MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM
The Fulcrum Agency is the Mumbai marketing company and Store Marketing enterprise in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions.
Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more..
CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
Store Marketing enterprise in mumbai
Face to Face or Door to Door Marketing Right Approach For You?
Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it?s a very powerful way to build a business. If you know how to do face-to-face marketing?you can decide whether it?s something you want to implement in your business or not.
One area of marketing often neglected by first-time freelancers and entrepreneurs is face-to-face or door-to-door marketing. Yet, it?s a form of marketing that can bring immediate results and is often much easier for first timers than telesales (which is perhaps the most immediate form of selling available to start-ups).
Is Door-To-Door the Right Approach For You? Door-to-door works best when you have a service that can be used widely in your local business community. So, for example, graphic design, web design (and development), copywriting, photography, etc. are all services that you?re likely to find local buyers for.
Other services, such as UX design, for example, may not be as suited for door-to-door marketing (unless you live in a software development hotspot).
If you?re going to use face-to-face marketing, you need potential clients whom you can visit. In the best cases, those clients will be closely geographically grouped. Web designers who specialize in retail sites, for example, are going to find the high street of their local town a great place to get started on face-to-face marketing.
How Do You Get Started Doing Door-to-Door Marketing? You visit the business premises of potential clients, without an appointment. You ask to speak to the person who deals with your service.
If that person?s there and will speak to you, pitch him/her for a meeting or leave information and arrange to call back, or even, if the person has the time, pitch him/her for your services on the spot.
If the person?s not there and may speak to you, get his/her business card and then try to make an appointment to come back and talk or drop off information.
If he or she doesn?t want to speak to you and you can?t get a card, leave marketing materials and your card, asking the person you are dealing with to pass it on to the potential buyer.
That?s pretty much it. The key to this kind of marketing is not to come across as someone on the ?hard sell? but to introduce yourself as a neighbouring business (e.g., local ? not next door necessarily) and to start a dialogue.
You may find that you arrive just as they?re looking for your services or that they?ve been thinking about using a similar service for years but never got around to acting on it. In other cases, they may not need your service. However, if you represent yourself and your business effectively and professionally, you will almost certainly find it leads to work in the long run.
The bigger the place in which you live, the more door-to-door opportunities you are likely to have.
Always follow up on any door-to-door call with a telephone call to increase?and dramatically so? your chances of closing business.
Most business-to-business door-to-door marketing doesn?t take place on the doorstep. It takes place in someone?s office, but it can take place on the doorstep, and it?s best to be prepared to hold a conversation anywhere.
One Last Thing ? Personal Safety
I?ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it?s best not to take any chances when you?re putting yourself into someone else?s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you?re in doubt, take the following necessary precautions:
I?ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it?s best not to take any chances when you?re putting yourself into someone else?s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you?re in doubt, take the following necessary precautions:
Don?t go into any setting that makes you feel uneasy.
Do ensure that someone else knows your calling route before you leave and that you check in with that person when you?re finished.
Do carry a phone with a GPS tracking service.
Don?t be afraid to leave any premises where you are made to feel uneasy or if someone becomes rude or abusive.
GPS can be a handy navigation device when going door-to-door, but it can also be used for personal safety. Make sure your phone has GPS which can be tracked by a friend, family member or business partner just in case.
The Take Away Face-to-face marketing is highly effective but needs to be conducted with a sensible regard for personal safety. Make sure that there?s a decent sized market for your services in a location before conducting face-to-face marketing work; otherwise, it?ll be a lot of work without sufficient rewards.
If you find it hard in the early days of doing door-to-door marketing, you might want to remember Thomas Edison, the famous inventor?s advice: ?Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.?
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