Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, out of home marketing Career | face to face marketing business in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

Examples of Epic Experiential Marketing Campaigns

Gilmore Girls’ Luke’s Diners

This campaign was created by Netflix to generate hype around the release of “Gilmore Girls: A Year in the Life”. Basically, the team set up a number of pop-up Luke’s Diners around the country in which waiters would serve complimentary cups of coffee to excited fans.

“One of the reasons why this was such a successful campaign was because it gave the public the opportunity to imagine themselves actually living in the world of one of their favourite TV shows. It brought the show to life and sparked a sense of deep nostalgia, especially amongst those who grew up watching Gilmore Girls,” comments Greg Martin from Tradeway.

Misereor: Charity Donation Billboard

Nowadays, the vast majority of us use our cards to pay for anything and everything. Without tangible money exchanging hands, many of us have become ‘mindless swipers’. In light of this, Misereor, a German relief NGO, set up a charity donation billboard. On the billboard were all of the causes and worldwide issues that the NGO is dedicated to helping resolve, such as hunger. The digital billboard was placed in various airports and was equipped with a card reader, meaning that people could donate money to each cause with a simple swipe. The interactive animations on the digital poster made for an even more exciting and rewarding experience.