RWA Marketing consultants in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, RWA Marketing consultants in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

RWA Marketing consultants in pune

Customize Your Loyalty Program For Your Specific Customers

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Article Highlights:

  • Loyalty looks different for automakers, since those customers typically make purchases once every few years.
  • When customers see a luxury product is on sale, they often assume it’s fake.
  • Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

Automakers, for example, only see customers when it’s time to renew a lease, while luxury retailers are tasked with finding marketing solutions without devaluing their products. Brands facing these conditions may assume that loyalty programs aren’t for them, but these misconceptions can be dispelled with customized solutions that companies with low margins, irregular purchases, and extravagant lines can adopt.

Auto: Loyalty With Irregular Purchases

While big-box retailers often see customers several times a month, loyalty looks different for automakers, since those customers typically make purchases once every few years. While the buy-one-get-one model doesn’t apply here, automakers can engage loyal customers through exclusive memberships, granting them access to the latest industry news and auto-related services.

Eager to reimagine the relationship between automaker and consumer, Ford is gearing up to launch its FordPass service this spring. FordPass operates like a concierge service for Ford owners and non-owners alike, granting members 24/7 access to representatives who can reserve parking and access car- and ride-sharing services, streamlining travel logistics.

As part of its push toward more comprehensive offerings, Ford is developing a virtual wallet that can be used for these services. Users can also earn rewards points for doing everything from signing up for FordPass to leveraging its individual component features. By offering these valuable auxiliary features, Ford remains top of mind among new and long-term customers, making it easier to engage shoppers when they’re ready for a new set of wheels.

Luxury: Loyalty While Maintaining Value

Quality aside, high-end products are set apart from other marketplace offerings by their name–and price. Loyalty is challenging for these retailers because consumers are willing and sometimes eager to pay for the exclusivity of a name brand.

Offering a 20% discount off a Louis Vuitton bag discounts its value; in fact, when customers see a luxury product is on sale, they often assume it’s fake. However, attempting to garner customer love with discounts isn’t a sustainable model for fostering authentic consumer relationships and long-term loyalty.

Luxury shoppers in particular crave access and exclusivity, so loyalty should come in the form of special previews or private in-store events or contests. One idea is to invite fans to upload selfies with their purchases to Instagram with branded hashtags for a chance to be featured on the company’s account.

Last March, in a creative twist, Christian Louboutin invited followers to download and print tribal-themed finger puppets and upload their creations to Instagram with the hashtag #Tribaloubi for a chance to be featured on the brand’s social channels. In addition to this campaign, Louboutin regularly shares pictures of fans with its productions. Sharing these images shows an appreciation for customers, bolstering both social engagement and brand loyalty.

Price Savers: Loyalty And Low Margins

On the opposite end of the spectrum, many big-box retailers pride themselves on offering shoppers the lowest prices in market. Under those circumstances, an additional discount wouldn’t make sense for consumers already expecting the cheapest offer (and may even cut into an already thin profit margin).

In lieu of a traditional loyalty program, Walmart rolled out its Savings Catcher app, encouraging customers to scan their receipts to compare Walmart’s prices against its competitors. If a shopper spent $300 on a TV in Walmart but the same model is on sale elsewhere for $275, Savings Catcher makes up the difference in the form of a $25 Walmart gift card. Such an initiative ties back to who Walmart is as a brand–an advocate of everyday low pricing–and demonstrates its determination to offer fans only the best prices.

Long-Tail Loyalty: Brands Breaking The Mold

While countless brands reward fans for checking into stores, using branded hashtags, and making purchases, others are looking to break the mold, steering away from traditional programs with creative alternatives.

Back in December, Taco Bell rolled out Explore, a loyalty game that sits within its app and rewards users for sharing experiences that have nothing to do with Taco Bell. Rather than rewarding users for promoting its brand, Taco Bell credits fans who enjoy life’s small moments, like hanging out with friends or attending a concert put on by a favorite band, tying back to their mission to “Live Mas.”

Users who share content on various social sharing sites can unlock puzzle pieces, as do those who order using the app. Participants who complete the first puzzle get a free Freeze drink, while those who complete additional puzzles can receive an assortment of prizes, including $100 gift cards, a reserved booth at a Taco Bell restaurant, or a trip to Taco Bell’s California headquarters. Since Explore is based in Taco Bell’s app, it’s seen an uptick of mobile orders since the game’s release, with more consumers coming back into the app than ever before.

Loyalty On A Budget

With big-name brands like Ford, Walmart, and Taco Bell getting in on the loyalty game, many smaller brands assume these programs aren’t for them because they can’t afford the same big budgets. Instead of breaking the bank, smaller brands should consider creating chance-to-win campaigns in which spending can be pre-set and wrap them in loyalty or gamification mechanics so that they don’t feel like they are doing a sweepstakes.

It’s important to remember that great programs take time to build up. Loyalty works best when brands approach with a crawl-walk-run mindset. Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

No matter what type of solution you decide to choose, keep in mind that loyalty programs are a living, breathing, evolving initiative. You’ll find value in testing efforts, learning from them, and continuing on. Brands that incorporate loyalty throughout every stage of the path to purchase can successfully reach customers across their journeys and create relationships that are truly memorable.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

campus Advertisement, RWA Marketing consultants, RWA Marketing consultants in pune, Street Guerilla Advertising, selling Interactive, Rural advertising interactive, , Colleges promotions interactive, society promotions interactive, Kiosk promotions interactive

]]>