No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you.
At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Way beyond simple off-the-shelf loyalty schemes, each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people.
We engage and inspire the people that matter – the people who power your business.
Marketing | face to face marketing Services Kothrud
Fulcrum are a market leading, independent and energetic btl , marketing , customer incentive agency with an absolute passion for prize fulfilment, holiday incentives, travel prizes and customer service.
We’re not just another agency, we’re a team made up of prize experts that are fanatical about delivering exceptional customer journeys. Between us we have years of prize delivery experience, and we’ve learnt from this experience that it’s all in the detail, and we’re just great at detail.
We work with some of the world’s leading brands, marketing agencies and media owners, trusted to manage their customers, top performers, VIP’s and most valued clients.
3 Fundamental Elements of an Event Marketing Experience
As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing that will help clearly communicate your message to your consumers.
Stimulation
Face-to-face marketing has a huge advantage over all over forms. It’s a no brainer. You actually get to physically interact with your consumers, and that opens the doors to stimulation. From kiosks with buttons, sounds and lights, to big, bold and beautiful sculptures, there are a million creative ways to bring your message to life and draw consumers in and engage their senses. The interaction will provide greater impact on the information they retain and potentially a more positive influence on the experience. The key here is to understand the unique audience and what will resonate best.
Environment
Create an environment conducive to your event marketing goals. This goes hand in hand with stimulation. You can engage consumers’ senses with anything you put in front of them, but if the environment doesn’t match the message you are trying to communicate, the experience will not be effective. The environment sets the scene and if what they see and hear feels inauthentic, you may not even get the opportunity to engage them. Your consumers should be encouraged to explore and feel comfortable in the environment. In addition to layout and signage, music is a subtle way to support the overall brand message and set the tone for the experience.
Dialogue
Put a face to your brand. Conversation is absolutely vital when communicating any complex message. Likely the second line of interaction with you consumer, it is imperative to employ the right team of people to represent your brand. Your time is so limited with consumers, coupled with shorten attention spans, ambassadors who are knowledgeable on your brand and can answer questions is essential. Additionally, watching an individual demonstrate a product builds trust particularly among more reserved consumers who prefer to follow someone’s lead.
Marketing Kothrud
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No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you.
At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Way beyond simple off-the-shelf loyalty schemes, each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people.
We engage and inspire the people that matter – the people who power your business.
general trade marketing | face to face marketing firm Hadapsar
Fulcrum are a market leading, independent and energetic btl , marketing , customer incentive agency with an absolute passion for prize fulfilment, holiday incentives, travel prizes and customer service.
We’re not just another agency, we’re a team made up of prize experts that are fanatical about delivering exceptional customer journeys. Between us we have years of prize delivery experience, and we’ve learnt from this experience that it’s all in the detail, and we’re just great at detail.
We work with some of the world’s leading brands, marketing agencies and media owners, trusted to manage their customers, top performers, VIP’s and most valued clients.
Should Brands Host Experiential Marketing Events For Customers AND Employees?
Experiential marketing events are hosted by brands around the world who want to raise brand awareness, promote their products or services, acquire new customers, or build better relationships with their existing customers. These events are traditionally used to facilitate communication between the brand and the customer. But, some companies host experiential marketing events for their employees instead of their customers. Should more brands jump on this bandwagon? Or is hosting an experiential marketing event for employees a waste of time and resources?
Sharing Information During Experiential Marketing Events For Employees
A study conducted by Jack Morton Worldwide revealed that employees respond well to experiential marketing events hosted by their employers. Most employees believe employers should share important information with the rest of the company at this type of event. In fact, when asked how they preferred to receive important company information from their employers, employees ranked “live experiences” second behind “directly from a manager.”
These employees don’t just prefer hearing crucial information in a live setting, they also think they would be able to absorb the information better when it is presented in this environment. This could be because they have the opportunity to ask questions about what is being presented, which helps them gain a deeper understanding of the topic being discussed. Even if they don’t ask a question, other employees might, and the answers to these questions can clear up questions on everyone’s minds.
