing Service Provider Agency | Retail Marketing ideas in pune

 

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marketing Supplier in Fanas Wadi

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Fanas Wadi is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Supplier in Fanas Wadi tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Supplier in Fanas Wadi

Branding

Several generations ago, clever marketers put together a composite of traits designed to appeal to housewives who liked to bake cakes and cookies. Then they created a persona – Betty Crocker – who exemplified those traits, put Betty’s image on the boxes of baked products made by General Mills — and created a sales phenomenon that has endured for decades.Years later, when superstar Michael Jordan joined the Chicago Bulls basketball team in the early 1990s, it was his name that enabled the little-known team to become renowned around the globe.

Today, brands – which are what both Betty Crocker and Michael Jordan are to their respective franchises – are a critical sales tool. We are now inundated with brands within brands. United Airlines, for example, promotes its “Friendly Skies” by plugging the Starbucks coffee that it serves on its flights. For today’s entrepreneurs, personalizing a name can spell runaway success or an embarrassing flop, depending upon whether or not the name catches on.At Lillian Vernon Corporation, the company I founded a half century ago, when it wasn’t common for women to be in business, we fully understand the name game. It has made all of the difference, enabling us to get valuable publicity, move more smoothly into new product lines, and deftly weather the inevitable storms that buffet all retailers from time to time.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

The Lillian Vernon brand has always been more than just a name, although I never realized this back in 1951, when I sat down at my yellow formica kitchen table in Mt. Vernon, New York and designed a small advertisement for a monogrammed pocketbook and belt that I placed in Seventeen magazine. To my surprise, the orders began pouring in, and my company was launched.I had my particular form of branding, which could be dubbed “personality branding.”

Unlike Betty Crocker, to whom I am occasionally compared, I am a real person. Unlike Michael Jordan, I was about to build my company’s brand on more than just a name. As a young housewife and mother back then, I was using my identity to appeal to my female customers who were similar to me.In today’s competitive direct-marketing industry –- and Lillian Vernon was one of the country’s first cataloguers -– a strong brand identity is one of the keys to success. In the past half century, the number of catalogs has topped 10,000 from just 25 when I began. All are clamoring for the attention of today’s increasingly busy consumer.

Direct retailers like L.L. Bean appeal to their niche by selling mostly their own branded merchandise. Others like Spiegel and Kmart take the department-store approach, offering branded merchandise from a number of manufacturers.Within this universe, Lillian Vernon stands apart. Although we offer a variety of branded products, we mostly sell merchandise made to our specifications by small manufacturers around the world. The uniqueness of our products helps generate sales. But the manufacturers we work with don’t have any brand identity of their own, so our company has had to create one.I have had to forge – indeed, become one with – the brand that I desired for my company.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

That Lillian Vernon the company would assume the identity of Lillian Vernon the person was perhaps inevitable, regardless of my intentions. In the early days, as a young housewife and mother, I was selling to similar women who saw me as a role model. I alone carried the company banner: selecting the products, writing the catalog copy, filling the orders and answering the mail. When we published our first catalog, I decided to use my given name, “Lillian.” I added “Vernon,” the name of my hometown, figuring it would be easy for customers to remember. I later had my surname changed legally. Fast forward a few decades, to a dinner in 1976 with a magazine editor, who suggested I write a note to my customers and include my picture in the front of my catalogues. So Lillian Vernon became more than just a name, it had morphed into a personality.Add the values by which I live and that I have incorporated into my company, and there’s a transition from personality to complete identity.

My values that have become indigenous to Lillian Vernon include the four that I have dubbed our “pillars.” We work to ensure customers a broad selection of unique products. We price our products for value: our average item lists for $28.50, and few cost more than $100.From the beginning, we have offered free personalization, a service that is now considered a Lillian Vernon hallmark. We offer an ironclad, 100% money-back guarantee. I once refunded money for a set of stoneware dishes that had been purchased 20 years earlier and hadn’t even been opened!In my messages in each of our catalogs, I stress that I am my customer’s personal shopper, even though I have a team of buyers scouring the globe. I encourage customers to e-mail me, and I see to it that each is answered. I want customers to know and relate to me as an individual, and to understand that my company is a reflection of myself.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

As the Lillian Vernon brand evolved, becoming fully integrated with the personality of its founder, our company has enjoyed widespread name recognition and increases in sales, as well as an array of other advantages. More than 45 million Americans are familiar with the Lillian Vernon brand, and we receive 4.4 orders annually.Chief among the advantages has been the amount of publicity we receive. Our name frequently appears in articles and on TV shows. Made-in-heaven PR coups have included mentions on shows, such as David Letterman and Conan O’Brien. Former First Lady Hillary Rodham Clinton even told a group of leading businesswomen that from my picture on our catalogs, she felt she knew me long before we actually met.

