Loyalty marketing operation Nerul Navi Mumbai | house2house marketing operation

Loyalty marketing operation

Fulcrum Marketing is a strategic Loyalty marketing operation . Our team of marketing consultants also specialise in marketing planning and Loyalty marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Loyalty marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

communication and Loyalty marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Loyalty marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

• A higher Return on Investment  (ROI)
• Reaching more of your target audience
• Reduced costs for Loyalty marketing
• Types of market segmentation:
  • Demographic segmentation: gender, age, income, education, occupation
  • Geographic segmentation: city, state, country
  • Psychographic segmentation: attitudes, values, attitudes, lifestyle
  • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Loyalty marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Loyalty marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Loyalty marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Loyalty marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Loyalty marketing operation Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Pune Call Us :-08433772261 Email:- info@fulcrumresources.in

Loyalty marketing 

Loyalty marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Loyalty marketing | Loyalty marketing operation

Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

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Nerul is a part of Navi Mumbai and is a well-planned locality. Known for its Sunday market in Sector 1, Nerul is well connected to the rest of the city by road and has a number of railway stations too. Nerul Railway Station is also situated in this locality, making it a hub of activities. One of the major attractions of this locality is that it lies along Palm Beach Road, giving residents a wonderful view of the waterfront. The locality comprises of over fifty sectors and is one of the most populated and largest residential areas of the city.

The locality has a few schools and colleges and some of the prominent ones include St. Xavier High School, SIES Graduate School of Technology, MGM School and Law College, St. Augustines High School and Ramrao Adik Institute of Technology. There are international schools like Podar International School and Ryan International School, and preschools like Little Millennium can also be found here.

The area has adequate amenities for residents, with many hospitals like Seawoods Hospital, Savla Hospital, and Millenium Hospital, and malls like Centurion Mall and D Mart in the vicinity. It is also really close to Sio-Panvel Expressway giving citizens easy access to other regions. Although Mumbai has relatively extravagant land rates, Nerul can cater to those individuals with a limited budget. The locality is primarily residential, and comes after Vashi, in terms of development, making it the second highest developed zone.

The area has adequate amenities for residents, with many hospitals like Seawoods Hospital, Savla Hospital, and Millenium Hospital, and malls like Centurion Mall and D Mart in the vicinity. It is also really close to Sio-Panvel Expressway giving citizens easy access to other regions. Although Mumbai has relatively extravagant land rates, Nerul can cater to those individuals with a limited budget. The locality is primarily residential, and comes after Vashi, in terms of development, making it the second highest developed zone.

Connectivity and Transit Points

Situated along the Mumbai coast, Nerul is directly linked to Sion-Panvel Expressway and a large part of Palm Beach Road passes through it. Nerul is a planned township with an exemplary traffic management system. The roads feature right-angle intersections.
Local trains are a primary mode of transportation in Mumbai, and Nerul contains many railway stations like Nerul Railway Station, Darave Seawood Railway Station, and Harbour Railway Station. Nerul Bus Depot, located almost at the center of the locality, also gives commuters easy accessibility to buses that go throughout the city. NMMT (Navi Mumbai Municipal Transport) and BEST (Brihanmumbai Electric Supply and Transport) buses are an affordable mode of transportation across the city.
Autos are also a common mode of transportation, although an additional fee on the meter is usually inevitable if the distance is too much. There are a couple of auto stands in the area too. Local taxis can also be found at Seawood Taxi Stand and other taxi stands spread throughout Nerul. The nearest airport is Chattrapati Shivaji International Airport, which is about 30kms far.

Major Landmarks

DY Patil Stadium
Brahmagiri Hillock
Seawoods Lake
Nerul Railway Station
Palm Beach Marg

Factors for Growth in the Past

Mumbai being the financial capital of India has triggered the growth in the region. With offices being in central Mumbai, and its other parts, Nerul emerged as a convenient residential locality. Complexes like NRI Complex, in this locality, are a result of the need for residential areas in Mumbai.
The city, in general, has a very large floating population that is created by the business in the city, and Nerul accommodates a large part of this population, apart from local residents. With the increase in the resident population, the need for amenities and recreation facilities also rose. The economic growth in the city also aided Nerul in becoming an affluent neighbourhood, with good connectivity, adequate schools, hospitals and various recreational places.

Residential Market

Property rates and land rates in Nerul was consistently high in the past, and in recent times a few projects have come up in Nerul that can cater to the housing needs of those with a limited budget of around Rs. 50 lakh. There are almost thirty-two residential projects in this locality giving prospective buyer rates that range between Rs. 50-60 lakh and Rs. 30-40 lakh for properties. Many of these projects are also ready for possession.
A 1 BHK apartment in Nerul that is around 600-650 sq. ft can cost around Rs. 50 lakh and a 2 BHK can go up to Rs. 55-60 lakh. Compared to the common phenomenon in Mumbai where small spaces have high prices, Nerul offers larger spaces at comparatively lesser rates. Apart from these new projects the average 2014 Q1 rates for this locality is Rs. 10,480 per sq. ft.

Major Challenges

The issues that commuters face in Nerul include traffic congestion, especially in Sector 1. Unauthorised hotels have also cropped up in Sector 8 of Nerul. They have encroached on the footpaths, by putting tables there, but have not provided adequate trash bins. They do not clean the footpath appropriately either. Chain snatchers have also been prowling around the locality, on occasion. Water shortage is also one of the problems faced by the residents of the area.

Factors for Growth in the Future

Nerul will be receiving eleven plots that will serve as parking lots, from the City and Industrial Development Corporation (CIDCO). CIDCO gave these plots to Navi Mumbai Municipal Corporation (NMMC). This will clear road congestion that is caused due to narrow roads in certain areas of Nerul.
CIDCO also planning to add another connecting route form Navy Mumbai to the rest of Mumbai, beyond existing road and rail access. The plan is to make a mode of water transport from the two locations, to improve connectivity to Navi Mumbai Airport.
Navi Mumbai Airport is a proposed international greenfield airport that will come up in the Mumbai Metropolitan Region (MMR). The airport is planned to come up in the Kopra-Panvel region. This airport will take the load off Chhatrapati Shivaji International Airport, giving the residents of the region an airport that is much closer.

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Loyalty marketing operation Nerul Navi Mumbai