Experiential Marketing Events As Rewards For Employees
Employers should consider hosting experiential marketing events when they have important information to share with their employees. But, this is not the only time that an event is appropriate. Some employers host experiential marketing events for their employees when they want to reward them for their hard work. For example, if the company meets all of its annual goals, they may host an event with fun activities to thank their employees for exceeding all expectations.
Saying thank you to employees in this manner is a great way to show employees how valuable they are to the company. Employees are more motivated and engaged with their work when they feel appreciated, so this type of gesture can pay off in a major way.
Training Opportunities During Experiential Marketing Events
Companies that are launching a new product line should also consider hosting experiential marketing events for their employees. Employees should be trained on new products and services before they launch to ensure that they understand the direction the company is heading in and are able to communicate with customers about the new offerings. Instead of sending employees an email or showing them a boring PowerPoint presentation, host an experiential marketing event to train your employees.
For example, let’s say you are launching a new tablet device. Host an event for employees and let them test out the new product and ask questions about its capabilities before it hits the market. It’s much easier for employees to learn when they have this type of hands-on training—especially in a relaxed, event setting. Everyone from the sales team to the accountants will be able to confidently communicate with people outside of the organization about the new product after attending this type of event.
Although it’s not necessary to host an experiential marketing event every time a new product is launched, it is a good idea to consider training employees in this setting when a new product line or complex product is being released. This is also a great way to train new employees, but if you only onboard a few employees at a time, it may not be feasible to implement this strategy.
Tips For Hosting Experiential Marketing Events For Employees
As you can see, there are many reasons to consider hosting an experiential marketing event for your employees. If you decide to host an event for your employees, there are a few tips to keep in mind to ensure it is a success.
Since this for your employees, think of a way to incorporate them into the event. For example, if part of your company’s mission is to give back to the community, recognize a few employees who are fulfilling this mission. Talk about how these employees have contributed to the community and thank them for their efforts. This is a great way to make the employees the center of attention.
Many brands hire third party marketing agencies to help plan the experiential marketing event for their employees. This is recommended because planning an experiential marketing event requires a unique skillset, so it’s best to call upon the experts. But, even though you are working with a third party agency, let your employees participate in the planning process if they’re interested. Ask employees from various parts of the business if they would be interested in sharing ideas for the upcoming event. Even though the event is being hosted for the employees, there’s no reason why they can’t recommend ways to make it more fun or effective. In fact, they will appreciate that you are asking for input because you are so committed to hosting a successful event for them.
Whatever you do, make sure the event that you plan for your employees is inclusive. There’s nothing more demoralizing than finding out that you were not one of the employees invited to attend a company event. If the event is for all employees that were recently hired, make sure every new employee is invited. If it’s for the sales department, every salesperson should be on the list.
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, out of home marketing Agent | face to face marketing firm in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Event Promoter
Event Promoters are a key component for any brand or company to increase brand awareness and sales.
Our Event Promoter can appear at your events, trade shows, in store, on tours and even as promotional staff and street teams. At Fulcrum we believe the Event Promoter should be able to appear and act like our clients’ own staff, and uphold the values and ethos of the company they are representing.
Fulcrum’s Event Promoter are great with a crowd, influencing people and leaving them with a very positive brand experience, no matter what environment they are working in. They are often considered key sales people for a product or service. This means they are always well briefed, and are often the ‘go to’ person when it comes to the brand they are representing, answering questions from potential customers face to face. Event Promoter ’s main role is to drive results for our clients, and give a positive first impression of their brand.
