Product marketing agencies
Fulcrum Marketing is a strategic Product marketing agencies . Our team of marketing consultants also specialise in marketing planning and Product marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Product marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
communication and Product marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Product marketing method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for Product marketing
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Product marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Product marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Product marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Product marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
Product marketing agenciesGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Product marketing
Product marketing agencies
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Product marketing | Product marketing agencies
Learning Point
SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?
Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.
However, that day has not yet arrived.
Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.
Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.
The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):
[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.
Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’
Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’
Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.
Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.
Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.
Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.
The differences between sales productivity, efficiency, and effectiveness are subtle but important:
Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.
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A dashing blend of commercial and residential development, Dombivli East is a name to reckon with when it comes to Mumbais suburban localities. This locality is part of Dombivli city, which is located around 50km from the centre of the dynamic Mumbai town and just 17km away from one of Mumbais most famous suburbs, Thane. This cultural hub is known for its impressive literacy rates and rich history, and is thus aptly referred to as among the most modern localities in Mumbai Metropolitan Region (MMR).
Like other localities in Mumbai, Dombivli is also divided into East and West. Compared to its western counterpart, Dombivli East is more developed. The region is well endowed with commercial and industrial markets, broad roads, and residential buildings. Once a town of few, Dombivli has developed both in terms of demographics and infrastructure in the recent past. Its uprising cosmopolitan culture has brought in a great deal of versatility in terms of culture, religion, language, and nationality. This region can make one feel at home irrespective of ones indigenous roots.
Dombivli East offers everything a person living in the modern day needs for a luxurious lifestyle. Be it hospitals, educational institutions, police stations, multi-cuisine restaurants, banks, shopping malls, grocery stores, or different modes of connectivity, this locality has it all. Popular educational institutions in the area include Manjunatha Vidyalaya and KV Pendharkar College of Arts, Commerce, and Science. Hospitals like Akruti Fertility Center, AIMS Hospital, and Manav Kalyan Kendra Hospital bolster the localitys physical infrastructure. And when it comes to restaurants, whether one prefers international food from world-famous food chains or native foods from local eateries, the residents wont have much trouble in finding the right one.
Key Projects in Dombivli East :
Lodha Casa Bella Gold
Runwal My City
Lodha Palava Codename Epic
Connectivity and Transit Points
Connectivity is excellent in this urbanised neighbourhood, as it is gifted with various types of transportation and neatly laid roads. The various travel modes, such as trains, buses, taxis, and auto-rickshaws, accommodate all economic classes. Dombivli East also has one of the oldest railway stations in India, Dombivli Railway station, built in the year 1886. This station has five platforms and six railway tracks. It is well linked to the Mumbai city, and is considered a major transport channel for Dombivli residents.
There are three bus stations in this locality, namely ST Depot, Shelar Chowk, and Deslepada. Buses from these stations travel to different regions in and around Dombivli city. The auto-rickshaw and taxi services are also plenty, and one can avail them at any time in the day.
The streets of the region are well connected with broad roads. Some of the important roads in Dombivli East are Gymkhana Road, Patharli Road, Gandhi Nagar Road, and Manpada Road.
Major Landmarks
Dombivli Railway Station
Central Bank of India
Empress Mall
Big Bazaar
ST Depot
Manav Kalyan Kendra Hospital
Manjunatha Vidyalaya
Dominos Pizza
Factors for Growth in the Past
One of the prime factors for the enormous growth of Dombivli East in the past was its industrial development. This region, even today, has various chemical and agricultural industries and heavy metal factories, which have contributed significantly to the areas economy and development. The Phase 1 and 2 of MIDC comprises of as many as 450 companies.
Its century-old railway station is a long-standing economic support for the region. Dombivli Railway Station has frequent trains to Mumbai. According to the ticket sale data, the average number of passengers buying tickets at the station, between April-July 2013, was 2.18 lakh, which was one of the highest in Central Railway.
Other physical and social infrastructure developments like educational institutions, restaurants, and hospitals have also accounted for the development of Dombivli East in the past.
Residential & Commercial Market
Major Challenges
One of the major challenges of Dombivli East is its population density, which is an overwhelming 47,000 persons/sq km. With so many vehicles on the streets, there are reports of pollution problems in the region. The region suffers from air, water, and soil pollution, with deposits of green water found around the MIDC area. The pollution is also accentuated from chemical wastes coming from the companies present in the region. Maharashtra Pollution Control Board is planning and implementing measures to control the high levels of pollution.
Factors for Growth in the Future
With its multicultural environment and massive urbanisation, the citys infrastructure is witnessing massive growth in Dombivli East. The looks of the locality are expected to undergo major changes in the near future, thanks to the planning and introduction of new infrastructure projects. Two major upcoming projects are KDMC Sports Complex and Savitribai Phule Natyagruha, both of which will serve as entertainment centres. The locality is also likely to give birth to numerous commercial retail malls.
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