When we extend a product line, our strong brand built upon the foundation of my personality enables us to move into new arenas. In 1990, for example, when we introduced our Lilly’s Kids catalog featuring children’s products, the catalog was a success from the start because of the credibility of the brand.Finally, during tough times, our brand helps anchor the company, as we chart new directions amid the winds of change. Our push into online retailing in 1995 was easier and quicker than it would have been because of our strong brand recognition.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

From the beginning, even as I personally shopped for merchandise and filled orders from my kitchen table, many customers didn’t realize that I actually existed. On our Web site, one FAQ is: “Is Lillian Vernon a Real Person?” When I secured a contract with Revlon that was our first big break in the business-to-business marketplace, Chief Executive Charles Revson was surprised to discover a flesh-and-blood woman running our company. He probably thought I was a concept launched by some high-priced marketer — a la Betty Crocker.

Person into persona, individual into image: with the evolution of our brand now complete, it is easy to understand why such mix-ups occur.But the good thing about being a real person who has become one with a brand identity isn’t only its potential to spur company growth, but also that the values upon which the company is built are actual human values.Move over, Betty.The name that lies at the core of the constructed identity will last longer than the person whose name it is, thus belonging forever to the company.

Fieldwork promotional, B 2 C Marketing Service Provider Agency, B 2 C Marketing Service Provider Agency, B 2 C Marketing Service Provider Agency in pune, Fieldwork Marketing, Market selling Promotions, local selling interactive, engagement Interactive, campus branding interactive, RWA branding interactive, Market branding interactive, marketing Supplier in Fanas Wadi

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B 2 C Marketing Service Provider Agency in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active B 2 C Marketing Service Provider Agency in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

B 2 C Marketing Service Provider Agency in navi mumbai

Branding

Several generations ago, clever marketers put together a composite of traits designed to appeal to housewives who liked to bake cakes and cookies. Then they created a persona – Betty Crocker – who exemplified those traits, put Betty’s image on the boxes of baked products made by General Mills — and created a sales phenomenon that has endured for decades.Years later, when superstar Michael Jordan joined the Chicago Bulls basketball team in the early 1990s, it was his name that enabled the little-known team to become renowned around the globe.

Today, brands – which are what both Betty Crocker and Michael Jordan are to their respective franchises – are a critical sales tool. We are now inundated with brands within brands. United Airlines, for example, promotes its “Friendly Skies” by plugging the Starbucks coffee that it serves on its flights. For today’s entrepreneurs, personalizing a name can spell runaway success or an embarrassing flop, depending upon whether or not the name catches on.At Lillian Vernon Corporation, the company I founded a half century ago, when it wasn’t common for women to be in business, we fully understand the name game. It has made all of the difference, enabling us to get valuable publicity, move more smoothly into new product lines, and deftly weather the inevitable storms that buffet all retailers from time to time.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

The Lillian Vernon brand has always been more than just a name, although I never realized this back in 1951, when I sat down at my yellow formica kitchen table in Mt. Vernon, New York and designed a small advertisement for a monogrammed pocketbook and belt that I placed in Seventeen magazine. To my surprise, the orders began pouring in, and my company was launched.I had my particular form of branding, which could be dubbed “personality branding.”

Unlike Betty Crocker, to whom I am occasionally compared, I am a real person. Unlike Michael Jordan, I was about to build my company’s brand on more than just a name. As a young housewife and mother back then, I was using my identity to appeal to my female customers who were similar to me.In today’s competitive direct-marketing industry –- and Lillian Vernon was one of the country’s first cataloguers -– a strong brand identity is one of the keys to success. In the past half century, the number of catalogs has topped 10,000 from just 25 when I began. All are clamoring for the attention of today’s increasingly busy consumer.

