Successful Experiential Marketing Campaign

Fulcrum Marketing is a creative promotions marketing agency and  marketing outsourcing firm in nawanshahar with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.

We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.

We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.

MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER

Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.

We love thinking, learning and driving innovative campaigns for your brand.

We love a challenge.

MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER

Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At Fulcrum Marketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.

Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.

We offer Marketing solutions that work!

Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

 

Key Elements to a Successful Experiential Marketing Campaign

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Experiential Marketing isn’t easy, but after doing some extensive research, once I figured out what it was, obviously, I found four simple steps to help you improve your experiential marketing campaign._x000D_

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      1. Sensory Integration: Yes, I’m talking about the 5 senses. This sounds simple but it really does work. People who attend these events in person and get to use their 5 senses are much more likely to remember the experience. You need to provide ways for customers to see, touch, smell, feel and even taste, in order for them to remember the event and your brand. Give out samples of your products (and food too), have music in the background and make the memory of the event stick with the customer.

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      2. Interaction: Experiential marketing can be essentially drilled down to one on one engagement between brands and audiences. This, in turn, creates a meaningful interaction which is an essential part of the marketing campaign. Product demonstrations are one of the most authentic and interactive ways to describe your brand’s benefits. You can even use real-time technology, like live-streaming, social media and photo booths. If a consumer can’t be there in person, online Interaction can get the community talking and spreading the word about your product or service.

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      3. Emotional Impact: Experiential marketing is all about creating and initiating mutually beneficial relationships. Establishing an emotional connection is a crucial first step in making relationships like these work. Really, it’s a crucial first step in any relationship. Anyways, making your campaign memorable will leave people talking after your event is over. Entertainment is a sure fire way to draw in crowds, so concentrate on making things fun and unique. Personal connections matter, and with so many impersonal ads out there, experiential marketing becomes a channel with the potential to increase that much needed personal touch. Harness the power of nostalgia where you can and embed your brand into your guest’s memories. This is a great way to trigger an emotional response to your campaign.

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      4. Relatability: There’s no need for a barrier to exist between brands and customers. Brands are becoming more and more authentic by providing consumers with face-to-face interaction, as well as being vulnerable and open to listening. Experiential marketing allows these sorts of opportunities to come to life organically. This then creates authentic connections between people. Forget the pushy sales tactics and focus on building an inbound awareness of your brand to build a  genuine relationship. Don’t forget about the importance of integrating authentic brand ambassadors that speak your language; they’re the ones that echo your corporate identity to consumers. Being relatable and accessible is the living embodiment of what a brand ambassador should be.

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The Value of Experiential Marketing and How to Actually Pull it Off

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Experiential marketing is a key component of many successful businesses. Just think Red Bull. You want to get people to remember this event and have a good experience so that they can associate it with your brand. While it takes some time and effort to execute, the value of experiential marketing is limitless for your company and goals.