With so many new ways to reach your potential customer, it is essential to protect the integrity of your brand message”
Fulcrum has succeeded over 10 years by continually innovating providing clients with marketing 
services they need Marketing | Marketing agency maharashtra. Our core work today is very different to that of when we first opened our doors but what has not changed is our commitment to service, creative thinking and generating results.
Direct Marketing
Strategic planning and delivery of targeted direct marketing campaigns to generate a strong ROI
Data consultancy
Creative design and production
Print and digital
Advertising
Tactical ad solutions or full multi media campaign planning, concept and execution
Print and digital media
Production and delivery to chosen media
Creative Design
From initial concept development through to finished production and delivery
Press, print and digital media
From corporate identity to point of sale
Experiential Marketing
Take your brand to the right people
Real world and virtual (augmented reality)
Exhibitions and shows
Guerrilla activity
Sales Promotion
Plan and execute activity in all channels to achieve tactical marketing objectives
From concept through to delivery and performance analysis
All media
Campaign Delivery
Creative design
On-line and off-line direct marketing channels
In-house studio production
Print buying and distribution logistics
Marketing performance
Marketing performance analysis
Customer value delivered by marketing channels
Cross channel marketing budget allocation
Optimising allocation of multiple brand propositions to individuals
Customer understanding
Propensity modelling
Response and value predictive models for home shoppers
Product affinity segmentation
Impact of contact density on consumer response
Using on-line browsing to predict purchase propensity
About us
Fulcrum is a dynamic, creative agency that specialises in developing and delivering engaging sales promotion, retail merchandise and on-brand promotional products.
From local sourced products to any marketing projects, we partner with leading consumer brands to develop merchandise to support the execution of their global sales and marketing strategies.
we provide our clients with the project management platform required to generate and deliver creative & Inspiring branded merchandise solutions, however simple or complex they may seem.
Through our unique combination of design talent, manufacturing scope, buying power and global distribution expertise, we can provide multi-territory fulfilment of creative products tailored to our clients’ exact requirements.
Marketing | Marketing agency maharashtra
Strategic Business Units
Strategic Business Units
A strategic business unit is a semi-autonomous corporate unit that focuses on a product offering and market segment.
LEARNING OBJECTIVES
Diagram the role and functionality of a strategic business unit (SBU)
KEY TAKEAWAYS
Key Points
- An SBU is a semi-autonomous unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.
- An SBU may be a business unit within a larger corporation or it may be a business unto itself. Corporations may be composed of multiple SBUs, each of which is responsible for its own profitability.
- Factors that determine the success of an SBU include the degree of autonomy given to each SBU manager, the degree to which an SBU shares functional programs and facilities with other SBUs, and the manner in which the corporation adopts to new changes in the market.
Key Terms
- Functional strategies: The selection of decision rules in each functional area, such as human resources or marketing.
Strategic Business Units
Functional strategies include marketing strategies, new product development strategies, human resource strategies, financial strategies, legal strategies, supply-chain strategies, and information technology management strategies. The emphasis is on short-term and medium-term plans and is limited to the domain of each department’s functional responsibility. Each functional department attempts to do its part in meeting overall corporate objectives, so to some extent their strategies are derived from broader corporate strategies.
Many companies feel that a functional organizational structure is not an efficient way to organize activities so they have re-engineered according to processes or strategic business units (SBUs). An SBU is a semi-autonomous unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.
General Electric: General Electric is known for having strategic business units.
An SBU is a profit center which focuses on a product offering and a market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. An SBU may be a business unit within a larger corporation or it may be a business unto itself. Corporations may be composed of multiple SBUs, each of which is responsible for its own profitability. General Electric is an example of a company with this sort of business organization. SBUs are able to affect most factors which influence their performance. Managed as separate businesses, they are responsible to a parent corporation. Companies today often use the word segmentation or division when referring to SBUs or an aggregation of SBUs that share such commonalities.
There are three factors that are generally seen as determining the success of an SBU:
- The degree of autonomy given to each SBU manager
- The degree to which an SBU shares functional programs and facilities with other SBUs
- The manner in which the corporation adopts to new changes in the market
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