Direct retailers like L.L. Bean appeal to their niche by selling mostly their own branded merchandise. Others like Spiegel and Kmart take the department-store approach, offering branded merchandise from a number of manufacturers.Within this universe, Lillian Vernon stands apart. Although we offer a variety of branded products, we mostly sell merchandise made to our specifications by small manufacturers around the world. The uniqueness of our products helps generate sales. But the manufacturers we work with don’t have any brand identity of their own, so our company has had to create one.I have had to forge – indeed, become one with – the brand that I desired for my company.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

That Lillian Vernon the company would assume the identity of Lillian Vernon the person was perhaps inevitable, regardless of my intentions. In the early days, as a young housewife and mother, I was selling to similar women who saw me as a role model. I alone carried the company banner: selecting the products, writing the catalog copy, filling the orders and answering the mail. When we published our first catalog, I decided to use my given name, “Lillian.” I added “Vernon,” the name of my hometown, figuring it would be easy for customers to remember. I later had my surname changed legally. Fast forward a few decades, to a dinner in 1976 with a magazine editor, who suggested I write a note to my customers and include my picture in the front of my catalogues. So Lillian Vernon became more than just a name, it had morphed into a personality.Add the values by which I live and that I have incorporated into my company, and there’s a transition from personality to complete identity.

My values that have become indigenous to Lillian Vernon include the four that I have dubbed our “pillars.” We work to ensure customers a broad selection of unique products. We price our products for value: our average item lists for $28.50, and few cost more than $100.From the beginning, we have offered free personalization, a service that is now considered a Lillian Vernon hallmark. We offer an ironclad, 100% money-back guarantee. I once refunded money for a set of stoneware dishes that had been purchased 20 years earlier and hadn’t even been opened!In my messages in each of our catalogs, I stress that I am my customer’s personal shopper, even though I have a team of buyers scouring the globe. I encourage customers to e-mail me, and I see to it that each is answered. I want customers to know and relate to me as an individual, and to understand that my company is a reflection of myself.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

As the Lillian Vernon brand evolved, becoming fully integrated with the personality of its founder, our company has enjoyed widespread name recognition and increases in sales, as well as an array of other advantages. More than 45 million Americans are familiar with the Lillian Vernon brand, and we receive 4.4 orders annually.Chief among the advantages has been the amount of publicity we receive. Our name frequently appears in articles and on TV shows. Made-in-heaven PR coups have included mentions on shows, such as David Letterman and Conan O’Brien. Former First Lady Hillary Rodham Clinton even told a group of leading businesswomen that from my picture on our catalogs, she felt she knew me long before we actually met.

When we extend a product line, our strong brand built upon the foundation of my personality enables us to move into new arenas. In 1990, for example, when we introduced our Lilly’s Kids catalog featuring children’s products, the catalog was a success from the start because of the credibility of the brand.Finally, during tough times, our brand helps anchor the company, as we chart new directions amid the winds of change. Our push into online retailing in 1995 was easier and quicker than it would have been because of our strong brand recognition.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

From the beginning, even as I personally shopped for merchandise and filled orders from my kitchen table, many customers didn’t realize that I actually existed. On our Web site, one FAQ is: “Is Lillian Vernon a Real Person?” When I secured a contract with Revlon that was our first big break in the business-to-business marketplace, Chief Executive Charles Revson was surprised to discover a flesh-and-blood woman running our company. He probably thought I was a concept launched by some high-priced marketer — a la Betty Crocker.

Person into persona, individual into image: with the evolution of our brand now complete, it is easy to understand why such mix-ups occur.But the good thing about being a real person who has become one with a brand identity isn’t only its potential to spur company growth, but also that the values upon which the company is built are actual human values.Move over, Betty.The name that lies at the core of the constructed identity will last longer than the person whose name it is, thus belonging forever to the company.