We take care of the HR, training, booking and management of our Brand Ambassadors so that you don’t have to. We make sure that they have the right to work in the india, are insured and paying the right amount of tax, and we meet ALL of our staff face to face. Every member of our team is vetted through our in-house training program, and only the best make the grade. This makes selecting staff from our database that much more efficient, and we can implement campaigns quickly and effectively.
out of home marketing Agent | face to face marketing firm in pune
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, out of home marketing agent | face to face marketing Services in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Brand Activation and Promotion Agencies Create Jobs for Youths in INDIA
Brand Activation and Promotion Agencies Create Jobs for Youths in INDIA – In a world where joblessness seems to rise with each passing day, we are here to tell you that companies that choose to take on brand activation and carry out promotions for their business are most certainly doing their bit to reduce unemployment statistics in South Africa. If you have had the chance to take a look at the latest job loss statistics for SA on BDLive.co.za recently, you will realise unemployment is a real concern for South Africans and even more so for young school leavers and university graduates.
According to BDLive.co.za, the mining and agricultural industries have been adding new jobs in every quarter, despite the economic situation, yet still we see a growth in unemployment statistics – this can be worrying or seen quite negatively. With this in mind, you might be wondering just how brand activation and promotion agencies can boost the unemployment situation in our country. We are here to tell you how.
At Tradeway alone, our brand ambassadors and field marketers have taken on and managed over 60 000 brand activations and promotions each year. The planning, preparing for and final carrying out of these promotions creates thousands of promotional job opportunities ideally suited to youths or those just starting out in the job market.
We provide interested parties with the opportunity to sign up to become promoters or brand ambassadors and teach the necessary skills to those who wish to follow a more permanent career in the field, at our Tradeway Academy.
In a country where unemployment is on the rise, the advertising and branding industry is swiftly presenting new and exciting job opportunities to the market. Don’t lose hope and buy into negative statistics…look at just how much opportunity this particular industry has to offer.
out of home marketing agent | face to face marketing Services in pune
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, out of home marketing Agent | face to face marketing firm in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Effective Tips To Being The Best Leader For Your Team
Whether you’re leading a small group or a large team, leadership skills are highly important — You require the same skills to gain respect and lead effectively. Follow the suggestions and advice below so you can become a leader worth recognition.
Never assume that your employees read minds. Communicate your expectations precisely when it comes to methods, time frame, and strategy. Remember that communication goes both ways. If you do this, you won’t have to micro-manage them once the task is in their hands.
If you’re trying to make a decision, try to get input from your team. They may be able to help you find a great solution, or they could help see if you’re making a bad choice. A good leader should be interested in the opinions of others.
Allow ample opportunity for your employees to offer feedback and new ideas. Although group meetings are a perfect setting for an exchange of information, some employees may not feel confident offering opinions in such a public forum. Remember to work with team members individually as well. This will help you gain trust and get some honest feedback.
Learn your employee’s names. A great leader takes the time to learn the names of not only his or her most immediate staff, but of all the employees in the company. It shows them that you care enough about them to know them not just as a worker, but as a real person.
Don’t shift the blame for mistakes to others. You are the leader of your team. Subordinates, outside contractors, and plenty of other people within the organization can cause a business transaction to go wrong. Stand up for your employees, If you try to shift blame, you will lose the confidence of your customers and more importantly, your employees.
While it may seem like being a leader is all about bossing people around, you can never be the boss if you have no idea how to respect the feelings of others.
A successful leader needs to maintain a balanced public and private life. Having a good reputation in the community is vital to continued success. Being in a leadership role invites scrutiny, so it is important to maintain humility and exercise moderation. Do not give anyone something to point to that disqualifies you as a leader.
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WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Babhai is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Solutions in Babhai tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
To Respond or Not to Respond – That is the Question:
In today’s landscape, consumers expect brands to demonstrate accessibility with responsiveness on every social platform. Above all, consumers want to engage and feel like they are conversing with an actual human being.
But, it isn’t just that responsive brands get rewarded for their social media acumen. Those that choose to ignore consumers on social media face a real possibility of backlash. Take the Cracker Barrel, for example. The casual serve restaurant was the target of public outrage when a consumer named Brad asked why they had fired his wife. Because the restaurant chose to remain silent, the masses were quick to share their thoughts on the situation. Before long, amidst an onslaught of social media heckling, a Facebook page and hashtag were created entitled #JusticeforBradsWife. In addition, a petition demanding answers emerged, garnering tens of thousands of signatures. Comedians and meme creators gave it further traction, and although much of this activity was in jest, it had a tangible impact on Cracker Barrel’s image.
