Product Launch

Fulcrum Marketing is a creative promotions marketing agency and  marketing outsourcing firm in nawanshahar with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.

We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.

We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.

MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER

Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.

We love thinking, learning and driving innovative campaigns for your brand.

We love a challenge.

MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER

Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At Fulcrum Marketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.

Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.

We offer Marketing solutions that work!

Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

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A product launch refers to the process of introducing a new product to the marketing. It indicates the point at which consumers first have access to a new product. A product launch is integral for any business that creates and offers items for public consumption, as it can determine whether or not a product will be well-received. In this article, we offer an overview of the product launch process._x000D_
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Businesses invest a great deal of money on the development of new products, carefully monitoring and controlling the entire process, from the inception of the idea to the completion of the finished product. However, once a product is created, many companies don’t invest in the launching process of the product. As such, the product that a company spent a great deal of money and time on creating may not be well-received by the public, and in turn, the success of the product – and the company – could falter._x000D_
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How can companies ensure that their products will be received by the public? – By investing in the product launch process._x000D_
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Why a Product Launch is Important_x000D_
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TodayÂ’s marketplace is more competitive than ever. As such, it is important for companies to present their products and get them out in front of their targeted audience. Doing so ensures that consumers are aware of the product and what it can offer._x000D_
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Businesses make their money by selling the products that they create. It is for this reason that the product launch process is so critical. By , a product launch introduces a new product into the market. While product development is crucial, launching the product is just as important, if not even more important. A product launch has been determined to be the most critical and most vulnerable aspect of the process of the production of a product._x000D_
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The Purpose of a Product Launch_x000D_
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The main purpose of a product launch is the growth of a business. When a business masters the product launch process, it can improve the growth of the company because the product will be successfully introduced to the market. Product launches help to create sales and build revenue because they can expand customer base. When a product is launched, a company has the ability to target customers that they previously did not have access to. Moreover, they can capture the attention of existing customers by introducing a new product._x000D_
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Elements of a Successful Product Launch_x000D_
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In order for a product launch to be successful, and in turn, for a business to generate revenue and increase their success through the introduction of a new product, the process must focus on key elements._x000D_
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The elements of a successful product launch include:_x000D_
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Evaluate opportunity within a market. There are several elements that a business should take into consideration during the product development sage when determining market opportunity. These include:_x000D_
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Audience. The audience should also be taken into consideration._x000D_
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Competition. Any competition that is within the same market space should also be taken into consideration._x000D_
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Finances. The financial environment of a product should also be considered, from development to distribution._x000D_
Testing. To find out how the market will respond to a product or how successful the product will be, testing is crucial. Businesses can do this by gathering a collection of loyal customers and have them test a product and offer their feedback. This will allow a business to gather information that will allow them to make improvements to a product prior to the product going on the market._x000D_
Timing. The timing of a product launch is crucial for attracting consumers and gaining the most revenue for a product. It is important to launch a product within a time frame that offers the most opportunity. The product should be launched when there is a demand for the features that it offers within the marketplace._x000D_
Establish goals. The goals of a product launch also need to be established in order to ensure that the purpose of the launch is understood. Once goals have been determined, a company must decide how they will be measured and what tools will be used for measurement._x000D_
Positioning. Proper positioning when launching a product will shape how customers evaluate a product against the products that a competitor offers._x000D_
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