selling enterprise Tilak Road Pune
Fulcrum Marketing is a strategic selling enterprise Tilak Road Pune. Our team of marketing consultants also specialise in marketing planning and selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand
your products/services
your competitive situation
your customers
your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile
drafting your script
mapping out your sales process
objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for selling
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , selling enterprise Tilak Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and selling enterprise Tilak Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Tilak Road Pune |
selling enterprise Tilak Road PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Tilak Road Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
selling
selling enterprise Tilak Road Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
selling | selling enterprise Tilak Road Pune
Tilak Road , Pune
Tilak Road, situated in the center of Pune is a developing locality. It comes under Pune Municipal limit. It is one of the longest commercial roads in Pune. It is given the name of a great freedom fighter Lokmanya Tilak. It runs between Deccan Gymkhana and Swargate (Bus Terminus). Tilak Road begins where Laxmi Road ends. This locality is near to Vadgaon Budruk. Anand Nagar, Vadgaon Budruk, Khedekar Nagar, Nanded, Narhe, Dhankawadi, Karve Nagar are its neighboring localities. Sir Parshurambhau College, Nehru Stadium and Tilak Smarak Mandir are prominent landmarks. Lots of commercial and industrial development has seen in this locality due to its access with nearby localities. Some of the key residential projects in Tilak Road are Pinnacle Pride, Home Parijaat Apartment, Akruti Sankul, Saptashrungi Heights, Suyog Bharat Pushpa Apartments among others.
Connectivity
The areas around Tilak Road is well connected to other parts of the city through a number of roads, lanes and bypasses. Tilak road is connected to a number of roads like Narve Road, Sane Guruji Road, Parvati Road, CV Joshi Road, Krantiveer Vasudev Phadke Path enabling transportation easier for its residents to different areas like Sadashiv Peth, Vijayanagar Colony, Perugate, Shukrawar Peth, Guruwar Peth, Subhash Nagar, Lokmanya Nagar etc.
It has close proximity to nearby localities via road and PMPML buses. Tilak Road and College Road are the two main roads which has direct access to Wadgaon Budruk-Narhe Road.
Shivajinagar, Pune Junction, Ghorpadi and Khadki are its nearby railway stations. However, Shivajinagar railway Station is the nearest railway station to Tilak Road which is located at a distance of 9.7 kms via Sinhagad Road.
It enjoys excellent connectivity to Pune International Airport which is located at a distance of 24 kms via Pune Nagar Road/Samrat Ashok Road.
Factors for past growth
Proximity to Pune International Airport along with major technology parks such as Koregaon IT Park, Lohia Jain IT Park and F1 IT Park, have been a plus point for Tilak Road. Thus, a fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 2 BHK apartments for rent in Tilak Road are in huge demand.
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.
There has been a huge crowd on the either side of the road .The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. in the locality makes Tilak Nagar a self-sustained locality.
Employment hubs near Tilak Road
Thube Park
Platinum Tech Park, Panchshil
Teerth Technospace
Nano Space IT Park
Infrastructural Development (Social & Physical)
Eurokids Sinhagad Road, Sinhgad Spring Dale Public Schools, Green Acres English Medium School, P. Jog English & Marathi Medium School, NBN Sinhgad School of Engineering, Versatile School are some prominent schools in the locality.
Health Care facility is also good in the locality. Some renowned hospitals providing health care facility to the resident of Tilak Road are Trimurti Hospital, Eye Hospital, Pulse Multispeciality Hospital, Jagtap Hospital, Patil Hospital and Shri Balaji Trusts Sanjivani Hospital to name a few.
Abhiruchi Mall, Big Bazar, Revolution Mall, Reliance Mall, Furnishing Mall are few malls in nearby areas which serve the daily needs of the resident of Tilak Road.
|