Join the Conversation
Brands that have an active voice on social media and stay on top of trends succeed in remaining a relevant part of the current conversation. For example, during the 2017 Solar Eclipse, MoonPie won over fans when its account responded to Hostess Cupcakes’ declaration of being the “Official Snack Cake of the Eclipse.” With a curt, two-word reply, the 100-year-old brand was officially back on the radar, and meme amplification soon followed.
Another favorite? During the 2014 Grammy awards, Arby’s noticed an uncanny similarity between Pharrell’s hat and its iconic logo – so much so that it tweeted directly to the singer and asked for the hat back. Naturally, Arby’s achieved thousands of retweets and media attention, but the real win was when Pharrell playfully responded by asking if Arby’s was “Tryna start a roast beef?” This is the kind of organic PR you simply can’t pay for.
Authenticity is Everything
This is the most important consideration because, without it, even the best intentions can backfire. Adopting the voice of the consumer is a tricky endeavor when you are a faceless, big-box brand, and there is a fine line between being authentic and trying too hard.
When Jell-O launched its tongue-in-cheek “Fun My Life” campaign, leveraging the popular #FML hashtag, it intended for consumers to appreciate the play on words with a wink and a nod. However, Jell-O missed the mark by trying to force a shift from a sarcastic and self-deprecating tone to one that was overly “fun” and highly branded. In the end, it came off as if the brand didn’t really understand the sentiment behind #FML, and that it was completely out of touch.
Communicating with consumers via social media is an integral part of the brand experience.
Brands need to consider their tone, message, and the potential impact these interactions can have on customer loyalty. Although social media may not appear to have a direct correlation to the bottom line, it is important to remember that all experiences will invariably reflect on purchase behavior. When comparing your brand to the competition, social media is the ultimate equalizer – unbound by budget, size of brand, or marketing resources. So, take advantage of the opportunity. Be involved, be responsive, be relevant, and be authentic. If you can accomplish those things, you’ll find yourself at top of mind for consumers everywhere.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Companies, B 2 B Marketing agent, B 2 B Marketing agent, B 2 B Marketing agent in pune, Colleges Activation, BTL engagement sales, local branding activity, BTL first main keyword, school first main keyword, housing society first main keyword, Mall first main keyword, marketing Solutions in Babhai
Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active B 2 B Marketing agent in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success.
In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase.
What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals.
Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved.
In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business.
If you have something to share on this topic, why not get in touch? Leave your comments below…
To Respond or Not to Respond – That is the Question:
In today’s landscape, consumers expect brands to demonstrate accessibility with responsiveness on every social platform. Above all, consumers want to engage and feel like they are conversing with an actual human being.
But, it isn’t just that responsive brands get rewarded for their social media acumen. Those that choose to ignore consumers on social media face a real possibility of backlash. Take the Cracker Barrel, for example. The casual serve restaurant was the target of public outrage when a consumer named Brad asked why they had fired his wife. Because the restaurant chose to remain silent, the masses were quick to share their thoughts on the situation. Before long, amidst an onslaught of social media heckling, a Facebook page and hashtag were created entitled #JusticeforBradsWife. In addition, a petition demanding answers emerged, garnering tens of thousands of signatures. Comedians and meme creators gave it further traction, and although much of this activity was in jest, it had a tangible impact on Cracker Barrel’s image.
Join the Conversation
Brands that have an active voice on social media and stay on top of trends succeed in remaining a relevant part of the current conversation. For example, during the 2017 Solar Eclipse, MoonPie won over fans when its account responded to Hostess Cupcakes’ declaration of being the “Official Snack Cake of the Eclipse.” With a curt, two-word reply, the 100-year-old brand was officially back on the radar, and meme amplification soon followed.
