Tag: Andheri West

B To B marketing company Andheri West | B To B marketing company mumbai

B To B marketing company Andheri West

Fulcrum Marketing is a strategic B To B marketing company Andheri West. Our team of marketing consultants also specialise in marketing planning and B To B marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a B To B marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , B To B marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

B To B marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and B To B marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

B To B marketing,B To B marketing company Andheri West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Andheri West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Andheri West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

B To B marketing 

B To B marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

B To B marketing Plan and B To B marketing Strategy

B To B marketing company mumbai

Andheri West, mumbai

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

 

B To B marketing, B To B marketing company, B To B marketing company , B To B marketing company Andheri West mumbai,Andheri West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Personal selling company Andheri West | Personal selling company mumbai

Personal selling company Andheri West

Fulcrum Marketing is a strategic Personal selling company Andheri West. Our team of marketing consultants also specialise in marketing planning and Personal selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Personal selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Personal selling company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Personal selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Personal selling company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Personal selling,Personal selling company Andheri West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Andheri West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Andheri West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Personal selling 

Personal selling company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Personal selling Plan and Personal selling Strategy

Personal selling company mumbai

Andheri West, mumbai

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

 

Personal selling, Personal selling company, Personal selling company , Personal selling company Andheri West mumbai,Andheri West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

retail Store marketing company Andheri West | retail Store marketing company mumbai

retail Store marketing company Andheri West

Fulcrum Marketing is a strategic retail Store marketing company Andheri West. Our team of marketing consultants also specialise in marketing planning and retail Store marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a retail Store marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail Store marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

retail Store marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail Store marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

retail Store marketing,retail Store marketing company Andheri West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Andheri West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Andheri West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

retail Store marketing 

retail Store marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

retail Store marketing Plan and retail Store marketing Strategy

retail Store marketing company mumbai

Andheri West, mumbai

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

 

retail Store marketing, retail Store marketing company, retail Store marketing company , retail Store marketing company Andheri West mumbai,Andheri West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

modern trade marketing company Andheri West | modern trade marketing company mumbai

modern trade marketing company Andheri West

Fulcrum Marketing is a strategic modern trade marketing company Andheri West. Our team of marketing consultants also specialise in marketing planning and modern trade marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and modern trade marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a modern trade marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , modern trade marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

modern trade marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and modern trade marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

modern trade marketing,modern trade marketing company Andheri West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Andheri West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Andheri West, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

modern trade marketing 

modern trade marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

modern trade marketing company mumbai

Andheri West, mumbai

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

 

modern trade marketing, modern trade marketing company, modern trade marketing company , modern trade marketing company Andheri West mumbai,Andheri West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

modern trade marketing company Andheri West mumbai | retail Store marketing company

modern trade marketing company

Fulcrum Marketing is a strategic modern trade marketing company . Our team of marketing consultants also specialise in marketing planning and modern trade marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and modern trade marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

 

 

 

 

 

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

 

 

 

 

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as modern trade marketing, retail Store marketing, B To B marketing , modern trade marketing and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and modern trade marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the modern trade marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for modern trade marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a modern trade marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , modern trade marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

modern trade marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and modern trade marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

modern trade marketing company

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

modern trade marketing 

modern trade marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

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Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

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Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

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Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

android user acquisition Point-of-Purchase Design

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  mobile app android Mobile van advertising Plan and android user acquisition Point-of-Purchase Design Plan in Andheri West, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

 

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

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user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

android Consumer Acquisition Field marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

Consumer Acquisition guerrilla marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

android mobile app Sales Management

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

 

mobile software Activation

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

Consumer Acquisition Brand Positioning Services

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

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If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

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It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

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Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

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For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

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We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

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An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

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Andheri West , mumbai

 

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

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Mobile App Marketing Services

App Marketing Services 

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Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

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WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

mobile app Advertising

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  mobile software Newspaper Advertising company and mobile app Advertising company in Andheri West, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

 

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

mobile software Newspaper Advertising company | mobile app Advertising company in Andheri West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

mobile software Newspaper Advertising company | mobile app Advertising company in Andheri West mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

mobile app Advertising company in Andheri West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

mobile app android shop To shop marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

mobile app Retail Marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

merchant acquisition B2B marketing

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

 

software face to face marketing

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

mobile app Product Launches

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

merchant acquisition Promotional media

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

mobile app android Brand Identity Management Service

It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

android mobile software Product sampling

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

mobile app Advertising

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

mobile software Newspaper Advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android merchant acquisition Wall Painting Advertising

