We Get People to Touch, See and Try You
Immersive Experiences and Sampling Activations at Supermarkets, Shopping Center, Event, Public Place and out and Street Marketing
Fulcrum implement local Product Sampling Agency and demonstration Agency that get brands/products directly into people’s hands. We are skilled at delivering mass samples across multiple locations simultaneously.
Our skill is in developing clever creative concepts that emotionally engage shoppers and drive them into action.
1. We pre-promote our roadshows to ensure people seek us brands as part of their shopper journey.
2. We collect shopper data and start building a relationship with shoppers that emotionally connect them to your product/brand and inspire them to tell other people.
3. We ensure you reach the right customer segment by using customer profile mapping tools. This also gets crossed referenced against our extensive in-house database to ensure accurate profiling.
Sampling
Leading brands use product sampling to gain new and past customers. Mass sampling can grow your business and brand with 5 times longer impact.
Promotional Staffing
Great staffing has the ability to change people’s brand opinions, create brand advocates and drive sales. That’s why we created ‘best team’.
Word of Mouth
Word of Mouth Marketing is an art. Fulcrum helps you generate buzz around your brand using innovative technology and creative execution.
Guerrilla Marketing
Fulcrum creates spot on Guerrilla Marketing campaigns using unconventional marketing techniques and imaginative ideas that are just too big to ignore.
Shopper Marketing
Effective shopper marketing is about seizing the moment. fulcrum study how shoppers engage, interact and purchase brands and help you act on it.
Experiential Campaign
Most effective experiential campaign, best use of budget and Best experiential at point of sale. we are fun to work with and reliability is the hallmark of our business.
Our Value
Most brands waste valuable marketing budget because they don’t know how to engage audiences with the right communication assets and rewards or where to target the right audiences. This is where our extensive knowledge is invaluable to success.
Brands choose Fulcrum because they know our knowledge and insight will get them the best results possible and our reputation gives them assurance of a great job. And with our in-house promotional staff and operations team you can be sure we are fully in control of your delivery.
We activate at a range of locations including; supermarkets, shopping centres, on-the-move, events, train stations and offices.