Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, out of home marketing Plan | face to face marketing Team in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

brand promotion activities ideas

Leaflet Distribution

Door-to-door leaflet distribution and brand promotion activities ideas has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in your local area and beyond.
By choosing us, you’ll gain access to our highly sophisticated demographic profiling, which will focus your letterbox marketing campaign to ensure our leaflet distributors deliver straight to your specific target audience.
Every one of our leaflet distributors is audited by a third party to ensure continued quality throughout your campaign. We believe in providing excellent service, complete with regular updates and progress reports from our dedicated customer service team once we begin delivering your leaflets.

What do we do for you?

Target audience – we research and find out the target audience for your product and strive hard that your leaflets are distributed only among your target audience.
Quality – We believe in offering the best quality so we work honestly while distributing the leaflets. All our distributors are fully trained directly with a recruitment manager prior to starting work with the network and are closely monitored to ensure we are providing the best possible service.
Content – If you don’t have the content no need to worry we are here to help you. We have content creators who will create unique content for your leaflets.
Reporting – we provide continuous real-time reports about the progress of leaflet distribution
Location – we have a leaflet distribution service for every customer. Whether you are targeting customers at train stations, at their homes or in their offices we can setup a leaflet distribution campaign that gets you results.

Starting a new business can be exciting! But it can also be quite challenging. Businesses need to think about how to get noticed and to let their customers know what exactly it is they offer. Once the business is up and running, the most important way to compete with other companies is through marketing.

Strategic marketing is knowing who your customers are, where you may find them and the best way to communicate your brand or message to them. Here are some basic marketing tools and promotional ideas to help bring in more customers:

1. Direct Advertising. Cater to a broader audience and cover all bases. A lot of businesses engage with their audience by strategically promoting their brand in an outdoor environment, ideally in a space that will be seen by a lot of people such as public transport areas, shopping centres and sporting events. You can connect with your potential customers by handing out pamphlets, letterbox or windshield fliers, post cards, business cards and promoting your brand and services on posters, banners and eye-catching billboards.

2. Digital Marketing. In this day and age, the Internet is a great place to advertise your product. Everyone is online using search and social media so it makes sense that creating an online presence will definitely expose your business to those looking for your products or services. The best way to approach digital marketing is to focus on delivering good content or products that match the user’s search query.

This can involve posting and adding a hashtag on Facebook, Twitter, Instagram, Snapchat or Pinterest, creating or featuring a blog site, posting memes, sending out newsletters and EDMs to your followers and marketing with online banners. For Social Media channels, it’s also a good idea to use humour to inject a bit of your company’s personality into your content and to humanize your business, generate interest and appeal to your audience.

3. Sales and Discounts. Everyone loves a great value offer! Promotions are a great way to drives sales. Hold seasonal sales with generous discounts twice a year.

4. Run a Contest. Offer your customers the chance to win something associated to your product. An exciting challenge will generate interest and activity. Reward your customers for participating in getting your brand and presence out there.

5. Offer ‘Free’ Giveaways. ‘Free’, everyone’s favourite word. Use the free giveaway offers as lure to generate leads. A free trial of a new product could also be a good idea to get feedback.

6. Loyalty Programs. A sure way to generate more future sales is by focusing on rewarding current customers for spending. You can offer your customer memberships and loyalty programs using points based system and reward them actions you wish to promote. For example, visiting your store, liking your social media page, purchasing a specific product or just being a long term customer!

7. Publicity. Showcase your business through the media with adverts in newspapers and magazines or even filming a short TV commercial with a catchy jingle. If you are on a lower budget, try YouTube as a video channel to advertise in.

8. Host an Event. Invite new potential customers to explore your place of business, product or service. Once at the event, you can conducts demos of your products, hand out free giveaways, talk with guests and build a relationship.

9. Merchandising. Brand awareness can be achieved through promotional items that reinforce your brand. Create custom t-shirts for your staff to wear or bumper stickers for their cars to passively promote your company everywhere they go. Or give away branded pens and post it notes to new and potential customers who have ordered from you or visited your stand at an expo.

10. Give Back to the Community. Volunteering or sponsoring a non-for-profit organisation or event could help your brand equity and even reach out to new customers. It’s a warm gesture and shows your support for an important cause. This will not only enhance your company’s image but also cement a great relationship between you and your community. Generating good word of mouth and a positive reputation will assist your brand acceptance.