Marketing and Sales companies marketing Outsourcing firm in kasba peth with high quality, ethical, outsourced sales through transparent and effective business programs.
We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible.
We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.
It’s interesting how always-on the world has become. We live in a hyperconnected world and customers expect brands to educate them on why they should be using their products. Sometimes it can be tough to break through all the noise happening all around us on a daily basis. Customers expect every brand touchpoint to be immediate, personalized and proactive. There should always be consistency, personalization, and contextualization with customer interactions.
Why Do We Prefer Personalized Experiences?
According to a recent study from the University of Texas, we attribute our preference for personalized experiences to two key factors: the desire for control and information overload.
We know that personalized experiences by nature are in some way different from the status quo. You’re not simply getting what everyone else is getting when it’s personalized. With personalized experiences, you’re getting something that’s tailored to your interests and due to that, it makes you feel more in control.
Creating a positive effect on the psyche
Even if this sense of control is an illusion, it’s still powerful and can have a positive effect on the psyche. People who feel an internal sense of control believe that they’re in control of their life outcomes as opposed to believing external forces are responsible. These individuals tend to be healthier physiologically and more successful.
Another reason that we prefer personalized experiences is that they help reduce the perception of information overload. When you have a personalized experience you aren’t presented with thousands of resources to sort through and consume, instead you are presented with exactly the information you are looking for, and never feel overload.
Individualized Selections from Mezzetta
Personalization = Relevance
When someone isn’t aware that they’re engageing with personalized content, feelings of control and reduced information overload don’t come into play, yet research confirms that people prefer personalization, even if unaware they’re experiencing it. Personalized content is more relevant and we are naturally more inclined to engage with information that we find relevant and interesting.
T-Shirt Customization Area at the Google Allo Activation
Ultimately great experiences come down to making people feel good about whatever it is that they’re doing, and there’s a science to it. The better you understand your consumer, the easier it will be to personalize their experience and create a long-lasting impression.
If you have questions about event production, engagement marketing or experiential marketing contact BeCore today! We’d love to partner with you on your next brand activation!
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