Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing Companies | face to face marketing ideas in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

Experiential Marketing: an Art and a Science

Experiential marketing is literally the act of engaging your consumers in a personal experience with your brand that leaves them feeling more connected to your business.

The experience side is all about bringing your brand to life for people, and elicit a reaction. For that moment your brand becomes a tangible, living and breathing entity for your consumers. They can interact with your business and get to know it through a more personal connection.

This is the art of experiential marketing.

The science of it revolves around the strategy of the engagement. Just like with building any relationship, you don’t plan to walk up to someone, say hi and then disappear into the dark.

You want to engage for a specific reason, and connect with your consumers on that point. You also want to measure how effective you were at achieving this to help you plan for future interactions.

Effective experiential marketing is strategic

When you stage a brand experience, just like any other form of marketing, you have to have objectives and expected outcomes in mind from the start. These become the metrics off which you can judge the success of the experience.

New to the market? You will want your experiential marketing to create a buzz with a wide audience for brand awareness.

Want to increase market share? Ensure that the experience involves the trial or purchase of your product.

No experiential marketing campaign is an island. If it doesn’t spark a connection with your target market, then I’m afraid all you did was host an event or stage a gimmick.

Every interaction with your consumer should be the connecting of another dot between them and your brand. This is how relationships are made and nurtured.

Becoming human

What makes people so interesting and dynamic is the fact that they have both a head and a heart. The beauty of experiential marketing done right is that it allows your brand to become a person.

No longer are you simply a product on a shelf, a bunch of marketing images or a slogan. People are able to get a real feeling for your brand as a living entity, and decide for themselves whether to take you into their lives or not.