retail sales agency Fatima Nagar Pune
Fulcrum Marketing is a strategic retail sales agency Fatima Nagar Pune. Our team of marketing consultants also specialise in marketing planning and retail sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail sales strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand
your products/services
your competitive situation
your customers
your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile
drafting your script
mapping out your sales process
objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and retail sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail sales method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for retail sales
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail sales agency Fatima Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail sales agency Fatima Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Fatima Nagar Pune |
retail sales agency Fatima Nagar PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Fatima Nagar Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
retail sales
retail sales agency Fatima Nagar Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
retail sales | retail sales agency Fatima Nagar Pune
Fatima Nagar , Pune
Fatima Nagar is a neighborhood situated in the south-eastern parts of Pune city. It comes under the jurisdiction of Pune Municipal Corporation (PMC). This locality is a part of Wanwadi. It is adjoined by Bhairoba Nala and Pune Cantonment to the west, Pune-Solapur highway to the north, a Christian graveyard and the State Reserve Police Force (S.R.P.F.) to the east and Shivarkar garden to the south. It belongs to western Maharashtra region. Natraj Enclave Society, Bhaskar Colony, Wanwadi Gaon, Parmar Nagar, Shivam, Nanavati Nagar, SRPF Colony, Vikas Nagar, Divya Nagar, Subhas Nagar, Jambhulkar Mala, Shevkar Vasti, Swami Vivekanand Nagar are the nearby localities to Fatima Nagar. Ramtekadi, Fatimanagar, Pune Cantonment, Hadapsar, Wanowrie, Sasane Nagar, Keshav Nagar, Mundhwa, Koregaon Park, Ghorpadi, Gadital, Shivajinagar, Bund Garden are the nearby cities to Fatima Nagar. Pune has located about 8.8 km via Akluj-Phule Nagar Road while Mumbai is about 155 km via Bangalore-Mumbai Highway. Fatima Nagar is close to two Industrial estates namely Hadapsar Industrial Estate and Ramtekdi Industrial Area which creates huge employment opportunities to its nearby residents. Solapur Road is the major roads which pass through the northern parts of the locality. This locality is very close to Mumbai Highway/Pune-Solapur Road. Some of the premier residential projects in Fatima Nagar are Siddhartha Tower, Manshree Apartment, Manish Darshan Apartment, Ravi Park, Kumar Kunj CHS, Ved Villa, Amar Ashiyana Apartment among others.
Connectivity
The locality is well-connected to various developed areas and a number of hotels, schools, banks, and hospitals via an excellent network of railways and roadways. Mumbai Highway/Pune-Solapur Road and Prince of Wales Dr. Road connect Fatima Nagar to the other parts of the city.
Vitthalrao Shivarkar Road and Solapur Road connect the locality to the other parts of Pune such as Keshav Nagar, Mundhwa, Koregaon Park, Ghorpadi, Gadital, Shivajinagar, Bund Garden via the strong network of roadways and railways.
It enjoys excellent connectivity to Pune International Airport which is located at a distance of 15 km via Beed-Ahmednagar-Pune Road/Magarpatta Road/Mundhwa Road-Kharadi Road.
Hadapsar, Pune Junction, Shivajinagar, Ghorpuri are nearby railway stations to Fatima Nagar. However, Pune Junction is the nearest and major railway station which is located about 7 km via Prince of Wales Dr. Road.
Factors for past growth
Being close to major IT Hubs of Pune such as Reliance Corporate IT Park, EON IT Park, Weikfield IT iNFO Park, The Cerebrum IT Park, and Industrial hubs of Hadapsar and Ramtekdi have been a plus point for Fatima Nagar. Lots of employment opportunity attracted this locality as a major residential destination for the workforce. As a result, the locality has experienced a huge demand for residential properties in the past.
Factors for future growth
Its proximity to Pune International Airport and Pune Junction railway station are the added advantage for the residents of Fatima Nagar. Thus, making the travel hassle-free for its commuters. People working in those fringe areas want their resident close to their workplace. As a result, we can expect a huge rental demand in the days to come.
Employment hubs near Fatima Nagar
Reliance Corporate IT Park
EON IT Park
The Cerebrum IT Park
Weikfield IT iNFO Park
Pune IT Park
Hadapsar Industrial Estate
Ramtekdi Industrial Area
Infra development (Social & Physical)
Fatima Nagar offers very good social infrastructure for its residents. Some of the reputed schools include Sinhgad Business School, Dolphins Playschool & Nursery, Krantiveer Vasudev Balavant Phadke Vidyalaya, Mitcon E-school, Twinkle Star Preschool, St Patrick School, City International School among few.
Healthcare facilities are also good in the locality. Some of the reputed hospitals in the vicinity are Chaitanya General Hospital, Kering Hospital, Pune Adventist Hospital, Life Care Multispeciality Hospital, Lotus Hospital, Villoo Poonawalla Memorial Hospital, Lifeline Hospital, Nande Hospital, Satyanand Hospital among others.
The shopping needs of the residents are catered by nearby malls such as dolphin Mall, Treasure Island, Kumar Pacific Mall, CRU Mall, Gera Mall, More Shopping Mall to name a few.
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