school Marketing agency Balkum | school Marketing agency Thane

school Marketing agency Balkum

Fulcrum Marketing is a strategic school Marketing agency Balkum. Our team of marketing consultants also specialise in marketing planning and school Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a school Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , school Marketing agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

school Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and school Marketing agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

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Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Balkum

Call Us :-08433772261
Email:- info@fulcrumresources.in

Balkum, Thane

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

school Marketing 

school Marketing agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

school Marketing Plan and school Marketing Strategy

school Marketing agency Thane

Balkum, Thane

Thane West is the part of Thane City which is situated in the north-eastern parts of Mumbai. Patlipada, Kolshet, Manorama Nagar, Kalwa, Kolshet Industrial Area, Manpada, Dhokali Naka, Mulund West, Ganesh Bawadi, Bhiwandi, Raheja Complex , Mulund East are its neighbouring locality while Bhiwadi, Dombivli, Mulund East, Kandivali West, Mira Bhayandar are its neighbouring cities. Brahmand Patlipada Link Road, Akbar Camp Road, Kolshet Road are arterial roads to Thane West which further connects with the NH 48. Thane is Just 4.5 km from Thane West via Ghodbunder Road. NH 48 is just 1.5 km away from Thane West via Mahatma Phule Marg and Brahmand Road.

Thane West is the part of Thane City which is situated in the north-eastern parts of Mumbai. Patlipada, Kolshet, Manorama Nagar, Kalwa, Kolshet Industrial Area, Manpada, Dhokali Naka, Mulund West, Ganesh Bawadi, Bhiwandi, Raheja Complex , Mulund East are its neighbouring locality while Bhiwadi, Dombivli, Mulund East, Kandivali West, Mira Bhayandar are its neighbouring cities. Brahmand Patlipada Link Road, Akbar Camp Road, Kolshet Road are arterial roads to Thane West which further connects with the NH 48. Thane is Just 4.5 km from Thane West via Ghodbunder Road. NH 48 is just 1.5 km away from Thane West via Mahatma Phule Marg and Brahmand Road.

Thane is known as the City of Lakes for the 35 lakes that the region contains. Most of these lakes are in Thane West, the most famous of which is the Masunda Lake or Talao Pali. It is a huge tourist attraction for its spectacular beauty and boating and water scooter facilities. The lake also has cultural and religious importance because the Kopineshwar Temple, which is Thane’s oldest temple situated on the banks of the lake. The lakes are not the only thing that Thane West can boast of in terms of natural beauty. It comes under the jurisdiction of Thane Municipal Corporation which take cares about the civic facilities of the area such as water, electricity, road, transport, highways, parks, sanitation, garbage disposal, etc.

Thane West, an area that is quickly becoming a dream residential area for its ability to provide a slice of authentic Mumbai city life with the added advantage of more greenery, open spaces, and reduced pollution. For people who enjoy the material things in life, there is a multitude of places to visit in Thane West. In order to cater to the needs of its residents, Thane West has imploded in terms of malls, entertainment centres and hangout spots. It also has a number of reputed schools and colleges. Some of the key residential projects in Thane West are Dev Land Ashoka, Dosti Desire Dosti Pearl, JVM Sky Court, Wadhwa Courtyard Onyx, Rutu City among others.

Connectivity and Transit Points:

Thane West is extremely well connected to other major cities and parts of the state. The Eastern Express Highway is one of the well-maintained highways in the country and it connects Mumbai to various cities via Thane. The inner roads of Thane West are also broader and more properly maintained than Mumbai’s roads.

Thane West is linked by Mulund of Mumbai’s eastern suburbs, Borivali of Mumbai’s western suburbs and Bhiwandi, which is the junction of Kalyan-Dombivali and Vasai-Virar. Hence, it is accessible from almost every part of Mumbai.

Chhatrapati Shivaji International Airport which is located at a distance of 19.9 km via Eastern Express Highway/Mumbai-Agra National Highway.
Thane, Mulund, Nahur are nearby railway station to Thane West. However, Thane is the nearest Railway Station which is located at a distance of 11 km via Eastern Express Highway.

Thane Junction has connected via the Central Railway to South Mumbai and also via Kalyan Junction to remote places like Karjat, Kasara, and Khopoli. The suburban local trains go downwards towards Karjat and Kasara and upwards towards CST.
Thane is accessible by BEST buses which cater to people commuting to places like Ghatkopar, Andheri, Borivali, and Trombay. TMT buses are the main source of transport towards Bhiwandi and inside Thane City. RTS BEST (A/C super) buses ply towards south Mumbai. NMMT buses ply in towards Vashi, MBMT towards Bhayander, KDMT towards Kalyan and Bhiwandi, and MSRTC or ST buses ply from Thane to various other destinations across Maharashtra. There are also private buses that travel within Thane West, due to an inadequacy of public transport within Thane proper.