Another favorite? During the 2014 Grammy awards, Arby’s noticed an uncanny similarity between Pharrell’s hat and its iconic logo – so much so that it tweeted directly to the singer and asked for the hat back. Naturally, Arby’s achieved thousands of retweets and media attention, but the real win was when Pharrell playfully responded by asking if Arby’s was “Tryna start a roast beef?” This is the kind of organic PR you simply can’t pay for.
Authenticity is Everything
This is the most important consideration because, without it, even the best intentions can backfire. Adopting the voice of the consumer is a tricky endeavor when you are a faceless, big-box brand, and there is a fine line between being authentic and trying too hard.
When Jell-O launched its tongue-in-cheek “Fun My Life” campaign, leveraging the popular #FML hashtag, it intended for consumers to appreciate the play on words with a wink and a nod. However, Jell-O missed the mark by trying to force a shift from a sarcastic and self-deprecating tone to one that was overly “fun” and highly branded. In the end, it came off as if the brand didn’t really understand the sentiment behind #FML, and that it was completely out of touch.
Communicating with consumers via social media is an integral part of the brand experience.
Brands need to consider their tone, message, and the potential impact these interactions can have on customer loyalty. Although social media may not appear to have a direct correlation to the bottom line, it is important to remember that all experiences will invariably reflect on purchase behavior. When comparing your brand to the competition, social media is the ultimate equalizer – unbound by budget, size of brand, or marketing resources. So, take advantage of the opportunity. Be involved, be responsive, be relevant, and be authentic. If you can accomplish those things, you’ll find yourself at top of mind for consumers everywhere.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Companies, B 2 B Marketing agent, B 2 B Marketing agent, B 2 B Marketing agent in pune, Colleges Activation, BTL engagement sales, local branding activity, BTL first main keyword, school first main keyword, housing society first main keyword, Mall first main keyword, B 2 B Marketing agent in navi mumbai
Marketing and Sales companies B 2 B Marketing agent in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs.
We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible.
We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.
To Respond or Not to Respond – That is the Question:
In today’s landscape, consumers expect brands to demonstrate accessibility with responsiveness on every social platform. Above all, consumers want to engage and feel like they are conversing with an actual human being.
But, it isn’t just that responsive brands get rewarded for their social media acumen. Those that choose to ignore consumers on social media face a real possibility of backlash. Take the Cracker Barrel, for example. The casual serve restaurant was the target of public outrage when a consumer named Brad asked why they had fired his wife. Because the restaurant chose to remain silent, the masses were quick to share their thoughts on the situation. Before long, amidst an onslaught of social media heckling, a Facebook page and hashtag were created entitled #JusticeforBradsWife. In addition, a petition demanding answers emerged, garnering tens of thousands of signatures. Comedians and meme creators gave it further traction, and although much of this activity was in jest, it had a tangible impact on Cracker Barrel’s image.
Join the Conversation
Brands that have an active voice on social media and stay on top of trends succeed in remaining a relevant part of the current conversation. For example, during the 2017 Solar Eclipse, MoonPie won over fans when its account responded to Hostess Cupcakes’ declaration of being the “Official Snack Cake of the Eclipse.” With a curt, two-word reply, the 100-year-old brand was officially back on the radar, and meme amplification soon followed.
Another favorite? During the 2014 Grammy awards, Arby’s noticed an uncanny similarity between Pharrell’s hat and its iconic logo – so much so that it tweeted directly to the singer and asked for the hat back. Naturally, Arby’s achieved thousands of retweets and media attention, but the real win was when Pharrell playfully responded by asking if Arby’s was “Tryna start a roast beef?” This is the kind of organic PR you simply can’t pay for.
Authenticity is Everything
This is the most important consideration because, without it, even the best intentions can backfire. Adopting the voice of the consumer is a tricky endeavor when you are a faceless, big-box brand, and there is a fine line between being authentic and trying too hard.
When Jell-O launched its tongue-in-cheek “Fun My Life” campaign, leveraging the popular #FML hashtag, it intended for consumers to appreciate the play on words with a wink and a nod. However, Jell-O missed the mark by trying to force a shift from a sarcastic and self-deprecating tone to one that was overly “fun” and highly branded. In the end, it came off as if the brand didn’t really understand the sentiment behind #FML, and that it was completely out of touch.
