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15 Incredible Stats About Experiential Marketing

1. The U.S. Bureau of Labor Statistics predict that the event industry will jump 44%(2010–2020), surpassing most growth predictions for other industries.
2. 79% of brands said they will execute more experiential programs this year compared to last.
3. A polled 80% of attendants mentioned that live demonstrations and free samples drastically helped solidify their purchase decision.
4. Over 86% of event marketers claimed attendee satisfaction was their gauge of event success.
5. 74% of event attendees say they have a more positive opinion about the company, brand, or product being promoted after the event.
6. 79% of U.S. marketers generate sales using event marketing.
7. About 34% of consumers surveyed said they would make a post about the experience on their social media pages.
8. From the above survey, 33% of consumers said they would take photos or video during the event.
9. 65% of consumers surveyed said that live events helped them build a better understanding of a service or product. (significantly higher than digital or TV advertising efforts for recognizing or learning about a brand.)
10. 98% of users feel more inclined to purchase after attending an activation.
11. 65% of brands say that live events and experiential programs are directly related to sales.
12. 70% of users later became regular customers after a marketing event.
13. 76% of marketers say their event and experiential marketing initiatives are integrated with their other marketing campaigns
14. 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategies.
15. Event technology can help increase event attendance by 20%. Increase productivity by 27%, and decrease costs by 20–30%.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.