Major Landmarks:

Upvan Lake
Tikuji-Ni-Wadi
Suraj Water Park
Ovalekar Wadi Butterfly Garden
Talao Pali Lake
Kokanipada Waterfall

Employment Hubs near Thane West:

MIDC (27.5 km)
Safety Shield Industries (5.4 km)
V & V Pharma Industries (4.6 km)
ThaneOne Corporate Business IT Park (4 km)
Ashar IT Park (9 km)
Odyssey IT Park (10.3 km)

Factors for Growth in the Past:

The accessibility that the railway line gave Thane made it an attractive place to reside in and it began to grow from a collection of villages to a prosperous town and slowly to a bustling city environment. Thane West’s scenic beauty, with its lakes and hills, made it a popular tourist spot, which became a major source of income for the area. Since it was so well connected to the rest of Mumbai and much less crowded and populated than Mumbai, thousands of residents of Mumbai moved to Thane. The city has transformed from a manufacturing hub to being economically driven by the services sector in response to the residential boom that the area has experienced over the last few years.

Factors for Growth in the Future

The continued entrance of residents in search of the balance between the cosmopolitan experience and the suburban way of life is the key factor that is driving the growth of Thane. The government has also tried to maintain the beauty and natural integrity of the lakes, botanical gardens, hills, and other tourist attractions in Thane West in order to make sure that the place remains a popular attraction for visitors for years to come.

The increased population places an increased demand on the residential real estate market and service sector, leading to a greater need for office spaces and shops.
All the above-mentioned factors contributed to the demand for rental properties in Thane West.

Infrastructure Development (Social & Physical):

The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Korum Mall, R Mall, Cosmos Mall, R City Mall, Raghuleela Mall, Infiniti Mall, Inorbit Mall Vashi to name a few.
Thane West possesses best-in-class infrastructural facilities: It has many reputed schools in and around the area such as Orchids The International School, Podar International School, Rainbow International School, Sulochana Devi Singhania School, Hiranandani Foundation School, St. Xaviers English High School & Junior College, Radcliffe School among few.

For the health needs of its residents, Thane West has well-known hospitals like Hiranandani Hospital, Revival Bone & Joint Hospital and Kaushalya Medical Foundation.

It is home to some of the most famous restaurants, pubs, cafes and eating joints such as Rude Lounge, California Bar & Restaurants, Vaibhav Family Restaurant & Bar, The Waterhouse Deli, The Road House, Prashant Family Restaurant & Bar, Priya Bar & Restaurant etc.
Some of the renowned hospitals providing healthcare facilities to the residents of Thane West are Hiranandani Hospital, Kevalya Hospital, Titan Hospital, Vedant Hospital, Bethany Hospital, Jupiter Hospital, Platinum Hospital Mulund, Varad Hospital & ICU, Fortis Hospital Mulund etc.

All Localities in Thane

All Localities in Thane, LOCALITY, JK Gram, Kapur Bawdi, Manpada, Mumbra, Uthalsar, Wagle Industrial Estate, Ghodbandar, Shree Nagar, Vasind, Anu Nagar, Majiwada, Lal Bahadur Shastri Road, Ghodbunder Road, Kasarvadavali, Kolshet Road, Panch Pakhadi, Pokhran Road No. 1, Vartak Nagar, Eastern Express Highway, LOCALITY, Charai, Waghbil, Savarkar Nagar, Balkum, Diva, Kalwa, Naupada, Thane West, Patlipada, Thane East, Brahmand, Azad Nagar, Vishnu Nagar, Vasant Vihar, Teen Hath Naka, Hiranandani Estate, Owale, Bhayanderpada, Kopri, LOCALITY, Khopat, Dhokali, Shilphata, Jambli Naka, Pokhran Road No. 2, Louis Wadi, Daighar Gaon, Khidkali, Usarghar Gaon, Desai Village, anand nagar, Kasheli, Khardipada, Mogarpada, Talav Pali, Padle Gaon, Runwal Nagar, Kolbad Road, Samata Nagar, LOCALITY, Parsik Nagar, Kharegaon, Manisha Nagar, Ram Maruti Road, Ghantali, Gokul Nagar, Vrindavan Society, Shreerang Society, Oswal Park, Badlapur, Bhiwandi, Dahisar, Agasan, Pale Gaon, Ambivli, Kalyan Shilphata Road, Shahapur

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan