ABOUT FIELD MARKETING
WHAT IS FIELD MARKETING? Field marketing and marketing Team in Indian Institute of Technology Bombay campus is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Team in Indian Institute of Technology Bombay campus tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.5. PRODUCT SAMPLING
Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.marketing Team in Indian Institute of Technology Bombay campus
Employee Perk Ideas
Or bring the viewing out of the office and take the whole team to the newest Star Wars. Or Marvel movie. Or awards show weepie if your workplace is classy like that. It’s a day of lost work you won’t get back. But it’s a day of bonding you won’t want to trade.
Budgeting money for desk decorations is another employee perk that brings art into the office. And actually keeps it there. Mostly because buying it yourself is a better quality guarantee than making it.
To put the social power (and responsibilities) behind any of the above in employees’ own hands, a Party Planning Committee can be a vital employee perk. Giving the office control over its own recreation tends to create the kind of recreation the whole office enjoys. Funny how that works.
A seating exchange is the sort of employee perk that presents itself as a surface inconvenience, but tends to pay off in spades far more often than not. Swapping around work areas, even one day a month, mixes up energies and mixes up office relationships, making the whole team slowly feel more familiar with each other.
Help your coworkers make the most of those hours, wherever they fall in the day, with an employee concierge. Think of it like a personal assistant spread out across the whole office. Consider outside errands taken care of, and distractions swatted, giving the whole team freedom to focus. Or if that’s too extreme, give everyone Task Rabbit credits to hire their own temporary assistants as needed.
For interests that go deeper than the books themselves, bring employee-selected speakers to the office to give talks and seminars. It’s an employee perk that takes personal knowledge and makes it communal. And making it communal makes it stick around.
Nothing accompanies Dalmatian onesies like a Dalmatian by the desk. Bringing dogs into the office provides instant stress relief, instant entertainment, and instant heart that’ll break everyone’s guard down. Assuming they’re not allergic.
Of course, keeping the kitchen stocked with Emergen-C goes a long way towards helping with all that too.
From Spotify to Apple Music to Tidal (okay maybe not Tidal), shared streaming services are a great way to help your coworkers focus and escape, all at the same time. What’s more, encouraging shared playlists will help everyone in the office get to know each other’s tastes. And influence each other’s tastes too.
Sponsoring an in-office fantasy league, on the flip side, IS just the kind of employee perk that inspires team building (by building teams, naturally).
It goes without saying you can’t have an office fantasy league without a way to keep tabs. Communally. So you can hear all your coworkers’ sighs, moans and cries of agony as you (hopefully) slide up the rankings.
Or keep tabs in person. With a whole lot more yelling. And beer (of the non office draft system-variety, of course. Save that).
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Or maybe your fantasy game isn’t so hot. That’s okay. For an employee perk that’ll let you show off a more dynamic skill set, sign the company up for a soccer/flag football/heck even a dodgeball league. It’ll help everyone who signs up bond. Eventually. After they’re done trying to pummel each other.
For an office activity that embraces getting physical but leaves bravado by the way-side (in fact, it tends to actively decrease aggression), signing the office up for yoga – or better yet, offering it in-house, is an employee perk that quickly pays for itself in dividends. Just make sure you’ve all got somewhere to shower after.
Or bring the tranquility to work, without the part that requires showering. Drop-in massage services are everywhere these days, and easy to book as an employee perk that won’t just wipe the day’s stresses away, but should go a long ways toward preventing new ones.
Bringing in a life coach/career coach can massage out all the non-physical things weighing employees down, and leave them just as smoothed out once they’re done. It’ll also make them more focused. It’s an employee perk that’ll add a little purpose to your coworkers’ day; in fact the kind of little purpose that becomes very large once it all adds up.
Now if all the previous employee perks are appealing, but the prospect of doing them at work isn’t, a simple allowance for mental health gives employees the means to take care of everything above in private. Whether it’s therapy sessions, or simply a spa day, wellness allowances help employees get well on their own time, and stay that way on work time.
Same here. Except maybe more so.
If you’re looking to go full Google though, prep the kitchen to serve breakfast, lunch and dinner. It won’t just save employees money, it’ll give them an excuse to converge and eat together. And if they wind up liking each other, you can label that just another employee perk.
For late-working workers taking advantage of that free dinner, go ahead and schedule viewing parties for some of your coworkers’ favorite shows. From The Bachelorette to re-watching Battlestar Galactica, there’s a wide variety of ways to get the team watching together – then hopefully arguing together.
Conversely, grabbing regular seats for big concerts is a great employee perk for the team more into listening than looking.
What’s more, signing everyone up for a free Dropbox Premium account will ensure everyone can share the rare album that isn’t currently being streamed with each other. Along with documents and power points, if they’re into that.
For an employee perk that shares even more knowledge, supply your office with a set of Kindles or Fire readers. The more you enrich yourself, the more riches you have to share with your co-workers. Even if those riches resemble Young Adult angst.
If it’s more of an active workplace, take everyone instead to an experience, like the recent Happy Place or Candytopia in LA. Jump in giant ball pits, get lost in halls of mirrors, and naturally – get your picture taken every step of the way. After all, it’s the office that Instagrams together that stays together.
And where else would you (responsibly) share your Young Adult angst?
Another way to do exactly that is running an office mentorship program, pairing employees up with each other to pass on what their best skills and talents. Whether it directly pertains to daily office life, or encompasses an outside skill set altogether, two heads are always better than one.
Whether it’s outside the office, or in the middle of the lobby, bringing a team together from different departments is a whole lot easier when the focus is on creating art. Be it painting, sculpting, or even just basic scrapbooking, group art projects don’t just bring coworkers together, they bring the best out of them. Especially when alcohol’s involved.
Self-expression you wear tends to be even more popular than the type you put on your desk. Like way more popular. For the office with a dress code, however casual, an allowance for wardrobe is always appreciated, helping your coworkers look their best so they can also feel their best.
Barring a wardrobe allowance, instituting a no dress code policy’s the best kind of sartorial employee perk. Let your guard down and let your coworkers’ freak flags fly – from cargo shorts to Dalmatian onesies. You were warned.
34. Free Gym Membership
While we’re on the subject of flexibility, flexible hours tend to solve a lot of problems in a big office, letting employees with different jobs do them in the slice of time that makes the most sense to them. And the best part is, it’s impossible to be late.