out of home selling agencies Powai mumbai | Street Guerilla marketing agencies | engagement marketing agencies

Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic out of home selling agencies Powai mumbai . Our team of marketing consultants also specialise in marketing planning and out of home selling for all types of business of any size.

out of home selling agencies Powai mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

• reviewing your marketing conditions
• reviewing your current marketing challenges and capabilities
• identifying and maximising competitive advantage
• creating and amplifying market positioning
• developing new revenue sources
• maximising market communication techniques
• Set your sales team

Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

• Referral Programs
• Word of Mouth Plus
• Trade Shows
• Outdoor Advertising

Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

out of home selling agencies Powai mumbai

out of home selling agencies Powai mumbai

communication and out of home selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for out of home selling Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status

Implementing a out of home selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , out of home selling agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

out of home selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and out of home selling agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Powai, mumbai

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Over the years, Powai has evolved to be the residential and commercial hub of MMR. Buzzing with a number of gated communities, luxury residential complexes, and happening shopping malls, Powai is the place to be in Mumbai. Be it the upmarket residential locales, or the happening nightlife, Powai is considered to be the face of modern-day Mumbai.

Key Projects in Powai :

L&T Emerald Isle

Connectivity and Transit Points

Powai boasts of excellent connectivity with other parts of Mumbai. BEST-run AC and non-AC buses serve this area and are a major mode of transport here. The Kanjurmarg and Vikhroli railway stations are the major rail transit points located closest to the locality. Both of these stations lie on the Central Railway line of the Mumbai Rail network.

The Mumbai Airport is also close to Powai, at just 5 km away. People who often travel by air choose to settle in Powai because of its proximity to the airport. This is also the reason why many major hotel chains have sprung up in Powai.

The arterial Jogeshwari-Vikhroli Link Road, which passes through Powai, plays the role of the major connecting channel between the Eastern and Western Expressway. These major roads help the residents of Powai travel to anywhere in Mumbai and beyond with ease.

Major Landmarks

IIT-Bombay
L&T
Powai Lake
Renaissance Hotel and Convention Centre
NITIE

Factors for Growth in the Past

The Indian Institute of Technology, Mumbai, or IIT-Mumbai was built in Powai in the year 1958. Since then, Powai has become synonymous with this premier engineering college, spurting growth in all sectors, especially including real estate.

The IT hub in Powai is impressive too. When the major conglomerate of Larsen & Toubro set up their manufacturing plant in Powai, development in this region sprang up significantly. Job opportunities opened up by the thousands and people began to flock to Powai, inevitably influencing both the residential and commercial real estate in this locality. Other major companies like Bayern, Deloitte, CRISIL and Nomura have set up their offices here too, contributing to the growth of this region.

Major Challenges

Powai’s most notable landmark, the Powai Lake is contaminated. The lake is currently weighed down by excessive silt and vegetation. It is slowly drying up, and this is affecting the aquatic life in there, which is a source of major concern for not just environmentalists, but also anyone living in the locality. It’s common knowledge that the lake provides healthy ecological balance to the area.

Sometimes, Powai also experiences water shortage, but traffic is a major recurring problem. The increasing development and rising population are not helping the cause.

Future Prospects for Growth

Powai is all set to see a new landmark in the form of an upcoming bird park. Powai was selected because it was one of the few localities still in tune with nature. Once completed, this 24-acre bird park will be a major landmark in Powai, infusing life in the tourism industry and encouraging further commercial development.

Owing to the presence of two premier educational institutions, IIT-B and NITIE, Powai is on track to becoming a hub of talent pool. As a result, numerous young entrepreneurs are turning to Powai for starting up their businesses. This is significantly influencing the realty market in Powai.

The upcoming real estate project by L&T in Powai is going to be the largest housing project in this region. The news of this new project is already creating a stir in Powai’s real estate market.

• 7.

 mumbai,  Powai mumbai , out of home selling agencies , out of home selling agencies Powai mumbai