 

Fieldwork promotional, B 2 C Marketing Service Provider Agency, B 2 C Marketing Service Provider Agency, B 2 C Marketing Service Provider Agency in pune, Fieldwork Marketing, Market selling Promotions, local selling interactive, engagement Interactive, campus branding interactive, RWA branding interactive, Market branding interactive, B 2 C Marketing Service Provider Agency in navi mumbai

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B 2 C Marketing Service Provider Agency in navi mumbai

Marketing and Sales companies B 2 C Marketing Service Provider Agency in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Branding

Several generations ago, clever marketers put together a composite of traits designed to appeal to housewives who liked to bake cakes and cookies. Then they created a persona – Betty Crocker – who exemplified those traits, put Betty’s image on the boxes of baked products made by General Mills — and created a sales phenomenon that has endured for decades.Years later, when superstar Michael Jordan joined the Chicago Bulls basketball team in the early 1990s, it was his name that enabled the little-known team to become renowned around the globe.

Today, brands – which are what both Betty Crocker and Michael Jordan are to their respective franchises – are a critical sales tool. We are now inundated with brands within brands. United Airlines, for example, promotes its “Friendly Skies” by plugging the Starbucks coffee that it serves on its flights. For today’s entrepreneurs, personalizing a name can spell runaway success or an embarrassing flop, depending upon whether or not the name catches on.At Lillian Vernon Corporation, the company I founded a half century ago, when it wasn’t common for women to be in business, we fully understand the name game. It has made all of the difference, enabling us to get valuable publicity, move more smoothly into new product lines, and deftly weather the inevitable storms that buffet all retailers from time to time.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

The Lillian Vernon brand has always been more than just a name, although I never realized this back in 1951, when I sat down at my yellow formica kitchen table in Mt. Vernon, New York and designed a small advertisement for a monogrammed pocketbook and belt that I placed in Seventeen magazine. To my surprise, the orders began pouring in, and my company was launched.I had my particular form of branding, which could be dubbed “personality branding.”

Unlike Betty Crocker, to whom I am occasionally compared, I am a real person. Unlike Michael Jordan, I was about to build my company’s brand on more than just a name. As a young housewife and mother back then, I was using my identity to appeal to my female customers who were similar to me.In today’s competitive direct-marketing industry –- and Lillian Vernon was one of the country’s first cataloguers -– a strong brand identity is one of the keys to success. In the past half century, the number of catalogs has topped 10,000 from just 25 when I began. All are clamoring for the attention of today’s increasingly busy consumer.

Direct retailers like L.L. Bean appeal to their niche by selling mostly their own branded merchandise. Others like Spiegel and Kmart take the department-store approach, offering branded merchandise from a number of manufacturers.Within this universe, Lillian Vernon stands apart. Although we offer a variety of branded products, we mostly sell merchandise made to our specifications by small manufacturers around the world. The uniqueness of our products helps generate sales. But the manufacturers we work with don’t have any brand identity of their own, so our company has had to create one.I have had to forge – indeed, become one with – the brand that I desired for my company.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

That Lillian Vernon the company would assume the identity of Lillian Vernon the person was perhaps inevitable, regardless of my intentions. In the early days, as a young housewife and mother, I was selling to similar women who saw me as a role model. I alone carried the company banner: selecting the products, writing the catalog copy, filling the orders and answering the mail. When we published our first catalog, I decided to use my given name, “Lillian.” I added “Vernon,” the name of my hometown, figuring it would be easy for customers to remember. I later had my surname changed legally. Fast forward a few decades, to a dinner in 1976 with a magazine editor, who suggested I write a note to my customers and include my picture in the front of my catalogues. So Lillian Vernon became more than just a name, it had morphed into a personality.Add the values by which I live and that I have incorporated into my company, and there’s a transition from personality to complete identity.

My values that have become indigenous to Lillian Vernon include the four that I have dubbed our “pillars.” We work to ensure customers a broad selection of unique products. We price our products for value: our average item lists for $28.50, and few cost more than $100.From the beginning, we have offered free personalization, a service that is now considered a Lillian Vernon hallmark. We offer an ironclad, 100% money-back guarantee. I once refunded money for a set of stoneware dishes that had been purchased 20 years earlier and hadn’t even been opened!In my messages in each of our catalogs, I stress that I am my customer’s personal shopper, even though I have a team of buyers scouring the globe. I encourage customers to e-mail me, and I see to it that each is answered. I want customers to know and relate to me as an individual, and to understand that my company is a reflection of myself.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

As the Lillian Vernon brand evolved, becoming fully integrated with the personality of its founder, our company has enjoyed widespread name recognition and increases in sales, as well as an array of other advantages. More than 45 million Americans are familiar with the Lillian Vernon brand, and we receive 4.4 orders annually.Chief among the advantages has been the amount of publicity we receive. Our name frequently appears in articles and on TV shows. Made-in-heaven PR coups have included mentions on shows, such as David Letterman and Conan O’Brien. Former First Lady Hillary Rodham Clinton even told a group of leading businesswomen that from my picture on our catalogs, she felt she knew me long before we actually met.

