Fulcrum Marketing is a strategic Services marketing Agent Ghatkopar West mumbai . Our team of marketing consultants also specialise in marketing planning and Services marketing for all types of business of any size.
Services marketing Agent Ghatkopar West mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives.
Creating ideas that move people.
We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.
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Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
- reviewing your marketing conditions
- reviewing your current marketing challenges and capabilities
- identifying and maximising competitive advantage
- creating and amplifying market positioning
- developing new revenue sources
- maximising market communication techniques
- Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
- Referral Programs
- Word of Mouth Plus
- Trade Shows
- Outdoor Advertising
| Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. |  |
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Services marketing Agent Ghatkopar West mumbai
Services marketing Agent Ghatkopar West mumbai
communication and Services marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
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Implementing a Services marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Services marketing Agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Services marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Services marketing Agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Services marketing Agent Ghatkopar West mumbaiHow to market your business effectively in pune including researching your target audience and establishing new contacts |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
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Ghatkopar West, mumbai
Overview
Ghatkopar West is a well developed suburbs situated in the north-eastern parts of Mumbai in the state of Maharashtra. It is considered as major residential zone and the area is dotted with mid and premium range projects. The locality offers good connectivity to areas like Juhu, Santacruz and Khar among other important areas of Mumbai. It has Ghatkopar Industrial Estate nearby which is a major hub for many companies and manufacturers. Chandivali, Varsha Nagar, Feroz Shah Nagar, Vikhroli East, Pant Nagar, Chandan Nagar, Powai, Andheri East, Kalina, Mumbai, Bandra Kurla Complex, Kurla etc are its neighbouring localities. Areas such as Kurla, Dharavi and Mahim are also well connected to the area along with other zones in Central Mumbai. In recent years, northern Mumbai, particularly the Andheri-Jogeshwari-Goregaon belt, has been the focal point for a number of infra projects including Coastal road projects, Mumbai Trans Harbour Link, Mulund Goregaon link road, Colaba-Seepz, Dahisar to DN Nagar and Dahisar east to Andheri metro corridors and elevated roads are some of the major projects the government has undertaken to improve the east-west connectivity.
Connectivity
Connectivity with this region has improved significantly due to the several projects undertaken by the govt. The Sion-Panvel Expressway and Eastern Express Highway are two major connectivity lifelines for residents and connect the area to several places in Mumbai, Navi Mumbai and Thane alike.
It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 5.7 km via Andheri-Ghatkopar Road.
The BEST bus network is highly active in the area while the Central Railway Station is also easily accessible from Ghatkopar West. Ghatkopar, Vidya Vihar, Lokmanya Tilak Terminus, Tilak Nagar are its nearby railway stations. However, Ghatkopar (W) is the major and nearest railway station to Ghatkopar West, which is located at a distance of 650 meter via Hirachand Desai Road.
Operational Metro Line 1 Of Mumbai Metro with one of its route (Versova-Andheri-Ghatkopar) is passing through the locality. Ghatkopar is the nearest metro station to Ghatkopar West.
Factors for growth in the future
Owing to huge infrastructure push by the state government towards easing commuting in western and eastern parts of the cosmopolis, northern region will continue to be at the base of real estate activities in the days to come.
The ongoing Metro Line 2A (Dahisar to DN Nagar) and the proposed Metro Line 6 (Swami Samarth Nagar to Vikhroli) when completed will provide connectivity among the existing Western Express Highway.
It close proximity to business district of BKC along with SEEPZ & MIDC offers IT spaces and industrial spaces respectively.
Proposed & Planned Infra
The ongoing Metro Line 2A (Dahisar to DN Nagar) and the proposed Metro Line 6 (Swami Samarth Nagar to Vikhroli).
The Delhi Metro Rail Corporation (DMRC) has started work on the Metro-6 corridor (Swami Samarth Nagar-Jogeshwari-Kanjurmarg). The Metro-6 will be the second and only Metro line to improve connectivity between the citys eastern and western suburbs.
Civil construction works of the Metro-4 corridor (Wadala-Thane-Kasarvadavali) is expected to start in April 2018. The Metro-4 corridor will be a 32.32-km stretch with 32 stations and it will be fully elevated.
Mumbais east-west connectivity to get a boost with two more Metro corridor Lokhandwala-Kanjurmarg corridor and the Thane-Bhiwandi-Kalyan corridor (Metro-5).
BMC to commission Powai to Veravali water tunnel arm and Powai to Ghatkopar this year.
Under construction India’s first bullet train between Ahmedabad and Mumbai will run at a maximum speed of 350 km per hour, covering the 508-km stretch in under three hours.
Proposed seven new sewage treatment plants (STPs) in Colaba, Worli, Dharavi, Bandra, Bhandup, Ghatkopar, and Malad.
Infra development (Social & Physical)
The social infrastructure in the region is good. There are several schools, colleges, hospitals, banks, restaurant and amusement parks in Ghatkopar West. The schools and colleges in Ghatkopar West include Sheth Virchand Dhanji School, The Universal School, KVK Ghatkopar Sarvajanik School, North Mumbai Welfare Societys High School, Theresa High School, Little Flower English High School, All India Education Society High School, KLAY Prep Schools & Daycare among few.
Healthcare facilities are also good in the locality. The list of major health institutions in Ghatkopar West include Horizon Hospital, Nulife Hospital, Parakh Hospital, Sarvodaya Hospital, Nagher Samaj Hospital, Dhanwantari Hospital, Care Hospital etc.
Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Phoenix Market City, The Platinum, Sagar Bonanza, R Odeon Mall, Jethva Tailors, Milan Shopping Centre, and R City Mall.
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