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

mobile app Retail Marketing company

merchant acquisition B2B marketing company

mobile app android shop To shop marketing company

software face to face marketing

mobile app Product Launches

merchant acquisition Promotional media company

mobile app android Brand Identity Management Service company

android mobile software Product sampling company

mobile app Advertising company

android merchant acquisition Wall Painting Advertising company

mobile software Newspaper Advertising company

 

Andheri West , mumbai

 

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

mobile app android Brand Identity Management Service company in Andheri West mumbai

Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

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user acquisition Mobile advertising | android merchant acquisition Brand Building Plan in Andheri West mumbai

WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

android merchant acquisition Brand Building

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  user acquisition Mobile advertising Plan and android merchant acquisition Brand Building Plan in Andheri West, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

Event Marketing for Mobile Software

Experiences. That’s what drives the decisions of consumers today.
They want a positive, value based, life and work enhancing, quality experience. Your business needs to deliver it all the time and so do your events!

Today’s business climate requires a more strategic approach to effectively planning of event, marketing the event, and then following up with the people you meet at the event.

Depending upon your type of profession, events can be an annual occurrence. They are predictable. Other times, event triggers are non-predictable. A well developed marketing plan involves both Preevent-planning types of events. There are times when you need to be proactive in your event marketing. Other times, reactive.

 

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

Fulcrum Marketing Solutions works with you to develop and position you as the leading ‘Go To’ Expert in your area.  Featured press is a key component to leveraging your companies growth via quality content and press worthy situations.

Depending upon your marketing plan, the growth goals of your company and your companies desired results from proactive campaigns, we offer a variety of options for achieving featured press for you and your company.

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Offline Marketing

Long before the Internet became public, businesses were launched, built, thrived, and produced profits. What we now call offline marketing was the ‘norm.’ It was the backbone of effectively marketing a business.

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

| android merchant acquisition Brand Building Plan in Andheri West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

android merchant acquisition Brand Building Plan in Andheri West mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

android merchant acquisition Brand Building Plan in Andheri West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

android Consumer Acquisition Field marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

Consumer Acquisition guerrilla marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

We create experiences that transform brands online, grow your businesses and make people’s lives easier.
Mobile Marketing delivers industry leading marketing, web, and mobile experiences through strategy, design, and technology.

android mobile app Sales Management

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

Rooting business decisions in the market takes risk out of your product launch and increases the chance of success right out of the gate. Fulcrum will work with you and your teams to understand your idea and help perform the necessary analysis to create an effective app strategy to better position your app in the marketplace.

 

mobile software Activation

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

Consumer Acquisition Brand Positioning Services

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

android mobile app news paper leaflet insert

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

android merchant acquisition Brand Building

It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

user acquisition Mobile advertising

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

android user acquisition Point-of-Purchase Design

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

mobile app android Mobile van advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

shop owner acquisition billboard advertising

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

Consumer Acquisition guerrilla marketing Plan

android mobile app Sales Management Plan

android Consumer Acquisition Field marketing Plan

mobile software Activation

Consumer Acquisition Brand Positioning Services

android mobile app news paper leaflet insert Plan

android merchant acquisition Brand Building Plan

user acquisition Mobile advertising Plan

android user acquisition Point-of-Purchase Design Plan

shop owner acquisition billboard advertising Plan

mobile app android Mobile van advertising Plan

 

Andheri West , mumbai

 

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

android merchant acquisition Brand Building Plan in Andheri West mumbai

Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

 

user acquisition Mobile advertising Plan in Andheri West mumbai, android merchant acquisition Brand Building Plan in Andheri West mumbai,user acquisition Mobile advertising Plan, android merchant acquisition Brand Building Plan, Andheri West, mumbai,

android mobile software Product sampling | mobile app android Brand Identity Management Service company in Andheri West mumbai

WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

mobile app android Brand Identity Management Service

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  android mobile software Product sampling company and mobile app android Brand Identity Management Service company in Andheri West, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

Event Marketing for Mobile Software

Experiences. That’s what drives the decisions of consumers today.
They want a positive, value based, life and work enhancing, quality experience. Your business needs to deliver it all the time and so do your events!

Today’s business climate requires a more strategic approach to effectively planning of event, marketing the event, and then following up with the people you meet at the event.

Depending upon your type of profession, events can be an annual occurrence. They are predictable. Other times, event triggers are non-predictable. A well developed marketing plan involves both Preevent-planning types of events. There are times when you need to be proactive in your event marketing. Other times, reactive.

 

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

Fulcrum Marketing Solutions works with you to develop and position you as the leading ‘Go To’ Expert in your area.  Featured press is a key component to leveraging your companies growth via quality content and press worthy situations.