When we extend a product line, our strong brand built upon the foundation of my personality enables us to move into new arenas. In 1990, for example, when we introduced our Lilly’s Kids catalog featuring children’s products, the catalog was a success from the start because of the credibility of the brand.Finally, during tough times, our brand helps anchor the company, as we chart new directions amid the winds of change. Our push into online retailing in 1995 was easier and quicker than it would have been because of our strong brand recognition.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

From the beginning, even as I personally shopped for merchandise and filled orders from my kitchen table, many customers didn’t realize that I actually existed. On our Web site, one FAQ is: “Is Lillian Vernon a Real Person?” When I secured a contract with Revlon that was our first big break in the business-to-business marketplace, Chief Executive Charles Revson was surprised to discover a flesh-and-blood woman running our company. He probably thought I was a concept launched by some high-priced marketer — a la Betty Crocker.

Person into persona, individual into image: with the evolution of our brand now complete, it is easy to understand why such mix-ups occur.But the good thing about being a real person who has become one with a brand identity isn’t only its potential to spur company growth, but also that the values upon which the company is built are actual human values.Move over, Betty.The name that lies at the core of the constructed identity will last longer than the person whose name it is, thus belonging forever to the company.

 

B 2 C Marketing Service Provider Agency in navi mumbai

 

Fieldwork promotional, B 2 C Marketing Service Provider Agency, Fieldwork Marketing, B 2 C Marketing Service Provider Agency in pune, Market selling Promotions, local selling interactive, engagement Interactive, campus branding interactive, RWA branding interactive, Market branding interactive,

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B 2 C Marketing Service Provider Agency in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, B 2 C Marketing Service Provider Agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

B 2 C Marketing Service Provider Agency in pune

Branding

Several generations ago, clever marketers put together a composite of traits designed to appeal to housewives who liked to bake cakes and cookies. Then they created a persona – Betty Crocker – who exemplified those traits, put Betty’s image on the boxes of baked products made by General Mills — and created a sales phenomenon that has endured for decades.Years later, when superstar Michael Jordan joined the Chicago Bulls basketball team in the early 1990s, it was his name that enabled the little-known team to become renowned around the globe.

Today, brands – which are what both Betty Crocker and Michael Jordan are to their respective franchises – are a critical sales tool. We are now inundated with brands within brands. United Airlines, for example, promotes its “Friendly Skies” by plugging the Starbucks coffee that it serves on its flights. For today’s entrepreneurs, personalizing a name can spell runaway success or an embarrassing flop, depending upon whether or not the name catches on.At Lillian Vernon Corporation, the company I founded a half century ago, when it wasn’t common for women to be in business, we fully understand the name game. It has made all of the difference, enabling us to get valuable publicity, move more smoothly into new product lines, and deftly weather the inevitable storms that buffet all retailers from time to time.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

The Lillian Vernon brand has always been more than just a name, although I never realized this back in 1951, when I sat down at my yellow formica kitchen table in Mt. Vernon, New York and designed a small advertisement for a monogrammed pocketbook and belt that I placed in Seventeen magazine. To my surprise, the orders began pouring in, and my company was launched.I had my particular form of branding, which could be dubbed “personality branding.”

Unlike Betty Crocker, to whom I am occasionally compared, I am a real person. Unlike Michael Jordan, I was about to build my company’s brand on more than just a name. As a young housewife and mother back then, I was using my identity to appeal to my female customers who were similar to me.In today’s competitive direct-marketing industry –- and Lillian Vernon was one of the country’s first cataloguers -– a strong brand identity is one of the keys to success. In the past half century, the number of catalogs has topped 10,000 from just 25 when I began. All are clamoring for the attention of today’s increasingly busy consumer.

