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1.) Use your activation as a content opportunity for your brand

You’re creating compelling content which can be shared throughout marketing channels and live on far past the event or activation itself.

2.) Let consumers experience your work with Experiential Marketing Activations

This is beginning giving them a better idea of who you are, what you do and how you do it. If you think that your brand can be stronger once it’s been experienced first hang, use Experiential as your opportunity to give potential customers a taste.

3.) Cut through the traditional marketing noise with Experiential Marketing

Creative, Authentic, and Original are words that come to mind when thinking of Experiential Marketing. Use all mediums available including Snapchat, Instagram, Twitter, YouTube and Facebook to broadcast your event and increase the impressions.

4.) Facilitate Authentic Interactions with Consumers Using Experiential Marketing

Having a product in the consumer’s hand is one of the best ways to get them to remember your product and generate brand loyalty. When we engage with individuals on a one-on-one level, in-person, they spend more time with your brand, your product and your message, creating a stream of brand advocates.

5.) Take the opportunity to do some Product Sampling at your Experiential Activat

6.) Action begets action in Experiential

Experiential Marketing leaves impressions with consumers and provides insight and opportunity for amplification on multiple marketing channels.

7.) Live experiences create positive feelings which set the stage for word-of-mouth sharing

8.) Build a two-way conversation with consumers

Engagement marketing and experiential are all built around the idea of encouraging consumers to participate and engage. This helps allow your marketing to evolve and improve, allowing consumers to provide insight and opinion on your products and services.

9.) See Bigger Results From Your Marketing Campaign

Success often takes risks, and if you want to see great results you need to think big and pursue your ideas.

10.) Experiential Marketing is fun.

Experiential Marketing is fun. It can take you out of your office, your comfort zone and teach you new things about your customers and team. Go ahead and try some experiential marketing for your brand today.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.