retail sales operation Nerul
Fulcrum Marketing is a strategic retail sales operation Nerul. Our team of marketing consultants also specialise in marketing planning and retail sales for all types of business of any size.
Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.
How to Manage Sales People
Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:
1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.
2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.
Compliance and Coaching Are Different
Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.
Implementing a retail sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail sales operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail sales operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
retail sales,retail sales operation NerulGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in NerulCall Us :-08433772261 |  Nerul, Navi Mumbai |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
retail sales
retail sales operation
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
retail sales Plan and retail sales Strategy
retail sales operation Navi Mumbai
Nerul, Navi Mumbai
Nerul is a part of Navi Mumbai and is a well-planned locality. Known for its Sunday market in Sector 1, Nerul is well connected to the rest of the city by road and has a number of railway stations too. Nerul Railway Station is also situated in this locality, making it a hub of activities. One of the major attractions of this locality is that it lies along Palm Beach Road, giving residents a wonderful view of the waterfront. The locality comprises of over fifty sectors and is one of the most populated and largest residential areas of the city.
The locality has a few schools and colleges and some of the prominent ones include St. Xavier High School, SIES Graduate School of Technology, MGM School and Law College, St. Augustines High School and Ramrao Adik Institute of Technology. There are international schools like Podar International School and Ryan International School, and preschools like Little Millennium can also be found here.
The area has adequate amenities for residents, with many hospitals like Seawoods Hospital, Savla Hospital, and Millenium Hospital, and malls like Centurion Mall and D Mart in the vicinity. It is also really close to Sio-Panvel Expressway giving citizens easy access to other regions. Although Mumbai has relatively extravagant land rates, Nerul can cater to those individuals with a limited budget. The locality is primarily residential, and comes after Vashi, in terms of development, making it the second highest developed zone.
The area has adequate amenities for residents, with many hospitals like Seawoods Hospital, Savla Hospital, and Millenium Hospital, and malls like Centurion Mall and D Mart in the vicinity. It is also really close to Sio-Panvel Expressway giving citizens easy access to other regions. Although Mumbai has relatively extravagant land rates, Nerul can cater to those individuals with a limited budget. The locality is primarily residential, and comes after Vashi, in terms of development, making it the second highest developed zone.
Connectivity and Transit Points
Situated along the Mumbai coast, Nerul is directly linked to Sion-Panvel Expressway and a large part of Palm Beach Road passes through it. Nerul is a planned township with an exemplary traffic management system. The roads feature right-angle intersections.
Local trains are a primary mode of transportation in Mumbai, and Nerul contains many railway stations like Nerul Railway Station, Darave Seawood Railway Station, and Harbour Railway Station. Nerul Bus Depot, located almost at the center of the locality, also gives commuters easy accessibility to buses that go throughout the city. NMMT (Navi Mumbai Municipal Transport) and BEST (Brihanmumbai Electric Supply and Transport) buses are an affordable mode of transportation across the city.
Autos are also a common mode of transportation, although an additional fee on the meter is usually inevitable if the distance is too much. There are a couple of auto stands in the area too. Local taxis can also be found at Seawood Taxi Stand and other taxi stands spread throughout Nerul. The nearest airport is Chattrapati Shivaji International Airport, which is about 30kms far.
Major Landmarks
DY Patil Stadium
Brahmagiri Hillock
Seawoods Lake
Nerul Railway Station
Palm Beach Marg
Factors for Growth in the Past
Mumbai being the financial capital of India has triggered the growth in the region. With offices being in central Mumbai, and its other parts, Nerul emerged as a convenient residential locality. Complexes like NRI Complex, in this locality, are a result of the need for residential areas in Mumbai.
The city, in general, has a very large floating population that is created by the business in the city, and Nerul accommodates a large part of this population, apart from local residents. With the increase in the resident population, the need for amenities and recreation facilities also rose. The economic growth in the city also aided Nerul in becoming an affluent neighbourhood, with good connectivity, adequate schools, hospitals and various recreational places.
Residential Market
Property rates and land rates in Nerul was consistently high in the past, and in recent times a few projects have come up in Nerul that can cater to the housing needs of those with a limited budget of around Rs. 50 lakh. There are almost thirty-two residential projects in this locality giving prospective buyer rates that range between Rs. 50-60 lakh and Rs. 30-40 lakh for properties. Many of these projects are also ready for possession.
A 1 BHK apartment in Nerul that is around 600-650 sq. ft can cost around Rs. 50 lakh and a 2 BHK can go up to Rs. 55-60 lakh. Compared to the common phenomenon in Mumbai where small spaces have high prices, Nerul offers larger spaces at comparatively lesser rates. Apart from these new projects the average 2014 Q1 rates for this locality is Rs. 10,480 per sq. ft.
Major Challenges
The issues that commuters face in Nerul include traffic congestion, especially in Sector 1. Unauthorised hotels have also cropped up in Sector 8 of Nerul. They have encroached on the footpaths, by putting tables there, but have not provided adequate trash bins. They do not clean the footpath appropriately either. Chain snatchers have also been prowling around the locality, on occasion. Water shortage is also one of the problems faced by the residents of the area.
Factors for Growth in the Future
Nerul will be receiving eleven plots that will serve as parking lots, from the City and Industrial Development Corporation (CIDCO). CIDCO gave these plots to Navi Mumbai Municipal Corporation (NMMC). This will clear road congestion that is caused due to narrow roads in certain areas of Nerul.
CIDCO also planning to add another connecting route form Navy Mumbai to the rest of Mumbai, beyond existing road and rail access. The plan is to make a mode of water transport from the two locations, to improve connectivity to Navi Mumbai Airport.
Navi Mumbai Airport is a proposed international greenfield airport that will come up in the Mumbai Metropolitan Region (MMR). The airport is planned to come up in the Kopra-Panvel region. This airport will take the load off Chhatrapati Shivaji International Airport, giving the residents of the region an airport that is much closer.
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