Direct retailers like L.L. Bean appeal to their niche by selling mostly their own branded merchandise. Others like Spiegel and Kmart take the department-store approach, offering branded merchandise from a number of manufacturers.Within this universe, Lillian Vernon stands apart. Although we offer a variety of branded products, we mostly sell merchandise made to our specifications by small manufacturers around the world. The uniqueness of our products helps generate sales. But the manufacturers we work with don’t have any brand identity of their own, so our company has had to create one.I have had to forge – indeed, become one with – the brand that I desired for my company.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

That Lillian Vernon the company would assume the identity of Lillian Vernon the person was perhaps inevitable, regardless of my intentions. In the early days, as a young housewife and mother, I was selling to similar women who saw me as a role model. I alone carried the company banner: selecting the products, writing the catalog copy, filling the orders and answering the mail. When we published our first catalog, I decided to use my given name, “Lillian.” I added “Vernon,” the name of my hometown, figuring it would be easy for customers to remember. I later had my surname changed legally. Fast forward a few decades, to a dinner in 1976 with a magazine editor, who suggested I write a note to my customers and include my picture in the front of my catalogues. So Lillian Vernon became more than just a name, it had morphed into a personality.Add the values by which I live and that I have incorporated into my company, and there’s a transition from personality to complete identity.

My values that have become indigenous to Lillian Vernon include the four that I have dubbed our “pillars.” We work to ensure customers a broad selection of unique products. We price our products for value: our average item lists for $28.50, and few cost more than $100.From the beginning, we have offered free personalization, a service that is now considered a Lillian Vernon hallmark. We offer an ironclad, 100% money-back guarantee. I once refunded money for a set of stoneware dishes that had been purchased 20 years earlier and hadn’t even been opened!In my messages in each of our catalogs, I stress that I am my customer’s personal shopper, even though I have a team of buyers scouring the globe. I encourage customers to e-mail me, and I see to it that each is answered. I want customers to know and relate to me as an individual, and to understand that my company is a reflection of myself.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

As the Lillian Vernon brand evolved, becoming fully integrated with the personality of its founder, our company has enjoyed widespread name recognition and increases in sales, as well as an array of other advantages. More than 45 million Americans are familiar with the Lillian Vernon brand, and we receive 4.4 orders annually.Chief among the advantages has been the amount of publicity we receive. Our name frequently appears in articles and on TV shows. Made-in-heaven PR coups have included mentions on shows, such as David Letterman and Conan O’Brien. Former First Lady Hillary Rodham Clinton even told a group of leading businesswomen that from my picture on our catalogs, she felt she knew me long before we actually met.

When we extend a product line, our strong brand built upon the foundation of my personality enables us to move into new arenas. In 1990, for example, when we introduced our Lilly’s Kids catalog featuring children’s products, the catalog was a success from the start because of the credibility of the brand.Finally, during tough times, our brand helps anchor the company, as we chart new directions amid the winds of change. Our push into online retailing in 1995 was easier and quicker than it would have been because of our strong brand recognition.

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

From the beginning, even as I personally shopped for merchandise and filled orders from my kitchen table, many customers didn’t realize that I actually existed. On our Web site, one FAQ is: “Is Lillian Vernon a Real Person?” When I secured a contract with Revlon that was our first big break in the business-to-business marketplace, Chief Executive Charles Revson was surprised to discover a flesh-and-blood woman running our company. He probably thought I was a concept launched by some high-priced marketer — a la Betty Crocker.

Person into persona, individual into image: with the evolution of our brand now complete, it is easy to understand why such mix-ups occur.But the good thing about being a real person who has become one with a brand identity isn’t only its potential to spur company growth, but also that the values upon which the company is built are actual human values.Move over, Betty.The name that lies at the core of the constructed identity will last longer than the person whose name it is, thus belonging forever to the company.

Fieldwork promotional, B 2 C Marketing Service Provider Agency, B 2 C Marketing Service Provider Agency in pune, Fieldwork Marketing, Market selling Promotions, local selling interactive, engagement Interactive, campus branding interactive, RWA branding interactive, Market branding interactive

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