Communicating with consumers via social media is an integral part of the brand experience.
Brands need to consider their tone, message, and the potential impact these interactions can have on customer loyalty. Although social media may not appear to have a direct correlation to the bottom line, it is important to remember that all experiences will invariably reflect on purchase behavior. When comparing your brand to the competition, social media is the ultimate equalizer – unbound by budget, size of brand, or marketing resources. So, take advantage of the opportunity. Be involved, be responsive, be relevant, and be authentic. If you can accomplish those things, you’ll find yourself at top of mind for consumers everywhere.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
B 2 B Marketing agent in navi mumbai
Companies, B 2 B Marketing agent, Colleges Activation, B 2 B Marketing agent in pune, BTL engagement sales, local branding activity, BTL first main keyword, school first main keyword, housing society first main keyword, Mall first main keyword,
What is experiential marketing? On the rise in recent years, B 2 B Marketing agent in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives.
For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.
Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.
Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty.
An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI.
For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers.
“The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product. demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future.
Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences.
In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.
To Respond or Not to Respond – That is the Question:
In today’s landscape, consumers expect brands to demonstrate accessibility with responsiveness on every social platform. Above all, consumers want to engage and feel like they are conversing with an actual human being.
But, it isn’t just that responsive brands get rewarded for their social media acumen. Those that choose to ignore consumers on social media face a real possibility of backlash. Take the Cracker Barrel, for example. The casual serve restaurant was the target of public outrage when a consumer named Brad asked why they had fired his wife. Because the restaurant chose to remain silent, the masses were quick to share their thoughts on the situation. Before long, amidst an onslaught of social media heckling, a Facebook page and hashtag were created entitled #JusticeforBradsWife. In addition, a petition demanding answers emerged, garnering tens of thousands of signatures. Comedians and meme creators gave it further traction, and although much of this activity was in jest, it had a tangible impact on Cracker Barrel’s image.
Join the Conversation
Brands that have an active voice on social media and stay on top of trends succeed in remaining a relevant part of the current conversation. For example, during the 2017 Solar Eclipse, MoonPie won over fans when its account responded to Hostess Cupcakes’ declaration of being the “Official Snack Cake of the Eclipse.” With a curt, two-word reply, the 100-year-old brand was officially back on the radar, and meme amplification soon followed.
Another favorite? During the 2014 Grammy awards, Arby’s noticed an uncanny similarity between Pharrell’s hat and its iconic logo – so much so that it tweeted directly to the singer and asked for the hat back. Naturally, Arby’s achieved thousands of retweets and media attention, but the real win was when Pharrell playfully responded by asking if Arby’s was “Tryna start a roast beef?” This is the kind of organic PR you simply can’t pay for.
Authenticity is Everything
This is the most important consideration because, without it, even the best intentions can backfire. Adopting the voice of the consumer is a tricky endeavor when you are a faceless, big-box brand, and there is a fine line between being authentic and trying too hard.
When Jell-O launched its tongue-in-cheek “Fun My Life” campaign, leveraging the popular #FML hashtag, it intended for consumers to appreciate the play on words with a wink and a nod. However, Jell-O missed the mark by trying to force a shift from a sarcastic and self-deprecating tone to one that was overly “fun” and highly branded. In the end, it came off as if the brand didn’t really understand the sentiment behind #FML, and that it was completely out of touch.
Communicating with consumers via social media is an integral part of the brand experience.
Brands need to consider their tone, message, and the potential impact these interactions can have on customer loyalty. Although social media may not appear to have a direct correlation to the bottom line, it is important to remember that all experiences will invariably reflect on purchase behavior. When comparing your brand to the competition, social media is the ultimate equalizer – unbound by budget, size of brand, or marketing resources. So, take advantage of the opportunity. Be involved, be responsive, be relevant, and be authentic. If you can accomplish those things, you’ll find yourself at top of mind for consumers everywhere.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
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