Depending upon your marketing plan, the growth goals of your company and your companies desired results from proactive campaigns, we offer a variety of options for achieving featured press for you and your company.

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Offline Marketing

Long before the Internet became public, businesses were launched, built, thrived, and produced profits. What we now call offline marketing was the ‘norm.’ It was the backbone of effectively marketing a business.

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

| mobile app android Brand Identity Management Service company in Andheri West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

mobile app android Brand Identity Management Service company in Andheri West mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

mobile app android Brand Identity Management Service company in Andheri West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

mobile app android shop To shop marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

mobile app Retail Marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

We create experiences that transform brands online, grow your businesses and make people’s lives easier.
Mobile Marketing delivers industry leading marketing, web, and mobile experiences through strategy, design, and technology.

merchant acquisition B2B marketing

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

Rooting business decisions in the market takes risk out of your product launch and increases the chance of success right out of the gate. Fulcrum will work with you and your teams to understand your idea and help perform the necessary analysis to create an effective app strategy to better position your app in the marketplace.

 

software face to face marketing

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

mobile app Product Launches

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

merchant acquisition Promotional media

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

mobile app android Brand Identity Management Service

It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

android mobile software Product sampling

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

mobile app Advertising

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

mobile software Newspaper Advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android merchant acquisition Wall Painting Advertising

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

mobile app Retail Marketing company

merchant acquisition B2B marketing company

mobile app android shop To shop marketing company

software face to face marketing

mobile app Product Launches

merchant acquisition Promotional media company

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android mobile software Product sampling company

mobile app Advertising company

android merchant acquisition Wall Painting Advertising company

mobile software Newspaper Advertising company

 

Andheri West , mumbai

 

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

mobile app android Brand Identity Management Service company in Andheri West mumbai

Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

 

android mobile software Product sampling company in Andheri West mumbai, mobile app android Brand Identity Management Service company in Andheri West mumbai,android mobile software Product sampling company, mobile app android Brand Identity Management Service company, Andheri West, mumbai,

shop owner acquisition billboard advertising | Consumer Acquisition guerrilla marketing Plan in Andheri West, mumbai

WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

 Consumer Acquisition guerrilla marketing Plan

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  Consumer Acquisition guerrilla marketing Plan and Consumer Acquisition guerrilla marketing Plan in Andheri West, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

powerful way for brands to build deeper relationships with their customers, especially apps that take advantage of mobile app marketing.

offers complete range of offline marketing and Advertising solutions. We have teams working in offline marketing and advertising arena like all Btl. You need to understand and exploit the mobile marketplace and use the right marketing techniques to get people to want, use, and talk about your app

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Offline Marketing

Long before the Internet became public, businesses were launched, built, thrived, and produced profits. What we now call offline marketing was the ‘norm.’ It was the backbone of effectively marketing a business.

Today, even with the Internet driving trends and preferences of how consumers do business, and who they do it with – a strong offline marketing plan and marketing campaigns are important for the long-term sustainability of your company.

 

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.  Before we ever opened our doors publicly, we used these proven techniques for starting up, launching, building, and successfully selling other businesses.   Our hands-on approach to building our own businesses with successful off-line marketing strategies laid the foundation for the services we offer to the public starting in 2001.

Our track record speaks for itself.  Fulcrum Marketing Solutions has gained national industry publication for very successful marketing programs and campaigns for our clients plus ourselves.  We understand how important it is to make every dollar you invest work for you when it comes to your marketing.

When we develop and implement off-line marketing campaigns and programs for our clients, you are not just receiving book theory.  This is been there, done that, time-tested strategies that we know work.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

 

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.

We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 

If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us :  Consumer Acquisition guerrilla marketing Plan in Andheri West, mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

android Consumer Acquisition Field marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

Consumer Acquisition guerrilla marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

We create experiences that transform brands online, grow your businesses and make people’s lives easier.
Mobile Marketing delivers industry leading marketing, web, and mobile experiences through strategy, design, and technology.

android mobile app Sales Management

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

Rooting business decisions in the market takes risk out of your product launch and increases the chance of success right out of the gate. Fulcrum will work with you and your teams to understand your idea and help perform the necessary analysis to create an effective app strategy to better position your app in the marketplace.

 

mobile software Activation

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

Consumer Acquisition Brand Positioning Services

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

android mobile app news paper leaflet insert

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

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It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

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Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

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For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

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We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

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An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

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Andheri West , mumbai

 

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.

Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.

Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.

Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.

The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

Our Lady of Immaculate Conception Church

Jain Mandir

St Blaise Church

Versova Beach

Gilbert Hill

Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.

The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.

New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.

The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

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