supermarkets selling firm | supermarkets selling firm Aundh Pune

supermarkets selling firm Aundh Pune

Fulcrum Marketing is a strategic supermarkets selling firm Aundh Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Create your sales plan

In a business, your ultimate goal is to make money. To help you do this a sales plan is required.

A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.

A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.

A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.

You would normally create your own sales plan, often with the input of employees.

See our page on create a sales plan from a sales forecast.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , firm Aundh Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and firm Aundh Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Aundh Pune

, firm Aundh Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Aundh Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Aundh Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

firm Aundh Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

firm

Aundh Pune,

Aundh is one of the best residential areas situated in the north-west of Pune. It comes under the jurisdiction of Pune Municipal Corporation. The locality was earlier known for its Chest Hospital. But now, It has developed significantly as a residential area with proximity to the University of Pune and the Software Technology Parks of India complex at Hinjewadi. It is one of the rapidly developing suburban areas of Pune and is located very close to the industrial zones and IT hubs of Pune. The area has good civic amenities and is very well connected to the other parts of the Pune city. Some of the prominent localities situated close to Aundh are Baner, Pimple Nilakh, Pimple Gurav, Pimple Saudagar, Dasar, Balewadi, Wakad, Pashan, Shivajinagar, Khadki, Kasarwadi, Balewadi among others. A variety of projects are available in the area and range from affordable to luxurious. Due to presence of various IT majors and other multinational companies, Pune has been seen a rapid growth in landing of working population from outside the city every year. Hence, there has been a increase in the demand for residential apartments in Aundh. Residential property rate in Aundh range from Rs.7200 – Rs.11200 per sqft. Some of the key residential projects in Aundh are Pristine Royale, Venkatesh Shakuntala, Gokhle Swastishree, Sanskruti Lifespaces Terraza among others.

Connectivity

The area has an extensive bus service by PMPML. Aundh Bus Stand, Kapil Malhar, Baner Gaon, Tanjane Chowk, Food Bazar and the Shivaji Nagar Bus Stand lie in close vicinity.

Pune International Airport is located at a driving distance of 21.5 km via Lohegaon Road.

There are a few major roads which run through the area, namely the Kalewadi Main Road, Vidyapeeth Road, ITI Road, Baner Road, DP Road, Seasons Road, Mahadji Shinde Road, Aundh-Baner Link Road, Aundh-Wakad Road, the Mumbai-Pune Expressway, the Wakad Road, the Gopal Hari Deshmukh Marg, etc.
Dapodi, Khadki, Shivajinagar, Pune Junction are nearby railway station to Aundh. However, Khadki railway station is the nearest railway station to Aundh, situated at a distance of 4 km via DP Road while Pune Junction is approximately 10 km via Baner Road.

Factors for past growth
The residential real-estate prices in this area have seen a huge uptrend which has been largely driven by the demand coming from IT professionals as well as migrants from various parts of the country. Its proximity to the Mumbai-Pune expressway and connectivity to Shivaji Nagar, makes it more preferable to reside there than other parts of the city.
Aundh has some of the premier educational institutes of Pune including the Pune University. Hence, there is a substantial entry of students from outside as well. Planned roads and excellent infrastructure facilities have successfully established Aundh as a favorite destination in Pune. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Aundh.
The civic amenities have also improved. The industrial growth and the growth of the IT sector have also led to the development of retail and hospitality sectors in the area.

Factors for future growth
Though the prices of the flats in Aundh are going up at a rapid pace, affordable housing to suit the needs of the mid and the junior-level executives of the various companies can still be found here.

Employment hubs near Aundh
Aundh IT Park – approx. 3.11
The ICC Towers and the Maratha Chambers of Commerce and Industry – approx 4 km
Nanospace IT Park – approx. 3 km

RMZ Westend – 1.7 km

Infra Development (Social & Physical)
Aundh offers very good social infrastructure to its residents. Some of the reputed schools in Aundh include SERRA International Pre- school, ITI Aundh, Spicer Higher Secondary School, Kidzee School and DayCare Center, DAV School, AW Sindhu Vidya Bhavan School and Sparkles Nursery School etc. It also houses some colleges nearby. These are Savitribai Phule Pune University, Bharatratna Dr. Babasaheb Ambedkar College, Modern College of Arts, Commerce & Science, Hindustan Aerospace & Engineering, Sri Chaitanya Junior College among few.
Health Care facility is also good in the locality. Some of the leading hospitals in Aundh include Apollo Clinic-Aundh, Parmar Multispeciality Hospital, AIMS Hospital, Aditya Birla Clinic, Kotbagi Hospital, Sai Shree Hospital, Shashwat Hospital and Sanjeevani Maternity & Surgical Hospital among others.
The shopping needs of the residents are catered to by malls in Aundh such as Optimus Shopping Mall, Centriole Mall, City Mall, Central Mall, Westend Mall Aundh, Atria Mall. It also houses retail outlets of famous national and International brands like Primus Retail Pvt Ltd, Guru Prasad Retail Outlet, Gini & Jony, Reliance Digital, Nike Store, Unicorn, Puma, Pantaloons, The Arvind Store etc.

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan